Meet My Florist Showcasing your local florist
FEATURING
DIXON FLORIST
FLORIST AND GIFTS
Meet My Florist Showcasing your local florist Welcome to Meet My Florist magazine, a publication that gives you new insight into the wonders of your local flower shop. Your florist is an important part of your community. The following pages will provide you with information to help you better utilize your florist, and make you a more informed floral consumer. Flowers are something that anyone can appreciate and everyone enjoys. Flowers always make a beautiful statement, expressing a wide range of sentiments to compliment any occasion. You can always make someone smile with flowers! Choosing the perfect flowers for your occasion can be a daunting task. Let your florist guide and help you create the perfect arrangement. Your florist will help you express your sentiments with flowers. This issue of Meet My Florist magazine features Dixon Florist. The three sisters of Dixon Florist give you an insider’s look into their flower shop, and share with you the many ways that they help customers with all their floral needs. In addition, you will get information about how to get more from your plants and flowers.
When you buy from a Mom and Pop business, you are supporting your community. Your local florist is another family in your community, your neighbor, and your friend. Our customers are our shareholders. We strive to make you happy. Thank you for your support! March 2019 | © Meet My Florist® Periodical
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D I X O N FLORIST AND GIFT S (707 ) 678 - 4 432
Meet the sisters of
DIXON FLORIST T
he three Sisters that run Dixon Florist, Courtney, Melissa, and Dana, are the daughters of Joe and Jean Williams. Explains Courtney, “we are a second generation florist, in business since 1962. Originally the shop was across the street. There was vacant lot, and so my dad designed and built his own shop.” “This shop is specially designed so that one person can run the whole operation all by themselves. For sixteen years my dad and mom ran this shop while also raising us kids.” The Enchanted Cooler Box window: “The glass in the front of our cooler is very special glass that came from the original Bell Florist of Sacramento. When that shop closed, the special cooler box glass was sent to Dixon and installed in our cooler
box. This is very old antique glass that has a special quality, a frosted coating, that gives a special glow to everything you see through it.” “ We are a full service florist- we do it all. Someone calls, and we say, ‘absolutely, not a problem!’ People don’t necessarily come to us for a specific flower design, they come to us for our quality and our expertise. We emphasize seasonal floral, with a bit of exotics mixed in! We love orchids. Something that our father instilled in us: feature flowers that people don’t see on a daily basis.” “Our clients are everywhere: Sacramento, Davis, Winters, Woodland, and Vacaville. We really appreciate our Dixon business, but we also service a much larger area.” “We were raised in this lifestyle; it’s what we do! When you work here, you are DIXONFLORIST.COM
working with family. For us this business is something bigger than just a flower shop, bigger than just selling flowers… we help people express their emotions with flowers. We are there for them through all their life events.”
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Keeping Plants Happy FERTILIZE every month. Most plants like a little boost to keep them looking their best.
DEADHEAD SPENT BLOOMS Keep the blooms coming by removing spent blooms from your flowering plants.
ORCHIDS are a plant category of their own. Water orchids sparingly with ice cubes to prevent blooms dropping from over watering (one ice cube a week).
REMOVE DECORATIVE WRAPPERS as soon as possible. Drainage keeps plant roots happy.
LESS FREQUENT but deep watering is most effective. Don’t let your plant sit in standing water; let it drain after watering.
GET THE LIGHT RIGHT Place your plants near light but never in direct sunlight. 4
D I X O N FLORIST AND GIFT S (707 ) 678 - 4 432
MANY BLOOMING PLANTS are meant to be outdoor plants. After the blooms are spent, find a happy home for your blooming plant in your garden or in an outdoor container.
“Every scarf I design, is accompanied with a text , the story how I became inspired..”
