Experiential Design A by SABEH AYOUN

EXPERIENTIAL GRAPHIC DESIGN

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MISSISSAUGA, ON 55 STANDISH

CASE STUDY:

CONCEPT DEVELOPMENT

3D RENDERINGS

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CONCEPT DEVELOPMENT

3D RENDERINGS

msabeh.ca@gmail.com SABEH AYOUN RESUME & PORTFOLIO

CONCEPT DEVELOPMENT

3D RENDERINGS

msabeh.ca@gmail.com SABEH AYOUN RESUME & PORTFOLIO

DESIGN INTENT NOT FOR CONSTRUCTION

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workplaces that work PROJECT TITLE IMPORTANT ISSUED DRAWING NO DRAWING TITLE SCALE PROJECT NO. DESIGNED BY DATE DRAWN BY DATE CHECKED BY DATE 55 STANDISH COURT, 4TH FL, SUITE 450 MISSISSAUGA, ON CONSUMER HEALTH NTS MSA JUNE, 03 2021 JUNE, 03RD 2021 JUNE, 09TH 2021 MSA HS 20-052 - 55 STANDISH COURT BRANDING DETAILS HEAD OFFICE 28 Sims Crescent, Richmond Hill, L4B 2N9 Tel: 905-707-4747 Email: info@mayhew.ca www.mayhew.ca REVISIONS This drawing is the property of Mayhew Inc. and all copyright reserved. No use may be made of this drawing without the express written consent Mayhew Inc. Dimensions on drawing are for estimating purposes only. is the responsibility each contractor and subcontractor to check and verify dimensions and conditions on site. (Drawing not be scaled) DESIGN INTENT DRAWINGS ONLY THESE DRAWINGS ARE NOT INTEDNED FOR BUILDING PERMIT APPLICATION CLIENT DESIGN INTENT NOT FOR CONSTRUCTION ISSUED FOR TENDER MSA B-112 JuNE 23, TYPICAL DOOR SIGN S2-S9 & S11-S17 BRANDING AREAS ALL RENDERINGS SHOWN ARE FOR ILLUSTRATION PURPOSE ONLY. ACTUAL PRODUCTION MAY VARY DUE TO FINAL DESIGN ENHANCEMENT. FL4 -224 FL4 -XXX HIGH DENSITY FILING ROOM W 12’’ X 3 1/2 H TYPICAL DOOR ELEVATION TYPICAL SIGN 3/8’’ MATT ACRYLIC WITH RAISED LETTERS AND BRAIL W 12’’ 1/2 H 1/8’’ GREEN STRIP IN GLOSSY CLEAR ACRYLIC BACK SPRAYED WITH PAINT TO MATCH BRAND PANTONE® 368 C 65 Y 100 1600mm 63’’ EQ EQ FL4 -XXX FL4 -XXX HIGH DENSITY FILING ROOM FL4 -XXX COAT CLOSET FL4 -XXX FL4 -XXX FL4 -XXX FL4 -XXX FL4 -XXX MULTI-FAITH ROOM WELLNESS ROOM FL4 -XXX IT STORAGE PROOF READING ROOM STORAGE ROOM MEN WOMEN FL4 -XXX WASHROOM WELLNESS ROOM FL4 -224 FL4 -XXX HIGH DENSITY FILING ROOM W 12’’ X 3 1/2 H TYPICAL DOOR ELEVATION TYPICAL SIGN 3/8’’ MATT ACRYLIC WITH RAISED LETTERS AND BRAIL W 12’’ X 3 1/2 H 1/8’’ GREEN STRIP IN GLOSSY CLEAR ACRYLIC BACK SPRAYED WITH PAINT TO MATCH BRAND PANTONE® 368 C 65 M 0 Y 100 K 1600mm 63’’ EQ EQ FL4 -XXX FL4 -XXX HIGH DENSITY FILING ROOM FL4 -XXX COAT CLOSET FL4 -XXX MULTI-FAITH ROOM WELLNESS ROOM FL4 -XXX IT STORAGE 1Y 1Y 2Y 2Y 3Y 3Y 4Y 4Y 5Y 5Y 6Y 6Y JX JX AY BY CY DY EY FY MX NX PX QX 1X 2X 3X 4X 5X HX HX GX GX FX FX KX KX DOOR & LOGO SIGNS S S1 S2 S3 S4 S5 S6 S15 S16 S14 S12 S13 S7 S8 S9 S11 S17 workplaces that work TM IMPORTANT ISSUED HEAD OFFICE NO. DESCRIPTION BY DATE NO. DESCRIPTION BY DATE REVISIONS This drawing is the property of Mayhew Inc. and all copyright is reserved. No use may be made of this drawing without the express written consent of Mayhew Inc. Dimensions on drawing are for estimating purposes only. It is the responsibility of each contractor and subcontractor to check and verify all dimensions and conditions on site. (Drawing not to be scaled) DESIGN INTENT DRAWINGS ONLY THESE DRAWINGS ARE NOT INTEDNED FOR BUILDING PERMIT APPLICATION

