00
step in As a graphic designer, I always want to step into new places and have unique experiences. In these spaces, I seek to find solutions and explore how they can inspire my designs. — SAERONA SHIN
00
step in
dedication
This book is dedicated to my mom and dad for their forever love and endless support, and to all of my graphic design friends for their thoughtful critiques and creative ideas about my projects.
00
introduction
foreword
As a graphic designer, I always want to step into new places and have unique experiences. In these spaces, I seek to find solutions and explore how they can inspire my designs. I believe that to be a better designer requires attention and care to even small details. In this portfolio, I create scenes that set the mood and tone of my projects, and leave memorable and meaningful experiences as you enter each space.
table of contents
01
02
on the verge
at the origin
¬ DAV I D S T E A PAC K AG E R E D E S I G N
¬ AU TO U R M U S I C F E S T I VA L
PAG E S 0 0 8 ¬ 0 2 3
PAG E S 0 24 ¬ 0 3 9
03
04
to the edge
along the passage
¬ S U S TA I N A B L E PA I N T PA C K A G I N G
¬ WEGMANS BR ANDING MANUAL
PAG E S 0 4 0 ¬ 0 5 5
PAG E S 0 5 6 ¬ 0 6 9
05
06
beyond the portal
on the path
¬ L I M I T L E S S C O M M U N I C AT I O N B O O K
¬ S PAC E R AC E B OA R D G A M E D E S I G N
PAG E S 070 ¬ 0 8 3
PAG E S 0 8 4 ¬ 0 9 9
07
08
up the ante
over the limit
¬ R O YA L F L U S H B E E R PA C K A G I N G
¬ HYPERLOOP CONFERENCE BOOK
PAG E S 1 0 0 ¬ 1 1 5
PAG E S 1 1 6 ¬ 1 3 1
09
10
over the threshold
above the fringe
¬ AROUND MUSEUM TOUR GUIDE APP
¬ A R I T Z I A PAC K AG E D E S I G N
PAG E S 1 3 2 ¬ 1 4 3
PAG E S 1 4 4 ¬ 1 5 7
_ step in
01
on the verge
_ proje c t 01
DAV I D S T E A PAC K AG E R E D E S I G N
_ date
FAL L 2013
_ step in
Start by doing what is necessary; then do what is possible; and suddenly you are doing the impossible.
— S T. F R A N C I S O F A S S I S I
P O RT FO L I O _ Saerona Shin
_ proje c t 01
course PAC K AG E D E S I G N 0 1
category PAC K AG I N G BRANDING
typeface ITC OFFICINA SANS /SERIF
DAV I D S T E A PAC K AG E R E D E S I G N
_ date
FAL L 2013
objective
To create a new package design for the DavidsTea brand and to establish an iconic design that stands out more and is easily recognizable in the market. To give a new look to an existing brand, so it looks more aesthetically pleasing to the audience.
instructor K AT H R I N B L AT T E R
duration 15 WEEKS
approach
I designed a new packaging with a different theme focusing on a winter collection. I added cosiness and warmth to the design by hand-drawing each illustration with pen and ink. The whole look and feel of this package design reminds us of a feeling of sitting around a table during the winter season. This collection includes three brochures which explains each flavour.
PAG E 15
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P re m
i u m O rga n i c I ng re d i e nt s
P re m
E
%
oiling %
n leaves
%
%
using one teaspoon per one cup of tea % DAILY VALUE
Serving Size: 1 (250ml)
AMOUNT PER SERVING Calories 0.0 Calories from Fat 0
% 0% pour near-boiling hot water on leaves 0%
Total Fat 0.0g Saturated Fat 0.0g
0%
Cholestrerol 0.0mg
%
CINNAMON APPLE SPICE TEA 0% Sodium 10.6mg
r three %
Total est. Carbohydrate 0.0g
tes %
2008
Dietary Fiber 0.0g Bottle no.
%
Sugar 0.0g
%
Protein 0.0g
er and % e
NE A NUTS
100609
P re m
i u m O rga n i c I ng re d i e nt s
nutritional facts:
brewing nutritional facts:instruction:
aspoon of tea
i u m O rga n i c I ng re d i e nt s
0% three let steep for to five minutes 0%
Imported from
ETHIOPIA
0% 0%
remove pincer and enjoy teatime
* Pine neeldes are not included in nutritional facts
3.52oz / 100g
brewing instruction:
using one teaspoon per one cup of tea
Serving Size: 1 (250ml)
AMOUNT PER SERVING
% DAILY VALUE
Calories 0.0 Calories from Fat 0
%
Saturated Fat 0.0g
0%
WHITE PINE NEEDLE TEA0%
Sodium 0.0mg
Potassium 0.0mg est.
pour near-boiling hot water on leaves
0%
Cholestrerol 0.0mg
2008
Total Carbohydrate 0.0g Bottle no.
Dietary Fiber 100613 0.0g
Imported from
0%
AMERICA0% 0%
Sugar 0.0g
0%
Protein 0.0g
0%
3.52oz / 100g
Serving Size: 1 (250ml)
AMOUNT PER SERVING Calories 0.0 Calories from Fat 0
0%
Total Fat 0.0g
nutritional facts:
Roasted Chestnut TEA est.
Bottle no.