B
eauty in all it’s forms : art, nature, stories, music, myths, cultures, history, life itself…. Is what intrigues me. It all started when I was a little girl following a musical education and learning how to play the piano. Listening to all the piano concerto’s gave me goose bumps several times. My doll was my best friend. She was my model for the several dresses I made for her. After the academy of art, interior decorating, flower arrangement and art history, it was obvious that I wanted to create something that was a reflection of myself. Like many women, I always love wearing shawls, so, one day, I just started designing scarves to express myself. Every design has a story, I find it important to deliver a
message with my shawls. Many people are in need of love and security these days. With these messages/stories , I intend to give a kind of warmth; a security to feel stronger against the outside world. Every scarf I design, is accompanied with a text , the story how I became inspired to make the scarf. The sources of inspiration are thoughts, feelings, evolutions, collective memories, ancient history, religions and traditions, like the aboriginals, the old Greeks, the Old Testament, Buddhist texts, etc. I also look at the Zeitgeist. Don’t we all have ‘a secret story’ ? Don’t we all wish a ‘solid-as-a-rock ‘ as a partner ? Don’t we all go through a sort of ‘transformation’ during our life ? Another aspect is the importance of the material. I love natural fibers. I still hear my DIXONFLORIST.COM
mother say : “This blouse is made in the material crêpe georgette”. I‘ll never forget it. Our older ladies still know these kinds of silk. It would be sad if this knowledge disappears. We only use the highest quality, natural fabrics and we only work with companies that deliver animal friendly materials and have an ecological friendly production procedure. We create exclusive, limited edition in-house designs. Every scarf has a name. Every scarf tells a story. Every scarf makes the woman wearing it feel special.
ibes-scarves.com
33 5
105 N 1ST ST DIXON, CA 95620
dixon_dawsons
PHONE : (707) 678 - 2067
dawsonsbarandgrill
Family, Friends, Good Food & Fine Spirits in the heart of historic downtown Dixon
Dawson’s Bar and Grill, an iconic family restaurant in Dixon since 1908, serves lunch, dinner and brunch for parties of any number. In December 2017, Jill and Greg Orr revived Dawson’s while preserving its vibrant dining experience. Whether you woul dlike lunch on a work day, a date night with your significant other, or Sunday brunch, Dawson’s Bar and Grill has a table with your name on it. Please come enjoy a meal and drinks with friends or family!
HOURS
SPECIALS
LUNCH & DINNER MONDAY : CLOSED TUESDAY - FRIDAY : 11 A .M. - 2 A.M.
TUESDAY Entree Discount Day
LUNCH, DINNER & BRUNCH SATURDAY - SUNDAY : 9 A .M. - 2 A .M.
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WEDNESDAY Wine Down Wednesday THURSDAY Dinner Farmers Market Specials
EXTENDING CUT FLOWER LIFE LOCATION MATTERS. Keep Flowers in a cool place and away from direct sunlight if possible. Avoid vents with blowing air.
PRESERVATIVE FEEDS THE BLOOMS. Add commercial plant food to the water every time you change the water.
IT’S ALL ABOUT THE WATER. Always remember to keep water levels up! Change the water when cloudiness appears.
RECUT STEMS AFTER A FEW DAYS. Every few days, cut 1” from each stem at an angle to bypass clogged stems. Your flowers will draw water and the blooms will be happy longer.
TRIM OR REMOVE SPENT FLOWERS AND FOLIAGE. Keep your arrangement looking its best by taking out wilted blooms or leaves. This also prevents contamination of the water and increases the longevity of your arrangement.
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The Magic of Flowers & Plants
There is nothing like the thrill of receiving flowers. You feel special: someone is thinking about you, wanting to lift your spirits and make your day! Flowers touch all our senses, from visual vibrant colors to sweet fragrances. These powerful elements evoke pleasant memories of past times. Flowers are timeless, and bring those sweet memories to the present. Who isn’t thrilled by the brilliance of color, the richness of life in the garden! We give plants and flowers because we love the beauty of the outdoors. Giving plants and flowers as gifts brings the garden indoors for us to enjoy. More to consider: Flowers can be a gift for anyone. From son to father, daughter to mom, friend to friend... tell someone they are special with flowers. Give flowers at unexpected times. Giving flowers is a spontaneous act of kindness that will brighten any person’s day. Consider flowers as a thank you! Acknowledge all that someone has done for you by giving them flowers. The bottom line: let someone know that you are thinking about them. Flowers always say, “I’m here for you!”
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D I X O N FLORIST AND GIFT S (707 ) 678 - 4 432
Romance FLOWERS FOR
Flowers are a powerful way to express your caring and love. If you are looking to express only friendship, you can say that with flowers. If you are trying to say, “Just because,” you can say that with flowers too. If you want to say the big, “I love you,” you can proclaim your love with flowers. Whatever you are trying to express, you can always say it with flowers.