DETAILED DRAWINGS MATERIAL SPECIFICATION

ISSUED FOR TENDER MSA 01 JUNE, 09TH 2021 June 23, 2021 ONLY. WELLNESS ROOM FL4 -224

FILING X 3 1/2’’ H GREEN STRIP IN CLEAR ACRYLIC SPRAYED WITH TO MATCH BRAND PANTONE® 368 Y 100 K 0 1600mm 63’’ EQ EQ FL4 -XXX FL4 -XXX HIGH DENSITY FILING ROOM FL4 -XXX COAT CLOSET FL4 -XXX FL4 -XXX FL4 -XXX FL4 -XXX FL4 -XXX MULTI-FAITH ROOM WELLNESS ROOM FL4 -XXX IT STORAGE PROOF READING ROOM STORAGE ROOM MEN WOMEN FL4 -XXX WASHROOM WELLNESS ROOM FL4 -224 FL4 -XXX HIGH DENSITY FILING ROOM W 12’’ X 3 1/2’’ H TYPICAL DOOR ELEVATION TYPICAL SIGN 3/8’’ MATT ACRYLIC WITH RAISED LETTERS AND BRAIL W 12’’ X 3 1/2’’ H 1/8’’ GREEN STRIP IN GLOSSY CLEAR ACRYLIC BACK SPRAYED WITH PAINT TO MATCH BRAND PANTONE® 368 C 65 M 0 Y 100 K 0 1600mm 63’’ EQ EQ FL4 -XXX FL4 -XXX COAT CLOSET FL4 -XXX FL4 -XXX FL4 -XXX FL4 -XXX FL4 -XXX MULTI-FAITH ROOM WELLNESS ROOM FL4 -XXX IT STORAGE PROOF ROOM STORAGE MEN WOMEN JX MX NX PX QX HX GX FX KX

DENSITY

DETAILED DRAWINGS

MATERIAL SPECIFICATION

B1 BRANDING AREA

WT2 WALKING TRAIL SIGN

WT2

ALL RENDERINGS SHOWN ARE FOR ILLUSTRATION PURPOSE ONLY. ACTUAL PRODUCTION MAY VARY DUE TO FINAL DESIGN ENHANCEMENT.

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workplaces that work TM PROJECT TITLE IMPORTANT ISSUED DRAWING TITLE SCALE DESIGNED BY DATE DRAWN BY DATE CHECKED BY DATE 55 STANDISH COURT, 4TH FL, SUITE 450 MISSISSAUGA, ON CONSUMER HEALTH NTS MSA JUNE, 03 2021 JUNE, 03 2021 JUNE, 09TH 2021 MSA HS 20-052 55 STANDISH COURT BRANDING DETAILS HEAD OFFICE 28 Sims Crescent, Richmond Hill, L4B 2N9 Tel: 905-707-4747 Email: info@mayhew.ca www.mayhew.ca NO. DESCRIPTION BY DATE REVISIONS This drawing the property of Mayhew Inc. and all copyright reserved. No use may be made of this drawing without the express written consent of Mayhew Inc. Dimensions on drawing are for estimating purposes only. is the responsibility of each contractor and subcontractor to check and verify all dimensions and conditions on site. (Drawing not to be scaled) DESIGN INTENT DRAWINGS ONLY THESE DRAWINGS ARE NOT INTEDNED FOR BUILDING PERMIT APPLICATION CLIENT DESIGN INTENT NOT FOR CONSTRUCTION ISSUED FOR TENDER MSA JUNE, 09 2021

