Real estate photography magazine by SABO MEDIA

REAL ESTATE

PHOTOGRAPHY THE TRUTH ABOUT THE

COST OF HIRING A REAL ESTATE PHOTOGRAPHER How To Get The Listings You've Always Wanted p. 20

... A Real Estate Agent's Most Awkward Moment p.22

... Who Relies On SABO MEDIA? p.6

Second Feature Article Title

p.12

REAL ESTATE

PHOTOGRAPHY PUBLISHER SABO MEDIA

EDITOR IN CHIEF Mile Sabljak CONTRIBUTORS Brendon DeSimone www.Point2.com Real Estate Institute of NSW

HOW TO REACH US PHONE NUMBER 0414 685 933 WEBSITE www.sabo.media EMAIL info@sabomedia.com.au LINKEDIN

https://au.linkedin.com/in/mile-sabljak-a94318114

Contents 2.

Meet Mile

4. Introduction to the SABO MEDIA difference 6.

Who relies on us?

What to expect at your first appointment

10.

The truth about the cost of hiring a real estate photographer in Brisbane

14.

Questions to ask a photographer

18.

SABO MEDIA: delivering a strong return on investment

20.

How to get the listings you've always wanted

22.

A real estate agent's awkward moment

25.

Photos of your home matter in real estate

28.

How many listing photos do you need to get leads?

31.

Good photography pays

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Meet Mile Sabljak Mile sabljak has been photographing homes, architecture, hotels, resorts and any kind of fixed structure (yes, even cubby houses!) for over 16 years. He has done most of his work in and around Sydney, but he has also travelled interstate for larger assignments, and he quite likes that. Especially the plane flights. However, the vast majority of his work has been photographing real estate for sale. His photography business is called SABO MEDIA, and Mile developed a reputation as a careful, creative photographer who specialised in creating images that sell homes.

Family life

For me photography is all about getting the technical stuff so perfect and so right, that the viewer doesn't even notice the technical side ... Then they can simply connect with the emotion and the story we are telling with that photo.

Although he loves photography , his biggest loves in his life are his wife Dawn and his 5 children Isaac Maxwell Sophia Rueben and Eden. Cooking up a barbecue on the back deck, hanging out with friends, watching great documentaries, getting out in nature are just a few of his favourite things to do after work or on the weekend. If you really want to impress him, he is particularly susceptible to great coffee and great conversations about life.

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Introduction To The SABO MEDIA Difference

What is it that makes SABO MEDIA different to other real estate photographers in Sydney? 1. Our high quality photos attract a crowd of buyers … and competition means a higher price.

When potential buyers are scrolling through photos online, you only have a few seconds to impress. If they don't like what they see, they move on. Our beautiful images will attract the largest possible crowd. This competition between buyers drives up demand, and thereby increases the price you can charge for your property or services.

2. Our attention to details means all of your homes will look their very best ... and that means more listings for you. Presentation sells, so attention to detail is important for anything from a small home to a large hotel. If you were going out for dinner to the most expensive restaurant in town you would dress up and make sure you look your best. We do the same thing to your property by paying attention to the little things and styling it just right.

3. Our 100% satisfaction guarantee means we get the photos right, or you don't pay. We offer a 100% satisfaction guarantee on all of our work, so there's absolutely no risk to you. If we don't get the photos you’re looking for, and if we can’t fix it up or shoot it again, then you simply hand the photos back and pay nothing.

4. We are the only photographers in the area with access to the exclusive Real Estate Photography System. The Real Estate Photography System is a worldwide high-end training and coaching program that ensures all members maintain the highest standards of photography, service, and business acumen. As the only member of this program in the Sydney area, this provides SABO MEDIA with access to the latest in real estate photography tools and techniques. This helps us deliver superior service and better photos, and that means we can do an even better job of making you look great in front of your buyers and sellers.

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Who Relies On SABO MEDIA?

Some people appreciate quality and style, and they recognize the value in spending a little more to achieve a better end result.