2008 100709
Imported from
SRI LANKA
remove pincer and enjoy teatime
% 0%
Total Fat 0.0g Saturated Fat 0.0g Cholestrerol 0.0mg
let steep for three to five minutes
% DAILY VALUE
0% 0%
Sodium 0.0mg
0%
Potassium 0.0mg
0%
Total Carbohydrate 0.0g
0%
Dietary Fiber 0.0g
0%
Sugar 0.0g
0%
Protein 0.0g
0%
3.52oz / 100g
P O RT FO L I O _ Saerona Shin CHESTNUTS WHITEHEALTH PINE BENEFITS NEEDLE OF TEA 100% organic
ABOUTRoasted OUR COMPANY Chestnut TEA founded by David Segal in 2008
100% organic
ABOUT OUR COMPANY founded by David Segal in 2008
HEALTH BENEFITS OF CHESTNUTS ABOUT OUR COMPANY founded by David Segal in 2008
Roasted Chestnut TEA 100% organic
_ proje c t 01
DAV I D S T E A PAC K AG E R E D E S I G N
_ date
FAL L 2013
PA G E 17
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_ proje c t 01
DAV I D S T E A PAC K AG E R E D E S I G N
_ date
FAL L 2013
PAG E 19
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P O RT FO L I O _ Saerona Shin
_ proje c t 01
DAV I D S T E A PAC K AG E R E D E S I G N
_ date
FAL L 2013
PA G E 21
_ step in
P O RT FO L I O _ Saerona Shin
_ proje c t 01
DAV I D S T E A PAC K AG E R E D E S I G N
_ date
FAL L 2013
PAG E 23
_ step in
P O RT FO L I O _ Saerona Shin
_ proje c t 01
DAV I D S T E A PAC K AG E R E D E S I G N
_ date
FAL L 2013
PAG E 25
_ step in
P re m
brewing instruction:
i u m O rga n i c I ng re d i e nt s
P re m
i u m O r ga n i c I ng r e d i e nt s
RAW HONEY
nutritional facts:
Product no.
using one teaspoon per one cup of tea
let steep for three to five minutes
remove pincer and enjoy teatime
using one teaspoon per one cup of tea
Serving Size: 1 (250ml)
AMOUNT PER SERVING
% DAILY VALUE
Calories 0.0 Calories from Fat 0
pour near-boiling hot water on leaves
brewing instruction:
7.05oz / 200g
Saturated Fat 0.0g
pour near-boiling hot water on leaves
0%
Cholestrerol 0.0mg
0%
Sodium 10.6mg
0%
Total Carbohydrate 0.0g
0%
Dietary Fiber 0.0g
0%
Sugar 0.0g
0%
Protein 0.0g
0%
Serving Size: 1 (250ml)
AMOUNT PER SERVING
% DAILY VALUE
Calories 0.0 Calories from Fat 0
% 0%
Total Fat 0.0g
nutritional facts:
206913
est.
2008
Bottle no.
100613
0%
Saturated Fat 0.0g
0%
Cholestrerol 0.0mg
WHITE PINE NEEDLE TEA let steep for three to five minutes
Imported from
AMERICA remove pincer and enjoy teatime
* Pine neeldes are not included in nutritional facts
%
Total Fat 0.0g
0%
Sodium 0.0mg
0%
Potassium 25mg
1%
Total Carbohydrate 0.0g
0%
Dietary Fiber 0.0g
0%
Sugar 0.0g
0%
Protein 0.0g
0%
3.52oz / 100g
P re m
i u m O rga n i c I ng re d i e nt s
HEALTH BENEFITS OF PINE NUTS
P re m
i u m O r ga n i c I ng r e d i e nt s
WHITE PINE NEEDLE TEA
RAW HONEY 100% organic
brewing instruction:
i u m O rga n i c I ng re d i e nt s P re m HEALTH BENEFITS OF CINNAMON
ABOUT OUR COMPANY nutritional founded by David facts: Segal in 2008
100% organic
Product no.
contain heart-friendly monounsaturated fat
206913 Our special white pine needle tea is rich in Vitamins A to help vision
ALUE
Walk into a DAVIDsTEA today and you
especially beneficial for such respiratory
using one teaspoon per one cup of tea
problems as bad cold and congestion. When it's used in bath, this white tea is considered quite effective in treating
%
chronic gout pain,7.05oz nerve/ 200g pain and arth-
0%
ritis, as well as muscle strains.
0% 0% 0% 0%
WHITE PINE NEEDLE TEA
For coughs and bronchitis, this tea is est.
2008
0% 0% 0%
facts
HAS A GOOD CAFFEINE LEVEL
You can never pour near-boiling water on leaves get a cup ofhottea large enough.
Bottle no.
100613
Imported from
AMERICA
-let C.S Lewis steep for three to five minutes
an excellent remedy for acute bronchitis, especially when it is accompanied by
0%
Saturated Fat 0.0g
0%
expectoration. The components in pine
remove pincer and enjoy teatime
disinfectant effects on the respiratory passages. Painful throat irritation is
0%
So... why Sodiumtea? 0.0mgBecause it’s healthy,
0%
deliciousPotassium and fun.25mg Because it brings people
1%
together, all over the world. Because it
0%
Total Carbohydrate 0.0g
contains fiber, calcium, iron, and manganese
0%
Sugar 0.0g
0%
Protein 0.0g
0%
AND QUITE SIMPLY, BECAUSE IT MAKES US HAPPY.
aromatic burst of sweet and spicy Vietnamese cinnamon and bushels of juicy, all-American apples. There's a toasty chocolate note and a hint of creamy butterscotch in the finish that complements the lasting and rich taste of both apples and cinnamon.
CINNAMON APPLE SPICE TEA est.
2008
Bottle no.
Dietary Fiber 0.0g
planet that everyone loves to drink.
have wound-healing, decongestive and boost immunity dute to Vitamins C
Total Fat 0.0g
Cholestrerol 0.0mg
is the second-most popular drink on the
stubborn and thick mucus production and
build stronger bones because of Vitamins D
can choose 150 types of tea, Servingfrom Size: over 1 (250ml)
to satisfy every palate and every craving.
