Safe Kids in Action 2014 Global Activity Report
Table of Contents 1.
LETTER FROM THE CEO
2.
GLOBAL NETWORK OVERVIEW
3.
KEY RISK AREAS ADDRESSED BY THE GLOBAL NETWORK
4.
GLOBAL ACTIVITY REPORTS CONTENT IN EACH REPORT IS ORGANIZED BY THE FOLLOWING: ORGANIZATIONAL INTRODUCTION AND HEADQUARTERS
I. II. III. IV. V. VI. VII. VIII.
COUNTRY STATISTICS TOP FIVE INJURY RISK AREAS ORGANIZATIONAL PRIORITIES KEY ACCOMPLISHMENTS (JUNE 1, 2013 – DECEMBER 31, 2014) PROGRAM SUMMARY MEDIA REACH LEGISLATION RELATED TO CHILDHOOD INJURY PREVENTION ORGANIZATIONAL STRUCTURE
*COUNTRY REPORTS AUSTRALIA
QATAR
AUSTRIA
SOUTH AFRICA
BRAZIL
SOUTH KOREA
CANADA
SPAIN
CHINA
THAILAND
GERMANY
UNITED STATES
INDIA
URUGUAY
ISRAEL
VIETNAM
JAPAN JORDAN KENYA MALAYSIA NEW ZEALAND PHILIPPINES *In 2015, organizations in Cameroon, Nepal and Russia joined Safe Kids Worldwide as Global Network Associates. Reports for these organizations are not reflected here due to the reporting period and the timing of when their affiliation was formalized. Our partner organization in Serbia, also a Global Network Associate, did not submit a report for 2014.
Safe Kids Worldwide 2014 Global Activity Report
| Table of Contents |
Letter from the CEO Safe Kids Worldwide is a global non-profit organization committed to protecting children from preventable injuries. We are joined by organizations in more than 25 countries on six continents doing remarkable work each day to keep kids safe from preventable injuries and death due to motor vehicles, drownings, falls, burns, poisonings and more. Our Global Network brings together non-governmental organizations, academic institutions, government agencies and hospitals in a concerted effort to keep kids safe from injuries we can predict and prevent. In the United States, more than 400 Safe Kids coalitions, made up of individuals and organizations at the grassroots level that are focused on child injury prevention, are active at both the state and local level. Some network members like Israel and New Zealand are well-established and have been part of Safe Kids for many years. Others, in countries such as Japan and Qatar, are establishing newer child injury prevention programs. The Network is expanding globally under a new membership structure adopted in 2014. We now have a twotiered structure of membership in an effort to expand the reach of important safety information for children while also strengthening standards for membership. The new structure includes two categories of membership: full “Global Network Member” and a “Global Network Associate.” Full Global Network Members are wellestablished and operate at the highest level of fiscal integrity and management and are permitted to use the Safe Kids branding and logo. Global Network Associates are relatively new in tenure or to child injury prevention and are not permitted to use our logo and branding, but have access to all childhood injury prevention materials and resources to advance the cause of child safety in their country or region. Our hope is that Global Network Associates will benefit from our engagement and become full network members. In 2015, we welcomed Fundacion MAPFRE in Madrid, Spain as a network member and Cameroon Association for the Defense of Victims of Accident in Douala, Cameroon; Swatantrata Abhiyan in Lalitpur, Nepal; and Road Safety Russia in Moscow, Russia as network associates. This report demonstrates that around the world, many organizations are working effectively to keep children safe. I hope the Safe Kids in Action 2014 Global Activity Report will serve as both a resource and inspiration for ongoing collaboration of network members and associates and beyond. Kate Carr President, CEO, Mom Safe Kids Worldwide
Safe Kids Worldwide 2014 Global Activity Report
| Letter from the CEO |
Global Network Overview In 1987, Dr. Martin Eichelberger, a pediatric surgeon at Children's National Medical Center (now Children’s National Health System) in Washington, DC decided it was time to do something to stop the heartbreaking loss of children to preventable injuries, a leading cause of death for children around the world. With start-up resources from Johnson & Johnson, the National Safe Kids Campaign began. In 1999, the organization began collaborating with international partners and in 2005 was renamed Safe Kids Worldwide. Today, Safe Kids Worldwide is a U.S. 501(c)3 that brings together a network of more than 400 active coalitions in the United States as well as a global network of partner organizations in over 25 countries around the world. The organization is led by President and CEO, Kate Carr, who joined Safe Kids in October 2011. Since its inception, Safe Kids has gathered public health professionals, legislators, corporate leaders, parents, teachers and all who share a common vision, with a single-minded focus on reducing childhood injuries. Each year, nearly one million children die around the world from unintentional injuries. Millions more are severely injured, often sustaining injuries that lead to life-long disability. The human cost of child injuries is staggering, as is the economic cost in terms of productivity to families, communities and countries. Safe Kids invests resources to support risk-reducing programs, advocates for stronger laws to protect children and raises awareness of the actions communities must take to protect children. Organizations within the global network learn from one another, adopting strategies that will work in their country. It is a strategy that works as demonstrated by the reduction in child mortality from unintentional injuries measured in many but not all countries around the world. This report addresses the collective work that is ongoing in the big risk areas – road safety, fire and burns, drowning, falls and poisoning. It also provides insight into programs that tackle emerging risks, such as television tip overs and button battery ingestion. Our shared challenge is to continue to drive the preventable injury rate down while reaching more and more children and families around the world. Working together, we can do just that.
26 Current Network Member and Associate Organizations and Growing
Safe Kids Worldwide 2014 Global Activity Report
| Global Network Overview |
Key Risk Areas Addressed by the Global Network The table below is a reference depicting risk areas each organization addressed through programs and research from June 1, 2013 through December 31, 2014. For information about programs conducted in previous years or programs not detailed in this report, please visit the organization’s website.
PROGRAM/RESEARCH RISK AREAS General Road Safety
COUNTRY Australia, Austria, Brazil, Canada, China, India, Israel, Jordan, Kenya, Malaysia, New Zealand, South Korea, Spain, Thailand, Uruguay, United States, Vietnam
Bicycle
Japan, Jordan, South Korea, Spain, United States,
Motorcycle/Helmet
Thailand, Vietnam
Pedestrian
Canada, China, India, Israel, Jordan, Kenya, New Zealand, Philippines, South Korea, Thailand, Uruguay, United States, Vietnam
School Bus
Brazil, Kenya, South Korea, Uruguay
Falls
Australia, China, India, Israel, Japan, Kenya, Malaysia, New Zealand, Qatar, South Korea, Spain, Uruguay, United States, Vietnam Australia, Canada, Germany, Israel, Malaysia, Qatar, South Korea, Thailand Australia, Austria, Canada, Germany, Israel, Jordan, Kenya, Qatar, South Africa, South Korea, Spain, United States Australia, Israel, Qatar
Fire & Burns
Australia, China, Israel, Qatar, South Africa, South Korea, Spain
Poisoning
Australia, China, Germany, New Zealand, Qatar, United States
Product
Australia, Germany Austria, Brazil, Japan, Jordan, Kenya, Malaysia, South Africa, South Korea, Spain, United States
Vehicle Passenger Drowning/Water Safety General Home Safety
School Safety Sports Safety
Austria, Canada, Japan, Jordan, United States
Playground
Australia, Japan, Kenya
Wheeled Sports
New Zealand Australia, Austria, Brazil, Canada, Germany, Israel, Jordan, Kenya, South Africa, South Korea, Thailand
All Risk Areas
*If a country has a program addressing multiple injury risk areas, it is listed under ‘All Risk Areas’.
Safe Kids Worldwide 2014 Global Activity Report
| Key Risk Areas Addressed by the Global Network |
Australia The Child Accident Prevention Foundation of Australia (Kidsafe) is the leading Australian non-governmental, not-forprofit charitable organization dedicated to preventing unintentional childhood injuries. Originally formed in 1979, Kidsafe became a member of Safe Kids Worldwide in 2001. Eight state and territorial member organizations comprise Kidsafe. In addition to contributing to national initiatives, the member organizations focus on injury causes and responses that address the local needs and environment, creating a complex, varied and broad response to the trauma and costs of injuries to the community and individual families. Each year, an average of 240 Australian children ages 0-14 years are killed and 60,000 are hospitalized as a result of unintentional injuries. Kidsafe designs programs and interventions to protect children and provides practical support services for families and the community to create safer environments for children. Programs cover risk areas such as cars and road, home, playground, school, sports and recreation, water, fire, poisoning, products and many other current and emerging issues. Kidsafe also advocates for government policies relating to child safety.
www.kidsafe.com.au The Child Accident Prevention Foundation of Australia (Kidsafe) C/-Kidsafe ACT G.P.O. Box 351 Mawson, ACT, 2607 Australia
Eric Chalmers Chief Executive, Kidsafe ACT chalmers@netspeed.com.au Eric Chalmers has served as Chief Executive of Kidsafe Australian Capital Territory since 1999 and manages Kidsafe’s relationship with Safe Kids Worldwide. His background includes development and utilization of governance and policy-related change across a broad range of environments and a long involvement in risk management, research and contract management. Eric is a leader and member of a variety of community organizations and has extensive experience working with the Australian Commonwealth and state governments as well as overseas governments on education, sports and injury prevention programs. He is also co-Vice President of the Australasian College of Road Safety and a member of the Australian Water Safety Council.
Safe Kids Worldwide 2014 Global Activity Report
| Australia | 1
I. COUNTRY STATISTICS 23,622,0001 5,922,0001
TOTAL POPULATION POPULATION AGE < 19 INCOME GROUP GROSS NATIONAL INCOME PER CAPITA
High2 $46,2002
1Source:
United Nations (UN) World Population Prospects (2014) World Health Organization (WHO) Global Status Report on Road Safety (2013)
2Source:
II. TOP FIVE INJURY RISK AREAS RANKING
MORTALITY CAUSE
MORBIDITY CAUSE
1
Road Traffic Injuries*
Falls
2
Drowning
Road Traffic Injuries*
3
Burns
Burns
4
Poisoning
Poisoning
5
Falls
Drowning and near-drowning
Mortality data: AIHW: Henley G and Harrison JE (2009). Injury deaths, Australia 2004–05. Injury research and statistics series no 51. (Cat. no. INJCAT 127). Adelaide: AIHW. (Most recent published report with statistical breakdown by cause). Morbidity data: Tovell A, McKenna K, Bradley C & Pointer S 2012. Hospital separations due to injury and poisoning, Australia 2009–10. Injury research and statistics series no. 69. Cat. no. INJCAT 145. Canberra: AIHW. NB. Second most common cause of child mortality & morbidity in Australia is “Other Unintentional Injuries”, however for the purpose of this chart we have excluded this category in favor of specific causes identified). Data refers to ages 0-14 years Source: Injury mortality and morbidity estimates from various sources (2006); data refer to ages 0-14 years *Includes pedestrian, occupant and bicycle
III. ORGANIZATIONAL PRIORITIES - Kidsafe has two layers of priorities: national and state/territory. At the national level, Kidsafe’s priority is to raise awareness of injury prevention and Kidsafe’s profile, and to ensure the commitment of governments to the issue. This includes focusing on the changing national political structures such as the creation of a new Australian Road Safety Minister and the first national Commissioner for Children. - State and territory priorities include increasing the profile of injury prevention, providing practical support to Kidsafe’s national organization and achieving long-term gains in injury outcomes for areas of key concern in each state and territory. - In 2014, the national and state/territory focus continued to be on the restructuring of the early childhood injury prevention sector; further implementation of new standards for child restraints; collaborative initiatives on home and product safety, with a particular focus on button battery campaigns with other Safe Kids Worldwide Global Network members; initiatives in rural and remote communities; development of new initiatives in hospital research/information pilots in four states; and sports injuries. - Several Kidsafe locations are in the process of moving sites, one due to severe storm damage in 2014. These changes require adjustments to strategy, especially where change involves two existing hospital-based safety houses.
Safe Kids Worldwide 2014 Global Activity Report
| Australia | 2
- Kidsafe is also experiencing significant, ongoing changes in the structure and sources of its complex funding arrangements.