September21,2021 SEPTEMBER21,2021 B1 AREA 4FL 11887 4fl CEILING 14630 1Y 1Y 2Y 2Y 3Y 3Y 4Y 4Y 5Y 6Y JX JX AY BY CY DY EY FY MX 3 1X 2X 3X 4X 5X HX HX GX GX FX FX KX KX 4-150 4-103 CHAIR TABLE STORAGE 4-104 4-121 4-109B 4-109C PER. 4-131 LOCKER 4-409 ALTERNATE WORKSPACE WORK AREA 4-305 4-201 4-101 0 7 20 6 914 7620 7620 7620 STORAGE RECEPTION 4-402 4-133 4-109A 4-130 4-300 4-401 4-410 ELEV. LOBBY BB401 Room FOOD DRINK COOLERS STORAGE UNISEX 4-136 4-408 WB 4x6 WB 4x6 WB 4X8 4x6 WB 4x6 WB 4X8 WB 4X8 4X8 WB 4X8 4X8 WB 4X8 WB 4X8 4x6 4X5 4X8 4X5 4X8 WB 4X5 WB 4X5 WB 4X5 WB 4X5 WB 4x6 4x6 WB 4X5 WB 4X8 WB 4X5 WB 4x6 WB 4x6 WB SH1 SH1 SH1 SH1 SH1 B1

B-127

GSK BRANDING B FULL COLOR VINYL DIGITAL PRINT LEFT SIDE FRONT RIGHT SIDE WRITABLE SURFACE workplaces that work TM PROJECT TITLE IMPORTANT ISSUED DRAWING NO DRAWING TITLE SCALE PROJECT NO. DESIGNED BY DATE DRAWN BY DATE CHECKED BY DATE 55 STANDISH COURT, 4TH FL, SUITE 450 MISSISSAUGA, ON

HEALTH NTS MSA JUNE, 03RD 2021 JUNE, 03RD 2021 JUNE, 09TH 2021 MSA HS 20-052 - 55 STANDISH COURT

CONSUMER

HEAD OFFICE 28 Sims Crescent, Richmond Hill, L4B 2N9 Tel: 905-707-4747 Email: info@mayhew.ca www.mayhew.ca NO. DESCRIPTION BY DATE NO. DESCRIPTION BY DATE REVISIONS This drawing is the property of Mayhew Inc. and all copyright is reserved. No use may be made of this drawing without the express written consent of Mayhew Inc. Dimensions on drawing are for estimating purposes only. It is the responsibility of each contractor and subcontractor to check and verify all dimensions and conditions on site. (Drawing not to be scaled) DESIGN INTENT DRAWINGS ONLY THESE DRAWINGS ARE NOT INTEDNED FOR BUILDING PERMIT APPLICATION CLIENT DESIGN INTENT NOT FOR CONSTRUCTION ISSUED FOR TENDER MSA 01 JUNE, 09 2021 B-137 September21,2021 SEPTEMBER21,2021 PB1 AREA AREA JX MX NX PX 5X HX GX FX KX COATS 4-100A MAIL ROOM 4-150 MARKETING WORKSPACE 4-145 INTERVIEW RM 4-103 CHAIR TABLE STORAGE 4-105 EMPLOYEE ENGAGEMENT SPACE 4-109C PROOF READING ROOM 4-146 STORAGE ROOM 4-148 IT STORAGE 4-144 QUIET ZONE 4-208 SHOPPERS EXPERIENCE ROOM 4-101 7620 914 6071 635 7620 7620 5385 7620 7620 7620 STORAGE 4-101A RECEPTION 4-100 CORRIDOR 4-402 CORRIDOR 4-401 CORRIDOR 4-414 WB 4X8 WB 4X5 WB 4X5 WB 4X8 SH1 SH1 SH2 SH1 SH1 SH1 SH1 SH1 SH1 PB1 PRODUCT BRANDING 3’’ DEPTH 1’’ DEPTH 2’’ DEPTH WALL CEILING LINE FFL JX KX 4721 15' - 5 3/4" 2750 9'0 1/4" DOOR TO SHOPPER'S EXPERIENCE DOOR TO INTERVIEW ROOM CORRIDOR 4-401 6064 19' - 10 3/4" WALL MOUNTED PHONE & HAND SANITIZER ISSUED No Description By P R O J E C T N O R T H S T A M P 1 5 7 8 1 : 5 0 SK-3 WALL FINISHES ELEVATION -QUIET ZONE A 4’’ WALL BASE PB1 BRANDING AREA 4Y 5Y 6Y JX JX 1X 2X 3X 4X 5X HX HX GX GX FX FX KX KX BUSINESS CENTER 4-404 COATS 4-100A UNIVERSAL WASHROOM 4-102 INTERVIEW RM 4-103 CHAIR & TABLE STORAGE 4-105 WELLNESS ROOM 4-108 PRAYER ROOM 4-106 SERVERY 4-402A 20 PERSON MTG ROOM 4-104 TRAINING 4-109B EMPLOYEE ENGAGEMENT SPACE 4-109C 6-8 PER. MTG RM 4-112 6-8 PER. MTG RM 4-110 COLLABORATION 4-301 WORK AREA 4-201 SHOPPERS EXPERIENCE ROOM 4-101 7620 914 6071 635 7620 7620 914 7620 7620 7620 7620 914 STORAGE 4-101A RECEPTION 4-100 CORRIDOR 4-402 CORRIDOR 4-400 TRAINING 4-109A COLLABORATION 4-300 CORRIDOR 4-401 CORRIDOR 4-405 CORRIDOR 4-403 COAT CL. 4-102A WB 4x6 WB 4x6 WB 4x6 WB 4X5 WB 4X8 WB 4X5 WB 4X8 WB 4X5 WB 4X5 WB 4X5 WB 4X5 WB 4X5 SH1 SH1 SH1 SH1 SH1 SH1 SH1 SH1 E PB1 PRODUCT BRANDING PB 3’’ DEPTH 1’’ DEPTH 2’’ DEPTH WALL CEILING LINE FFL

