COOL ENOUGH STUDIO LESS DESIGN, MORE STORIES
TABLE OF CONTENTS / ABOUT
010
/ OBJECTS
014
/ PRESS
128
/ EXHIBITION
130
/ BUSINESS
138
/ THANK YOU
140
08
09
10
LESS DESIGN, MORE STORIES
We are a high concept home interior and stationery design company founded in Helsinki, Finland and now based in Seoul, South Korea. We explore various characteristics of the ordinary objects we interact with everyday. These ordinary daily objects have people’s emotional attachment to them and we believe that it can be physically integrated into the products. We observe and re-create ordinary products that reflect our lives.
일상 속에서 사용 되어지는 평범한 물건들 안에서 새로운 디자인 의 가능성을 발견하고자 합니다. 생활 속에서 자연스럽게 쓰여지는 평범한 물건들에는 사용자의 감성과 삶의 깊이를 담고 있다고 생각합니다. 쿨 이너프 스튜디오는 이러한 신념을 바탕으로 우리 삶을 대변할 수 있는 깊이 있는 디자인을 합니다.
11
12
13
14
BRIGHTEN This is called ‘Brighten’; the furniture is composed of wood, plywood and aluminum sheet. Customized holding system provides new organised experience with playful elements. This means people can create their own wall patterns depending on their uses. Punched holes also enable people to get the electronic signal from the remote control to products in drawers. Moreover, it is designed to be used as a cable management system. This object enables people to play with their furniture in the environment. The playful holding system for TV devices means that this furniture offer not only functional but also playfulness elements while using it.
Dimension_ Main body: w1200 x h900 x d500mm Box one: w750 x h250 x d450mm Box two: w450 x h450 x h450mm Material_ Aluminum (Punch), Aluminum (Extrusion/ Powder coating) and plywood
15
16
20
RELIGHT The shape of ordinary object without any decorative elements is so beautiful. It is about simplicity but in more meaningful way. ‘Relight’ comes from this approach & inspirations. This RELIGHT highlights a bulb that actually is just beautiful as it is. So, when people use the RELIGHT, it can be adapted well as part of the environment & start to have emotional relationship without any disruption. This beautifully hand made lighting will be RELIGHT to your life!
Dimension_ Wood body: w130 x h150 x d130mm Wire length: 2m Material_ White wood Lighting bulb by Laes Globe 125mm Opal
21
22
23
24
A DIARY A picture diary contains beautiful photos from an ordinary life. It can be a photos diary which reflecting personal memories& moments of the life. Also each photos in the page can be torn off and send it to someone from your memory.
Dimension_ w50 x h50mm Material_ Printed paper and Hand crafted binding
25
26
27
01 120 years version
What are your goals and plans to do for this year? How about for the years to come?
3002 2015 version
HAVE A NICE YEAR A calendar that is not just about checking a date. The HAVE A NICE YEAR project is about spreading the year, month, and day on one page so that it allows people to look at the larger flow of time in a year. HAVE A NICE YEAR calendar offers unique ways of checking dates by having 3 different versions: 1 year, 12 years, and 120 years.
01 HAVE A NICE YEAR / 1981 - 2100 02 HAVE A NICE YEAR / 2016 03 HAVE A NICE YEAR / 2016 - 2027 Dimension_ w600 x h775.3mm Material_ Paper(Print) and plastic sheet
31
03 12 years version
STANDING CARD We would like to spread the word ‘cool enough’. People often forget about how amazing we are. This card is here to remind you that you are already cool enough. Send a message to someone you love, saying ‘YOU ARE COOL ENOUGH TO ME’.
01 YOU ARE COOL ENOUGH TO ME 02 YOU HAVE COOL ENOUGH SOMETHING
35
01 YOU ARE COOL ENOUGH TO ME
02 YOU HAVE COOL ENOUGH SOMETHING
38
HANGER What is the most convenient way to hang your personal belongings such as your clothes, bags, and even shoes? We can often think about using our daily products in different ways. HANGER enables us to change the way we hang out clothes, while keeping the same visual metaphor as one of the daily products we use everyday. Easy, yet in the most beautiful way.