This lively blend is dominated by an
reduces LDL cholesterol levels
includingAMOUNT exclusive blends, limited edition % DAILY VALUE PER SERVING seasonal collections, traditional straight Calories 0.0 teas andCalories exotic infusions from around the % from Fat 0 globe. We’re seriously passionate about great tasting teas, and we have something
CINNAMON APPLE SPICE TEA
100609
Imported from
ETHIOPIA
NATURALLY CAFFEINE FREE
Cinnamon has been found to help to regulate blood sugar and lower your cholesterol. The addition of cinnamon to
effective for menstrual pain, helps to balance hormones holding promises for cancer prevention
apple tea magnifies the fruit’s inherent role in metabolizing cholesterol through an added boost of manganese. It can enhance the role of B-6 by providing antioxidant support too. Enjoy!
reduced and you will feel way better. 3.52oz / 100g
3.52oz / 100g davidstea.com
A
ABOUT OUR COMPANY
HEALTH BENEFITS OF CINNAMON
founded by David Segal in 2008
is
Walk into a DAVIDsTEA today and you
atory
can choose from over 150 types of tea,
ion.
including exclusive blends, limited edition
ea is
ting
arth-
a is
reduces LDL cholesterol levels contains fiber, calcium, iron, and manganese
by
great tasting teas, and we have something
complements the lasting and rich
to satisfy every palate and every craving.
taste of both apples and cinnamon.
tory
seasonal collections, traditional straight
You can never get a cup of tea large enough. - C.S Lewis
Cinnamon has been found to help to regulate blood sugar and lower your cholesterol. The addition of cinnamon to effective for menstrual pain, helps to balance hormones holding promises for cancer prevention
apple tea magnifies the fruit’s inherent role in metabolizing cholesterol through an added boost of manganese. It can enhance the role of B-6 by providing
teas and exotic infusions from around the globe. We’re seriously passionate about great tasting teas, and we have something to satisfy every palate and every craving.
So... why tea? Because it’s healthy,
NATURALLY CAFFEINE FREE
delicious and fun. Because it brings people
AND QUITE SIMPLY, BECAUSE IT MAKES US HAPPY.
on is
can choose from over 150 types of tea, including exclusive blends, limited edition
a toasty chocolate note and a hint of
planet that everyone loves to drink.
e and
aromatic burst of sweet and spicy Vietnamese cinnamon and bushels of
creamy butterscotch in the finish that
is the second-most popular drink on the
pine
Walk into a DAVIDsTEA today and you
globe. We’re seriously passionate about
together, all over the world. Because it
n and
founded by David Segal in 2008
premium organic This lively blend is dominated by an
teas and exotic infusions from around the
So... why tea? Because it’s healthy,
- C.S Lewis
hitis,
ABOUT OUR COMPANY
100% organic
juicy, all-American apples. There's
seasonal collections, traditional straight
You can never get a cup of tea large enough.
CINNAMON APPLE SPICE TEA
delicious and fun. Because it brings people together, all over the world. Because it is the second-most popular drink on the planet that everyone loves to drink.
AND QUITE SIMPLY, BECAUSE IT MAKES US HAPPY.
antioxidant support too. Enjoy!
ter. davidstea.com
premium organic
P O RT FO L I O _ Saerona Shin
davidstea.com
_ proje c t 01
DAV I D S T E A PAC K AG E R E D E S I G N
_ date
FAL L 2013
PAG E 27
_ step in
_ project 02
AU TO U R M U S I C F E S T I VA L
_ date
02
ă… at the origin
FAL L 2014
_ step in
Put your heart, mind, and soul into even your smallest acts. This is the secret of success.
— S WA M I S I VA N A N DA
P O RT FO L I O _ Saerona Shin
_ project 02
course VISUAL SYSTEMS 01
category BRANDING VISUAL DESIGN
typeface AV E N I R LT S T D
AU TO U R M U S I C F E S T I VA L
_ date
FAL L 2014
objective
To create the identity of a music festival where the proceeds go to bringing clean water to developing countries. To produce a comprehensive solution which includes applications: a poster, an ipad app, and a website.
instructor TROY ALDER S
duration 5 WEEKS
approach
I created a cohesive identity system for the Autour Music Festival. The concept of this festival is to promote bringing clean water to developing countries. The whole system mainly consists of a blue color scheme, and the image of a girl floating in the water displays the main theme of this festival.
P A G E 31
_ step in
P O RT FO L I O _ Saerona Shin
_ project 02
AU TO U R M U S I C F E S T I VA L
_ date
FAL L 2014
PA G E 33
_ step in
P O RT FO L I O _ Saerona Shin
_ project 02
AU TO U R M U S I C F E S T I VA L
_ date
FAL L 2014
PAG E 35
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P O RT FO L I O _ Saerona Shin
_ project 02
AU TO U R M U S I C F E S T I VA L
_ date
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PAG E 37
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P O RT FO L I O _ Saerona Shin
_ project 02
AU TO U R M U S I C F E S T I VA L
_ date
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PAG E 39
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P O RT FO L I O _ Saerona Shin
_ project 02
AU TO U R M U S I C F E S T I VA L
_ date
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PAG E 41
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P O RT FO L I O _ Saerona Shin
_ project 02
AU TO U R M U S I C F E S T I VA L
_ date
FAL L 2014
PAG E 43
_ step in
_ project 03
S U S TA I N A B L E PA I N T PA C K A G I N G
03
to the edge
_ date
FAL L 2014
_ step in
The mission in my life is not merely to survive, but to thrive; and to do so with some passion, some compassion, some humor, and some style.
ÂŹ M AYA A N G E L O U
P O RT FO L I O _ Saerona Shin
_ project 03
course PAC K AG E D E S I G N 02
category PAC K AG I N G BRANDING
typeface PT SANS GOTHAM
S U S TA I N A B L E PA I N T PA C K A G I N G
_ date
FAL L 2014
objective
To create a new paint company in cooperation with John Pawson, who is a British interior designer associated with the minimalistic aesthetic. The company only sells high quality powder mix paints that are sustainable, biodegradable, and contain non-harmful environmental content.
instructor T H O M A S M C N U LT Y
duration 15 WEEKS
approach
Whilst John Pawson’s work has focused on ways of approaching the fundamental problems of space, proportion, light and materials, I designed a new paint line that is more high-end and lightweight. The look and feel of my package design rely more on the company’s theme, which is simplicity, but the structure itself focuses more on creativity and uniqueness, because John cares about the fundamentals of art and design.