IV. 1.
KEY ACCOMPLISHMENTS (JUNE 1, 2013 â&#x20AC;&#x201C; DECEMBER 31, 2014) Australia has a complex and broad immigrant population, making it one of the most multicultural societies in the world. There are more than 600 indigenous languages and groups in Australia. Kidsafe has continued to develop a variety of program components focused on indigenous communities and for culturally and linguistically diverse communities. Kidsafe translated a program brochure into additional languages and developed a DVD in seven languages in Western Australia (WA). A home safety storyboard was also redeveloped from a Queensland aboriginal campaign into South Australian and WA programs.
2. Chalmers was appointed vice president of the Australasian College of Road Safety, became involved in new product labelling research with the Australian Competition and Consumer Commission and continued to extend relationships with other multi-agency committees such as the Commissioner for Children, Child Death Review Committees, the Australasian New Car Assessment Program, and key agencies such as the Department of Infrastructure and Transport. 3.
Kidsafeâ&#x20AC;&#x2122;s permanent road safety support structure in a number of states was further expanded. New developments included: - Extension of the successful Registered Training Organisation program in WA that provides restraint fitting accreditation courses to Queensland and New South Wales (NSW). - Development of more extensive mobile and remote restraint services to cover the difficult regional areas of Australia (including 19 regional centers in Queensland) and major cities (including 9 locations in Perth) where Kidsafe currently provides limited support.
V.
PROGRAM SUMMARY A. COMMUNITY TALKS
FOCUS
- All Risk Areas GOAL
- Lower death and hospitalization rates due to preventable child injuries by educating communities and families with children about road, home and product safety. LOCATION
- Nationwide PARTNERS
- Hospitals, early childhood clinics, commercial organizations, preschools, day and family care providers. - Departments of Justice, Health Departments, Transport Accident Commissions, insurers, private sponsors, and other NGOs such as Surf Life Saving SA. VOLUNTEERS
- Varies by location: instructors from antenatal centers, early childhood clinics, preschools and primary schools, daycare providers, vocational and medical students among others. ACTIVITIES
Safe Kids Worldwide 2014 Global Activity Report
| Australia | 3
- “Community talks” are targeted to new mothers, young low-income groups, families of children with special needs, rural and remote communities, indigenous families, child service providers, preschools, retailers, and vocational and medical/nursing students. - Kidsafe staff or volunteers conduct talks at hospitals, antenatal centers, early childhood clinics, play groups, community centers, vocational and higher education facilities, preschools, primary schools and Kidsafe demonstration houses and centers. - Presentations focus on road safety, particularly passenger and pedestrian safety, safety in and around the home, water safety, product safety, and safe and creative play for children. - Conducted a training pilot with early childhood nurses in NSW on educating parents about road and home safety. RESEARCH DESCRIPTION OF RESEARCH
- Each community program obtains regular feedback from participants and from partner organizations that host the talks. Feedback is used to focus and amend the programs over time. KEY FINDINGS
- Communities continue to find the talks helpful and the information provided helps to adjust behaviors relating to safety in and around the home. - Partners, including key agencies such as hospitals and children’s clinics, find the programs very helpful and have supported them for many years.
B. CHILD CAR RESTRAINT SERVICES FOCUS
- Vehicle Passenger Safety GOAL
- Promote child passenger safety among parents and caregivers, nursery retailers, extended families and communities. LOCATIONS
- Four states and territories in Australia: ACT, Queensland, Northern Territory and Western Australia PARTNERS
-
Insurance Australia Group Transport Accident Commission Departments of Health NRMA – ACT Road Safety Trust
ACTIVITIES - Kidsafe provides a range of support services associated with child car restraints as an ongoing service to the community and as a means of income to support other activities. - Four Kidsafe states/territories offered services with respect to car seats and carriers for infants and young children. In one location, baby capsule car seats were loaned to 40 percent of new parents, while restraints for the majority of other new parents were fitted or checked. - In addition to loan services, Kidsafe provided child car restraint installation and checking services. In some locations, car seat checks were free, while in others both checks and installations were charged a small fee. Checks and fittings are held at preschools, family daycare centers, maternity hospitals, children’s retailers and in Canberra. - Kidsafe provided a mobile service in remote locations that loaned child car restraints and checked them for free. - Developed the first Kidsafe training organization in WA for nationally accredited training, specifically on installation of child car restraints. This is now being expanded to other Kidsafe state/territory offices.
Safe Kids Worldwide 2014 Global Activity Report
| Australia | 4
- Involved in the development and implementation of the revised national road rules and further upgrade to child car restraint standards. RESEARCH DESCRIPTION OF RESEARCH
- All locations collect data regularly on the extent and effectiveness of the service. This includes the extent and types of misuse of restraints. KEY FINDINGS
- Across Australia, surveys on restraint checks by Kidsafe and other researchers have shown misuse rates of around 75 percent. Since new national road rules were introduced in 2012, there has been a relatively limited reduction in this level. - The extended program in Canberra has shown a sustained reduction of fewer than 30 percent, based on a similar testing structure at other locations. This is the result of three permanent free restraint check facilities and an extensive community outreach program.
C. KIDSAFE CENTRES FOCUS
- All Risk Areas GOAL
- Educate and promote child safety among parents, caregivers and children ages 0-14 years through demonstrations, tours, professional recommendations and sale of safety products. LOCATIONS
- Safety houses attached to major childrenâ&#x20AC;&#x2122;s hospitals in Perth, Brisbane and Sydney. - Stores located in or near major childrenâ&#x20AC;&#x2122;s hospitals in Sydney, Brisbane, Adelaide, Perth and Canberra. - Playground Advisory Units in Sydney, Albany, WA and Adelaide. PARTNERS
- State governments and agencies - Private sector sponsors ACTIVITIES
- Safety Houses: Kidsafe runs demonstration safety houses associated with the Kidsafe Centre and stores. Depending -
-
on location, houses offer either guided tours for adults and groups of children or self-guided tours. Stores: Provide car restraint services, sell and demonstrate safety products and provide safety information on-site, over the telephone and through the Internet. Playground Advisory Units: Provide resources on safe, creative play for community and industry play space owners and operators. Some locations provided training services, and workshops for professional groups, such as community nurses. Units also offer auditing, inspection and consultation services. Kidsafe also hosts a biannual National Design Awards program for playgrounds, sometimes in conjunction with a conference. The program has been extended across Australia. Advice Lines: Free telephone information services on all aspects of child safety. Mobile Education Van: A combination of mobile restraint services, information services and stores, depending on the funding structures and community need. Webinars: Provide child safety presentations to otherwise hard to reach regional populations. Web-based Resources: Publications and interactive spaces such as the Virtual Safety Demonstration House, Safety and Island school/child-based interactive website, Seat Me Safely resource for passenger safety and Grow Me Safely resource for plant safety.
Safe Kids Worldwide 2014 Global Activity Report
| Australia | 5
D. DISPLAY PROGRAMS FOCUS
- All Risk Areas GOAL
- Conduct outreach and disseminate information on child safety and injury prevention to the general public, particularly parents and children ages 0-14 years. LOCATIONS
- Health and education establishments nationwide - Public expos, community shows, etc. PARTNER
- Displays include all Kidsafe programs and a wide variety of partner organizationsâ&#x20AC;&#x2122; programs. ACTIVITIES - Permanent Safety Displays: Safety information displays located in health and education establishments such as hospitals, health clinics, daycare facilities and preschools. - Public Displays: Informational booths used at public events to disseminate information on child safety and injury prevention. Booths were set up at a variety of public events such as parents and babies expos, pet expos, home shows and the National Science Festival.
E. OTHER STATE AND TERRITORIAL INITIATIVES FOCUS
- All Risk Areas - Kidsafe activities generally focus on six major national injury prevention priorities: scalds and burns, poisoning, falls, water safety, product safety and road safety. At any one time there are more than 30 initiatives being implemented in these risk areas by the eight state and territorial associations, driven by funding structures and priorities in each location. GOAL
- Organize campaigns, advocacy and educational projects to raise awareness of major injury risk areas among the general public, specifically parents. LOCATION
- Nationwide PARTNERS
- Government agencies: Australian Competition and Consumer Commission; departments of health and justice, emergency services, education, sport and recreation services; police; schools; burn units; early childhood health clinics; and road and traffic authorities. - Industry and commercial partners: Insurance Australia Group; Prime TV network; Britax; Holden; offices of fair trading, The Wiggles; and Volkswagen. - Other NGO partners: Australian Surf Life Saving Society; Family Day Care Australia; Farmsafe; motor clubs; playgroups; Royal Life Saving Society; National Association for the Prevention of Cruelty and Neglect; Safe Community networks; SIDS and Kids; St. John Ambulance; Red Cross; Sports Medicine Australia; and Cancer Council. ACTIVITIES - Continued the national button battery awareness campaign in partnership with the Australian Competition and Consumer Corporation, battery industry, commonwealth government and Energizer. Following the international report and a program launched in New Zealand in 2014, Kidsafe is involved in a number of new initiatives in Australia covering consumers, the health industry and battery collection initiatives. - Conducted short publicity campaigns in two states, including New South Wales, to address specific issues related to
Safe Kids Worldwide 2014 Global Activity Report
| Australia | 6
falls from second-story windows and balconies. - Conducted drowning and immersion prevention activities in partnership with the Royal Life Saving Society of Australia and Australian Surf Life Saving Society, as well as drowning prevention initiatives for inflatable pools. - Launched initiatives focused on risks at play, covering a broad range of activities and programs, from advice about siting playgrounds to a wide variety of early childhood center-related work surrounding new national safety regulations and standards for childcare, preschools, kindergartens, etc. Kidsafe’s involvement varied between states and territories. - Led a research project on behalf of the Australian Competition and Consumer Commission to inform a national campaign and influence proposed changes in the Australian Standard for Domestic Trampolines. - Kidsafe continues to work with the ACCC to update the Mandatory Standard regarding children’s night clothes and treadmill safety and will promote the changes to both industry and consumers in 2014/15. - Worked with a number of state governments and private sector sponsors on various forms of low-speed run over campaigns. Kidsafe and the Australian government are continuing to work towards a national program that includes changes to the Australian building code. - Kidsafe developed a DVD called “Baby’s First Year” that focuses on child injury prevention during the first year of a baby’s life and the “Keeping Your Kids Safe” DVD. Kidsafe in WA produced a multicultural child injury prevention DVD called, “Child Safety Is No Accident,” which was translated into seven languages and focuses on injury risks by stage of development. - Kidsafe continued to be involved in the development of new safety standards for strollers and prams and helped implement them in several states through awareness campaigns. - The Seasonal Childhood Injury Prevention Program in WA linked national injury prevention priority areas to the four seasons: autumn – falls; winter – burns and scalds; spring – poisonings; summer – water and transport safety. The seasonal program allows these issues to be annually promoted to parents, caregivers and health professionals and also includes a multi-media campaign. - Celebrated National Kidsafe Day in 2014 with a focus on safe, creative play and the annual Kidsafe Playground Safety Awards with the involvement of prominent children’s entertainers, The Wiggles, and media personality, Ryan “Fitzy” Fitzgerald. - Implemented a variety of new school-based programs focused on road safety.
VI. MEDIA REACH TRADITIONAL MEDIA - Publications: Kidsafe distributes a variety of its own publications and advisory information as well as that of partner organizations such as the fire brigade and emergency services, NGOs, Royal Life Saving Society, federal and state police, state emergency services, state road and traffic authorities, state offices for fair trade, federal and state family services. These are distributed through a variety of avenues, including hospitals, new mothers clinics, early childhood centers, schools, the Kidsafe shop fronts and restraint services, a variety of public displays, expos, etc. - TV Community Service Announcements: Media support included regular news-based contact on specific issues and a sponsorship arrangement with Prime TV network, covering most regions in Australia. Prime TV has produced more than 20 ten and thirty-second safety advertisements, with three shown each month during primetime viewing. This allows Kidsafe to have regular access to sparsely populated areas of Australia. - Radio Advertising in WA and ACT: Combination of paid and community service announcements, state-wide for the Seasonal Childhood Injury Prevention Campaign. - Newspaper Advertisements and Editorials: Similar to the TV Community Service Announcements, with a major newspaper running a series of safety-related advertisements and editorials based on a year-long program of issues. - Featured in editorials and media interviews on current topics, providing national, regional and local reach. - Involved in several media launches/campaigns with state government ministers on issues such as child car restraint laws, children’s nightclothes, toys, leaving children unattended in vehicles and driveway safety.