Dimension_ w435 x h220mm Material_ Stainless steel
39
44
HUHU The starting point of designing HUHU is to encourage people to get emotional compensation by using the object. Many people have unconscious fidgeting tendencies which can include chewing nails, shaking legs, and so on. By pulling out strings from the inner surface of the cushion, HUHU relieves those habits and creates a state of relaxation for the user. The name ‘HUHU’ comes from the deep breathing noise people make when they are relaxed. The end result of combining unconscious behaviors with an object make HUHU beautiful.
Dimension_ small: w350 x h350mm middle: w500 x h500mm large: w650 x h650mm Material_ 50% cotton, 50% polyester
45
Do we underestimate the mirror that reflects ourselves?
50
THE MIRROR See. Our attitude about the mirror, We reinterpret the behaviour of ‘see’ or ‘looking in the mirror’. Do we underestimate the hand-held mirror that reflects ourselves? Convenience. We introduce the convenience of THE MIRROR to you who are familiar with flat mirrors. The Beauty. The mirror is the object that reflects and represents ourselves. This is the reason why designing the mirror cannot be neglected. The Sleekness. Generally, the thinnest mirror in the market is around 1mm. We achieve to create a mirror that is 0.3mm thinner and it brings the sleekness to the hand-held mirror.
Size_ 12.4 x 1.8 x 1.8cm Material_ mirror, plastic
51
52
53
THE ROBE Comfortably cover me with Cool Enough Robe. Robe should be one of the most comfortable clothes. Cool Enough Robe will add the comfort into your personal and private time. Cool Enough Studio 10th project - reinterpretation of our daily products, it is THE ROBE. Cool Enough Robe has 130cm of long length and hooded design and it provides the comfort as if the fabric completely cover you with fresh tactility. It is made of 100% high quality cotton and the material gives better warm and comfortable tactility to THE ROBE.
Size_ h130 x w1.8 x a62cm Fabric_ cotten 100%
59
62
THE BAND Beautifully relax your time, Cool Enough Band. THE BAND is a band that can be easily wore when people taking a rest or cleansing the face. It has large and comfortable wire to make flexible styling without tightening the head. THE BAND is made of highest quality microfiber fabrics. Cool Enough Studio simply choose one of best quality microfiber fabrics to deliver best experience for dehydration and drying-up abilities. It also means that it will be easier to maintain the cleanliness after the use. The studio’s 10th project – reinterpretation of our daily products, It is Cool Enough Band.
Size_ 78 x 12 x 1cm Fabric_ Microfiber fabric
63
66
THE TOWEL All together with toiletries storage and towel, Cool Enough Towel. THE TOWEL is a portable towel that you can storage toiletries in simple way. It is very convenient to storage basic toiletries, such as toothpaste and toothbrush, cleaning cream or small mirror, yet fully functional as high quality towel. THE TOWEL will provide people convenient / simple ways to use together with toiletries and towel. THE TOWEL is made of highest quality microfiber fabrics. Cool Enough Studio simply choose one of best quality microfiber fabrics to deliver best experience for dehydration and drying-up abilities compared to other towel materials. It also means that it will be easier to maintain the cleanliness after the use. The studio’s 10th project, Cool Enough Towel – Cool enough studio care about small differences.
Size_ 25 x 27 x 39cm Fabric_ Microfiber fabric
67
THE PLASTIC SHOES Wear. Foot is the most important part to the body. What do you usually wear slippers. Seamlessly wearing experiences both inside and outside house. Comfortable. Generously sized. Comfortable slippers with human ergonomics. Beautiful. Aesthetics of everyday life. Slippers that the use of beauty can be delivered in any circumstances. Resistance to moisture. Regardless to the weather and space, slippers are made of wear resistant material that does not get wet in the water and it provide good durability without any deformation. They’re also easily washable. Slipper. Have you also considered slippers you are wearing at home, not only for the outdoor puspose.? Cool Enough Studio Plastic Shoes are comfortable slippers with lightweight materials.
Size_ 270mm (free size) Material_ EVA
71
How do you store jewelry in your everyday use?
THE SPACE Storage. One step higher thoughts of storage concept. It suggests another way to keep your jewelry beautifully. Display. It makes our everyday space beautiful. It creates another small individual space with object 1,2 and 3. Beautiful. THE SPACE is recognized as art works closed to our daily lives. It gives the expression of the space and time have stopped and provides structural beauty. THE SPACE. Cool Enough Studio THE SPACE is a new concept of jewelry tray. It makes our daily object stand out and provide beautiful storage for your jewelry.