PAG E 47
_ step in
P O RT FO L I O _ Saerona Shin
_ project 03
S U S TA I N A B L E PA I N T PA C K A G I N G
_ date
FAL L 2014
PAG E 49
_ step in
P O RT FO L I O _ Saerona Shin
_ project 03
S U S TA I N A B L E PA I N T PA C K A G I N G
_ date
FAL L 2014
PA G E 51
_ step in
P O RT FO L I O _ Saerona Shin
_ project 03
S U S TA I N A B L E PA I N T PA C K A G I N G
_ date
FAL L 2014
PAG E 53
_ step in
P O RT FO L I O _ Saerona Shin
_ project 03
S U S TA I N A B L E PA I N T PA C K A G I N G
_ date
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PAG E 55
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P O RT FO L I O _ Saerona Shin
_ project 03
S U S TA I N A B L E PA I N T PA C K A G I N G
_ date
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PAG E 57
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P O RT FO L I O _ Saerona Shin
_ project 03
S U S TA I N A B L E PA I N T PA C K A G I N G
_ date
FAL L 2014
PAG E 59
_ step in
04
along the passage
_ project 04
WEGMANS BR ANDING MANUAL
_ date
FAL L 2014
_ step in
Don’t limit yourself. Many people limit themselves to what they think they can do. You can go as far as your mind lets you.
— M A R Y K AY A S H
P O RT FO L I O _ Saerona Shin
_ project 04
course IDENTITY 02
category BRANDING
typeface BIKO AV E N I R LT S T D
instructor T H O M A S M C N U LT Y
WEGMANS BR ANDING MANUAL
_ date
FAL L 2014
objective
To complete a new identity and 20 applictions for an organic supermarket named Wegmans. At Wegmans, they believe that good people, working toward a common goal, can accomplish anything they set out to do. In this spirit, Wegmans tries to set their goals to be the very best at serving the needs of their customers.
duration 4 WEEKS
approach
With excitement and fun, I designed a friendly and eye-catching branding system with an organic feel and natural colors. The new identity makes Wegmans more trustworthy and approachable to a broad range of audience. The application usages include brand identifier, typeface, mailing label, stationery system and folder, outdoor billboards, vehicle graphics, banners and a website.
PAG E 63
4
5
6
_ step in
WEGMANS
WEGMANS
WEGMANS
WEGMANS
WEGMANS
WEGMANS
organic
organic
organic
organic
organic
organic
_ project 04
WEGMANS BR ANDING MANUAL
_ date
FAL L 2014
_ step in
P O RT FO L I O _ Saerona Shin
_ project 04
WEGMANS BR ANDING MANUAL
_ date
FAL L 2014
PAG E 67
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P O RT FO L I O _ Saerona Shin
_ project 04
WEGMANS BR ANDING MANUAL
_ date
FAL L 2014
PAG E 69
_ step in
P O RT FO L I O _ Saerona Shin
_ project 04
WEGMANS BR ANDING MANUAL
_ date
FAL L 2014
g man
SA ERO
NA SH
Manag
er
IN
PAG E 71
_ step in
Weekly Fruit & Vege Box Subscription
FRUIT AND VEGE DIRECT TO YOU
P O RT FO L I O _ Saerona Shin
_ project 04
WEGMANS BR ANDING MANUAL
_ date
FAL L 2014
MY ACCOUNT | Cart / $0.00
Store Locator
My offers
Top Deals in Store
News
Help
E BOXES UR DOOR
PAG E 73
_ step in
05
beyond the portal
_ project 05
L I M I T L E S S C O M M U N I C AT I O N B O O K
_ date
SPRING 2014
_ step in
Everyone has the sense that right now is one of those moments when we are influencing the future.
— STEVE JOBS
P O RT FO L I O _ Saerona Shin
_ project 05
course TYPOGRAPHY 03
category PRINT DESIGN TYPOGRAPHY
typeface U N I V E R S LT S T D
instructor
L I M I T L E S S C O M M U N I C AT I O N B O O K
_ date
SPRING 2014
objective
To design a book based on the theme of communicating through a computer. The whole project should include type setting within one concept, information design for the theme, photography about the type and the concept, companion items, and a website.
CAROLINA DE BARTOLO
duration 15 WEEKS
approach
I designed this book with the concept ‘limitless’. I thought of a computer as a communication tool through which people can share their ideas and thoughts throughout the world. No matter where they are, it allows for limitless communication. I used the Univers Condensed family typeface to execute the design, and used a color scheme of cyan and magenta because they are CMYK colors.
PAG E 77
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P O RT FO L I O _ Saerona Shin
_ project 05
L I M I T L E S S C O M M U N I C AT I O N B O O K
_ date
SPRING 2014
PAG E 79
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P O RT FO L I O _ Saerona Shin
_ project 05
L I M I T L E S S C O M M U N I C AT I O N B O O K
_ date
SPRING 2014
PA G E 81
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P O RT FO L I O _ Saerona Shin
_ project 05
L I M I T L E S S C O M M U N I C AT I O N B O O K
_ date
SPRING 2014
PAG E 83
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P O RT FO L I O _ Saerona Shin
_ project 05
L I M I T L E S S C O M M U N I C AT I O N B O O K
_ date
SPRING 2014
PAG E 85
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P O RT FO L I O _ Saerona Shin
_ project 05
L I M I T L E S S C O M M U N I C AT I O N B O O K
_ date
SPRING 2014
PAG E 87
_ step in
06
on the path
_ project 06
S PAC E R AC E B OA R D G A M E D E S I G N
_ date
FAL L 2014
_ step in
Keep your feet on the ground, but let your heart soar as high as it will. Refuse to be average or to surrender to your environment.
