phoenix market city Kurla (mumbai) case study

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LOCATION : Junction, Lal Bahadur Shastri Rd, Kamani, Kurla West, Kurla, Mumbai, Maharashtra 400070

The nearest railway stations are Kurla railway station 3km

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Vidyavihar railway station. 1.8km The nearest bus stop is Kamani. right in front of the mall The CST airport is also nearer to the mall - 5.6km

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LOCATION IN URBAN FABRIC:• • •

The mall consists of 2 entrances The cabs and auto stand are located near the 2nd entrance The bus stop is near the 1st entrance

Phoenix Market city, Kurla a shopper’s paradise in the heart of Mumbai Developer: The Phoenix Mills Limited Architect : Benoy Location: Kurla No. of stores : 300 No. of floors: 4 Total retail floor area : 200,000sqm The traffic pattern in the surroundings of mall is high as it is located in heart of Mumbai


MASTER PLAN


AREA SHEET:-

WEATHER AND FAÇADE:-

• Retail development Area - 2.1 million Plus

As the weather in Mumbai is sultry due to the water bodies present around the mall consists of centralized ac system as well as air lock system present near the entries The façade is entirely covered with glass as the neighboring structures of the mall are also covered with glass façade The façade of mall is influenced from its surrounding buildings as well as they are transparent from inside during morning and give mirror effect at night

• Mixed used development of over 4 million Sq. Ft. • 1. 5 million Commercial office • Retail Gross Leasable Area : Approx. 1.4 million

LIGHTING:LED lighting was in the entire mall Skylights and atriums provided most of the natural ventilation Sensor lights were provided in the washrooms In few stores such as vero moda zaara dim lighting was used to represent their merchandise theme


PHOENIX PARAGON PLAZA:-

Key plan • Phoenix Paragon Plaza, a landscaped plaza consisting of premium boutique office spaces, shops and cafes is a part of the iconic Phoenix Marketcity Development, Kurla, Mumbai • It has a direct access from the L.B.S. Marg, is just 800 meters from the closest metro station & is 10 minutes from Bandra Kurla Complex. • Phoenix Paragon Plaza is a development of 4.6 lakh sq. ft., spread across 6 levels, with the top 2 levels dedicated for office spaces. • Flexible office spaces from 350 sq. ft. onwards that can be merged for larger offices of up to 20,000 sq. ft. • 2 levels (3rd and 4th floor) of premium office spaces. • Total No. of units: 109


UPPER GROUND FLOOR:VERTICAL CONNECTIVITY ELECTRIC ROOM TOILETS AHU


SECOND GROUND FLOOR FIRST GROUND FLOOR

THIRD GROUND FLOOR

FOURTH GROUND FLOOR


Building Features :•State-of-the-art safety and security features •Large, efficient & Flexible floor plates •Integrated Building Management System •Duress alarm - only at highly sensitive areas •6 passenger and 2 service elevators •Centralized air conditioned

•Advanced fire detection and fire fighting systems. •Common Area CCTV Monitoring •24 x 7 Manned entry points with Metal Detectors at all 4 entry points •Sound Proof Work Environment •100% DG BACKUP for Common Areas •Convenient Entry and Drop-Off points •Emergency lighting in common areas •Maintenance and Upkeep by The Phoenix Group


PHOENIX MALL:• The built form of the mall is fluid. • It houses 300stores with domestic and foreign brands, PVR Cinemas which has 7movie screens and 70 restaurants. Key plan


LOWER GROUND FLOOR:-


UPPER GROUND FLOOR:-


FIRST FLOOR:-

The first floor consists of the multiplex and the remaining stores.


FIRST FLOOR:THE MULTIPLEX

The multiplex (pvr) consists of 7theatres The box office is located on the first floor in the pvr complex There are 3 ticket counters at the box office –  2 normal  1 for VIPs


FIRST FLOOR:You can find the food court and the game zone in the second floor.


ATRIUM 6

ATRIUM 2

ATRIUM 5

ATRIUM 3


SERVICES

SIGNAGE


SAFETY AND SECURITY MEASURES:  Reliable security staff employed to supervise the overall security of the mall.  The highest professional standards are expected in maintaining the patrol area schedules and other related records.  Periphery control is maintained through security personnel communicating through walkie-talkies.  Entry and exit points are monitored both through electronic surveillance and with security guards.  Access to loading and storage areas are restricted and monitored.  Special Access Cards are issued to authorized personnel.  Electronic checkpoints are set up at entry / exit points.  CCTV is installed in public areas and basements.  Boom gates for basement security and parking control.  Fire Protection Systems  Effective fire engine and hose access  Fire hydrant systems  Automatic fire alarms and detection system  Automatic sprinkler system  Public address system  Portable fire extinguishers


MATERIALS :-

WOODEN JALI WORK

CEMENT FLOORING

STEELFRAMEWORK

GLASS PANELS

GRANITE

VITRIFIED TILES

WOODEN FLOORING


PROS:• The spill over areas near the escalators are big enough to accommodate 10 people

CONS:• Stairs were located deeper inside which was difficult to find for

• The corridors were wide enough to accommodate 7-8 • The escalators were few and also not easily people together locatable • Air lock system lighting and zoning was done properly • The multiplex lobby spaces is very less • Many recreational spaces and seating areas

compared to the no. of people attending the multiplex

• Every atrium consisted of escalator and a staff person • The seating spaces were not sufficient enough guiding them in the mall • Good signage's and better parking facility • Well designed interiors and infrastructure • Use different materials and textures • Good air conditioning facility • Washrooms consisted of sensor lighting

in the food court

• The entrance for the mall was not grand enough it was simple and was hidden • There were dead spaces in areas like washrooms and stores


Phoenix Market city, Kurla a shopper’s paradise in the heart of Mumbai.


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