BE SPONTANEOUS! Don’t wait for a specific occasion to send flowers... score big points on any day.
ROSES ARE FOR ROMANCE. Certain flowers come with meanings. The rose has always been a symbol of love. SURPRISE THEM AT WORK. Brighten her day... really make her smile!
ADD A LOVE NOTE. Add a special card or hand written note to your arrangement.
TAKE THINGS UP A NOTCH. Add a box of chocolates or a special gift to your floral arrangement.
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LET’S
Celebrate
Celebrate Life’s milestones with flowers! Flowers add grace and elegance to every celebration. You can always celebrate the passage of a major milestones with flowers. Nothing beautifies a table better than flowers. No matter what your look, there are many possibilities for decorating with flowers. Let your florist decorate your gazebo, or make fabulous table centerpieces. Your florist will take your party to the next level.
CHOOSE A FOCAL POINT Do an impact arrangement on an entry table or as a centerpiece on a buffet table.
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D I X O N FLORIST AND GIFT S (707 ) 678 - 4 432
USE AN EXPERT Get expert help from your florist, and your beautiful arrangements will take your party to a higher level.
DECIDE: ELEGANT OR CASUAL? Flower choices depend on the look you want to create.
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IT’S YOUR
CONSIDER USING MULTIPLE STYLES & SIZES An assortment of coordinating arrangements of varying heights makes for a dazzling presentation.
Party
PICK A THEME & COORDINATE The theme of the party along with the time of year can help jump start ideas. Use containers and arrangement styles to complement your party theme.
CREATE IMPACT Use one or two focal flowers common to all the arrangements, and then fill in with less expensive florals. For example, use bright orange lilies and then surround them with mixed chrysanthemums. 12
D I X O N FLORIST AND GIFT S (707 ) 678 - 4 432
FLOWER BIRTHDAY CAKES ARE INCREDIBLE. Surprise everyone when you order a flower birthday cake!
FOR NEW BIRTHS SEND FLOWERS HOME Most moms aren’t in the hospital that long, so send the flowers to the home.
FOR BACK TO SCHOOL Show support for your children’s teachers by sending flowers at the start of the school year. DIXONFLORIST.COM
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A LOOK INSIDE DIXON FLORIST Let Dixon Florist create a personal floral design that reflects exactly what you want to say. Whether it be a sentiment of love, condolence or encouragement, there is an arrangement out there for everyone. Flowers are also an excellent way to beautify your home. One person may prefer a contemporary tropical arrangement while another loves the tradition of a dozen roses. Whatever your preference, Dixon Florist is there to accommodate you.
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D I X O N FLORIST AND GIFT S (707 ) 678 - 4 432
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Wedding
Y
our wedding day is one of the most special days in your life. Organizing this event can become a major undertaking. One way to help ease the planning burden is to have your florist guide you along the way. Your florist will be happy to provide you with a free wedding consultation so that you can sit down and personally share your ideas, and discuss the flower budget. Since every bride is unique, your florist will want to get to know you and your own personal tastes and style. Not everyone wants to have a traditional style wedding. Your florist can help you creatively express your personality or interests.
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D I X O N FLORIST AND GIFT S (707 ) 678 - 4 432
PLANNING Be prepared with your wedding colors before meeting with your florist. Consider the style of wedding you’d like, and even the venue.
KEEP IT LOCAL & SEASONAL Choosing local and seasonal flowers is the way to go, and will give you more bang for your buck.
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REPURPOSE YOUR FLOWERS Don’t leave your ceremony flowers at the altar... take them to your reception! Aisle arrangements can be used for centerpieces or on the buffet tables. The bridesmaid bouquets can add color to a cake table or the head table.
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D I X O N FLORIST AND GIFT S (707 ) 678 - 4 432
IF YOUR ARE REALLY SET ON A CERTAIN EXPENSIVE FLOWER. When your favorite flower is expensive, save on your budget by using it only in your bridal bouquet. You can substitute less expensive flowers into centerpieces or use only a small quantity of expensive flowers in select places.