— ARTHUR HELPS
P O RT FO L I O _ Saerona Shin
_ project 06
course PAC K AG E D E S I G N 0 3
category PAC K AG I N G BRANDING
typeface COCOGOOSE AV E N I R LT S T D
instructor
S PAC E R AC E B OA R D G A M E D E S I G N
_ date
FAL L 2014
objective
To give a new theme and a package design to an existing traditional Korean boardgame called Yut-Nori. Instead of keeping traditional concepts, give a unique and new look to the game, so the game can be played throughout the world. To add fun components such as chance and penalty, so it can be more playful, enjoyable and fun.
CHRISTINE GEORGE
duration 7 WEEKS
approach
To bring a fresher look and a new concept to an existing traditional Korean game, I made it more fun and playful. The new concept has no limit in the number of participants, so everyone can enjoy it. Key adjectives are futuristic, unique, dynamic, traditional, fun, aesthetic, and bright. Some rules become easier to follow, and there is a brief explanation of how to play in the box.
PA G E 91
_ selected works
P O R T F O L I O _ Saerona Shin
_ project 06
S PAC E R AC E B OA R D G A M E D E S I G N
_ date
FAL L 2014
SOL AR SPACE
SOLAR SPACE
_ step in
P O RT FO L I O _ Saerona Shin
_ project 06
S PAC E R AC E B OA R D G A M E D E S I G N
_ date
FAL L 2014
PAG E 95
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WARP SPEED
WARP SPEED
SLOW DOWN
WARP SPEED
SLOW DOWN
SLOW DOWN
P O RT FO L I O _ Saerona Shin
_ project 06
S PAC E R AC E B OA R D G A M E D E S I G N
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PAG E 97
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P O RT FO L I O _ Saerona Shin
_ project 06
S PAC E R AC E B OA R D G A M E D E S I G N
_ date
FAL L 2014
PAG E 99
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P O RT FO L I O _ Saerona Shin
_ project 06
S PAC E R AC E B OA R D G A M E D E S I G N
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PA G E 101
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P O RT FO L I O _ Saerona Shin
_ project 06
S PAC E R AC E B OA R D G A M E D E S I G N
_ date
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PA G E 103
_ step in
_ project 07
R O YA L F L U S H B E E R PA C K A G I N G
07
up the ante
_ date
FAL L 2014
_ step in
Be brave enough to live life creatively. The creative place is where no one else has ever been.
— AL AN ALDA
P O RT FO L I O _ Saerona Shin
_ project 07
course PAC K AG E D E S I G N 0 3
category PAC K AG I N G BRANDING
typeface S U L I VA N BIG NOODLE TITLING BREE SERIF
instructor
R O YA L F L U S H B E E R PA C K A G I N G
_ date
FAL L 2014
objective
To design a package design for six pack cartons of beer while developing a possible brand name, label design, packaging structure design, graphics, and illustrations. Be highly creative and plan on rub downs and POP display. Target audiences are people aged 21+ who want to experience memorable time with their family and friends while drinking.
CHRISTINE GEORGE
duration 15 WEEKS
approach
I designed a new limited beer collection for those who want to enjoy drinking while they are playing card games. A playful and bright color scheme is used to engage people to spend time with their family and friends to drink beer. This collection has fun and friendly looking graphics while maintaining design aesthetics.
PA G E 107
_ step in
P O RT FO L I O _ Saerona Shin
_ project 07
R O YA L F L U S H B E E R PA C K A G I N G
_ date
FAL L 2014
PA G E 10 9
_ step in
P O RT FO L I O _ Saerona Shin
_ project 07
R O YA L F L U S H B E E R PA C K A G I N G
_ date
FAL L 2014
P A G E 111
_ step in
BLA
LACK BLACK JACK JACK TRJACK ADITIONAL TR ADITIONAL BLACK TR ADITIONAL
BLACK BLACK KING KING STOUT STOUT BLACK KING STOUT
BLACK BLACK QUEEN QUEEN PALE PALE ALE A BLACK QUEEN PAL
ITI ON
ED SPECIAL SP EC IAL EDITION
5% ALC5% ALC5% ALC 12 Fl oz.12 Fl oz. 12 Fl oz.
CRAFT BEER
5% ALC5% ALC5% ALC 12 Fl oz.12 Fl oz.12 Fl oz.
CRAFT BE SINCE 2014
ER
5% ALC5% ALC5% ALC 12 Fl oz.12 Fl oz. 12 Fl oz.
AL QUEEN PALE ALE ACK BLACK QUEEN QUEEN PALE PALE ALE ALE
BLACK KING STOUT BLACK BLACK KING KING STOUT STOUT
BLACK JACK TRJACK ADITIONAL BLACK BLACK JACK TR ADITIONAL TR ADITION
IT IO N
ED SPECIAL SP EC IA L EDITION
EST
CRAFT BEER CRAFT BE SINCE 2014
2 0 14
EST
ER
B BLACK BLACK JOKER JOKER LAGER LAGER BLACK JOKER LAGER
BLACK BLACK CLOVER CLOVER CREA CREA M ALE M ALE BLACK CLOVER CREA M ALE
BLACK BLACK SPADE SPADE BROWN BROWN ALE A BLACK SPADE BROW
SPECIAL EDITION CRAFT BEER
EST 2014
5% ALC5% ALC5% ALC 12 Fl oz.12 Fl oz.12 Fl oz.
ROYAL FLUSH速 BEER IS A SPECIAL EDITION CARFT BEER
ROYAL F
WITH ITS DEEP AMBER COLOR, THICK, CREAMY HEAD, AND
WITH IT
RICH, DISTINCTIVE FLAVOR TO OUR HISTORIC BREWING
RICH, DI
PROCESS LIKE NO OTHER . WE WORK WITH A PROCESS THAT
PROCES
COMBINES DEEP RESPECT FOR CR AFT BREWING TR ADITION
COMBIN
WITH M ANY DECADES OF EVOLUTION TO ARRIVE AT A
5% ALC5% ALC5% ALC APPROACH. 12 Fl oz.12 FlUNIQUE oz.12 Fl oz.