Price is what you pay. Value is what you get. - Warren Buffet

They don’t just purchase the cheapest item they can find, but rather they educate themselves and source the ‘thing’ (whether it’s a product or a service) that will deliver them the highest value. Maybe the ‘thing’ will last longer, or look better, depreciate less, or provide a better return on investment. When it comes to real estate agents choosing a photographer to work with them on creating the perfect marketing campaign, the type of agents who use SABO MEDIA are those who seek to deliver a successful result for their clients no matter what the investment is. And they know that beautiful images are one of the key ingredients that will deliver that success. Why? Because these agents know that if their properties looks great in the photos, then they are going to attract a flood of people to their open homes. Whilst other homes in the area will have just a couple of parties through on open days, these real estate agents will have a crowd. And by attracting so many potential buyers, they are far more likely to achieve a brilliant result. When it comes to the homeowner, the type of people who rely on SABO MEDIA are the people who know that presenting their ‘castle’ in the best possible light is worth doing. Whether they are doctors, plumbers, single mums or sports stars, these are the people who want to be proud of the way their home looks online and in any other marketing material. When friends and relatives interstate or overseas ask to see what their home looks like on the real estate websites, they want to be happy to show them. They won’t settle for ordinary images. They want the best, and they want to be able to show their friends just how fantastic their home can look. These are the people who rely on SABO MEDIA.

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What To Expect At Your First Appointment

How to book SABO MEDIA for your first photo shoot, what we'll do when we arrive at the property, and how we will deliver the images to you the next business day.

These are the steps to take if you would like SABO MEDIA to provide you with beautiful images and exceptional service:

Book the shoot

1. If you would prefer to speak to someone live you can call 0414 685 933 during business hours, or leave a message after hours and we’ll call you back as soon as we are in the office. When on the phone we will seek to photograph the home at the best time of day for that property, as we want to shoot when the light is just right. We will also need to discuss the right photography package for your property. If you’re not sure what will work best for you, we can ask you a few simple questions and then we’ll recommend the ideal photography package that will deliver the most value for you. 2. You can also choose to book your shoot online by visiting our website at www.sabo.media. You’ll need to fill in a few simple details, and then we will confirm a time with you by email or by phone.

During the shoot

3. The photographer from SABO MEDIA will arrive at the property within 10 minutes of the scheduled start time. If we think we might be earlier or later than that, we will call to inform you of our expected arrival time. 4. Assuming that we are photographing the entire property, we will often work through the interior of the property first to ensure that everything is suitably prepared for the exterior shots. Although some homes have unique requirements, we will generally photograph the main living areas (lounge and dining), kitchen, bathroom, and master bedroom, taking multiple angles in rooms as needed. There are also times when we will photograph all of the bedrooms, though you are welcome to advise us on your preference with this. 5. When it comes to shooting the front of the property, we will photograph the home from its best angle. Where possible, we will also present the front of the property so that it looks as good as it possibly can. Any assistance the owners can offer

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to ensure the exterior of the home looks great would be greatly appreciated. If rubbish bins generally sit next to your property in full view from the street, it would help us if the owners could hide them in the garage or somewhere out of sight.

After the shoot

6. Once we have finished photographing the property, we take the images back to our office and individually process each photo. We are very, very careful with our processing, and we incorporate some unique methods to ensure a top quality result. For example, if it is an overcast day then we will do a sky replacement, or if the grass is looking a little brown we will bring back the green. We will spend just as long, or longer, processing all of the images as we do on-site doing the photography.

Delivery of the photos

7. After processing, we will deliver all of the images to you via a simple download link. In an email we send you there will be a link to click on, and when you do that you will be taken to a website where you can download a Zip file containing all of your images. Once you â&#x20AC;&#x2DC;unzipâ&#x20AC;&#x2122; that file by double clicking on it, you will have all of the images from your photo shoot.

The Truth About The Cost of Hiring A Real Estate Photographer in Sydney So you have a property to sell, and you know you need to pay a professional to shoot it properly, so you call around, get a few quotes, and you book a photo shoot with the cheapest photographer in town. After all, why pay more for something when you donâ&#x20AC;&#x2122;t need to?

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Did you know that taking your own photos, or hiring a low quality photographer, could actually be costing you money rather than saving you money? When considering a photographer, it’s worth looking at more than just the upfront cost. You need to consider the total cost of photography.

Time on market For example, consider the amount of work it takes you to sell a home. If you use magazine-quality photography and the home sells 10 days earlier than it otherwise would have taken if you had used a cheaper photographer, what is that 10 days worth to you in monetary terms? To calculate what that is worth to you let’s look at the numbers. If as an agent you receive a 3% commission, then the commission on a $390,000 property is $11,700. If a home is on the market for 91 days, then if we spread the full commission fee across those 91 days then that equates to $128.57 per day. Therefore selling the home 10 days earlier is worth about $1285 to you. That’s a conservative estimate, of course. If the home sold in 41 days instead of 91 days, then that extra 50 days would be worth a massive $6428. However, for this illustration we’ll stay with the conservative estimate of 10 days with a value of $1285.