Safe Kids Worldwide 2014 Global Activity Report
| Australia | 7
SOCIAL MEDIA - Kidsafe’s website includes a page for each of the state and territory associations and several profiles on Facebook, Twitter, etc. - Kidsafe contributes to a variety of community and commercial websites that deliver specific safety messages such as Webchild, a web-based version of a magazine published in a number of capital cities.
VII. LEGISLATION RELATED TO CHILDHOOD INJURY PREVENTION Laws and regulations in Australia are a complex combination of state and federal legislation. Australia is a federation in which residual power rests with the states. Two territories hold a combination of state powers although some powers normally in the hands of states are specifically withheld to the commonwealth for the territories. Kidsafe staff participates in a variety of coordination councils, committees and standards bodies as part of the organization’s advocacy role. These include committees associated with Australian standards, product safety committees, National Water Safety Council, Road Trauma Clinical School Advisory Committee, Child and Young Peoples Death Review Committees and the Australasian College of Road Safety. LAW FOCUS
DESCRIPTION
Pool
- Swimming pool regulation is addressed through separate legislation in some states and broad regulations within the building code in others. Local councils are responsible for enforcement – a structure that varies significantly even within an individual state. - In some cases, such as pool fencing, there are significant differences between states in the core regulations and the way state governments and local councils enforce them. One of Kidsafe’s key tasks continues to be improvement in the consistency of laws and regulations across states and territories and to push for more consistent enforcement and awareness campaigns.
Product
- There are major structural changes being put in place through an agreement between the commonwealth and state governments, with the commonwealth taking on greater regulatory and enforcement powers. How this will be implemented remains to be seen.
Road
- There are extensive state based road safety regulations (based on agreed national road rules, but implemented individually by states) and common national mandatory standards in place for key issues, such as car restraints and pedestrian safety, but most other regulations are state-based. There is an extensive national Mandatory Standard for the supply of child car restraints and a set of very similar state-based regulations for the use of these restraints. However, there are differences in detail, implementation structures and enforcement. There are also varying priorities across states in areas such as enforcement of regulations and education strategies.
VIII. ORGANIZATIONAL STRUCTURE
Safe Kids Worldwide 2014 Global Activity Report
| Australia | 8
- In the eight states and territories, a local association is set up as a charitable body and deductible gift recipient under
-
-
Australian tax law. These eight Associations are each governed by a management board or committee and are separately funded for their work. Funding comes from a combination of direct government funding agreements, government and non-government grants, sponsorships and community donations. In some locations, this is supplemented by service fees or cash from store activities supporting the work of Kidsafe. The eight Associations collectively own the national Child Accident Prevention Foundation of Australia (CAPFA). This is a company limited by guarantee and is governed by a Board of Directors referred to as Councilors, comprised of the chairs or a representative of each member Association. The national President is chosen from the Council Members and generally rotates every two years. The Council Secretary is generally the State or Territoryâ&#x20AC;&#x2122;s Chief Executive for the Association from which the national President is nominated. The State and Territory Association boards/committees have a wide cross-section of members that include leading pediatricians and nurses, injury researchers, senior public servants and other professionals such as lawyers, accountants and regulators. CAPFA has no permanent national staff. The national coordinating functions are either shared among eight Chief Executives or are organized by the Chief Executive of the State or Territory that the current national President represents. Eric Chalmers acts as CAPFAâ&#x20AC;&#x2122;s representative to the Safe Kids Worldwide network. There are about 40 permanent staff members across Australia, working on either a full or part-time basis, depending on the Association. Staff is supported by a few volunteers. Roles vary between associations according to the structure and history of funding, services and programs in each association.
Safe Kids Worldwide 2014 Global Activity Report
| Australia | 9
Austria GROSSE SCHUETZEN KLEINE is a non-profit child safety organization in Austria. Established in 1983, GROSSE SCHUETZEN KLEINE conducts research on child injuries, maintains an injury database and works with midwives, doctors and children’s nurses, parents, childcare workers and teachers to implement safety programs. Local network offices collaborate with the Red Cross, police and fire departments, local governments and other like-minded organizations to reach parents and caregivers with vital injury prevention information. Since 2008, GROSSE SCHUETZEN KLEINE has operated the first Austrian child safety house called BÄERENBURG, as well as organized and developed Safe Children Communities as part of the World Health Organization’s Safe Community movement. Approximately 1.3 million Austrian children have been reached through GROSSE SCHUETZEN KLEINE’s programs, which cover risk areas including home and road traffic safety. GROSSE SCHUETZEN KLEINE became a member of Safe Kids Worldwide in 2001.
www.grosse-schuetzen-kleine.at GROSSE SCHUETZEN KLEINE Auenbruggerplatz 49 A-8036 Graz Austria grosse-schuetzen-kleine@klinikum-graz.at
Peter Spitzer, PhD, MA Executive Director peter.spitzer@klinikum-graz.at Peter Spitzer, Ph.D. is the executive director of research, training, strategic planning, national project development and fundraising at GROSSE SCHUETZEN KLEINE. Peter has been working with GROSSE SCHUETZEN KLEINE since 1993 and is responsible for research activities, the injury database and injury prevention training for several target groups. He is involved in research activities focused on childhood injuries among children ages 0-16 years, beginning with the issue of falls from changing tables to traffic safety and moped accidents. Peter is also responsible for the evaluation of internal and external projects. He is a member of the Austrian Product Safety Board and vice chair of ESCON-European Safe Community Network. Peter’s work has been featured in more than 50 articles published in Austrian and international journals.
Safe Kids Worldwide 2014 Global Activity Report
| Austria | 1
I. COUNTRY STATISTICS 8,517,0001 1,687,0001 High2
TOTAL POPULATION POPULATION AGE < 19 INCOME GROUP GROSS NATIONAL INCOME PER CAPITA
$46,9202
1Source:
United Nations (UN) World Population Prospects (2014) World Health Organization (WHO) Global Status Report on Road Safety (2013)
2Source:
II. TOP FIVE INJURY RISK AREAS RANKING
MORTALITY
MORBIDITY
CAUSE
NUMBER
RATE
CAUSE
NUMBER
RATE
1
Road Traffic*
10
0.82
Home
42,500
3,489
2
Other/Not Specified
6
0.49
Sports
40,2000
3,300
3
Poisoning
2
0.16
School
39,900
3,276
4
Drowning
1
0.08
Leisure/Play
35,100
2,882
5
Falls
1
0.08
Road Traffic*
2,941
241
Source: Morbidity: Austrian Injury data base (2013); Mortality: Statistic Austria (2013) Note: data refer to ages 0-14 years; rate per 100,000 children *Includes pedestrian, occupant and bicycle
III. ORGANIZATIONAL PRIORITIES Fundraising
- Obtain funding from regional and national governmental departments, as well as private sponsorships.
Partnerships
- Secure partnerships with federal ministries including Social Security and Consumer Protection; Transport, Infrastructure and Technology - Regional Government of Styria and workers compensation board, office of Styria City of Graz, Styria - Social Care Associations of Deutschlandsberg, Leibnitz, Voitsberg (local level) - Zurich and GRAWE insurance companies and Raiffeisen Bank Styria
Safe Kids Worldwide 2014 Global Activity Report
| Austria | 2
Program
- Use the Austrian/Styrian Safe Community as a model to fulfill the international indicators for Safe Children Communities and develop an international designation process led by WHO Collaborating Center on Community Safety Promotion, Karolinska Institute, Sweden. Expand program reach to additional areas. - Implement Child Safety goes School program, conduct and disseminate the school safety project (European community’s lifelong learning program, Comenius Regio). The program fosters cooperation among local and regional school authorities to enrich children’s education. - Realize a Safe School project and fulfill the designation criteria. - Conduct child safety activities at BÄERENBURG child safety house such as training for various target groups and establishment of the house as a center for child safety in Austria. - Implementation of the Injury Surveillance System in Styrian Hospitals (20 hospitals, 1.2 million inhabitants).
Research
- Conduct research studies on the types and modes of crashes involving pedestrians, bicyclists and vehicle passengers. - Quality and contents of driving school curriculums. - Austrian Child Accident Research Centre and database (ongoing). - Evaluation (case-control study) of the Child Safe Community Project (ongoing). - Styrian Certificate for Ski Slopes (ongoing).
Other
- Organize the ESCON – European Safe Community Network Conference 2016 in Graz - Re-launch of the homepage on the organizational website
IV. KEY ACCOMPLISHMENTS (JUNE 1, 2013 – DECEMBER 31, 2014) 1.
Finalized and implemented the Styrian Injury Surveillance System (StISS).
2.
Became a partner of two major research projects led by the Austrian Ministry of Transport, Traffic Safety Fund.
3.
Following the establishment of Southwest Styria as a Safe Children Region for the next five years, activities were initiated by three participating regions.
V.
PROGRAM SUMMARY
A. NATIONAL PROGRAM ON PREVENTION COUNSELING BY PEDIATRICIANS FOCUS
- Home Safety GOALS
- Support pediatricians in their injury prevention counseling efforts by providing informational materials. - Regularly inform parents of children aged 6 years and younger about child safety. - Reduce the number of severe accidental injuries among children in the home. LOCATIONS
- Nationwide PARTNERS
Safe Kids Worldwide 2014 Global Activity Report
| Austria | 3
- Austrian Medical Association - Milupa - Health Care Company ACTIVITIES - Produced and distributed educational materials for prevention counseling, such as child safety tips on medical prescription pads and a detailed manual on child safety for doctors. - Pediatricians conducted prevention counseling at private practices during patients’ regular health check-ups. - Reached 80 percent of families with children ages 0-6 years over the course of the multi-year program, which was integrated into the general health system in 2003.
B. BEDSIDE INJURY PREVENTION COUNSELLING. ACCIDENT ANALYSIS AND PREVENTION COUNSELLING FOR IN-PATIENT ACCIDENT VICTIMS FOCUS
- All Risk Areas GOALS
- Conduct a circumstantial analysis with families whose children were hospitalized as a result of a preventable injury. - Work with families to improve the child’s knowledge about injury prevention. LOCATION
- Department of Pediatric and Adolescent Surgery at the Medical University of Graz PARTNERS
- Medical University Graz ACTIVITIES - Conduct age-appropriate counseling sessions with parents and monitor effectiveness of sessions through phone calls. - Gather information on factors and circumstances that led to injury for a statistical database, to be used for future injury prevention measures.
C. SAFETY TRAINING COURSE FOR TEACHERS FOCUS
- Traffic and School Safety GOALS
- Further education program for teachers in primary and secondary schools (up to the age of 15) on traffic and school safety. There are no laws in place regarding integration of child safety into teacher training, although traffic education is obligatory in primary schools. LOCATION
- Styria PARTNER
- University of Teacher Education Styria ACTIVITIES - Developed an injury prevention curriculum for teachers, focused on traffic and school safety. - Developed an optional three-day course for teachers on traffic and school safety, offered several times a year.
D. BÄERENBURG – FIRST AUSTRIAN CHILD SAFETY HOUSE FOCUS
Safe Kids Worldwide 2014 Global Activity Report
| Austria | 4
- All Risk Areas GOALS
- Continue to operate BAERENBBURG as a national research and information center on child safety. - Conduct demonstrations on simple preventative measures to help raise awareness of childhood injury prevention for children ages 14 years and younger, parents and caregivers, teachers and related professional groups. - Support the Medical University Hospital’s health promotional goals. LOCATION
- In the vicinity of the Department of Pediatrics and Pediatric and Adolescent Surgery at the Medical University Hospital of Graz, Austria. PARTNERS
-
City of Graz Energie Steiermark Group Federation of Austrian Industry GRAWE Insurance Group GRAZ AG – The Municipal Utilities Company IKEA Austria Kastner & Oehler Department Store Raiffeisen Landesbank Styria Styrian Family, Youth and School Department; Styrian Health Department; and Styrian Hospital Association
VOLUNTEERS
- One retired pediatrician once a week since 2011. ACTIVITIES - Provided child safety education for adults and children at the BÄERENBURG child safety house. - From July 2013 to December 2014, GROSSE SCHUETZEN KLEINE educated more than 5,600 children and adults on child injury prevention in various risk areas such as home, traffic and sports at BÄERENBURG. - The number of visits increased by 25 percent since 2010. - To date, provided information to more than 22,000 visitors since BÄERENBURG first opened in fall 2008. - Conducted guest tours for injury prevention experts from Australia, Germany, Switzerland, Hungary and the United States.