WITH M A
5% ALC5% ALC5% ALC UNIQUE 12 Fl oz.12 Fl oz.12 Fl oz.
439 21st st richmond ca 94801
BLACK CLOVER CREA M ALE BLACK BLACK CLOVER CLOVER CREA CREA M ALE M ALE
BLACK JOKER LAGER BLACK BLACK JOKER JOKER LAGER LAGER P O RT FO L I O _ Saerona Shin
www.royalflush.com/beer
PADE BROWN ALE ALE ALE BLACK CK SPADE SPADE BROWN BROWN
780863 185779
_ project 07
_ date
R O YA L F L U S H B E E R PA C K A G I N G
FAL L 2014
BLACK KING STOUT BLACK KING STOUT BLACK KING STOUT BLACK KING STOUT
JACK TR ADITIONAL ACK TR ADITIONAL K TRJACK ADITIONAL
BLACK QUEEN PALE ALE ALE BLACK QUEEN PALE BLACK QUEEN PALE ALE
EDI TIO N SPECIAL SPE CIA L EDITION
EDI TIO N SPECIAL SPE CIA L EDITION
EDI SPECIAL SPE CIA L EDITION
CRAFT BEER
CRAFT BEER
CRAFT BEER
C R A FT B EE
C R A FT B EE
C R A FT B EE
R
SINCE 2014
CRAFT BEER E CRAFT BE SINCE 2014
SINCE 2014
ITI ON
ITI ON
ED SPECIAL SP EC IAL EDITION
EST
R
E CRAFT BE SINCE 2014
5% ALC5% ALC5% ALC 12 Fl oz.12 Fl oz.12 Fl oz.
SPECIAL EDITION CRAFT BEER
ED SPECIAL SP EC IAL EDITION
EST
2 0 14
CRAFT BEER
R
5% ALC5% ALC5% ALC 12 Fl oz. 12 Fl oz.12 Fl oz.
ITI ON
ED SPECIAL SP EC IAL EDITION
EST
2 0 14
CRAFT BEER
R
CRAFT BE SINCE 2014
ER
5% ALC5% ALC5% ALC 12 Fl oz. 12 Fl oz.12 Fl oz.
5% ALC 22 Fl oz.
SPECIAL EDITION CRAFT BEER
SPECIAL EDITION CRAFT BEER
BLACK KING STOUT BLACK KING STOUT BLACK KING STOUT
BLACK KING STOUT
BLACK TR BLACK JACK TRJACK ADITIO BLACK JACK TR ADI
EST 2014
R
BLACK QUEEN PALE LACK QUEEN PALE ALE BLACK QUEEN PALE ALE ALE
SINCE 2014
TIO N
EST 2014
EST 2014
ROYAL FLUSH® BEER IS A SPECIAL EDITION CARFT BEER
ROYAL FLUSH® BEER IS A SPECIAL EDITION CARFT BEER
ROYAL FLUSH® BEER IS A SPECIAL EDITION CARFT BE
WITH ITS DEEP AMBER COLOR, THICK, CREAMY HEAD, AND
WITH ITS DEEP AMBER COLOR, THICK, CREAMY HEAD, AND
WITH ITS DEEP AMBER COLOR, THICK, CREAMY HEAD
RICH, DISTINCTIVE FLAVOR TO OUR HISTORIC BREWING
RICH, DISTINCTIVE FLAVOR TO OUR HISTORIC BREWING
RICH, DISTINCTIVE FLAVOR TO OUR HISTORIC BREWI
PROCESS LIKE NO OTHER . WE WORK WITH A PROCESS THAT
PROCESS LIKE NO OTHER . WE WORK WITH A PROCESS THAT
PROCESS LIKE NO OTHER . WE WORK WITH A PROCESS
COMBINES DEEP RESPECT FOR CR AFT BREWING TR ADITION
COMBINES DEEP RESPECT FOR CR AFT BREWING TR ADITION
COMBINES DEEP RESPECT FOR CR AFT BREWING TR AD
WITH M ANY DECADES OF EVOLUTION TO ARRIVE AT A
WITH M ANY DECADES OF EVOLUTION TO ARRIVE AT A
WITH M ANY DECADES OF EVOLUTION TO ARRIVE AT A
UNIQUE APPROACH.
UNIQUE APPROACH.
UNIQUE APPROACH.
439 21st st richmond ca 94801 7 8 0 8 6 3 18 5 7 7 9
439 21st st richmond ca 94801
www.royalflush.com/beer
CK JOKER LAGER BLACK JOKER LAGER OKER LAGER
780863 185779
439 21st st richmond ca 94801
www.royalflush.com/beer
780863 185779
BLACK CLOVER CREA M ALE BLACK CLOVER CREA M ALE BLACK CLOVER CREA M ALE
www.royalflush.com/beer
BLACK SPADE BROWN BLACK SPADE BROWN BLACK SPADE BROWN ALE ALE AL
BLACK QUEEN PALE ALE
BLACK JACK TR ADITIONAL
TIO N
EDI SPECIAL SPE CIA L EDITION
CRAFT BEER C R A FT B EE SINCE 2014
R
ITI ON
5% ALC5% ALC5% ALC 12 Fl oz.12 Fl oz.12 Fl oz.
SPECIAL EDITION CRAFT BEER
5% ALC BEER 5% ALC5% ALCCRAFT oz. 2014 12 Fl oz.12 Fl oz.12 FlSINCE
TIO N
EDI SPECIAL SPE CIA L EDITION
CRAFT BE
CRAFT BEER CR
A FT B EE R
5% ALC 12 Fl oz.
BLACK SPADE BROWN LACK SPADE BROWN ALE ALE ALE BLACK SPADE BROWN
BLACK CLOVER CREA M ALE BLACK CLOVER CREA M ALE BLACK CLOVER CREA M ALE
ROYAL FLUSH® BEER IS A SPECIAL EDITION CARFT BEER
BLACK JOKE BLACK JOKER LAGE BLACK JOKER L
WITH ITS DEEP AMBER COLOR, THICK, CREAMY HEAD, AND RICH, DISTINCTIVE FLAVOR TO OUR HISTORIC BREWING
ER
SINCE 2014
5% ALC 12 Fl oz.