Sale price

Another issue to consider is the sale price of a home, which we know can be heavily influenced by the quality of the images used by an agent in the marketing campaign.

Good photos will grab people’s attention and help you sell a home. Bad pictures will absolutely give you trouble, because you won’t have any calls on it, and nobody will come to see it. - Jacky Teplitzky, executive vice president of Prudential Douglas Elliman Real Estate in New York

According to an article in the Wall Street Journal, high quality professional photography can add anywhere between $900 and over $100,000 to the sale price of a home. In a survey of real estate agents in Australia, 52% said that beautiful photography increases the sale price on a property. For this illustration we’ll be conservative and add just $3000 to the sale price, which means an extra $90 in commission for the agent.

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Your branding

Then there’s the investment in your branding. When your photos play a key role in determining how the general public perceives you, is it worth paying a little more to ensure you are seen as the ultimate professional? Presenting yourself using the highest quality in photography will lead to more listings coming your way, based on the experience of other real estate agents. However, once again we’ll be conservative, and say that using a high quality photographer consistently instead of a cheap photographer will bring 1 extra listing over a 12 month period (valued at $11,700). Spread out over 24 sales across 12 months, that $11,700 equates to an extra $487 per listing.

Total cost of payment So let’s add all of that up:

Cheap photographer fee = $50. Expensive photographer fee = $195. Faster sale = - $1285 Extra commission = - $90 Extra listings over 12 months = $487

would still be ahead. For example, if the property that was photographed by the more expensive photographer sold just 3 days earlier, for the same price (which is unlikely), and the agent picked up no more listings for the year (which is very unlikely), that quicker sale is still worth $385 to that agent, which still puts them ahead when compared with using the cheaper photographer. So when you’re trying to decide which photographer you should bring in for your listings, think about the impact those photos will have on the time on market, the sale price, and your branding. Add up what those issues are worth to you in dollar terms, and that’s the total cost of payment. Then think about how much more you could make when you are the right photographer, one that will put you above average when it comes to time on market, sale price, and your position in the market. The only possible conclusion is that hiring a high quality photographer above a cheap, low quality photographer is a wise financial decision.

Therefore total cost of payment = -$1667. In other words, you could pay $50 out of your pocket and use the cheap photographer, or you could put an extra $1667 back into your pocket by paying more upfront for a high quality photographer such as SABO MEDIA. And remember these are all conservative estimates on the benefits that are possible for you. In fact, even if the benefits were significantly less than the numbers given in this example the real estate agent

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Questions To Ask A Photographer What questions should you ask a real estate photographer so you can be sure you're getting images that help you and don't harm you?

1. Do you have a guarantee on your work? A photography company that includes a 100% satisfaction guarantee on their work is obviously confident in what they can do. It also gives you peace of mind, as the risk is entirely with the photographer. In other words, the ideal real estate photographer is one who you pay only if you’re happy with the images they have produced. You don’t want to be wasting your time and money (even if it’s only a small amount) on a cheap and inexperienced photographer who can’t provide you with great quality work.

2. Can you take a high shot of a

house (elevated photography), and does it cost extra to take multiple angles? The front or rear shot of a home can often benefit from some elevation. It can therefore be helpful to choose a real estate photography company that can offer that service should your property require it. Some companies do charge extra for multiple elevated shots, so be aware that your fee could be higher than expected. You may therefore prefer to choose a photographer who will not charge extra for multiple elevated shots.

3. What is your turnaround time from taking the photos to delivery of the images? It's often important to have the images back quickly so that you can start your marketing campaign as soon as possible. A photographer should be able to return their images to you the next business day at the latest. Some photographers charge extra for a fast turnaround, whilst others say that they won’t get the images back to you for up to 48 hours or more.

4. Does it matter what time of day I have my house photographed? It is important to photograph your home at the right time of day. For example, if the front of your house is the main shot, and if the front of your house faces west, then it will have the sun hitting it in the afternoon. It is therefore better to have your home photographed in the afternoon. If your west facing home is photographed in the morning then the sun will be behind the home, the front of your house will be dark and shady, and the sun could cause flaring in the photo.

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Likewise, if a home faces east, then it is better to photograph that property in the morning. If a home faces north or south, then any time between midmorning and mid-afternoon will work well.

5. Do you have quality control on image processing? Some companies send all of their images to cheap labour overseas. However, this often leads to a problem with quality control. A quality real estate photography company should be monitoring the quality of every image. It’s also worth asking whether they automatically add a blue sky to a photo taken on a cloudy day, as this alone can make a huge difference to how a property looks in all of your marketing material.

least a few years.