Size_ Object 1: 65 x 104 x 65mm Object 2: 65 x 65 x 65mm Object 3: 85 x 150 x 85mm Try: 37 x 37 x 2mm Material_ coated metal
81
82
THE OBJECT 1 Storage. One step higher thoughts of storage concept. It suggests another way to keep your jewelry beautifully. Display. It makes our everyday space beautiful. It creates another small individual space with object 1 and gives expression that the space and time has stopped. Beautiful. THE OBJECT 1 is recognized as art works closed to our daily lives. It gives the expression of the space and time have stopped and provides structural beauty. THE SPACE. Cool Enough Studio THE OBJECT 1 is a new concept of jewelry tray. It makes our daily object stand out and provide beautiful storage for your jewelry.
Size_ 110 x 150 x 85mm Material_ coated metal
83
84
85
86
THE ART APRON Wear. The must-have item for creative thinking. Cool Enough Studio – The Art Apron Convenient. When the hands are free, the mind is set to be free. The perfect uniform for creative thinking. Art Apron. The signs of paints or pencil powder are the footprint of creative activity. Cool Enough Studio The Art Apron shows contains records of creative activity. The Art Apron made of white canvas cotton, use them like another canvas, not for the protection from contamination.
Size_ length 130cm (Unisex free size) Cotton Canvas Fabric
87
91
THE BAG Light. Cool Enough Studio’s signature product – The Lighter Bag. The bag provides basic needs and is built by unique proportion. It is designed to be convenient to store large objects. Convenient. Various size of objects can be stored. It is casual to use in your daily life - Cool Enough Studio’s signature, The Lighter Bag. Bag. It is casual to use in your daily life - Cool Enough Studio’s signature, The Lighter Bag. Ordinary, yet unique proportion – various objects can be stored.
Size_ w40 x h50 x s60cm (Unisex free size) Rung Fabric_ 01/02 cotton canvas
93
96
97
Have you tried sleep well in the night? The sleep will change the quality of our lives.
100
THE SLEEPING MASK Comfortable. It covers around your eyes to completely block from the light with over-size and it helps for your deep sleep. The generously sized head strap can be used without tightening the head. Beautiful. Aesthetics of everyday life. Every woman in this world is beautiful. Every moment can be beautiful. The expression of the beauty – Cool Enough Studio, The Sleeping Mask. Delicate. Microfiber material helps for your skin. This material will provide the comfort with delicate touch feel. The Sleeping Mask. Deep sleep will give you better body and mind condition, health. The sleeping mask will help for your deep sleep for your healthy life. Cool Enough Studio, The Sleeping Mask for the better sleep.
Size_ w220 x h105 x s340mm (free size) Fabric_ Ultrafine microfiber
101
104
THE TOWEL SLIPPERS Comfortable. Generously sized. Comfortable slippers with ergonomic design. Beautiful. Aesthetics of everyday life. Slippers that the use of beauty can be delivered in any circumstances. Soft. It is made of thick and soft materials and provides soft tactility. This material will provide the comfort with delicate tactlity. Slipper. Regardless to the weather condition and space, slippers are made of wear resistant material that does not get wet in the water and it provide good durability without any deformation. They’re also easily washable.
Size_ L: 270 х 125mm M: 250 х 105mm KID: 210 х 90mm Fabric_ Ultrafine microfiber
105
107
108
THE PILLOW COVER Clean. As we do daily cleansing up the face, the bedding cleanness is also important. Cool Enough Studio’s The Pillow Cover will provide the convenient bedding experience. Beautiful. Convenient, yet the most beautiful – Cool Enough Studio’s The Pillow Cover with white colour. Your skin care continues during your sleep. Beauty Pillow Cover. Sleep is as much important compared to cleaning up our face for your skin care. The most simple and practical beauty pillow cover will provide the best bedding experience. Important pillow case for your skin care, we suggest Cool Enough Studio’s The Pillow Cover.