5 QUIET ZONE 4-208 2750 9'0 1/4" 6064 19' - 10 3/4" WALL MOUNTED HAND SANITIZER 457 1'6" 1 : 5 0 SK-3

DESK A B workplaces that work PROJECT TITLE IMPORTANT ISSUED DRAWING NO DRAWING TITLE PROJECT NO. DRAWN BY CHECKED BY DATE 55 STANDISH COURT, 4TH FL, SUITE 450 MISSISSAUGA, ON CONSUMER HEALTH JUNE, 03 2021 JUNE, 03 2021 JUNE, 09 2021 20-052 55 STANDISH COURT BRANDING DETAILS HEAD OFFICE 28 Sims Crescent, Richmond Hill, L4B 2N9 Tel: 905-707-4747 Email: info@mayhew.ca www.mayhew.ca REVISIONS This drawing the property Mayhew Inc. and all copyright reserved. No use may made this drawing without the express written consent Mayhew Inc. Dimensions on drawing are estimating purposes only. the responsibility of each contractor and subcontractor to check and verify all dimensions and conditions on site. (Drawing not to be scaled) THESE DRAWINGS ARE NOT INTEDNED FOR BUILDING PERMIT APPLICATION CLIENT DESIGN INTENT NOT FOR CONSTRUCTION B-145 EPTEMBER 2021 C3 COLUMN W 27’’(VARIES) X 5’’ H AREA NAME IN VINYL WHITE STICKER UNDERSIDE OF CEILING 2743 mm 9’-0’’ LIBRARY 305mm 12’’ EQ EQ 1Y 1Y 2Y 2Y 3Y 3Y 4Y 4Y 5Y 5Y 6Y 6Y JX JX AY BY CY DY EY FY MX NX PX QX 3 4 5 1X 2X 3X 4X 5X HX HX GX GX FX FX KX KX BUSINESS MAIL ROOM 4-150 MARKETING WORKSPACE 4-145 UNIVERSAL WELLNESS ROOM 4-108 4-106 SERVERY 4-402A 20 PERSON HIGH FILING 4-128 MICROWAVES FRIDGES 4-126 PER MTG 4-139 AREA (60) 4-406 PER.RM 4-118 TRAINING 4-109B EMPLOYEE ENGAGEMENT SPACE 4-109C PROOF READING STORAGE STORAGE 4-144 W/C 4-125 MEN'S W/C 4-120 DESK 4-142 -14 PER. MTG RM. PER. RM 4-129 RM 4-127 PER. MTG RM 4-112 PER. MTG RM MTG RM 4-141 RM 4-131 LOCKER WORKSPACE 4-310 COLLABORATION QUIET ZONE 4-208 WORK AREA 4-203 WORKSPACE 4-305 WORK AREA 4-201 WORK AREA 4-206 7620 0 7 7 7620 7620 7620 914 5385 7620 7620 914 7620 7620 7620 7620 914 STORAGE PHONE 4-133 PHONE RM 4-135 TRAINING 4-109A BUSINESS CENTER 4-411 4-130 COLLABORATION 4-300 BRAINSTORM 4-302 4-114 CORRIDOR 4-412 CORRIDOR 4-410 CORRIDOR 4-403 CORRIDOR 4-414 LOBBY BB400 Room BB401 DRINK COOLERS 4-134 UNISEX FREE W/R 4-120A COLLABORATION 4-311 COLLABORATION 4-313 CORRIDOR 4-408 CORRIDOR 4-416 COAT 4-102A WB 4x6 WB 4x6 WB 4X8 WB 4X8 WB 4x6 WB 4x6 WB 4X8 WB 4X8 WB 4X8 WB 4X8 WB 4X8 WB 4X8 WB 4X8 WB 4X8 WB 4x6 WB 4X5 WB 4X8 WB 4X5 WB 4X5 WB 4X5 WB 4X5 WB 4X5 WB 4x6 WB 4x6 WB 4X5 WB 4X8 WB 4X5 WB 4x6 WB 4x6 WB 4X5 WB 4X8 SH1 SH2 C3 C3 ELEVATION ALL RENDERINGS SHOWN ARE FOR ILLUSTRATION PURPOSE ONLY. ACTUAL PRODUCTION MAY VARY DUE TO FINAL DESIGN ENHANCEMENT. COLUMN BRANDING C 4FL 11887 5F 16154 4fl CEILING 14630 10’’