7. Can I speak to any of your current clients? If a real estate photography company has been operating for a few years, they would have built up a broad range of clients. Don’t be afraid to ask for a couple of names that you could contact, and then make sure you actually call those clients and ask them for an honest assessment of the photography company and the quality of their work. If the photographer is unwilling to provide you with any references, then that could be a sign that they know their work is not good enough to warrant a referral.

6. How long have you been photographing real estate? Experience counts for a lot when it comes to real estate photography. Some companies or individuals have only recently started in the field, and so they don’t have the experience in photographing different houses. Your best option is to select a company that has been specializing in real estate photography for at

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SABO MEDIA: Delivering A Strong Return On Investment When you use the right photographer this expense actually becomes an investment that can deliver a healthy return. When professional real estate photography reaches the quality provided by SABO MEDIA, it ceases to be an expense. Instead, it becomes an investment, with a significant return almost guaranteed.

investment property, and they eventually handed it over to another real estate agent. The new agent brought in a professional photographer who helped to improve the presentation of the home in the photos, and the property was placed back on the market.

According to the experts, every marketing initiative should be assessed for its potential to provide a return on investment of money and time. Whether it be a television commercial, a newspaper advertisement, or junk mail, if it is not likely to bring in more than is going out, then it’s not a smart move.

Three days later the new agent received an offer of $346,750 – an increase of over $20,000 – from the same buyer who submitted the earlier offer!

Marketing Is An Investment

Aim For Significant Results

The amount you’ll spend using SABO MEDIA will be relatively small, yet the advantages it will bring to your marketing campaign will be significant. In fact, it is highly likely that you will see a return on your investment that is many, many times larger than the price of one of our real estate photography packages.

A Case Study: The Tenanted Property That Wouldn’t Sell There was a rental property that was rather messy, and the photos used initially were rather poor. The first agent had the property listed for almost four months, but received just one offer for $326,000.

The new photographs meant that the home looked like it was worth more, so buyers felt they had to submit a higher offer and do it quickly if they wanted to secure the property. That’s the difference that high quality photography can make. In fact, at SABO MEDIA we have even been told that our photos have been directly responsible for the sale of a home. Now that’s a big return!

What does it cost?

I’d be happy to deliver our current price list to you. All you need to do is call our office during business hours on 0414 685 933 and request a price list, or send an email to: info@sabomedia.com.au

The owner was particularly disappointed by the photography and the way it presented their

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How To Get The Listings You've Always Wanted

What can a real estate agent do to pick up more listings and position themselves above the other agents in their area?

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Real estate photography is important not because it sells homes, and it's not about securing a quicker sale, or getting the best possible price. Yes, it does all of those things but that’s not where the real benefit lies for you. Real estate photography sells real estate agents. When an agent consistently uses high quality images, it makes THEM look good, and brings in more listings for THEM. Note that I will emphasise the word “consistently”, because if you only do it for the extra special properties then potential sellers will pick up on that and you won’t really be maximising the full potential of this marketing tool. Here’s how it works: When you consistently use great photos, it positions you as a highly professional real estate agent. Why? Because buyers and sellers will almost always see the photos of the houses you are selling before they meet you. Those photos are your #1 branding tool. Those photos are selling you on your behalf well before you receive an enquiry from a potential seller.

So when you use really bad photos, where homes look dark, or wonky, or small, that’s going to reflect badly on you as well. On the other hand, when a real estate agent uses magazine-quality professional photography, it positions him or her as the consummate professional who does everything well. The assumption is that an agent who takes the time to ensure the photos of a home looks great will also be a great sales person and a highly competent agent. All of that naturally leads to that agent picking up more listings (because homeowners would prefer to sell their home with the most professional and competent agent they can find), and that of course leads to more sales and therefore more dollars in the pocket of the real estate agent who uses high quality photography in all of their campaigns. So when you’re thinking about the photos you use in your next marketing program, think about the photos and whether they are promoting you in the way that you want them to.

Real estate photography is important not because it sells homes ... Real estate photography sells real estate agents.

