TABLE OF CONTENTS
1
D E AT H B E F O R E D E C A F C O F F E E
2
D I S C O V E R F L O R I D A E D U TA I N M E N T A P P
3
W O R S T PA R T Y E V E R B A N D
4
SCCF X POINT YBEL BREWING
5
SODADA ARTISANAL SODA
6
M O T E M A R I N E : S AV E O U R O C E A N S
7
T H E E L I X I R R O O M C O C K TA I L B A R
1
DEATH BEFORE DECAF COFFEE
Death Before Decaf Coffee is an edgy, punk-inspired coffee shop set in Saint Augustine, FL. The main design theme is gritty with elements resembling clouds of steam. This coffee shop targets a younger audience with interests in rock music and skateboarding.
The menu design includes flecks of red that are common throughout the branding, along with the imagery of steam that matches the logo. Tying that together, the scrolling website is simple, but dark to match the tone of their brick-and-mortar cafe.
T-Shirts include their iconic logo, but also another option for something a bit more fun and unexpected. To tie in with the rest of the theme, the steam is carried through to this design as well.
The exterior of the shop would be brick painted black with a white painting of the logo on top. I’ts dark, but eye-catching because it stands out from the red brick walls. Since coffee is the main aspect, they of course have their own coffee bags and cups. The bags are organized to display the average coffee lover’s most important information in buying some new beans.
2
DISCOVER FLORIDA EDUTAINMENT APP
Discover Florida is a children’s edutainment app made for kids ages 8 to 11. This app is designed to help children learn about the Florida environment and the creatures that live in it. The main elements of the game involve reading new facts about animals and plants and a 3D game that takes the avatar on an adventure through Florida.
This app has big buttons and big words to be as child-friendly as possibly, while still having an appealing, child-like look. The inspiration of the style comes from 80s video games, so the theme keeps with 3D, blocky elements. Kids can scroll through their flashcards for as long as they want to try to prepare themselves for the quiz.
Inclusivity and individuality was important to me for this app, so there are many options to customize your personal avatar. While playing the game, kids will come upon potentionally dangerous creatures in the wild and will get a warning. If they can get the quiz question right, they can successfully document their f indings.
3
WORST PARTY EVER BAND
Worst Party Ever is a small, Florida band hailing from Sarasota. With a soothing indie-emo sound, they needed a logo of their own and an album to match. I reimagined how I picture their music in my head and created a particular branding that can be easily placed with any band merch.
Worst Party Ever has a really moody tone to their music, but in a way, still feels bright. I wanted to display the bright, Florida aspect with the light blues, pinks, and purples while drowning out the color at the same time. Overlays represent memories and motion. I kept the inside very minimal because they do like to use as little amount of words as possible in their current branding. So as not to completely change their aesthetic, I’ve opted to include a photo of the band.
If they were to go on tour with that album, this is the branding to match it. It f its with the mood of the other two artists who will be traveling with them as well. Keeping it neutral was essential to appeal to a bigger audience. The tour shirts are similar to the poster, but list all of the dates and turn their logo into a party cup to make a play off words.
4
SCCF X POINT YBEL BREWING
Point Ybel Brewing Company is a brewery in Fort Myers, FL. They teamed up with the local-to-Sanibel, non-prof it Sanibel-Captiva Conservation Foundation to create a fundraising event. This would be bringing new business to Point Ybel, while raising money for a worthy cause.
To promote the fundraising event, a poster works well for a brewery, but this also doubles as a social media advertisment since much of the event information is passed through the internet and word of mouth. Canvas bags and t-shirts would be additional fundraising items aside from the beer. They needed to be interesting enough to allow people to want to wear them around while also representing the cause at hand.
THE SANIBELIAN 16120 SAN CARLOS BLVD. FORT MYERS, FL 33908
4.5% ALC. BY VOL. 16OZ DRINK FRESH. KEEP COLD. GOVERNMENT WARNING: (1) ACCORDING TO THE SURGEON GENERAL, WOMEN SHOULD NOT DRINK ALCOHOLIC BEVERAGES DURING PREGNANCY BECAUSE OF THE RISK OF BIRTH DEFECTS. (2) CONSUMPTION OF ALCOHOLIC BEVERAGES IMPAIRS YOUR ABILITY TO DRIVE A CAR OR OPERATE MACHINERY, AND MAY CAUSE HEALTH PROBLEMS.
LOCAL LAGER
This beer label matches the current layout for Point Ybel Brewing Company, so I needed to work around the color restrictions to allow this to match the other products. White accents all of the text to allow the logos in white to feel cohesive. Collecting cans is a big thing in the beer world, so making the can have a unique and distinguishable pattern will set them apart.
5
SODADA ARTISANAL SODA
SODADA is an artisanal soda company centered around showing a history of Dada art and providing healthy soda options. It’s a nod towards Dadaism, but has a modern twist that many people haven’t experienced before.
Since the Dada movement was very unusual and abstract in nature, SODADA tries to piece together fun bits of anything and everything to accurately represent the brand, while still remaining fresh and modern. A play on words for the flavors also shows a bit of the art created by those artists right on the label. A unique 3-pack, triangle carrier is something that stands out from the usual 4 or 6-pack carrier.
When spotting the soda in a store, the front is facing up where the logo is visible, but once you pick it up, it changes shapes and shows the story of SODADA on the side.
6
MOTE MARINE: SAVE OUR OCEANS
Mote Marine is a Laboratory and Aquarium in Sarasota, Florida dedicated to conservation and research. Save Our Oceans is a campaign I found f itting for their work. This is mostly focused around the deadly red tide that happens every so often in SouthWest Florida, and learning more about what it is and how to deal with it.
SAVE OUR OCEANS
Since Save Our Oceans is an effort to bring attention to current red-tide issues in SouthWest Florida, facts about the way it has been affecting the wildlife is crucial. A simple, short, but devastating fact could be enough to see what you can do to help or learn more about the issue. To avoid being too morbid, the illustrations are friendly in nature and the call to action provides more insight.
An appealing Snapchat f ilter is just one of many good ways to spread the word about something. This geo-f ilter would be available only near SWFL beaches to help spread awareness in the specif ic areas that need it the most.
Collecting enamel pins is really common, and this enamel pin actually helps the environemt at the same time. The pins would be sold at various beachside shops and all of the proceeds go to funding research for red tide.
The towels work the same as the pins would. And after purchasing one of these items, you will also get a personal thank you card with more information about red tide.
7
THE ELIXIR ROOM COCKTAIL BAR
The Elixir Room is a cocktail bar set in Savannah, GA. It closely follows themes of Victorian-era elegance, but also the occult. Savannah has a history of unusual happenings, so this was most f itting for an old cocktail bar in downtown. A moody and mysterious setting is set with luxurious pinks and dark blue tones.
Staying in the theme of occult and Victorian, an intricate, antique frame sort of symbolizes the branding as a whole. It’s elegant, but has history to it. Drink options were given spooky names to sell the occult part more, as well as ouija board coasters wit a simplif ied logo on the back.
With an interest in interior design, I wanted to create a moodboard for how I’d picture The Elixir Room to be set up and decorated. Crushed velvets, skulls, and glass ornamental pieces would bring together the whole mood for customers who really want to feel like they’ve taken a step back in time. A peronal brand of cocktail mixers would be sold at the bar with their most popular drink options. To follow themes of gray, silver-leaf embellishes the blue-tinted bottles. They’re topped off with vintage-style corks.