BRANDING DETAILS

JX KX

WALL FINISHES ELEVATION -QUIET ZONE 2

LOCATION PLAN GREEN ROUTE PURPLE ROUTE 220M BLUE ROUTE 122M GREEN ROUTE SIGN 77M 13 LAPS = 1 ALL RENDERINGS SHOWN ARE FOR ILLUSTRATION PURPOSE ONLY. ACTUAL PRODUCTION MAY VARY DUE TO FINAL DESIGN ENHANCEMENT. OTHER ROUTES WT W 61’’(VARIES) AREA NAME STICKER 910mm THE LIVING ROOM 10’’ 48’’ START HERE

workplaces that work TM PROJECT TITLE IMPORTANT ISSUED DRAWING NO DRAWING TITLE SCALE PROJECT NO. DESIGNED BY DATE DRAWN BY DATE CHECKED BY DATE 55 STANDISH COURT, 4TH FL, SUITE 450 MISSISSAUGA, ON CONSUMER HEALTH NTS MSA JUNE, 03 2021 JUNE, 03 2021 JUNE, 09 2021 MSA HS 20-052 55 STANDISH COURT BRANDING DETAILS HEAD OFFICE 28 Sims Crescent, Richmond Hill, L4B 2N9 Tel: 905-707-4747 Email: info@mayhew.ca www.mayhew.ca NO. DESCRIPTION DATE NO. DESCRIPTION DATE REVISIONS This drawing the property of Mayhew Inc. and all copyright is reserved. No use may be made of this drawing without the express written consent of Mayhew Inc. Dimensions on drawing are for estimating purposes only. the responsibility of each contractor and subcontractor to check and verify all dimensions and conditions on site. (Drawing not to be scaled) DESIGN INTENT DRAWINGS ONLY THESE DRAWINGS ARE NOT INTEDNED FOR BUILDING PERMIT APPLICATION CLIENT DESIGN INTENT NOT FOR CONSTRUCTION ISSUED FOR TENDER MSA JUNE, 09 2021 B-151 September 2021 EPTEMBER21,2021 WT SIGN DESIGN 4FL 11887 5F 16154 4fl CEILING 14630 15’’ 10’’

LOCATION PLAN GREEN ROUTE PURPLE ROUTE 220M BLUE ROUTE 122M GREEN ROUTE SIGN 77M 13 LAPS = 1 KM ALL RENDERINGS SHOWN ARE FOR ILLUSTRATION PURPOSE ONLY. ACTUAL PRODUCTION MAY VARY DUE TO FINAL DESIGN ENHANCEMENT. OTHER ROUTES WT 61’’(VARIES) 5’’ TYPICAL COLUMN VINYL WHITE STICKER 9’-0’’ THE LIVING ROOM 48’’ START HERE WT2