Size_ 460 х 655mm (Free size) Fabric_ Ultrafine microfiber
109
111
112
THE BOWL Store. We have small objects, but it contains precious memories. Store them in transparent and mystic bowl. The Bowl from Cool Enough Studio. Transparent. Clear and transparent to shine case. It will shine forever wherever you leaver them. Beautiful. It gives beautiful expression with transmitted light. Beautiful object storage, Cool Enough Studio’s The Bowl. Sleek. It delivers sleek and transparent expression of the acrylic material. Experience the sleek design of The Bowl from Cool Enough Studio. It is built by high quality craftsmanship and delicate manufacturing process.
Size_ S: 105 x 105 x 50mm M: 150 x 150 x 150mm L: 190 x 190 x 12.5mm Material_ Acrylic
113
120
THE PEN Write. 0.7mm ball point provides perfect handwriting. It provides best handwriting experience without smearing. Ball Pen. Cool Enough Studio, The Pen that is true to the basics.
Size_ h145 x w12mm / ballpoint 0.7mm Color_ Black
121
122
THE NOTE Neat. You can tear down like memo paper. It has seamless binding so that you can easily draw the line. Note. The note provides more convenient and easier note experiences.
Size_ A4 size: 210 x 297mm A5 size: 148 x 210mm Material_ Vellum paper 70g
125
128
PRESS We are honored to have been featured in the following publications: Fast Company, Design Boom, Trend Hunter, Design Milk, Mocoloco, Vogue Girl, CA Korea, Leibal, Selectism, Around Magazine, Obscura, Interni, Casa Living, Conceptzine, and the list keeps growing!
129
MASION&OBJECT Paris 2014
130
EXHIBITION We have been actively participating in numerous exhibitions and events around the world. The following is a list of all the places we’ve attended! 2016 14 - 17 Mar. Market week, Los Angeles, USA 2015 10 - 13 Dec. Home Table Deco Fair, Seoul, South Korea 2015 19 Aug. - 8 Sep. COOL ENOUGH Tour Exhibition2 - 1984, Seoul, South Korea 2015 10 Sep. - 14 Oct. COOL ENOUGH Tour Exhibition2 - DDP, Seoul, South Korea 2014 26 - 11 Nov. Seoul Design Festival, Seoul, South Korea 2014 4 - 10 Sep. Maison&Object, Paris, France 2014 28 Apr. - 2015 21 Sep. National Museum of Contemporary Art, Seoul, Korea 2014 23 May. - 01 June. Desgin Art Fair 2014, Seoul, South Korea 2014 4 - 6 Apr. Herald Design week 2014, Seoul, South Korea 2013 18 - 22 Dec. Seoul Design Festival, Seoul, South Korea 2013 19 - 22 Sep. Tent London exhibition, London, UK 2013 24 Aug - 1 Sep. 1984 Pop up store show, Seoul, South Korea 2013 18 - 21 May. Designboom mart, ICFF, New york, USA 2013 5 - 10 February. Designboom mart, Stockholm furniture fair, Stockholm, Sweden
131
Tent London Exhibition 2013
Art Center Design & Art Fair 2014
Home Table Deco Fair 2015
DESIGN ART FAIR 2015
138
BUSINESS We currently have over 30 stores in South Korea carrying our brand and have had experience with numerous collaborations with different brands. In addition to good communication between all our channels of distribution, we strive to achieve the best customer service in terms of quality assurance, fast response, and immense attention to detail. We work closely with all our business partners and are interested in expanding internationally. As we are steadily growing, we are hoping to become the leading company in recreating simple, extraordinary, beautiful products..
139
http://coolenoughstudio.blog.me/
@coolenoughstudio
www.facebook.com/ coolenoughstudio
www.coolenoughstudio. tumblr.com
@hellocoolenough
www.vimeo.com/ coolenoughstudio
LESS DESIGN, MORE STORIES COOL ENOUGH STUDIO
For more information about us and how to reach us:
Website_www.coolenoughstudio.kr International_www.coolenoughstudio.com General Inquiries_coolenoughstudio@gmail.com Overseas Buyers_coolenough.marketing@gmail.com Phone_+82 (0)2 2655 0870 Address_B11 3F C Zone DMC Hi-Tech Industry Center Sangam-dong, Mapo-gu, Seoul, South Korea
LESS DESIGN, MORE STORIES