E. SAFE CHILDREN COMMUNITY PROJECT – SAFE CHILDREN REGION SOUTHWEST STYRIA FOCUS
- Home, School, Traffic, Leisure and Sports Safety GOALS
- Based on the seven Safe Children indicators developed by WHO’s Collaborating Centre on Community Safety Promotion; Karolinska Institute, Sweden: - Build an infrastructure for child injury prevention on regional and local levels based on partnerships and collaborations governed by a group of managers, children/parents, volunteer organization representatives, technical staff and safety professionals responsible for child safety promotion. - Develop Safe Children policies in a Safe Community setting. - Develop long-term, sustainable operational programs covering all age groups of children, genders, environments and situations. - Develop programs that target high-risk groups and environments, along with programs that promote safety for vulnerable groups as well as document frequency and cause of unintentional injuries. - Set evaluation measures to assess policies, programs, processes and the effects of change. - Ongoing participation in Safe Children networks at community, national and international levels.
Safe Kids Worldwide 2014 Global Activity Report
| Austria | 5
LOCATIONS
- Provinces of Styria: - District of Deutschlandsberg (since 2007); and - Neighbor districts Leibnitz and Voitsberg (involved since 2013) TARGET POPULATION
- 190,275 regional residents and 27,000 children ages 14 years and younger. - Three districts: 108 communities and five cities. - Organizations, authorities, schools, families, professional groups, local media, etc. PARTNERS
- Ministry of Education - Social care associations, Deutschlandsberg, Leibnitz and Voitsberg districts - Styrian Communities Department - Communities and municipality associations - Emergency response, public healthcare and social services, police and civil defense organizations - Sports and recreational associations - Educational bodies: e.g. schools, kindergartens - Pet obedience schools, health promotion bodies, parent associations, automobile and touring clubs and institutions for prevention of addiction and violence VOLUNTEERS
- Volunteers from 60 organizations (approximately 20 per district) ACTIVITIES GENERAL ACTIVITIES
- Conducted a child injury assessment in each of the three participating districts and determined what each community defines as significant child injury issues. - Conducted injury prevention activities to raise awareness. - Undertaking injury prevention programs that include information for authorities and the public, training for personnel, public education and development of checklists and other tools that specify behavioral change and environmental modifications. LOBBYING ACTIVITIES
- Established three steering committees with representatives of relevant organizations, legal bodies and NGOs. - Presented on the first Safe Children Community Deutschlandsberg at the regional European Safe Community Conference in Harstad, Norway in June 2014. - Activities led to a significant increase in the number of people reached as a result of media coverage and the cooperation of several organizations. REGIONAL ACTIVITIES
- Conducted Child Safety Days - Conducted safety trainings for professionals - Conducted traffic safety training sessions with primary and secondary school students CHILD SAFETY WEEK - Led the third Child Safety Week in Deutschlandsberg and the first for two new Safe Children districts, Leibnitz and Voitsberg in October 2013. - Hosted 187 activities and events in 91 communities across Austria, with participation of 110 schools and kindergartens, and 99 organizations, reaching approximately 23,340 people. YOUTH SAFETY FAIR - Participated in a Youth Safety Fair in October 2013 in Deutschlandsberg, and another Youth Safety Fair in Leibnitz in October 2014. The event was attended by more than 900 people. - Conducted 45 workshops and with 20 different stands safety experts informed on child safety.
Safe Kids Worldwide 2014 Global Activity Report
| Austria | 6
- More than 1,200 pupils, teachers and multipliers were informed on child safety. CHILD SAFETY BOX - Kicked off the new project in January 2014. Fifty nine communities sponsored safety boxes containing important child safety materials and the community leaders distribute boxes to parents of newborns. - Distributed more than 1,500 boxes in the first year to empower new parents to safe proof their homes in order to protect their children from preventable injuries within the home.
VI. MEDIA REACH TRADITIONAL MEDIA - From July, 2013 – December, 2014, GROSSE SCHUETZEN KLEINE held eight press conferences, issued 28 press releases and secured coverage in local, regional and national Austrian media (print, TV, radio and Internet). - July 2013 – Dec 2014: 285 print and online articles. - Television news interview with President Holger Till on traffic safety for child pedestrians walking to school and interview with Vice President Axel Haberlik on window falls. SOCIAL MEDIA - The organizational website homepage will be redesigned in 2015. - Organizational Facebook page (www.facebook.com/grosseschuetzenkleine) launched in July 2014: approximately page 550 likes.
VII. LEGISLATION RELATED TO CHILDHOOD INJURY PREVENTION LAW FOCUS
Bicycle
Falls
Fire & Burns
Home
DESCRIPTION - The compulsory use of bicycle helmets for children ages 12 years and younger became national law on May 30, 2011. After one year, the helmet-wearing rate of children ages 12 years and older declined dramatically. Therefore, an extension to the age of 15 years will be put on discussion by the Minister of Traffic. - Revision of National Prescription on Bike Safety — equipment standards (2001) - Standards are in place for safer homes. However, falls from heights such as trees, balconies, staircases, barriers/fences, windows, etc. are a common cause of injury among children and adolescents in Austria. The issue does not lie with existing laws or standards but in lack of parental supervision. - Smoke alarms are required in public but not private buildings. - Regulation on child-resistant lighters was passed in October 2006 and effective since March 2007. - GROSSE SCHUETZEN KLEINE is advocating for mandatory smoke alarms in all buildings as well as regular battery checks. - Standards are in place for safer homes, such as those pertaining to fire escapes, etc. However, smoke detectors and locking window guards are not obligatory.
Safe Kids Worldwide 2014 Global Activity Report
| Austria | 7
- Children aged 16 years and younger may not travel faster than 45km/h while riding on a motorcycle. Helmets are required for all motorcycle drivers and passengers. Helmets are required by all drivers and passengers of motorcycles (?) - Playground equipment must fulfill European Norm (ENs) standards. ENs are not laws but rather basis for court decisions. ENs for playgrounds address technical and judicial issues.
Motorcycle
Playground
- Child resistant packing and warning labels must be displayed on products. - Fencing laws are not realistic at this time, as a large number of families use portable, inflatable pools. GROSSE SCHUETZEN KLEINE’s goal is to conduct more advocacy work with manufacturers and increase awareness among families. - GROSSE SCHUETZEN KLEINE is till advocating for fencing of garden and - By all national standards must be at least equal to European Union fishlaw, ponds. (EU) standards. Federal EU countries can set better standards than the EU, but not poorer standards. Product safety is the responsibility of the Federal Ministry of Labor, Social Affairs and Consumer Protection. The Consumer Policy Division is responsible for the legal processes in product safety. It also carries out work related to the Cooperation Between Consumer Authorities Act (Federal Law Gazette I No. 148/2006), which implements EU regulations 2006/2004/EC.
Poisoning
Pool
Product
Road Safety
- Speed limits are in place in urban areas and in front of schools.
School
- Laws and standards for school buildings are in place.
Sports
- Laws and standards for recreational areas are in place.
Winter Sports – Skiing Slopes
- Existing laws in seven of nine federal provinces (since 2010) requiring use of a ski helmet on slopes for children up to the age of 15.
Suffocation
- Warning labels (e.g. not for use of children under the age of 3 years) are required on products.
Vehicle Passenger
- Children up to the age of 12 years or the height of 150cm must travel in a child safety seat. All other passengers must wear a seat belt.
VIII. ORGANIZATIONAL STRUCTURE STAFF NAME Peter Spitzer
Gabriele Blaschitz
Sabine Distl
POSITION TITLE/AFFILIATION Executive Director of strategic planning, research, training, national project development and fundraising; since 1993 Managing Director of BÄERENBURG – First Child Safety House, PR and media work, marketing, internet content management; since 2006 Project Manager, Safe Children Community Deutschlandsberg and Safe Children Region Southwest Styria; since 2007
Safe Kids Worldwide 2014 Global Activity Report
CONTACT EMAIL peter.spitzer@klinikum-graz.at
gabriele.blaschitz@klinikum-graz.at
sabine.distl@klinikum-graz.at
| Austria | 8
Silke Ruprecht BOARD OF DIRECTORS NAME Holger Till Michael Hoellwarth Axel Haberlik Guenter Fasching Andreas Konrad Christian Kehrer Sirrka-Liisa Zeder Gudrun Raber Emir Haxhija Maria M端ller
Coalition Leader, GROSSE SCHUETZEN KLEINE, Carinthia; since 1998
unfallverhuetung@lkh-klu.at
POSITION TITLE/AFFILIATION Board President since 2014; pediatric surgeon; Head, Department of Pediatric and Adolescent Surgery, Medical University of Graz; Board Member since 2012 Honorary President since 2014; pediatric surgeon; retired Head, Department of Pediatric and Adolescent Surgery, Medical University of Graz; Board Member since 1993 Vice President, pediatric surgeon; Board Member since 2003 Vice President, pediatric surgeon; Board Member since 2003 Vice President, lawyer; Board Member since 2003 Vice President, Manager; Board Member since 2014 Secretary, pediatrician; Board Member since 2003 Vice Secretary; clinical assistant, Department of Pediatric and Adolescent Surgery, Medical University of Graz; Board Member since 2003 Cashier; pediatric surgeon; Board Member since 2003 Vice Cashier; controller, Department of Pediatric and Adolescent Surgery, Medical University of Graz; Board Member since 2003
Safe Kids Worldwide 2014 Global Activity Report
| Austria | 9
Brazil Criança Segura Brasil launched its first child injury prevention campaign and became a member of Safe Kids Worldwide in 2001. Since its inception, Criança Segura has partnered with various stakeholders such as schools, communities, corporations and governments to advance safety and reduce childhood injuries in Brazil. Criança Segura is headquartered in São Paulo and works across Brazil to address child injury risk areas such as burns, drowning, choking, falls, poisoning, motor vehicle and pedestrian safety.
www.criancasegura.org.br Criança Segura Rua Teodoro Sampaio, 1.020, Sala 1.008 Pinheiros, São Paulo, SP CEP 05406-050 Brazil
Gabriela Freitas National Coordinator gabriela@criancasegura.org.br
Gabriela Guida de Freitas began working with Criança Segura as the Coalition Coordinator in 2014 and in 2015 became the National Coordinator. Gabriela has a degree in Public Policy Management from the University of Sao Paulo with a specialization degree in Sustainability and Social Responsibility. She has worked in the public, private and nonprofit sectors, focusing on mobilization and injury prevention.
Safe Kids Worldwide 2014 Global Activity Report
| Brazil | 1
I. COUNTRY STATISTICS 206,078,0001 65,801,0001 Middle2
TOTAL POPULATION POPULATION AGE < 19 INCOME GROUP GROSS NATIONAL INCOME PER CAPITA
$9,5402
1Source:
United Nations (UN) World Population Prospects (2014) World Health Organization (WHO) Global Status Report on Road Safety (2013)
2Source:
II. TOP FIVE INJURY RISK AREAS RANKING
MORTALITY CAUSE
MORBIDITY
NUMBER
RATE
CAUSE
NUMBER
RATE
1
Road Traffic*
1,862
4.05
Falls
59,541
136.62
2
Drowning
1,161
2.53
Burns
20,187
46.74
3
Airway Obstruction
756
1.65
Road Traffic*
14,720
32.51
4
Burns
297
0.65
Poisoning
3,636
9.56
5
Falls
222
0.48
Airway Obstruction
625
1.33
Source: Ministry of Health (2012); data refer to ages 0-14; rate per 100,000 children *Includes pedestrian, occupant and bicycle
III. ORGANIZATIONAL PRIORITIES Coalition Program
- Expand training program and partnerships to engage more organizations as coalitions.
Communications
- Increase reach to different audiences effectively, focus on social media and communication with partners and mobilizers. - Achieve national visibility and coverage through TV, Internet, radio and print media.
Education
Fundraising Partnerships
- Develop, fund and implement a training program for 4,000 health, education and traffic professionals as well as community leaders and others. - Work with 20-30 strategic partners such as community leaders and companies, as well as state and local government agencies to develop unintentional injury prevention activities. - Use systematic processes, tools and training strategies as guides and manuals. - Diversify sponsor portfolio. - Develop and implement a long-term fundraising plan. - Establish partnerships with public sector organizations and NGOs.
