PABST BLUE RIBBON
PBR ART: Beautifying the urban landscape and building a brand at the same time. This campaign is currently running throughout America. Literally hundreds of artists are being celebrated on billboards, transit shelters, murals and buses.
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Our PBR advertising campaign is all about giving PBR drinkers a platform in which to express themselves. We hold national competitions. People submit their art and then we beautify the urban landscape with their pieces. We make sure to always put an outdoor board, or a bus, in the community where the artist lives. There’s nothing better for an artist than having the entire town see their work on a billboard, or a wall, or a bus. Same goes for PBR.
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Our PBR advertising campaign is all about giving PBR drinkers a platform in which to express themselves. We hold national competitions. People submit their art and then we beautify the urban landscape with their pieces. We make sure to always put an outdoor board, or a bus, in the community where the artist lives. There’s nothing better for an artist than having the entire town see their work on a billboard, or a wall, or a bus. Same goes for PBR.
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We found that bus ticket sales soared among PBR drinkers.
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