BE OPEN TO VARIETIES AND COLORS Some of the more common flowers are available in a huge variety of beautiful colors! DIXONFLORIST.COM
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Tribute
Sending sympathy flowers is an important expression of love and support for the grieving family, as well as an opportunity to honor a person’s life. When we think of a funeral as a celebration of life, what could be better than a room full of flowers? The beauty of flowers is symbolic of life itself, and is always an appropriate tribute to a loved one. Let your florist help you send the perfect expression of your sympathy and love.
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D I X O N FLORIST AND GIFT S (707 ) 678 - 4 432
BE MINDFUL OF CULTURE. Certain cultures have very specific traditions. For example, Muslims won’t appreciate a cross, and Eastern Orthodox place the highest value on white flowers. PHOTOGRAPHS ADD A VISUAL PERSPECTIVE. A photo image of your Loved one in a wreath of flowers can be a fitting tribute. REMEMBER THEIR PASSIONS OR THEIR CAREER. If you know specific details of passions of the Loved one, your florist can incorporate a symbol of those passions, such as a baseball cap, or golf club. FLOWERS ARE ALWAYS APPROPRIATE. Even if the family has requested donations to a specified cause, it always is appropriate to also send flowers.
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Did you make the deal? “Did you make the Deal? We have women in their 50’s , 60’s and 70’s who say, ‘my husband never gives me flowers.’ They say, ‘I wish my husband would give me flowers.’ We ask them, ‘did you make the deal?’ “Always, it’s because they made the deal: ‘you don’t have to give me flowers’ (maybe because money is tight), you tell him, ‘you don’t need to get me anything.’ And that’s why they don’t get flowers. “They say, ‘but that was years ago.’ In this particular area, men will do exactly what you say… and you won’t ever get flowers again! Women think it’s just for that year… men think it’s forever. The bottom line: Never make the deal! “Flowers are the single most inexpensive gift you can give. If it is a birthday, and you are tight on money, come get a single rose or a mixed bouquet. When people get older, they’re trying to purge things, to eliminate some of the clutter in their life. Flowers only last for a certain amount of time. “When you take someone a dozen roses, or peonies when they are in season, that first thirty minutes, they take a deep breath, and it’s absolute joy!”
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D I X O N FLORIST AND GIFT S (707 ) 678 - 4 432
Remembering Joe & Jean Joe had been working with Bell Florist in Sacramento and heard of a shop for sale in the small town of Dixon. He and Jean took a drive and immediately fell in love with the town. In 1962 the shop originally was located in a small building across the street from its current location. In 1964 they purchased an empty lot and started construction on the building we know of today as Dixon Florist and Gift Shop. Joe and Jean were always creative, they designed the building as well as the current logo. Joe and Jean ran the florist shop alongside each other, and to them it was much more than a small business. It was a connection to the people of Dixon. The shop allowed them to be an integral part of the community and acted as the fabric that tied them to people in town. Whether it was the celebration of marriages, anniversaries, birthdays, the birth of babies, showing sympathy
for people’s loved ones, they shared in everyone’s celebrations, blessings, and hardships. Joe and Jean raised all four of their children, Scott, Melissa, Courtney and Dana, in the shop. The children grew up helping Joe and Jean with anything they would throw at them. The kids always say, “They never went anywhere without a wet lap” because they would have to hold the floral for the deliveries.
“To them it was more than a business. It was a connection to the people of Dixon” They always went to places where the deliveries needed to go. Along with raising in the kids in the shop, Joe and Jean also had a telephone ring at the house so they could take orders at all times. Many people say that you kids learn everything they need to know in DIXONFLORIST.COM
kindergarten but Joe and Jean’s kids learned everything they needed to know in the florist. Today Dixon Florist runs the same as it did 54 years ago. They still hand write every order with care, still hand pick the floral from the San Francisco flower market every week, and the grandchildren from every daughter are now being raised in the shop. Dixon Florist is a family business through and through with integrity, commitment and honesty. Just like Joe and Jean did back then, today the shop is open six days a week and delivers to Dixon, Davis, Winters, Woodland, and Vacaville.
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Dixon Florist
150 E A St, Dixon, CA 95620 dixonflorist.com (707) 678-4432
March 2019 | © Meet My Florist® Periodical