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MISSISSAUGA, ON 100 MILVERTON workplaces that work TM PROJECT TITLE IMPORTANT ISSUED DRAWING NO DRAWING TITLE SCALE PROJECT NO. DESIGNED BY DATE DRAWN BY DATE CHECKED BY DATE 100 MILVERTON DR., MISSISSAUGA, ON PHARMA NTS MSA SEP, 01 2021 SEP, 01 2021 JUNE, 09TH 2021 MSA HS 20-071 AS-06 GSK PHARMA BRANDING BRANDING DETAILS HEAD OFFICE 28 Sims Crescent, Richmond Hill, L4B 2N9 Tel: 905-707-4747 Email: info@mayhew.ca www.mayhew.ca NO. DESCRIPTION BY DATE REVISIONS This drawing is the property of Mayhew Inc. and all copyright reserved. No use may be made of this drawing without the express written consent of Mayhew Inc. Dimensions on drawing are for estimating purposes only. It is the responsibility of each contractor and subcontractor to check and verify all dimensions and conditions on site. (Drawing not to be scaled) DESIGN INTENT DRAWINGS ONLY THESE DRAWINGS ARE NOT INTEDNED FOR BUILDING PERMIT APPLICATION CLIENT DESIGN INTENT NOT FOR CONSTRUCTION ISSUED FOR TENDER MSA 01 JUNE, 09 B-103 November25,2021 NOVEMBER25,2021 8TH F. BRANDING PLAN 1 2 4 5 6 7 10 11 12 A B C D E F G H J K L M 8-102 RECEPTION 8-400 8-124 8-114 PER MTG 8-113 8-101A RACK/STORAGE ROOM 8-144 INNOVATION DIGITAL COMM CELL FOCUS ROOM FOCUS ROOM PER. MTG ROOM PER. MTG ROOM 8-162 PER MTG ROOM PROOF READING ROOM 8-133 ENCLAVE FOCUS ROOM 8-135 ELEVATOR LOBBY MEN'S W/C WOMEN'S ELECTRICAL ROOM FOCUSED WORK AREA 8-240 ALTERNATE WORK AREA 8-270 WORK AREA 8-280 WORKSPACE DIGITAL COMM CELL 8-260 PODCAST SPACE 8-132 8-165 8-220 BOOTHS 8-144A BB806 COATS 8-490 CORR. CORR. 8-440 CORR. CORR. 8-430 5' 15' 15' 0" 14' 15' 6" 30' 0" 15' 6" 14' 15' 0" 15' 5' FURNITURE VENDOR8' BRANDING

B1 F1 F2 F3 F4 F5 F6 C1 C2 C3 C4 C5 C6 C7 C8 C9 C10 C11 C12 S1 S2 S4 S5 S6 S7 S8 S9 S10 S11 S12 S13 S14 S15 S16 S17 S18 S19 S20 S21 S22 S23 S3 C13 C14 C15 C16 F9 F10 F7 F8 F11 F12 F12 F13 F14 F15 F16 F17 B2 B3 B4 B5 B6 B7 B8 B10 L1 L2 L3 L4 W2 W3 W5 W1 W4 WG

CASE STUDY:

AREAS

CONCEPT DEVELOPMENT

3D RENDERINGS

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CONCEPT DEVELOPMENT

3D RENDERINGS

msabeh.ca@gmail.com SABEH AYOUN RESUME & PORTFOLIO

CONCEPT DEVELOPMENT

3D RENDERINGS

msabeh.ca@gmail.com SABEH AYOUN RESUME & PORTFOLIO

CONCEPT DEVELOPMENT

3D RENDERINGS

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msabeh.ca@gmail.com CASE STUDY: MISSISSAUGA, ON 218 EXPORT BLVD INSUREU Insurance D FLOOR PROPOSED SPACE PLAN 3 Mayhew is registered trademark. herein are owned by the respective entities.

GRAPHICS INSPIRATION

DECONSTRUCTION OF THE LOGO

GRAPHICS INSPIRATION

DECONSTRUCTION OF THE LOGO

SABEH AYOUN RESUME & PORTFOLIO

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BRAND LOGO CURRENT ISSUES 2 1 3 SO MANY COLORS AND THEY ARE NOT MATCHING TICK AND BOX HAVE SHARP EDGES FONT NEEDS TO BE UPDATED INSUREU LOGO INSURANCE INDUSTRY LOGOS

BRAND DEVELOPMENT BRAND LOGO

BRAND DEVELOPMENT APPLICATIONS

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3.5 FLYER THIN PAPER 3.6 BROCHURE FRONT COVER 3.6 BROCHURE INSIDE PAGES 3.7 ADVERTISMENT SQUARE

BRAND DEVELOPMENT APPLICATIONS

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4.2 WEBSITE DESIGN TEMPLATES 3.5 FLYER TENT CARD

BRAND DEVELOPMENT APPLICATIONS

To ensure our logo has consistent, optimal legibility and prominence, an area of clear space should be maintained around the logo. This distance should, ideally, be equal or greater than the height of INSUREU letters (indicated by "X" below).