A Real Estate Agent's Most Awkward Moment

What happens when a seller is so disappointed with their real estate agent that they take things into their own hands? This. And it's rather awkward for Bob the real estate agent. Bob had been working as a real estate agent for two years, and although he’s not a high flyer, he’s on the way up. But it wasn’t always that way. Two months ago Bob listed his most expensive house yet. Not that it was anything enormous, but compared with his regular listings this was a class above: well-maintained gardens, great street appeal and a good neighbourhood. This was the kind of home Bob had been aiming for since he started. This could be his big break. As he usually did, Bob spoke with the owners, and he organised for his photographer to come in and shoot the home. A couple of days later, Bob received the shots back from the photographer, and he fired off a quick email to the owners with the photos attached. An hour later he received a reply. “Hi Bob, We’re rather disappointed. I know you organised this photographer but the photos make our home look awful. Some of the rooms are way too dark, the walls are wonky, and the colours? Don’t get me started on the colours. I don’t want you to use these. Leave it with us, and we’ll sort it out instead.”

Ouch. Bob wasn’t sure what to say. He thought the photos looked fine. The next day Bob received another email from the owners. He was hesitant about opening it, but eventually did. “Hi Bob, We’ve found another photographer and the work we’ve seen from them looks much better. We’re going to pay for another photo shoot, organised for later this week. We’ll keep you posted.” Oh, that was awkward. The one property that Bob was really excited about, and the owners were so frustrated and disappointed with the $75 photographer he used they took the matter of photography into their own hands. Later that week Bob received another message from the home owners, who were now ecstatic. They said something about professionalism but it was something else they said that really stuck with him: “We like you, Bob, but you need to lift your game.” The home sold in a couple of weeks, the owners were happy and Bob learned his lesson. Hiring the cheap photographer reflected badly on Bob and led to the homeowners becoming so frustrated by the poor work he did that they took it upon themselves to look for something better. He won’t make the mistake of using the cheap, low quality photographer ever again. Do you want to be like Bob who had a vendor who is so frustrated, so disappointed by the work you do that they take matters into their own hands? Or do you want to be the agent that wows the client every time by your professionalism and service? The images you use when selling a home impact upon you and your position in the market. Make sure they're building you up and not tearing you down, and hire a first-class photographer like SABO MEDIA for every listing you have.

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Courtesy of Forbes Magazine:

Photos Of Your Home Matter In Real Estate Before the days of the Internet and online real estate listings, a buyer’s first impression of a new home for sale was often the “drive by.” An agent would see the new listing in his real estate book and would call or fax the buyer with the address. The buyer would then go to the address and drive by to get a first look. Or, if a buyer was just starting to look, he would read a brief description of the home in the Sunday paper and decide whether or not to attend that day’s open house. Either way, curb appeal mattered because it was usually the first glimpse a potential buyer would have of a property. If there were weeds, dead grass, peeling paint or rusty nails that stood out, the buyer’s first impression of the home was tarnished — no matter how great it looked inside. That’s why real estate agents worked closely with sellers on curb appeal before going on the market. Curb appeal will always be important, but today, buyers are busier than ever and may not have the opportunity to do a drive by (unless they’re seriously interested). Instead, the first impression buyers most often get of a home is from the photos in the MLS listing, which they automatically receive in an email from their agent, or the pictures that accompany an online listing. With limited time and countless listings to review, buyers will quickly move on if photos don’t reflect well on a property.

Proper equipment

Properly lit, high-resolution photos are the only type of pictures that should be used in a home marketing campaign. Like any other sales effort, it’s important to put your best foot forward. If an agent takes property photos with a smartphone, it’s often a red flag to buyers. Smartphone pictures are fine for informally sending photos quickly back and forth between agent and buyer, but they can’t measure up to the quality of pictures taken by an

experienced photographer with a good camera. Don’t have photos of the property yet? Don’t list the home until you do. With so much information available online these days, you only have a few seconds to grab potential buyers’ attention. If they do an Internet search or check the MLS email and your home is listed without pictures, there isn’t anything for them to look at. Buyers will likely move on and probably won’t come back.

Staging and prep

Because of the importance of a good first impression, sellers and their agents should spend as much time and energy on the photo shoot as they do on creating curb appeal or staging an open house. This means planning the shoot well in advance, sometimes as much as a week. As a seller, you know when your home gets the best natural light. Make sure the photos are shot during those times. Have the home fully cleaned and in top shape before the shoot, too. As with an open house, clear out all the children’s and pet’s toys and fully declutter the home. Imagine the photo shoots retailers and catalog companies do to showcase their products. Would they release a catalog with photos of stained living room furniture or with improper lighting? Of course not — and neither should a seller. A home is a product for sale, just like any other, and should be marketed as such.

