Harmony by Ritchie-Smith

Jessa Girard on Nuovo – committed Harmony customer & ambassador Photo by Rylee Smolarchuk

Harmony

by Ritchie-Smith The “Not-So-New” Kid on the Block

While Harmony Premium Equine may be a new name to many, Ritchie-Smith is no newcomer to the agricultural feed industry. They’ve come a long way since their launch in 1968; now feeding the largest market share of dairy, layers, hog and turkey farms in British Columbia.

With their new state-of-the-art mill and bagging line located in their original community of Abbotsford BC, they can boast something not all feed companies can – they are still owned and managed by local families who have a passion for the industry and giving back to their community.

The equine nutrition market is a challenging one to enter, but Ritchie-Smith is confident they hold a strong contender in Harmony, their line of premium equine feeds launched nearly a year ago. Years in the making, Harmony was developed by a knowledgeable nutrition team that wanted to offer something different. Horse owners themselves, they aimed to create the feed they’d always wished they could find in stores. They started with a fibre-first philosophy to put the focus on digestive health and then simplified the feeding routine by building in all the key supplements to support the gut, hooves, skin, metabolism, and immune system. Special care was taken to formulate using high quality ingredients to deliver performance. This included high levels of Vitamin E, plus organic Selenium, performance chelated minerals, as well as taking a unique approach and using flax oil as the primary fat source in Harmony products.

Their five complete feeds share a universal feed rate of 2.5kg*/ day while their supplement pellet has a rate of 300 grams*/day, to compliment a forage-based diet. The line was carefully formulated to ensure every one of these six products provides the same serving of supplements** to give horse owners the unique ability to “mix & match” and create an ideal ration.

This approach has been steadily winning over members of the equine community, many of whom share openly on social media of the incredible transformation they’ve seen in their horses. Hard and easy keepers alike have seen their weight and topline improved, and even normally dull winter coats have taken on what some fans of this brand have dubbed “the Harmony glow.” The Harmony team says the honest and unsolicited reviews are pouring in –

“…30 years old and he’s never looked better!” – Allyssa

“My mare is 22 and already got her fluffy winter coat, but the shine on it is unreal.” – Em

“What I immediately liked about the supplement pellet was how balanced the analysis was in comparison to other similar products.” – Kayla

“The High Fat Pellets have our three-year-olds looking full, shiny and feeling energized.” - Travis Rempel Performance Horses

Beyond the quality and formulation of Harmony, another value customers have appreciated is Ritchie-Smith’s transparency. They feel strongly that people deserve to know what’s in their animal’s feed and have posted their ingredient lists on their website. They also have an open line of email communication for people who have questions or need support with a ration.

With a passionate and committed customer base growing steadily across BC, they have their sights set on Alberta, with hopes of seeing the Harmony brand available to communities all across Western Canada in the near future.

*Based on 500kg horse ** When fed at daily recommended rate of product Learn more: www.ritchiesmith.com / Questions: hello@ritchiesmith.com