BRAND GUIDE INSUREU

Below

USAGE

Below are incorrect design components to keep in mind when creating a brand marketing collateral. Always use artwork provided rather than reproducing it yourself.

3.2

LETTERHEAD

The key elements of InsureU’s letterhead includes; employee name, title, phone number, address and company website.

1. Do not stretch, skew or 2. Do not change the elements disposition of the logo.

3. Do not change logo colours

4. Do not alter the proportions of the logo.

5. Do not left or right align elements of logo.

6. Do not recreate the logo in unapproved colors.

7. Do not add a drop shadow or other special effects.

8. Use logo on busy colourful backgrounds.

SABEH AYOUN RESUME & PORTFOLIO 1.3 SAFE AREA & CLEARSPACE X X X X X X X X X X X X X X X X X X

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STACKED LOGO HORIZONTAL LOGO

GOLD FOIL WARM GRAY GOLD PANTONE PANTONE WARM GRAY 10 C PANTONE 465 C C 26 M 40 Y 73 K 3 R 188 G 149 B 92 HEX# BC955C C 50 M 50 Y 54 K 17 R 122 G 110 B 102 HEX# 7A6E66 COLOUR PALETTE

Colour helps aid in creating a cohesive brand by

colour palette of

2.2 CORRECT LOGO USAGE

2.1

developing a consistent look and feel. InsureU has

simple

gold and dark warm gray. The colours can be easily applied to different print and

are correct design components to

in mind when

brand

keep

creating a

marketing collateral. Always use artwork provided rather than reproducing it yourself.

2.3 INCORRECT LOGO

CONCEPT DEVELOPMENT

3D RENDERINGS

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BRAND DEVELOPMENT APPLICATIONS

SABEH AYOUN RESUME & PORTFOLIO

CONCEPT DEVELOPMENT

3D RENDERINGS

RESUME & PORTFOLIO

CONCEPT DEVELOPMENT 3D RENDERINGS

RESUME & PORTFOLIO

CASE

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PP PP UP SHOWROOM WOMEN'S WC MEN'S WC SHIPPING/RECEIIVING STORAGE OFFICE OFFICE OFFICE OFFICE OFFICE ENTRANCE Room OPEN OFFICE OFFICE OFFICE OFFICE WORK CAFE LOUNGE SHOWROOM SHOWROOM BOARDROOM BRAND GLASS MONITOR

STUDY: MARKHAM, ON 14TH AVE

CONCEPT DEVELOPMENT

3D RENDERINGS

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CONCEPT DEVELOPMENT

3D RENDERINGS

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CONCEPT DEVELOPMENT

3D RENDERINGS

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CONCEPT DEVELOPMENT

3D RENDERINGS

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CASE STUDY:

Full-Color Gradient Brandmark — Vector

Gradient Brandmark —

The full-color gradient brandmark is the primary company brandmark and should be used when quality allows for excellent reproduction.

This brandmark is best suited on solid white (preferred) or black backgrounds on which the detail, color and dimension can be represented as intended. When visibility is hindered, a darkening overlay of Black 7 C (see color chart below) may be used at 80% transparency.

OSHAWA, ON 500 WENTWORTH ST W

Note: The area around, inside of and through the GM Brandmark should always display the background it sits upon. Adding fills or background plates behind or around the brandmark is not permitted. See examples below. ✓ x x

GM Brandmark shown over a black background. All backgrounds are visible through the brandmark.

Adding backgrounds of any color inside of the GM Brandmark is not permitted.

Usage Examples

• Broadcast/Digital Supers

• End Frame Animation

• Mobile/Social Media

• Brochure/Print

Adding backgrounds of any color in/around the perimeter of the GM brandmark is not permitted.

• Signage/Out-of-Home

• Experiential/Merchandise

• Corporate Communications

• Business Stationery

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Contact: Patrick Desmond — Project Manager, GM Brand Identity patrick.a.desmond@gm.com

MAIN ELEVATION

FACADE DESIGN INSPIRATION

ELECTRIC FUTURE BRANDING THEME

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MAIN ENTRANCE ELEVATION

OPTION 1

PROPOSED DESIGN

SABEH AYOUN RESUME & PORTFOLIO

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MAIN ENTRANCE ELEVATION

OPTION 1

PROPOSED DESIGN

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DESIGN RATIONALE PROPOSED DESIGN