EST 2014
ED SPECIAL SP EC IAL EDITION
EST
5% ALC5% ALC5% ALC 12 Fl oz.12 Fl oz.12 Fl oz.
PROCESS LIKE NO OTHER . WE WORK WITH A PROCESS THAT
SPECIAL EDITION CRAFT BEER
COMBINES DEEP RESPECT FOR CR AFT BREWING TR ADITION
BLACK JACK TR ADITIONAL
UNIQUE APPROACH.
439 21st st richmond ca 94801 780863 185779
www.royalflush.com/beer
EST
ED ITI ON SPECIAL SP EC IAL EDITION
CRAFT BEER ER CRAFT BE
BLACK QUEEN PALE ALE
WITH M ANY DECADES OF EVOLUTION TO ARRIVE AT A
2 0 14
EST 2014
SINCE 2014
ROYAL FLUSH® BEER IS A SPECIAL EDITION CARFT BE
WITH ITS DEEP AMBER COLOR, THICK, CREAMY HEAD
RICH, DISTINCTIVE FLAVOR TO OUR HISTORIC BREWI
PROCESS LIKE NO OTHER . WE WORK WITH A PROCESS
P A G E 113
COMBINES DEEP RESPECT FOR CR AFT BREWING TR AD
WITH M ANY DECADES OF EVOLUTION TO ARRIVE AT A UNIQUE APPROACH.
_ step in
P O RT FO L I O _ Saerona Shin
_ project 07
R O YA L F L U S H B E E R PA C K A G I N G
_ date
FAL L 2014
P A G E 115
_ step in
P O RT FO L I O _ Saerona Shin
_ project 07
R O YA L F L U S H B E E R PA C K A G I N G
_ date
FAL L 2014
P A G E 117
_ step in
P O RT FO L I O _ Saerona Shin
_ project 07
R O YA L F L U S H B E E R PA C K A G I N G
_ date
FAL L 2014
P A G E 119
_ step in
_ project 08
A LT E R T H E L I M I T B O O K D E S I G N
_ date
SPRING 2015
08
over the limit
_ step in
When we seek to discover the best in others, we somehow bring out the best in ourselves.
— W I L L I A M A R T H U R WA R D
P O RT FO L I O _ Saerona Shin
_ project 08
course TYPOGRAPHY 04
category PRINT DESIGN TYPOGRAPHY
typeface METRONIC SLAB / SANS
instructor ARIEL GREY
duration
A LT E R T H E L I M I T B O O K D E S I G N
_ date
SPRING 2015
objective
To design a conference book with conceptual and experimental content about a topic that addresses an aspect of the future. The topics to be selected from are: typography, new technology, communication design, fashion, and transportation. The conference will center around one topic and will consist of a series of events: lectures, workshops, gallery exhibits, and films.
15 WEEKS
approach
I developed a concept which shows structural and mechanical aspects of the Hyperloop. Experimental typography and images add movement to show the speed of the transportation. The concept also focuses on blueprints and diagrams of the Hyperloop to show how it will actually work in the future. Both typefaces, Metronic Sans and Metronic Slab, express a structural look of the future transportation. The color palettes, bright orange and citrus, also add hints of energy and motion.
PAG E 123
_ step in
P O RT FO L I O _ Saerona Shin
_ project 08
A LT E R T H E L I M I T B O O K D E S I G N
_ date
SPRING 2015
PAG E 125
_ step in
P O RT FO L I O _ Saerona Shin
_ project 08
A LT E R T H E L I M I T B O O K D E S I G N
_ date
SPRING 2015
PAG E 127
_ step in
P O RT FO L I O _ Saerona Shin
_ project 08
A LT E R T H E L I M I T B O O K D E S I G N
_ date
SPRING 2015
PAG E 129
_ step in
P O RT FO L I O _ Saerona Shin
_ project 08
A LT E R T H E L I M I T B O O K D E S I G N
_ date
SPRING 2015
P A G E 131
_ step in
P O RT FO L I O _ Saerona Shin
_ project 08
A LT E R T H E L I M I T B O O K D E S I G N
_ date
SPRING 2015
PA G E 133
P O R T F O L I O _ Saerona Shin
››
ALER THE LIMIT ›› ›
The first step is to establish that something is possible; then probability will occur.
A NEW ERA OF TRANSPORTATION ›› ›
OF TRANSPORTATION
FIFTH MODE
_ selected works
› › › ›
747 HOWARD ST, SAN FR ANCISCO, CA 94103
SEPTEMBER 2–4. 2015 MOSCONE CENTER. SF
SCHEDULE
Software Developer
HANS REISER Typographer
VICKI AMOYA
TOM MUELLER Engineer
DENNIS KAPPEN
GWYNNE SHOTWELL Industrial Designer
Graphic Designer
SANNA HELLSTEN
Operating Officer
Rocket Engineer
MIKE MARKKULA
ELON MUSK
SPEAKERS 02
SPEAKERS 01
Founder
FRIDAY
THURSTDAY
Is there truly a new mode of transport—a fifth mode after planes, trains, cars and boats—that meets those criteria and is practical to implement? Many ideas for a system with most of the properties have been proposed and should be acknowledged, reaching as far as Robert Goddard’s to proposals in recent decades by the Rand Corporation and ET3. Unfortunately, none of these have panned out. As things stand today, there is not a short distance demonstration system operating in the test pilot mode anywhere in the world, let alone something that is robust enough for public transit. They all possess, it would seem, more fatal flaws that can prevent them from coming to fruition. _ project 08 A LT E R T H E L I M I T B O O K D E S I G N
_ date SPRING 2015
PAG E 135
_ step in
09
over the threshold
_ project 09
AROUND MUSEUM TOUR GUIDE APP
_ date
FAL L 2014
_ step in
The only way to discover the limits of the possible is to go beyond them into the impossible.