Safe Kids Worldwide 2014 Global Activity Report
| Brazil | 2
Public Policy
- Advocate for child injury prevention as a priority in the Ministry of Health budget; an increase in the minimum age of motorcycles passengers from 7 to 10 years of age; and requiring the identification of deaths and hospitalization caused by accidents.
Research
- Increase understanding of knowledge and attitudes among Brazilians regarding preventable childhood injuries.
IV. KEY ACCOMPLISHMENTS (JUNE 1, 2013 – DECEMBER 31, 2014) Established a new partnership with the Brazilian Ministry of Health, through Pan American Health Organization (PAHO) and World Health Organization, with the goal of empowering health agents in 12 cities across Brazil in order for them to become Criança Segura coalitions. Published the “Report on Injuries in Early Childhood” in partnership with the National Early Childhood Network. Developed a partnership with Inmetro – the National Institute of Metrology, Quality and Technology – to reduce preventable injuries among children due to consumer products, especially toys, by raising consumer awareness regarding child product safety. We also will work with Inmetro to identify opportunities to develop additional regulation of products with the aim of protecting children.
V. PROGRAM SUMMARY
A. COALITION DEVELOPMENT PROGRAM WITH THE BRAZILIAN MINISTRY OF HEALTH FOCUS
- All Risk Areas GOALS
- Promote injury prevention for children by conducting workshops for health professionals and encouraging them to develop Criança Segura Coalitions. LOCATION
12 Brazilian state capitals chosen to host the FIFA World Cup in 2014: Manaus, Fortaleza, Recife, Salvador, Natal, Brasilia, Cuiabá, Belo Horizonte, São Paulo, Rio de Janeiro, Curitiba and Porto Alegre. PARTNERS
- Ministry of Health - PAHO - WHO ACTIVITIES - Conducted local data collection on childhood preventable injuries in all risk areas in preparation for the workshops. - Planned and implemented training workshops for groups of 440 professionals invested in childhood injury prevention, including pediatricians, nurses, managers of The National System of Health, and some education professionals. - Offered a videoconference to introduce the “injury prevention” subject and publicize the workshops. - Offered a two-day, in-person course (16 hours) covering child injury risk areas, including: drowning, burns, falls, airway obstruction, passenger safety, and bicycle and road safety. Participants were also asked to develop and
Safe Kids Worldwide 2014 Global Activity Report
| Brazil | 3
-
implement a local action plan based on the local preventable injury data. Created a Facebook group where course participants can share their experiences. Developed content with the Ministry of Health for a book focused on preventing injuries of children ages 0 to 14. This material is intended for the health agents trained in the workshops, who will disseminate the information to the general public.
B. REPORT ON INJURIES IN EARLY CHILDHOOD FOCUS
- All Risk Areas for children ages 0 to 9 GOALS
- Raise awareness regarding preventable childhood injury among the general public. - Mobilize governmental leaders for this cause. LOCATION
- Nationwide PARTNERS
- RNPI - National Network Early Childhood ACTIVITIES - Conducted statistical analysis of preventable injury rates in early childhood and learned that 33% of preventable child deaths are caused by injuries sustained on roads, 23% by drowning and 23% by airway obstruction. - Developed the content of the report, including identifying existing government programs and organizations related to child rights, education, health, and safety, and how to prevent child injuries. - Got an expert validation of the issue. - Created a public service announcement (PSA), together with partners, and sent it to the government, asking their attention to the report. - Implemented a campaign to publicize the report through the media and to raise awareness among the general public.
C. SAFE KIDS EXPERIMENT VIDEO FOCUS
- All Risk Areas GOAL
- Increase awareness that children cannot always distinguish what is dangerous and what is not. - Strengthen the Crianรงa Segura brand. LOCATION
- Nationwide PARTNERS
- Talent Propaganda Agency ACTIVITIES - Developed a partnership with Talent, an advertising agency. - Produced a video where children were asked which image was the most dangerous, a plastic bag or a monster, and always the children answered the monster. Another question asked was what was most dangerous between a medication and a witch. This script was planned to demonstrate that children cannot always distinguish what is dangerous and what is not. - Arranged with major TV channels to air the video free of cost.
D. MOBILIZATION FOR SAFETY SCHOOL TRANSPORTATION FOCUS
- School Safety GOALS
Safe Kids Worldwide 2014 Global Activity Report
| Brazil | 4
- Raise the awareness among the general public about safety issues on school busses. - Change federal legislation to require safer school busses. LOCATION
- Nationwide PARTNERS
- More than 30 entities in Brazil related to the child rights, education, health, safety and traffic. ACTIVITIES - Established partnerships. - Developed and sent the government a letter and PSA in collaboration with partners to emphasize the importance of school safety. Conducted a campaign with the media and the partners to publicize the PSA and the importance of safer school transportation.
E. E LEARNING FOR TRAFFIC FOCUS
- General Road Safety GOALS
- Teach education and traffic professionals how to implement road safety programs. LOCATION
- São Paulo - Minas Gerais PARTNERS
- DETRAN-SP State Traffic Department of Sao Paulo - DETRAN-MG State Traffic Department of Minas Gerais ACTIVITIES - Established a partnership with State Traffic Department of Sao Paulo and Minas Gerais. - Trained 300 education and traffic professionals through an eight class, 60 hour online course on road safety (child as pedestrian, occupant of a vehicle, motorcycle or bicycle). - Provided certification to the participants who have attended all the classes and implemented a project in their areas.
VI. MEDIA REACH TRADITIONAL MEDIA - 262 news stories were published on TV, radio, in newspapers and magazines. - Produced the “Safe Kids Experiment” video, which has received 60,161 views on YouTube. SOCIAL MEDIA - Facebook: 13,554 likes - Twitter: 4,834 followers
VII. LEGISLATION RELATED TO CHILDHOOD INJURY PREVENTION LAW FOCUS Bicycle
DESCRIPTION - Laws are in place requiring the use of helmets. However, laws are not enforced and helmet use is not common among children and adults who ride for recreation. Some people who use a bicycle as transportation wear helmets.
Safe Kids Worldwide 2014 Global Activity Report
| Brazil | 5
Fire & Burns
- Fire extinguishers are mandatory in areas with large numbers of people. - National Agency of Health Surveillance (ANVISA) restricts the marketing of liquid alcohol used for cleaning and lighting barbecues. - An initiative called the National Front for Combating Accidents with Alcohol is organized by the Brazilian Medical Association, the Paulista Medical Association, PROTESTE, Brazilian Society of Burns and Brazilian Society of Pediatrics.
Motorcycle
- Children ages 7 years and younger are prohibited from riding on motorcycles. Advocacy efforts are in place to increase the minimum age to 10 years. Helmets are required to be worn by all drivers and passengers on motorcycles.
Open-Water
- Warning signs around open water are not regulated and can only be found in areas that are used frequently. - Advocacy efforts are underway for lifeguards to be present near open water.
Pedestrian
- Laws giving pedestrians the right of way are in place. There is a current campaign in many cities to educate drivers on pedestrian safety. - Advocacy efforts are underway for improved traffic signs.
Playground
- Advocacy efforts are underway to require all public playgrounds to follow safety standards. Some safety standards are in place, but are not mandatory. Examples of standards include soft flooring and equipment size that is age appropriate for children.
Poisoning
- Child-resistant packaging is not required for commercial medication and packaging of toxic cleaning agents is not regulated. There is current legislative activity to require safe packaging for medicine and cleaners. A new commission will develop the standard for child-resistant packaging.
Pool
- In Rio de Janeiro state, laws are in place that require all swimming pools in clubs and gyms to have lifeguards present at all times, along with safety equipment and fencing. - Advocacy efforts are underway for lifeguards at pools in clubs and gyms to be mandatory nationwide.
Vehicle Passenger
Other
- Children ages 10 years and younger must ride in the back seat of a vehicle. - Children younger than age 7 and a half must be seated in a correctly installed restraint, as of 2010. Advocacy efforts are underway to require children ages 0-10 years to be seated in an appropriate car restraint system. - There is no law requiring hospitals to record the number of deaths and hospitalizations due to accidents. Crianรงa Segura is advocating for a law requiring hospitals to record the number and type of all accidents upon admission.
VIII. ORGANIZATIONAL STRUCTURE STAFF CONTACTS NAME Gabriela Freitas
POSITION TITLE National Coordinator
Safe Kids Worldwide 2014 Global Activity Report
CONTACT EMAIL gabriela@criancasegura.org.br
| Brazil | 6
Paloma Peinado Carla Lerner Muriel Lana Izabel Meo BOARD OF DIRECTORS NAME Simone Abib, M.D. Luciana Oâ&#x20AC;&#x2122;Reilly Eduardo Rossi Luiza Batista Emerson Duran Camilla Osborn
Institutional Development Coordinator Mobilization Analyst Administrative Analyst Communication Analyst
institucional@criancasegura.org.br mobilizacao@criancasegura.org.br administrativo@criancasegura.org.br comunicacao@criancasegura.org.br
POSITION TITLE Trauma surgeon and professor; President and Board Member since 2005 Third sector manager, former national coordinator from 2001 to 2009; Board Member since 2009 Financial Advisor; Board Member since 2005 Childrenâ&#x20AC;&#x2122;s secretary in the state of Pernambuco; Board Member since 2012 Member of the audit committee entrepreneur consultant; Board Member since 2005 Lawyer for Cosan; Board Member since 2011
Safe Kids Worldwide 2014 Global Activity Report
| Brazil | 7
ORGANIZATIONAL CHART
Safe Kids Worldwide 2014 Global Activity Report
| Brazil | 8
Canada Parachute is a national, charitable organization dedicated to preventing injuries and saving the lives of children and adults. Parachute was formed in 2012 through a partnership between Safe Kids Canada, Safe Communities Canada, SMARTRISK and ThinkFirst Canada. Parachute’s injury prevention programming and advocacy efforts are designed to help all Canadians reduce their risks of injury while enjoying long lives lived to the fullest. Prior to the launch of Parachute, Safe Kids Canada led efforts across the country to reduce unintentional injuries, the leading cause of death among children and youth in Canada. Safe Kids Canada became a member of Safe Kids Worldwide in 2002 and Parachute continues to be a member. Parachute uses a multifaceted health promotion approach to increase knowledge, influence attitudes and motivate change in order to keep kids safe. Continuing the work of Safe Kids Canada, Parachute develops partnerships, conducts research, educates and advocates for the prevention of serious injuries among children, youth and their families. Parachute’s major strength is its national network, expertise and ability to mobilize. Parachute’s current Canadian network includes 6,000+ healthcare providers, emergency services, health and safety professionals, community leaders, small businesses and large corporations, hundreds of volunteers and relationships at all levels of government. Our staff, network and Expert Advisory Committee represent Canada’s leading experts in injury prevention. Through this national network, Parachute educates parents, teachers and community members on major causes of injury and death and the simple measures they can take to protect children. Parachute’s programs for children cover risk areas such as passenger and pedestrian safety, drowning, home safety, poisoning prevention, sports and recreation safety. www.parachutecanada.org www.parachutecanada.org/accueil Parachute 150 Eglinton Avenue E, Suite 300 Toronto, Ontario M4P 1E8 Canada Louise Logan, J.D. President and CEO llogan@parachutecanada.org Louise Logan, J.D. is the President and CEO of Parachute. Louise has been involved in injury prevention at the provincial, national and international levels for more than 15 years in professional and volunteer capacities. Previously, Louise was the Inaugural President and CEO of the Public Services Health and Safety Association, which provides injury prevention services for 9,500 employers and 1.2 million employees of health and community care, education, municipal, emergency services and cultural sectors. Louise also served as Director General of Policy and Regulation at WorkSafeBC, where she was responsible for advising the Board of Directors on health and safety issues for employers and workers. Louise holds a Juris Doctor degree from the University of British Columbia. She is also a graduate of the executive program at the Ivey School of Business, University of Western Ontario.
