GNI Spotlight –

Captain Gilbert Padilla, Dallas Fire & Rescue

“Dallas was facing several challenges in our entertainment districts: from crime, to complaints of code violations, to transportation issues. We tried what we always do: a multi-agency enforcement approach involving Dallas Police, Dallas Fire-Rescue, Code Compliance, and the City Attorney’s Office. A Safe Night Out and 24HourDallas forced us as a city to reexamine if we really attempted to build relationships in a meaningful way with our businesses. Have we done everything we can? The key to any kind of prevention is education, and to deliver an educational message, you must have a foundation of trust. A Safe Night Out and 24HourDallas champion this approach for one reason: It works. Our businesses’ success is our success, and I am hopeful that this approach will continue to work to benefit our city, our businesses, our citizens, and our guests.” - Gilbert Padilla

Police Full-Time Nightlife Team

In the fall of 2022, Dallas Police created a full-time nightlife team in Deep Ellum responsible for improving relationships and intervening with patrons before violence occurs. The new unit will utilize the strategies Safe Night provided to Dallas Police staff in A Safe Night Out training. The focus shifts Dallas city staff responses from reactive enforcement to problemoriented approaches that have beneficial outcomes for all. Additionally, on January 20, 2023, the City of Dallas announced the creation of the “Dallas Nighttime Economy Team,” consisting of Convention and Event Services (CES), Dallas Fire-Rescue, Dallas Police Department, and Code Compliance. In partnership with 24HourDallas, CES approved hiring Dallas’ first-ever nighttime economy manager and two coordinators. The team will focus on issues related to nightlife and help businesses improve compliance with the law.

Impaired Driving Prevention

For the 2022 holiday season, 24HourDallas partnered with Lyft, Mothers Against Drunk Driving (MADD), AAA Texas, and the Dallas County DWI Taskforce to prevent impaired driving. From late December to early January, patrons receive $10 off their ride home using the code SBERRIDE. The effort has been the most successful rideshare campaign to date, with 76 rides given. Additionally, the campaign messaging reached 27.2K people with 580 engagements and 187 link clicks.

Longitudinal Research Agreement

The Methodist Dallas Medical Center Trauma Center and other Dallas area Level 1 Trauma Centers have committed to studying the impacts of the Good Neighbor Initiative. Areas of harm that will be evaluated in the agreement include:

• Alcohol intoxication level

• Alcohol-related violence

• Sexual assault

• Human trafficking

• Motor-vehicle injuries

This partnership will help 24HourDallas, and the City of Dallas evaluate incidents and injuries related to alcohol. Additionally, this data can assist the city in determining where to focus prevention efforts.

“The premise behind the Copper Star Certification is paramount to creating a safer night-time environment with the creative focus on training businesses on a variety of key safety initiatives. From code compliance to human trafficking recognition and prevention to decreasing drunk driving, the Copper Star Certification is setting the groundwork to transform the City of Dallas at night and increase the safety of those that operate during those hours. The potential impact is exciting!”

- Sarah Bradley, R.N., Injury Prevention,

and Outreach Coordinator, Methodist Dallas Medical Center

GNI Spotlight – Deputy Chief Israel Herrera, Dallas Police Department

“The partnership with 24HourDallas has been an amazing experience and one I am looking forward to growing. The police and other city services are able to communicate with a broad group of businesses, such as nightclubs, hotels, restaurants, pubs, special events groups, and associations, to discuss best practices and issues related to businesses and to work together towards solutions for communities around them. Recently 24HourDallas hosted an active shooter training put on by the Dallas Police Department for businesses. The turnout was amazing. Hearing the businesses’ concerns and being able to explain how police respond to these types of incidents further promotes a stronger and safer community. I have learned so much from others in the industry and looking forward to forging a stronger relationship.”

- Israel Herrera

3. Women U-Night

24HourDallas created the Women U-Night event to promote their commitment to helping women feel safe in Dallas at night. The event, which was held on March 8, 2022, on International Women’s Day, serves as a backdrop for the first-ever night safety charter, a pledge from businesses for nighttime operators to champion women's safety and adopt a women’s night-time safety charter. The event attracted over 300 attendees, including Pernod Ricard USA executives, Dallas City Councilmembers, and other community leaders.

"What it says is that organizations, businesses, the city we're making a commitment to ensure that women feel safe at night. So, it is a list of activities and initiatives that businesses can sign up to make their commitment, and visible commitment, to the city and to women here to say, 'We care about you,’ Brand said.” (Ferguson, March 8, 2022)

The night-time women’s safety charter asks operators to do the following:

“Agree that women deserve to feel safe and comfortable everywhere at night. To that end, we pledge to:

• Identify someone who will champion the safety of those women who patronize or work at our establishment at night.

• Emphasize to staff and customers (through policies and communications) that we take women's safety seriously at our establishment at night.

• Train staff to believe any woman who claims to have been harassed verbally, physically, or sexually in our establishment and to record all such incidents.

• Recognize when a woman is binge drinking or has had her drink spiked, and take steps to ensure her safety.

• Ensure all women we employ, either directly or through a subcontractor, are working by choice and not as forced labor.

• Participate in some women's safety programs, like those offered by the Hospitality Coalition Against Domestic Violence or “Ask for Angela.”

ieving the , March 8, 2022)

operators to prioritize women’s safety. A Dallas City hour city, and we want to start creating safe spaces for all, women's safety is such a huge piece of that night," Brand said. "And, we want to keep it fun,

GNI Spotlight – Councilmember Cara Mendelsohn, City of Dallas

"Dallas is the most dynamic city in America with opportunities for everyone, everywhere, and at every hour. Our nighttime economy is strong, especially in the hospitality and medical industries, and the potential is even greater. One area of focus is the safety aspect of the nighttime economy for workers and customers. The Good Neighbor Initiative from 24 Hour Dallas is helping shine a light on ways to protect people by engaging businesses and government on multiple fronts. The women's nighttime safety charter is leading the way!"

- Cara Mendelsohn

4. Anti-Human Trafficking

24HourDallas supports and amplifies the intervention role that the hospitality and restaurant sectors can have to prevent labor and sex trafficking. In partnership with the North Texas Coalition Against Human Trafficking (NTCAHT), trained Copper Star-certified businesses and distributed signage to display from Mosaic Family Services in Dallas.

5. Every Voice

The purpose of Every Voice is to address unconscious bias toward consumers in the nightlife sector and help diversify night-time powered certified to improve customer experiences, workplace environments, and employee professional development pathways.

Mandell, Greenville Avenue Pizza Company

“Dallas has a bad reputation for being an unsafe place to go out at night. It makes me sad because this is not the Dallas we know as restaurant owners and lifelong residents. The Copper Star Certification shows our community and neighbors that we care about them. I hope everyone finds out about this program and participates to make Dallas a better and safer city.”-

Molly Mandell

is currently under development and seeks to provide intervention to supplement public safety efforts in Dallas’ nightlife districts. In addition, Dallas Community Emergency volunteer program and partner Giving Square is proud to be a part certification recipients. This is a first step towards creating a better work and entertainment environment for the people of Dallas around best-in-class operating Giving Square.