our brand strategy

Our brand strategy is the representation of that ambition we want to head to.

In order to drive a common conversation with possible customers and our community, we need to ensure that all we say and communicate is aligned to our brand strategy.

This should apply to all our efforts done, digitally and physically, and specially when producing content of any type.

WE ARE EXPERTS IN INNOVATION COLLABORATION

OUR TAGLINE

Our tagline works as a statement we want everyone to asociate to us, the way we want to be remembered.

This statement should be clear and relevant to everyone, internally and externally. It should become the motor of our efforts to attract new leads as well as why people follow us and become brand advocates.

Because knowing who we are and what we strive for are key to be memorable to others.

ACHIEVE REAL RESULTS THROUGH COLLABORATION

OUR BRAND VOICE

Is all about how we talk to our clients and friends, both in person and in writing.

If acccoi could be a human, acccoi would have a sophisticated, yet friendly tone in an informative, yet understandable language.

As part of acccoi, we also want to share our expertise and learnings to encourage others to be successful. •Open •Experienced •Innovative •Helpful PERSONALITY

TONE

•Sophisticated •Friendly •Encouraging •Warm •Understandable •Informative •Light LANGUAGE

PURPOSE

•Lead •Support •Enable