Safe Kids Worldwide 2014 Global Activity Report
| Canada | 1
I. COUNTRY STATISTICS 35,588,0001 7,864,0001 High2
TOTAL POPULATION POPULATION AGE < 19 INCOME GROUP GROSS NATIONAL INCOME PER CAPITA
$43,2502
1Source:
United Nations (UN) World Population Prospects (2014) World Health Organization (WHO) Global Status Report on Road Safety (2013)
2Source:
II. TOP FIVE INJURY RISK AREAS MORBIDITY2
MORTALITY1
RANKING CAUSE
NUMBER
RATE
CAUSE
NUMBER
RATE
1
Motor Vehicle Collisionsa
53
0.9
Falls
6,993
124.3
2
Drowning
29
0.52
Struck By or Against
1,578
28.1
3
Suffocation
28
0.50
Poisoning
956
17.0
4
Fire/Flame
15
0.27
Motor Vehicle Collisionsa
764
13.6
5
Falls
7
0.12
Natural/Environmentb
558
9.9
1Source:
Public Health Agency of Canada (2009); data refer to ages 0-14 years; age-specific rate per 100,000 2Source: Public Health Agency of Canada (2009/2010); data refer to ages 0-14 years; age-specific rate per 100,000 aMotor Vehicle Collisions include pedestrian, occupant and bicycle bNatural Environment includes dog bites, contact with venomous animals and plants, exposure to excessive heat, cold or sunlight
III. ORGANIZATIONAL PRIORITIES Establish Parachute as the national leader in injury prevention
- Galvanize and focus action on preventable injuries. - Representation at national level injury prevention committees and government bodies. - Mobilize high impact injury prevention efforts.
Build awareness of the issue and raise the profile of injury prevention
- Increase public awareness of injury prevention as an important social issue. - Increase understanding of the message that injuries are predictable and preventable. - Gain recognition of injury prevention as a worthy cause for individual, government and corporate support.
Actively inform dialogue on public policy
- Create evidence-based framework for injury prevention. - Gain widespread adoption of policies aligned with Parachute’s priority topic areas. - Goal for Parachute’s input and expertise to be sought by communities, government, and decision-making bodies.
Safe Kids Worldwide 2014 Global Activity Report
| Canada | 2
Focus on solution design and knowledge mobilization
- Gain recognition of Parachute as an injury prevention knowledge hub. - Develop/source a wide range of evidence-based solutions in priority areas. - Provide access to injury prevention solutions through a credible, central repository.
Injury prevention topic priorities for Parachute
- Motor vehicle collisions. - Sports and recreation related injuries.
IV. KEY ACCOMPLISHMENTS (JUNE 1, 2013 – DECEMBER 31, 2014) Launched Parachute’s Horizon, a website designed to be the first stop for evidence-based injury prevention solutions. Parachute’s Horizon is an online hub that connects teachers, parents, coaches, health professionals and other Canadians to the most credible, leading practices for preventing injuries. All solutions included on Parachute’s Horizon went through an assessment process. Horizon is currently populated with more than 120 resources focused on road, sports and recreation safety. In June 2014, Parachute launched #StoptheClock, a national social media campaign in Ottawa, Ontario. The campaign was launched by the Prime Minister of Canada’s wife, with the goal of raising awareness of injury prevention by promoting the key messaging of #StoptheClock and #PracticeSafeText. The campaign was a great success in media, resulting in 4.7 million media impressions. Parachute also received approximately $1M in national broadcaster support to promote a one minute Stop The Clock video. Parachute won an award for #StopTheClock as part of the Canada Health Infoway Public Health Social Media Challenge Contest. The award of $10,000 was presented by the federal health minister’s parliamentary secretary at a ceremony in Ottawa. National Teen Driver Safety Week (NTDSW) is a campaign to raise public awareness of teen driver safety issues, and drive change in Canada through youth and community engagement. The 2014 campaign was a great success with more than 50 groups executing 250 community events and reaching more than 100,000 participants. Social media highlights included a Twitter Party that trended in Canada, a Thunderclap with a social reach of 157,000, and regular posts on Facebook and Twitter. Traditional media generated 1.7M impressions with coverage by major media outlets.
V. PROGRAM SUMMARY
A. WALK THIS WAY FOCUS
- Pedestrian Safety GOALS
- Reduce child pedestrian injuries and deaths in Canada – one of the top causes of injury-related deaths to children. - Support the development of safe and active environments through community-based programs, educational resources and national media advocacy with professionals, parents, caregivers and educators. LOCATION
- Nationwide PARTNERS
- Safe Communities and ThinkFirst Chapters - FedEx Express Canada - Safe Communities Assiniboia
Safe Kids Worldwide 2014 Global Activity Report
| Canada | 3
-
Safe Communities Carman-Dufferin City of Vernon, BC Chatham-Kent Children’s Safety Village Sherbrooke Ville en Sante Northern Secondary School Canadian Council of Motor Transportation Association (CCMTA) Green Communities Canada/Canada Walks
VOLUNTEERS
- Community partners that have a mandate and/or interest related to unintentional injuries among children. ACTIVITIES PACE CAR PROGRAM
- The Pace Car Program is Parachute’s nationwide initiative focused on raising awareness around speed reduction in the community, specifically in school zones. - Five Pace Car Grant Communities were recruited to implement Pace Car in 2014, reaching more than 2,900 children and community members. - Communities organize events to highlight the program and encourage drivers to pledge to drive with courtesy and safety in mind. - Participants (approximately 200) display a window cling, and act as “mobile speed bumps”, slowing the traffic behind them. CANADA ’S FAVORITE CROSSING GUARD CONTEST
- Developed an extensive nationwide social media campaign to promote a contest to choose the country’s favorite crossing guard in September – November, 2014. - A public service announcement was disseminated to media for broadcast as voice over for radio and/or television screens. - Honored the four winning crossing guards in December 2014 for their exemplary service. The contest garnered 98 stories and generated more than 6.5 million media impressions – more than double the impressions compared to the previous year. SEASONAL COMMUNICATIONS CAMPAIGNS
- Parachute developed a seasonal communications campaign focused on key messages at times of the year when pedestrian safety and distracted driving are heightened, with the goal to continuously disseminate child pedestrian safety messaging. - A Back To School media release was disseminated in August, 2014 and garnered more than two million media impressions. - A media release was disseminated in October, 2014 with a focus on Halloween safety including both child pedestrian safety and driver safety information. UN GLOBAL ROAD SAFETY WEEK
- Since 2013, Parachute has served as co-chair of the Canadian Global Road Safety Committee and is also represented on the planning committee for the Canadian Association of Road Safety Professionals’ national conference focused on the UN Decade of Action’s five pillars. - Parachute is aligning its annual Safe Kids Week with UN Global Road Safety Week taking place May 4-10, 2015 and the theme is cycling & road safety. MOMENT OF SILENCE CAMPAIGN
- Created French subtitles for the Safe Kids Worldwide’s public service announcement and dedicated the PSA to an 18 year-old Canadian, who was struck and killed by a car while out running. - Hosted an event at a secondary school in Toronto with students encouraging classmates to take a moment of silence by putting devices away and taking headphones off before crossing the street on their way to school. - Showed the PSA to students and presented poll findings (see below). - All major media outlets attended. The event garnered 80 media hits and more than 16 million media impressions, becoming the most successful event in the 10-plus years of the FedEx sponsorship.
Safe Kids Worldwide 2014 Global Activity Report
| Canada | 4
RESEARCH TEENS AND PEDESTRIAN SAFETY SURVEY DESCRIPTION OF RESEARCH
- A poll of 510 adolescents aged 13 to 18 years was sponsored by FedEx and conducted in the fall of 2014 on distracted walking and pedestrian safety habits and experiences.
- Findings were translated into an infographic and used to support Parachuteâ&#x20AC;&#x2122;s Moment of Silence Campaign. KEY FINDINGS
- Fifty-one percent of Canadian teens reported being hit or almost hit by a car, bicycle or motorcycle. - Findings revealed that 42 of teens listen to music, 21 percent talk on the phone and 15 percent text messages while crossing the street. - Teens engage in risky crossing behavior at least some of the time: 58 percent cross mid-block; 57 percent run across street; 28 percent cross at a red light for pedestrians.
B. NATIONAL TEEN DRIVER SAFETY WEEK, 2014 FOCUS
- Road Safety GOALS
- To reduce the number of young people being injured and killed while behind the wheel. LOCATION
- Nationwide PARTNERS
- State Farm - 50 partners, including a dedicated Task Force of 35 road safety partners, including but not limited to: - Safe Communities Wellington County - Windsor Trauma - Alberta Health Services - Arrive Alive Drive Sober - Teens Learn to Drive - Ontario Injury Prevention Resource Centre - Students Against Destructive Decisions (SADD) - Essex County Public Health VOLUNTEERS
- All community partners engaged volunteers in their campaign. ACTIVITIES - Parachute is the leader in executing National Teen Driver Safety Week in Canada for the second year. Prior to Parachuteâ&#x20AC;&#x2122;s leadership in this area NTDSW did not exist in Canada. - Parachute provided pre packaged community campaign kits to support 50 groups in executing 250 events, reaching approximately 100,000 community members. - Parachute garnered significant support from government: two videos provided by federal cabinet ministers in support of NTDSW, four provincial proclamations and various city-level proclamations. - Parachute facilitated a virtual classroom: interactive, online conferencing tool used to connect 35 classrooms across Canada. - Social media reach: Twitter Party that trended in Canada; Thunderclap with a social reach of 157,000; more than 324,000 Facebook impressions and 3.7 million Twitter impressions. RESEARCH RISKY DRIVING POLL
Safe Kids Worldwide 2014 Global Activity Report
| Canada | 5
DESCRIPTION OF RESEARCH
- Surveyed 100 teens aged 12-24 years on their perspectives regarding activities conducted while driving. Results translated into an infographic. KEY FINDINGS
- 70 percent of teens said drinking was the most dangerous activity. - 47 percent of teens said their friends were likely to text while driving. - 36 percent of teens said they would speak up if their parent was doing something unsafe behind the wheel.
C. PARACHUTE’S HORIZON FOCUS
- All Risk Areas GOAL
- Develop evidence-based, leading practice solution hub for Canadians. - Host more than 100 solutions related to road safety as well as sports and recreation safety. - Provide content developed by Parachute, as well as content developed by partners. LOCATION
- Nationwide PARTNER
-
Great West Life, London Life, Canada Life McConnell Foundation Atlantic Collaborative on Injury Prevention Injury Prevention Centre (formerly Alberta Centre for Injury Control and Research) British Columbia Injury Research and Prevention Unit Ontario Injury Prevention Resource Centre Canadian Red Cross Parachute’s Expert Advisory Committee (a collection of leading Canadian researchers and institutions) Safe Communities ThinkFirst Chapters
VOLUNTEERS
- Community partners that have a mandate and/or interest related to injury prevention. ACTIVITIES - Worked with the Expert Advisory Committee to develop a framework to assess potential solutions and develop an evaluation plan. - Designed, built and launched sophisticated web hub to host solutions. - Promoted Parachute’s Horizon throughout Parachute’s network, including communities, partners and research organizations.
D. SAFE KIDS WEEK 2014: WATER SAFETY AND DROWNING PREVENTION (June 7-14, 2014) FOCUS
- Drowning/Water Safety GOAL
- Raise awareness and provide education messaging about water safety and drowning prevention to professionals, parents, caregivers, media and the government. LOCATION
Safe Kids Worldwide 2014 Global Activity Report
| Canada | 6
- Nationwide PARTNERS
- More than 15 partners including but not limited to: - The Community Against Preventable Injuries - Alberta Centre for Injury Control and Research (ACICR) - Atlantic Collaborative for Injury Prevention - BC Injury Research & Prevention Unit - Child Safety Link - Canadian Red Cross - Lifesaving Society - Ontario Medical Association - Public Health Units - Vancouver Island Health Authority VOLUNTEERS
- Various partners engaged volunteers at the local level. ACTIVITIES - Developed a campaign kit for community partners to activate across Canada - Fifty-two communities distributed more than 10,000 postcards with evidence-based key messages. - Coordinated Safe Kids Week events and a media launch event in June, 2014 with Vancouver Island Health Authority. - The media campaign resulted in 41 media mentions and more than two million impressions on social media channels.