NEW FACADE CLADDING

FACADE CLADDING INSPIRED BY THE NEW GM ULTIUM BATTERIES WHICH REPRESENTS THE FURTURE OF GM ELECTRIC VEHICLES

MAXIMIZING BRAND VISIBILITY

NEW EXTENDED BRANDED FASCIA IDENTIFYING THE MAIN ENTRANCE DOORS

“EVERYBODY IN” INSTAGRAMMABLE FEATURE

SETS AN OPTIMISTIC AND INCLUSIVE BRANDING TONE FOR GM EV FUTURE. ATTRACTIVE FEATURE FOR CUSTOMERS AND VISITORS SUITABLE FOR PHOTOGRAPHING AND POSTING ON THE SOCIAL MEDIA

OPTIONAL WATER FEATURE BASE

PRODUCT PLATFORM DISPLAY

NEW ILLUMINATED AUTOMATIC REVOLVING PRODUCT/CAR DISPLAY

OPTIONAL WATER FEATURE BASE

OPTIONAL HARDSCAPE FLOOR

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1 1 2 3 4

MAIN ENTRANCE ELEVATION OPTION 2

PROPOSED DESIGN

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FULL LONG MAIN

EXISTING AND PROPOSED

ELEVATION

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msabeh.ca@gmail.com SABEH AYOUN RESUME & PORTFOLIO NOTE: ARROWS INDICATES FLOW OF CIRCULATION ONLY IN RELATION WITH RECEPTION DESK. DURING PANDEMIC, ONE WAY TRAFFIC WILL BE FORCED TEMPORARILY. TV WALL MASKS SANITIZING STATION TEMPERATURE SCREENING STATION 2. OSHAWA PLANT HISTORY BRANDING 3. OSHAWA PROUDLY BUILT BRANDING 1. LOGO EVOLUTION BRANDING 4. GM ALL-ELECTRIC FUTURE BRANDING

INSPIRATION NORTH VIEW DESIGN INSPIRATION NORTH VIEW

DESIGN

DESIGN INSPIRATION

LOGO ROUND FRAME

SABEH AYOUN RESUME & PORTFOLIO

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msabeh.ca@gmail.com SABEH AYOUN RESUME & PORTFOLIO

3D RENDERINGS

CONCEPT DEVELOPMENT

CONCEPT DEVELOPMENT 3D

RENDERINGS

WAYFINDING

EXTERIOR AND INTERIOR SIGNAGE SYSTEM

msabeh.ca@gmail.com SABEH AYOUN RESUME & PORTFOLIO

WAYFINDING

EXTERIOR AND INTERIOR SIGNAGE SYSTEM

msabeh.ca@gmail.com SABEH AYOUN RESUME & PORTFOLIO

msabeh.ca@gmail.com SABEH AYOUN RESUME & PORTFOLIO

EXTERIOR BUILDING SIGN AND BRANDING

EXTERIOR BUILDING

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SIGN AND

BRANDING

CASE STUDY: YNCU - YOUR NEIGHBOURHOOD CREDIT UNION

LONDON, ON

1140 SOUTHDALE ROAD WEST

MODERN. BRANDED. SOCIAL. WORKPLACE.

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OLD DESIGN AND BRANDING ARCHITECTURE/INTERIOR DESIGN

msabeh.ca@gmail.com SABEH AYOUN RESUME & PORTFOLIO

NEW CORPORATE IDENTITY WAYFINDING &SIGNAGE

MEMBER AESTHETIC

WEBSITE

FIRST IMPRESSIONS COUNT. ALL NEW MEMBERS WILL RECEIVE ONE OF THESE CARDS FROM MAY ONWARDS.

THE YNCU WEBSITE IS EVOLVING FROM APRIL 17 ONWARDS.

BROCHURES & AGM REPORT

FURTHERMORE, OUR AIM THIS YEAR IS TO MOVE AWAY FROM CLUTTERED BRANCHES. YOU CAN ALL CHIP IN BY REMOVING OUTDATED SIGNAGE, NON BRANDED WINDOW SIGNS, ADVERTISMENTS AND BROCHURES YOU STILL HAVE IN-BRANCH.

EXPECT TO SEE A TRANSFORMED HOMEPAGE WITH COLOUR & FONT CHANGES ACROSS THE SITE THIS WEEK.

THE NEW YNCU BRAND BROCHURE WILL BE IN BRANCH IN MAY. FROM THERE WE WILL REPLACE ALL BROCHURES WITH NEW VERSIONS THROUGHOUT THE YEAR IN 2019.