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We look forward to building long and mutually beneficial relationships with all Indian customers Global component distributor Heilind is ramping up its presence in India. Having entered the Indian market 3 years back, it has witnessed steady growth in the country. Shatin, NT, Hong Kong, April 22, 2016 /PressReleasePing/ - Global component distributor Heilind is ramping up its presence in India. Having entered the Indian market 3 years back, it has witnessed steady growth in the country.
Founded in 1974, Heilind is one of the world's leading distributors of interconnect and electromechanical products such as connectors, relays, switches, thermal management and circuit protection products, terminal blocks, wire and cable, and wiring accessories.
Sudeshna Das, Senor Executive Editor Electronics Bazaar caught up with Martin Kent, President Europe & Asia Pacific, Heilind Electronics Inc. to understand his views and the strategies being adopted by the company for the Indian market.
Excerpts: What is your view on the Indian component distribution market? I see the Indian Component market as a great opportunity for Heilind as the economy has strong internal growth plus the country is attracting inward investment from international companies. This creates two big opportunities for Heilind, the first being able to support existing customers who set up operations in India and the second being able to generate new customers for Heilind with local Indian companies. We look forward to building long and mutually beneficial relationships with all Indian customers.
How do you want to position your brand in India?
We are the industry’s pre-eminent interconnect distributor, with the largest inventory of connector products in North America. I want to position our brand in India exactly the same way as we have done in other Asian countries and in North America and Europe.
Heilind is focused on Interconnect and Electromechanical products with a strategy of carrying inventory in depth and breadth, selling to all customers irrespective of their size, having no MOQ or MLV, and offering a range of value added services. At Heilind, we pride ourselves on our foundational ideals of deep inventory, flexible policies, responsive systems, knowledgeable technical support and unsurpassed customer service.
What are your target application market segments in India? Heilind’s philosophy is to sell to all market segments and therefore we do not have a particular focus. However Heilind identifies the key market segments that have the best growth potential in each region within each country. Often this means our focus in one region can be different to our focus in another and eventually we are still covering all the different segments.
What is your growth strategy for the country? Our growth strategy is based on a twin approach of continuing to invest in sales and marketing personnel plus offering customers the opportunity to purchase via internet through the Heilind EStore.
What is unique about the way your company does business in India? Our uniqueness is our focus on Interconnect and Electromechanical products and our approach to carrying a very wide range of inventory on these products to ensure that we can service the majority of our customer requirements from stock. We also work closely with our key suppliers to ensure we introduce their new components to our customers and support them with inventory investment on all these products.
Besides warehouses in North America, now we have warehouses in Singapore and Hong Kong. It helps us to ensure faster delivery and service in India.
From the perspective of a distributor, what are the challenges and unique advantages of the Indian market? The major challenge is the size of the country in that you need to invest in all of the key areas but that is also the unique advantage in that the growth potential is probably one of the largest
in Asia.
What are your unique and innovative approach to support both OEMs and contract manufacturers? Heilind offers the same service to all its customers, whether they are OEMs or Contract Manufacturers, and whether they are large or small. All customers are important to Heilind and we offer all of them the same unique approach as I have previously detailed: Large inventory, no MOQ or MLV, sales direct or via the internet, and all supported by a range of value added services.
About Heilind Electronics Founded in 1974, Heilind Electronics, Inc. (http://www.heilind.com) is one of the world's leading distributors of connectors, relays, switches, thermal management & circuit protection products, terminal blocks, wire & cable, wiring accessories and insulation & identification products. Heilind has over 40 facilities in the United States, Canada, Mexico, Brazil, Germany, Hong Kong, Singapore and China.
Heilind Asia Pacific (http://www.heilindasia.com) commenced operations in Dec 2012, and now has 19 locations throughout Asia. Its industry leading service offering to customers in Asia Pacific is the result of a commitment to the belief of “Distribution As It Should Be�.
Follow Heilind Asia on Facebook at http://www.facebook.com/Heilindasia and on Twitter at http://twitter.com/Heilindasia Media Contact: Vesper Hu, Heilind Electronics Senior Marcom and PR Officer +852 2611 9173 Vesper.hu@heilind.com RM 1707-10, DELTA HOUSE, 3 ON YIU ST, SHATIN, NT, HK Sarah Luo Heilind Electronics 852-26119634 sarah.luo@heilind.com
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