E. CHILD INJURY PREVENTION COURSE AND RESOURCES FOCUS
- General Home Safety GOALS
- Provide training opportunities for staff of the Community Action Program for Children and Canadaâ&#x20AC;&#x2122;s Prenatal Nutrition Program to help them meet the needs of the populations they serve: vulnerable families of children age 0-6 years. - Develop new resources and update existing resources for CAPC and CPNP staff - Create a central repository to enable CAPCA and CPNP staff to access and share new resources, training opportunities, images and key messages. LOCATION
- Nationwide PARTNERS
- More than 10 partners including, but not limited to: - Public Health Agency of Canada - Canadian Pediatric Society - Gander Bay Family Resource Centre - Ministry of Health and Social Services - Saskatchewan Prevention Institute - Coalition for Far Northwest Alberta Brighter Futures Society - Community Action Program for Children, North Vancouver - Arctic Institute of Community-Based Research for Northern Health and Well-Being - Department of Health and Social Services, Government of the NWT - Memorial University
Safe Kids Worldwide 2014 Global Activity Report
| Canada | 7
VOLUNTEERS
- Various partners engaged volunteers at the local level ACTIVITIES - Developed a comprehensive online Introduction to Child Injury Prevention curriculum, adapted from the Canadian Injury Prevention Curriculum. - Developed a series of graphics and messages on the main causes of injury for children aged 0-6 years, available on Parachute’s website. - Close to 300 people have registered for the online course, and over 200 have completed the training. - To date, there have been 15,647 visits to the English Child Injury Prevention website and 4,156 visits to the French website, and over 700 resources and 1247 images have been downloaded.
VI. MEDIA REACH TRADITIONAL MEDIA - Parachute garnered more than 118 million media impressions from June 1, 2013 through to December 31, 2014. - Stories were featured in regional, provincial and national broadcast, radio and print outlets. - In fall 2014, Parachute’s Stop the Clock video was regularly broadcast on primetime national TV networks. - Parachutes’s distracted driving PSA aired several times throughout summer and fall 2014 during NASCAR races. SOCIAL MEDIA - Twitter: more than 5,000 followers, with 22,838 engagements (retweets, replies, mentions) resulting in 28,720,000 total impressions. - Facebook: 2,500 followers at the end of 2014, with 9,631 engagements (likes, shares, comments) resulting in six million total impressions. - In 2014, Parachute established social media accounts on Instagram, Pinterest, Google+. - Communications campaign highlights this year included: - Safe Kids Week - key results included 41 media mentions, compared to 17 in 2013, and 1.7 million potential impressions, and over 2 million impressions via social media channels. - Stop the Clock (detail above in key accomplishments)- launch garnered over 4.7 million media impressions and was the start of a fully integrated campaign combining traditional and social media, government relations, partner outreach and fundraising. - National Teen Driver Safety Week – Social media highlights included a Twitter Party that trended in Canada, a Thunderclap with a social reach of 157,000, and regular posts on Facebook and Twitter. Traditional media generated 1.7M impressions with coverage by major media outlets.
VII.
LEGISLATION RELATED TO CHILDHOOD INJURY PREVENTION
Legislation plays an important role in creating a safe environment for children to live long lives to the fullest. Parachute works to educate and inform organizations on how policies can keep children active and safe.
LAW FOCUS
Bicycle
DESCRIPTION - Eight provinces and a number of municipalities have mandatory helmet legislation. However, not all require helmet use for all age groups. Parachute continues to raise the awareness of the benefit of wearing a helmet.
Safe Kids Worldwide 2014 Global Activity Report
| Canada | 8
Fire and Burns
Fire and Carbon Monoxide Alarm Requirements
- Building code changes passed, requiring a maximum water temperature of 49 degrees Celsius for tubs and showers, but only in newly-constructed buildings. The code, established in 2010, applies to provinces and territories that choose to adopt the code in whole or in part. Regrettably, recent national model code changes included deleting existing maximum storage temperatures. - Currently, Ontario is the only province with a scald prevention code change, in effect since 2004. Ontarioâ&#x20AC;&#x2122;s regulations require that the maximum hot water temperature supplied to all taps not exceed 49 degrees Celsius in newly constructed and renovated projects. - Three jurisdictions have mandatory Carbon Monoxide (CO) detectors in Canada. Eleven jurisdictions have a range of smoke alarm requirements. In general, those who have smoke alarm requirements are required in dwelling units.
Motorcycle
- Provinces require mandatory helmet use while operating a motorcycle and have licensing regulations in place. Some provinces, like British Columbia, stipulate that drivers are responsible for ensuring that passengers under the age of 16 years wear a helmet. Motorcycle regulations require that all passengers be able to have their feet reach foot pegs or floorboards while riding a motorcycle. Passenger safety laws also require infants and children to be properly secured in the appropriate child safety seat for their stage of development.
Open-Water
- Various regulations exist requiring the use of floatation devices while in open water, along with licensing requirements for boat use and lifeguard supervision.
Pedestrian
- Many provinces have improved pedestrian safety through doubled fines in school zones, construction zones and community safety zones, while municipalities have traffic calming policies in place such as reduced speed limits in traffic calming areas. Physical traffic calming barriers, such as speed bumps, have been installed in communities where pedestrian safety is of particular concern.
Playground
- Playground standards in Canada are set by the Canadian Standards Association and are voluntary unless referenced by legislation. Parachute participates on the Canadian Standards Association technical committee on play spaces for children. This committee is responsible for updating and revising the standard at regular intervals. Playground standards are constantly being reviewed.
Safe Kids Worldwide 2014 Global Activity Report
| Canada | 9
Poisoning
- Child-resistant packaging is required in Canada and is stipulated within the Canada Consumer Product Safety Act. In June 2013, Health Canada initiated a public consultation called the “Plain Language Labeling Initiative.” The initiative seeks to make amendments to the Food and Drug Regulations that govern drug product labeling and proposed modifications to drug product labeling processes at Health Canada. The regulatory proposal consists of five targeted amendments to current regulations: one general requirement for clear, understandable, plain language labels; and four pre-market requirements – contact information on labels to report problems; standard table format for non-prescription drug labels; submission of label and package mock-ups; and look-alike/sound-alike name assessments. Results of the consultation are expected in 2014-2015. - Parachute participates on the CSA subcommittee on child resistant packaging and is working with Health Canada on poison prevention on an active basis.
Pool
- Partners across Canada are working to improve pool fencing bylaws in their communities. Ottawa City is considering a four-sided pool fencing bylaw and partners in the City of London are planning to present the issue to their local City Council. The town of Halton Hills is considering a staff report that recommends four-sided pool fencing. The following communities now have four-sided pool fencing bylaws: - Township of Wellington North (Bylaw #45-08) - Township of Montague (Bylaw #3010-2008) - Municipality of Brockton (Bylaw #2008-31) - Municipality of North Perth (Bylaw #75-2008) - Quebec province passed province-wide pool safety legislation in 2010.
Product
- Canadian Consumer Product Safety Act, effective June 2011 calls for better protection of the health and safety of Canadians through effective enforcement measures such as mandatory testing and recalls of dangerous products. The legislation prohibits the importation and sale of consumer products that pose an unreasonable risk of injury to a user. - The Consumer Product Safety Act restricts small parts that may pose a hazard to small children, as well as labeling regulations on all products. *Please see Poisoning section for information on child-resistant packaging.
Rail
- It is illegal to trespass on railway property in Canada, or to disobey rail signals at crossings.
School
- School safety regulations exist at the discretion of individual municipalities and school boards.
School Bus
- Road safety regulations cover safe transportation of children on school buses and the safe interaction of school buses with other vehicles.
Sports
- Ontario has implemented a public policy memorandum that requires all school boards to have concussion protocols. This legislation covers the majority of students across Ontario. Each public school board has developed and implemented concussion protocols.
Safe Kids Worldwide 2014 Global Activity Report
| Canada | 10
Vehicle Passenger
- All but one province and territories require booster seats. All provinces and territories require some variety of rear and forward facing car seat for younger children.
VIII. ORGANIZATIONAL STRUCTURE STAFF CONTACTS NAME Louise Logan, J.D. Patricia Cliche Stephanie Cowle Beth Culotta Mandy Fisher Meghan Francis Wendy French Pamela Fuselli Michael Gemar Erica Hughes Gabriel Israel Catherine Kennedy Fareena Khan Sheela Iyer Wendy Jacinto George James Alex Kelly Barry King Rem Langan Sarah Marshall Stefanie Menezes Claude Meurehg Jas Mathura Jacqueline Nadeau Linda Neal Lisa Okun Brad Offman Corey Pocaluyko STAFF CONTACTS NAME Jacquelyn Quirk Valerie Smith Julie Taylor
POSITION TITLE/AFFILIATION President and CEO Northern Coordinator, OIPRC Coordinator, OIPRC Program Associate Community Mobilizer Coordinator, Marketing, Communications and Corporate Services Manitoba Provincial Lead, Safe Communities Program Vice President, Knowledge Transfer and Stakeholder Relations Manager, Technology and Creative Services Coordinator, Fund Development Vice-President, Strategy and Operations Atlantic Community Mobilizer Executive Assistant to the President and CEO and Board Liaison Coordinator, Technology and Web Services Digital and Social Media Specialist Communications and Media Relations Lead Senior Coordinator, Programs Ontario Provincial Lead, Safe Communities Program Chief Development Officer Director, Fund Development Government Relations/Policy Analyst Coordinator, OIPRC Senior Financial Analyst Program Coordinator Director, Finance and Business Operations Manager, Network Engagement Chief Corporate Relations Officer Program Coordinator
CONTACT EMAIL llogan@parachutecanada.org pcliche@parachutecanada.org scowle@parachutecanada.org bculotta@parachutecanada.org mfisher@parachutecanada.org
POSITION TITLE/AFFILIATION Coordinator, Knowledge Translation Director, Solutions
CONTACT EMAIL jquirk@parachutecanada.org vsmith@parachutecanada.org
Program Coordinator
jtaylor@parachutecanada.org
Safe Kids Worldwide 2014 Global Activity Report
mfrancis@parachutecanada.org wfrench@parachutecanada.org pfuselli@parachutecanada.org mgemar@parachutecanada.org ehughes@parachutecanada.org gisrael@parachutecanada.org ckennedy@parachutecanada.org fkhan@parachutecanada.org siyer@parachutecanada.org wjacinto@parachutecanada.org gjames@parachutecanada.org akelly@parachutecanada.org bking@parachutecanada.org rlangan@parachutecanada.org smarshall@parachutecanada.org smenezes@parachutecanada.org cmeurehg@parachutecanada.org jmathura@parachutecanada.org jnadeau@parachutecanada.org lneal@parachutecanada.org lokun@parachutecanada.org boffman@parachutecanada.org cpocaluyko@parachutecanada.org
| Canada | 11
Scott Watson Manager, Government Relations swatson@parachutecanada.org David Wilson Manager, Office Operations dwilson@parachutecanada.org Linda Yenssen Manager, OIPRC lyenssen@parachutecanada.org PARACHUTE QUALITY COMMITTEE NAME POSITION TITLE/AFFILIATION Dr. Colin MacArthur Associate Chief Clinical Research in the Hospital for Sick Children Research Institute (Chair) Dr. Charles Tator
Professor of neurosurgery at the Toronto Western Hospital and University of Toronto
David Deveau
Professional engineer, and chair of both the Safety Subcommittee of the National Airlines Council of Canada (NACC) and of the Safety Council of the US-based Regional Airline Association
Davis Dunford
Leads business management for the Channel Strategy & Integration group at CIBC
PARACHUTE’S EXPERT ADVISORY COMMITTEE NAME
POSITION TITLE/AFFILIATION
Dr. Ian Pike (Chair)
Director, BC Injury Research and Prevention Unit
Louise Logan
President and CEO, Parachute Associate Chief Clinical Research, Hospital for Sick Children Research Institute; Professor, Department of Paediatrics, University of Toronto Division of Neurosurgery, St. Michael’s Hospital; Professor of Neurosurgery, Education and Public Health, University of Toronto Associate Professor and Co-chair Sport Injury Prevention Research Centre, Faculty of Kinesiology, Pediatrics and Community Health Sciences, Faculty of Medicine, University of Calgary Vice President, Knowledge & Stakeholder Relations at Parachute; Formerly the executive director at Safe Kids Canada Associate Professor, School of Human Kinetics, University of Ottawa
Dr. Colin Macarthur Dr. Michael D. Cusimano Carolyn Emery Pamela Fuselli Dr. Audrey Giles Dr. Claude Goulet
Dr. Alison Macpherson
Full Professor, Faculty of Education, Department of Physical Education, Laval University Associate Professor, Research Methods Team, Departments of Pediatrics and Community Health Sciences, Alberta Children’s Hospital Research Institute for Child and Maternal Health Cumming School of Medicine, University of Calgary Chief, Division of Pediatric Orthopedics and Director, Office of International Surgery, Hospital for Sick Children Associate Professor, School of Kinesiology & Health Science, York University
Dr. Cameron Mustard
President and Senior Scientist, Institute for Work & Health
Dr. David J. Phipps
Executive Director, Research & Innovation Services, York University Associate Directors for Science, Division of Unintentional Injury Prevention, National Centre for Injury Prevention & Control (USA) Chief Medical Health Officer, Vancouver Island Health Authority Associate Professor, Department of Pediatrics and Child Health and Injury Prevention, Winnipeg Regional Health Authority
Dr. Brent Hagel Dr. Andrew Howard
Dr. David A. Sleet Dr. Richard Stanwick Dr. Lynne Warda Dr. Natalie L. Yanchar
Associate Professor, Pediatric General Surgery, Dalhousie University
Safe Kids Worldwide 2014 Global Activity Report
| Canada | 12
ORGANIZATIONAL CHART
Safe Kids Worldwide 2014 Global Activity Report
| Canada | 13
China Safe Kids China was established as a representative office of Safe Kids Worldwide in 2004, following implementation of a Safe Kids campaign in China in 1999. Headquartered in Shanghai, Safe Kids China focuses on child injury prevention risk areas such as road traffic injuries, fires and burns and household related injuries. The organization brings together public health experts, corporations, foundations and government agencies to address preventable injuries, the leading cause of death for children ages 1 to 14 years. Safe Kids China works to reduce childhood injuries through research, education and environmental modifications, as well as regulation promotion.
