Copywriting Secret of the Masters:
Find Her Wave-Length, Build Loyal Prospects by: Lorrie Morgan Ferrero
This special report is brought to you free courtesy of www.ProCopyWritingTactics.com
Find Her Wave-Length, Build Loyal Prospects If you're looking to reach the female audience, there are few things you must understand about women. While these are broad strokes, what I'm about to share is embedded in the female DNA. That isn't to say she can't override her instincts but many reactions are triggered without her even realizing the source. When you, as a marketer, understand what's important to her, she'll be much more engaged in what you have to offer. Doing your due diligence is cheap insurance against consumer resistance. It's NOT about what you want or think. It's all about her, your prospect. Be authentic by appreciating that universal principles underlie every factor between you and her. Women want to create a relationship which creates stability over time. So charm her by letting her see she's important to you. • Women are primarily interested in community, people, relationships - there is no winner...only a village. • Women base their opinions on personality whereas men base opinions more on specifics (or features). • Storytelling is very powerful to building a connection with women. • Numbers, facts, and figures aren't as important to women as they are to men. • Women just don't care about the mechanical details so spending a lot of time on the features of a product won't turn her head. • Women love to weigh in and give opinions so things like quizzes, contests, surveys, and essays are good ways to draw her in. • Give her tips she can use with no strings attached. • Know what her values and priorities are. Women are high value customers because once they join your brand, they are likely to keep spending their money with you. And they are extremely loyal with who they do business with. Not only that they tell EVERYONE about their experiences, good or bad. If they're happy, they tell. If they're unhappy, they tell even more! So you definitely want to keep your female customers smiling.
Award-winning marketer, world-renowned copywriter and creator of "The She Factor®", Lorrie Morgan-Ferrero of Red Hot Copy has a reputation as the top female copywriter in the info-marketing industry. She has written award-winning home study courses, conducts virtual copywriting training, holds live workshops, and is authoring the original book, The She Factor based on her own She Factor Marketing System. Lorrie is dedicated to teaching the world it is possible to shift from the hype-filled sales to a more modern version...marketing written with authenticity, trust, and rapport.
Lorrie Morgan-Ferrero Bio
Lorrie Morgan-Ferrero founded Red Hot Copy in 1999 an effort to work anywhere, raise her family, and still make a good living. After studying closely with master copywriters, Lorrie has become a world-renowned and award-winning copywriter with her own unique style. She has an uncanny ability to make her copy bond and build relationships with the prospect…driving them to become loyal customers buying from her (or her clients) over and over again. “It’s almost like she’s talking you through it,” said one client. “Lorrie keeps your attention from the first word to the last.” Lorrie’s words have sold products in a variety of industries including mompreneurs, professional speaking, the seminar business, hypnosis, health & fitness, nutritional supplements, biz op, and entrepreneurial services. After working closely with high profile speakers and entrepreneurs, Lorrie now focuses her passion on educating business owners in reaching the female market.
http://www.procopywritingtactics.com/
She is a frequent guest speaker. Lorrie has written award-winning home study courses, conducts world-famous copywriting trainings on how to sell to women, holds live workshops, and authored the original book, The She Factor based on her own She Factor Marketing System.
This special report is brought to you free courtesy of www.ProCopyWritingTactics.com
http://www.procopywritingtactics.com/