— ARTHUR C. CLARKE
P O RT FO L I O _ Saerona Shin
_ project 09
course
AROUND MUSEUM TOUR GUIDE APP
_ date
FAL L 2014
objective
GRAPHIC DESIGN 03
category UX / UI DESIGN WEB DESIGN
typeface SOURCE SANS BROWN STD
To create a mobile application that finds information about art piece by scanning a QR code with your camera. It is a simple art guide app for people who always search about art history. When going to any art museums in the world, this application teaches you about each piece that’s on display.
instructor M AT T H E W D AV I D
duration 15 WEEKS
approach
I designed the app to make people more focused while they are looking around any museums and learning about the art piece that they are interested in. I also made it easy to find any kind of art by simply using GPS and notifications. I created small details to be simple, so it can be more convenient to use for a broad range of audience.
PAG E 139
_ step in
P O RT FO L I O _ Saerona Shin
_ project 09
AROUND MUSEUM TOUR GUIDE APP
_ date
FAL L 2014
P A G E 141
S E L E C T E D W O R K S _ Saerona Shin
_ project 09
AROUND MUSEUM TOUR GUIDE APP
_ date
FAL L 2014
P A G E 14 3
_ step in
P O RT FO L I O _ Saerona Shin
_ project 09
AROUND MUSEUM TOUR GUIDE APP
_ date
FAL L 2014
P A G E 14 5
_ step in
AUTOUR = around
P O RT FO L I O _ Saerona Shin
_ project 09
AROUND MUSEUM TOUR GUIDE APP
_ date
FAL L 2014
P A G E 14 7
_ step in
_ proje c t 10
A R I T Z I A PAC K AG E D E S I G N
10
above the fringe
_ date
SPRING 2015
_ step in
Brand is not a product; it is not one item. It’s an idea, it’s a theory, it’s a meaning, it’s how you carry yourself. It is aspirational, it is inspirational.
— KEVIN PLANK
P O RT FO L I O _ Saerona Shin
_ proje c t 10
course PERSONAL PROJECT
category PAC K AG I N G BRANDING
typeface
A R I T Z I A PAC K AG E D E S I G N
_ date
SPRING 2015
objective
To create a package design for the Aritzia brand, which is an innovative womens’ fashion boutique that cherishes excellent design and quality, offering beautiful clothes and accessories.
MINISTER POETICA AV E N I R LT S T D
director SAERONA SHIN
duration 4 WEEKS
approach
I created a package design which makes people think of the Aritzia’s design philosophy: curating a collection of fashion brands both exclusive and non-exclusive and providing guests with a unique vision of what’s best every season. Since Aritzia does not have any package design, I used only a color palette of black and white to bring a more sophisticated and high-end feel to the brand.
PA G E 151
_ step in
P O RT FO L I O _ Saerona Shin
_ proje c t 10
A R I T Z I A PAC K AG E D E S I G N
_ date
SPRING 2015
PAG E 153
_ step in
NO
6 0 4 . 6 8 4 . 3 2 51
I V E B O UT VAT IQ UE
IN
ARIT ZIA .COM
SINCE 1984
EST. 1984
We are an innovative fashion boutique that cherishes excellent design and quality, offering beautiful clothes and accessories no one can match at its price point.
RECIPIENT SAERONA SHIN 2 9 2 9 B A R N E T H I G H WAY C O Q U I T L A M , B C V6 E 1B 2 C A N A DA DAT E : 0 4 −18 −2 015
MADE IN THE USA
O R D E R : E S 3 / 0 0 01 I N V O I C E # : 5 0 0 4 3 0 6178
IN VOICE P O RT FO L I O _ Saerona Shin
DESCR.
QT Y.
A M T.
Myosotis Dress
1
$125.00
Stanza Blouse
1
$75.00
Gloomy Days Blanket
1
$ 85.00
_ proje c t 10
A R I T Z I A PAC K AG E D E S I G N
_ date
SPRING 2015
PAG E 155
_ step in
P O RT FO L I O _ Saerona Shin
_ proje c t 10
A R I T Z I A PAC K AG E D E S I G N
_ date
SPRING 2015
PAG E 157
_ step in
P O RT FO L I O _ Saerona Shin
_ proje c t 10
A R I T Z I A PAC K AG E D E S I G N
_ date
SPRING 2015
PAG E 159
_ step in
P O RT FO L I O _ Saerona Shin
_ proje c t 10
A R I T Z I A PAC K AG E D E S I G N
_ date
SPRING 2015
PA G E 161
thank you
special thanks to
dear mother and father
Thank you for bringing me into this world and providing me with full of love, endless support and everything I need. to my colleagues
Juhee, Zoey, Sinae, Jake, Yejoo, Jenny, Hyein, and Jayce, thank you for all the support and critiques and always be my side and being there for me. to my best friends
Special thanks to my besties, Jenn and Jenn. There are still so many memories that we have shared and will always share. Thank you for supporting me with lots of love. to my instructors
Mary Scott, Thomas McNulty, Kathrin Blatter, Darrell Hayden, and Christine George, thank you for your guidance. Thank you for believing in me and thank you for always pushing me to be a better person and a designer. I’m grateful of being one of your students.
copyright
printing
school
© 2015 SAERONA SHIN
PLOTNET
ACADEMY OF ART UNIVERSIT Y
designer
bindery
course
SAERONA SHIN
THE KEY PRINTING AND BINDING
SENIOR PORTFOLIO
phone
photography
instructor
415 .769.6701
J AYC E J I Y E O N PA R K
MARY SCOT T
SAERONA SHIN
email SAERONA@SAERONASHIN.COM
copy editor typefaces WHITNEY HTF MINION PRO
website SAERONASHIN.COM
text stock 100# COUGAR SMOOTH
MONICA BERINI