Lasting impression

Often, after buyers have toured your home, they return to their computers and look at the property again online. This time, they can put together the floor plan and understand how the home flows and how each room relates to the next. High-quality photos that show the home well will keep them interested, perhaps even encourage them to go take another look. On the other hand, if you cleaned your home before the open house and got the buyer in the door, but then they go back and look at dark photos online or see imperfections, you can easily turn them off. If you or your agent don’t have a good-quality camera and real estate photography experience, consider hiring a professional who does. While it’s another expense, consider this: When you put a home on the market, you’re competing against lots of other properties. If those properties are highlighted with attractive, well-lit photos and yours isn’t, you’re going to have more trouble getting potential buyers in the door. This could cause your home to sit on the market longer than it would have otherwise — making what would be seen as a “fresh” property look stale. This article was originally featured at: http://www.forbes.com/sites/zillow/2012/11/20/ photos-of-your-home-matter-in-real-estate/

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How Many Listing Photos Do You Need To Get Leads? According to this research, a listing with between 10 and 15 photos has the best chance of generating leads. Listings with more than 20 photos have no advantage, and may actually put you at a disadvantage.

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When it comes to marketing your listings online we want to make sure that you generate as many leads as possible, so the experts from Point2 Homes analyzed the data to see how many listing photos you need in order to generate leads.

What is the optimal number of listing photos to generate leads?

Is 5 photos enough? Is 50 photos too many? Here is what our research revealed?

Takeaway: A listing with between 10 and 15 photos has the best chance of generating leads. While too few photos (<10) will obviously not pique a potential buyers’ interest, we also found that too many photos (>20) could potentially lead to less leads as well. Why? Too many photos may answer a potential buyer’s questions, which means there is less incentive to contact the listing agent. Like any good sales pitch, you want to give enough information to interest people, but not so much that they don’t need to contact you!

How many listing views does it take to generate a lead? It might depend on the number of listing photos you include! We looked at listings that had different numbers of listing photos, from 0 to 80, to see how many views it took to result in one lead.

This reaffirms our findings from above. Ten to fifteen listing photos is definitely the sweet spot for the average listing.

Is there such a thing as too many listing photos? By now you’re probably wondering if having more than 15 listing photos is a bad thing and could negatively impact your views and leads. Our data shows this is not the case. But, at the same time, there is no overwhelmingly positive impact from having more than, say, 20 photos.

Takeaway: Listings with up to 20 listing photos get just as much traffic as listings with 50 or more. You can save yourself a lot of time and energy by keeping the number of listing photos you use to around 20. We have found that above this level you do not increase your probability of increasing your traffic by posting more photos. This article was originally featured at: http:// www.point2.com/blog/2014/10/21/many-listingphotos-do-you-need/

... too many photos (>20) could potentially lead to less leads as well.

Takeaway: Listings with between 10 and 15 photos get leads with the least amount of views required.

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Good Photography Pays Bringing in the right photographer will make you thousands in return, according to the Real Estate Institute of New South Wales. The old axiom ‘a picture is worth a thousand words’ is worth keeping in mind when you are promoting your property for sale. In short, it pays to use a good photographer and cutting corners by taking your own images could lose you money in the long term by reducing the amount of potential buyers whose interest in your property is piqued by the fantastic shots used in advertising it. Let’s face it, we’re all time-poor. When we scroll through websites, or flick through the pages of a property section, we are going to be stopped in our tracks by a crisp, well-lit shot – not by grainy, poorlyangled ones. A survey undertaken in the US by real estate agents indicate that 83% of buyers consider the photos in online sites as being “very useful” when they are weighing up the pros and cons of investigating a property further. That’s ahead of detailed property information, which came in second and virtual tours, which only 60% considered the most useful function. As one survey respondent noted: “I’m not interested in the details if I don’t like the look of a house.”

The survey also found that poor-quality, amateur photography not only makes the property look unappealing, it also means buyers think everything about the home is shoddy, including the owners and the company marketing it. Not a good idea when the aim is to get the best possible price for the home that you have most likely lived in and loved and now hope to realise a healthy profit from. So when you are preparing the check list of what needs to be done before your home is put up for sale – sprucing it up, fixing any minor damage, giving the garden a weed and the lawn a mow – don’t forget to add good photography into the marketing campaign your agent will devise for you. It’s not a thousand words, but a few superb pictures that will make you thousands in return. Source: Real Estate Insitute of New South Wales, Australia http://www.reinsw.com.au/Good-photographypays/default.aspx

... cutting corners by taking your own images could lose you money in the long term ... - REINSW

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