www.safekidschina.org Safe Kids China Room 303, Building A No. 521 Wanping South Road Shanghai 200032 China
Monica Cui Executive Director mcui@safekidschina.org Monica (Min-yan) Cui, Executive Director of Safe Kids China, has been responsible for the operation of Safe Kids programs in China since 2002. She leads nationwide child injury prevention initiatives such as injury data collection and surveys, public educational programs and environmental modifications promoting child safety. She also serves as a Member of the Expert Committees on Child Injury Prevention of the National Center for Chronic and Non-communicable Disease Control and Prevention, China CDC, and a Member of the Expert Committees of Fall Prevention Committee of the Chinese Preventive Medicine Association. Prior to joining Safe Kids, Monica was involved in patient education and public affairs, as well as teaching. Monica received a Bachelor of Arts Degree from Shanghai Normal University in 1984 and joined the World Health Organizationâ&#x20AC;&#x2122;s MENTOR-VIP (Violence and Injury Prevention) training program in 2008.
Safe Kids Worldwide 2014 Global Activity Report
| China | 1
I. COUNTRY STATISTICS 1,369,436,0001 318,477,0001 Middle2
TOTAL POPULATION POPULATION AGE < 19 INCOME GROUP
GROSS NATIONAL INCOME PER CAPITA
$4,2401
1Source:
United Nations (UN) World Population Prospects (2014) World Health Organization (WHO) Global Status Report on Road Safety (2013)
2Source:
II. TOP FIVE INJURY RISK AREAS MORTALITY1
RANKING
CAUSE
MORBIDITY2 PROPORTION
CAUSE
PROPORTION
1
Drowning
RATE 42.7%
Falls
50.8%
2
Road Traffic Accidents*
25.3%
Road Traffic Accidents*
13.6%
3
Suffocation
10.4%
Blunt Force Injuries
10.7%
4
Falls
6.1%
Animal Bites
10.2%
Poison
3.8%
Cuts/Stabs
6.0%
5
1Source:
Chinese Ministry of Health Death Report (2012); data refer to ages 0-14 years; rate per 100,000 children Chinese National Injury Surveillance System (2010); data refer to ages 0-17 years; rates refer to the main causes of death as a result of injuries. *Includes pedestrian, occupant and bicycle 2Source:
III. ORGANIZATIONAL PRIORITIES Coalition Building
- Continue to build coalitions through local collaboration and training.
Fundraising
- Raise funds for one or two new programs each year.
Partnerships
- Strengthen partnerships with current sponsors: Johnson & Johnson, FedEx, Honeywell, Continental, General Motors and government agencies such as the China Centers for Disease Control (CDC) and Chinese Ministry of Health.
Research
- Conduct surveys on medication safety for children; safe driving awareness and practices among youth; and child passenger safety awareness among parents.
Safe Kids Worldwide 2014 Global Activity Report
| China | 2
Other
- Increase effectiveness of Safe Kids China’s website and social media to reach more parents, children and safety advocates. - Introduce evidence-based practices for injury prevention to Safe Kids China’s programs. - Use Safe Kids Worldwide network members’ best practices as referral resources for new programs and interventions. - Continue to pursue opportunities to link with the Decade of Action for Road Safety (2011-2020) to expand road safety program awareness, gain government support and conduct advocacy efforts through media.
IV. KEY ACCOMPLISHMENTS (JUNE 1, 2013 – DECEMBER 31, 2014) Successful Advocacy: Safe Kids China has been participating in meetings with the Shanghai municipal government regarding a new car seat regulation since 2010. In March 2014, the Shanghai government issued the new car seat regulation. New Program Launch: Safe Kids China hosted the first child passenger safety technician certification training in China. Following two training sessions conducted by Safe Kids Worldwide staff, 27 participants were certified as child passenger safety technicians. Awards: The Safe Kids@Home program, sponsored by Honeywell, received an Honorable Mention as part of the Corporate Social Responsibility Partnership Awards. Safe Kids China was also awarded in the category of Ten Creative New Charity Short Movies for their FedEx-sponsored “Child Pedestrian Safety” video, at the 2014 China New Public Welfare Forum.
V. PROGRAM SUMMARY
A. MEDICATION SAFETY FOR CHILDREN FOCUS
- Poisoning/Medication Safety GOALS
- Conduct data collection and issue a report on medication-related poisonings among children. - Raise awareness of medication safety for children and encourage behavior change among parents through kindergarten education and prevention tools developed by Safe Kids China. LOCATION
- Beijing, Guangzhou, Shanghai and Xuzhou PARTNERS
-
Johnson & Johnson Shanghai Education Bureau Guangzhou Women and Children Health Center Beijing Children and Youth Activity Center Jiansu Center for Disease Control Shanghai Children Medical Center
VOLUNTEERS
- 1,400 Johnson & Johnson volunteers
Safe Kids Worldwide 2014 Global Activity Report
| China | 3
ACTIVITIES SAFE KIDS MONTH
- Conducted a medication safety media campaign to promote a new report by Safe Kids China on medication safety, which featured hospital data collection survey results. - The media campaign garnered 15 print and 50 online articles. - During Safe Kids Month, interactive educational activities were held nationwide with support of Johnson & Johnson volunteers. 1,400 volunteers conducted 102 child safety activities in 20 cities, reaching around 18,000 children. - Developed a video and a graphic storybook, which were posted to social media channels. These tools generated 53 million media impressions, a 75 percent increase from the previous year. - Partnered with CCTV, a popular TV channel in China, to promote medication safety for children. CCTV developed a documentary that included an interview with Monica Cui, Executive Director of Safe Kids China. CCTV also promoted safe storage of medication with Safe Kids China. KINDERGARTEN EDUCATION:
- Safe Kids China developed a medication safety curriculum to train kindergarten teachers as trainers in medication safety. Teachers, in turn, conducted education sessions with parents and children. - 473 teachers were trained in four cities and more than 2,000 copies of the curriculum were distributed. - Provided a downloadable curriculum to kindergartens in 11 additional cities, available through Safe Kids China’s website. - Encouraged behavior change through: 1) Tools, such as dosage cups and “Up & Away” action cards were provided to parents. 2) Call for action through social media and kindergarten teachers by posting messaging on the social media and having promotion messages to parents through kindergarten teachers. - Over 600 photos of actions from parents were collected and posted directly onto the Wetchat of the Safe Kids China. RESEARCH POISONINGS RELATED TO MEDICINES --- HOSPITAL DATA COLLECTION AND ANALYSIS METHODOLOGY
- Collected and analyzed data from Beijing Children’s Hospital, Beijing Pediatric Institution and Shanghai Children’s Medical Center. on medication-related poisoning among children. - Results were featured in a medication safety report. KEY FINDINGS
- Children ages 1-4 years were the top risk age group for medication-related poisonings. - From 2012 to 2013, medication-related poisonings among children increased from 50 to 60 percent. - From 2012 to 2013, the number of cases in which children mistook medications for candy or other edible items increased from 58 to 72 percent. - The number of cases involving heart-related medications ingested by children increased from 6.5 to 19 percent from 2012 to 2013. - Survey results demonstrate the importance of educating parents and grandparents about keeping medications appropriately stored away and out of the reach of children.
B. WALK THIS WAY FOCUS
- Pedestrian Safety GOALS
- Conduct research on child pedestrian behaviors when faced with different road conditions. - Raise awareness of pedestrian safety and encourage behavior change through school education. LOCATIONS
- 13 cities: Beijing, Shanghai, Guangzhou, Shenzhen, Tianjin, Dongguan, Wuhan, Qingdao, Hangzhou, Xiamen,
Safe Kids Worldwide 2014 Global Activity Report
| China | 4
Shijiazhuang, Zhongshan, Chengdu PARTNERS
- FedEx - Local Centers for Disease Control and Prevention VOLUNTEERS
- In 2014, 1,602 FedEx volunteers participated ACTIVITIES
FEDEX VOLUNTEERS - FedEx volunteers participated in activities developed by Safe Kids China in 13 cities, reaching 2,229 students. - Activities included creating cartoons to be used as teaching tools, curriculum ambassadors, and using social media to advocate for pedestrian safety. TEACHER CAPACITY TRAINING
- Conducted pedestrian behavior-oriented education sessions for 405 school teachers in five cities. - Teachers reached 406,850 students in 13 cities. ADVOCACY
- Conducted advocacy efforts by posting messages and videos to social media channels in order to promote World Day of Remembrance for Road Traffic Victims and the Decade of Action for Road Safety. - Hosted a Decade of Action for Road Safety event in Beijing that generated 38 media hits. - Garnered 3 million social media impressions by promoting Walk This Way. RESEARCH SURVEY ON CHILD PEDESTRIAN SAFETY METHODOLOGY
- Safe Kids China conducted a survey with 1,160 students in 13 cities on their knowledge and attitudes regarding pedestrian safety, through questionnaires, focus group and observation. KEY FINDINGS
- 62 percent of students indicated that they should look around the entire road before crossing. - 27 percent of students said that it is safer to stop on the sidewalk between two parked cars before crossing. - When conducting behavior observations, Safe Kids China found that only 25 percent of children display correct behavior in situations where no traffic signals were present at a crossing.
C. S AFE KIDS @ HOME FOCUS
- Fire and Burns GOALS
- In China, gas leaks are a leading cause of fires, especially during the winter season and Chinese New Year. Safe Kids China aimed to raise awareness of the dangers of gas leaks within the home and the importance of having a fire escape plan. - Conduct home visits to raise awareness among primary school students and their parents. - Encourage behavior change through school education sessions and behavior aid tools. - Reach children nationwide through the programâ&#x20AC;&#x2122;s mini-site. LOCATIONS
- 13 cities: Shanghai, Beijing, Guangzhou, Tianjin, Nanjing, Shijiazhuang, Nantong, Suzhou, Chongqing, Chengdu, Zhongshan, Shenzhen and Wuhan. PARTNER
- Honeywell
Safe Kids Worldwide 2014 Global Activity Report
| China | 5
VOLUNTEERS
- 139 Honeywell volunteers participated in educational school activities and online activities in 10 cities, reaching 3,417 children. ACTIVITIES - Reached 740,000 students through trained teachers. - Promoted the e-curriculum and an educational video on fire escapes in high-rise buildings in the program mini-site. Within a month, the site gained 220,000 unique visits, while the video had 2,200 views. - Conducted gas safety peer education sessions through home visits in Shanghai Huamu community. Sessions were conducted by 41 primary school students, reaching 615 families. Students distributed a gas safety checklist to families during home visits. RESEARCH EDUCATION EVALUATION THROUGH PRE- AND POST-TESTS ON THE GAS SAFETY CHECKLIST DESCRIPTION OF RESEARCH
- The study aimed to measure behavior change following the delivery of safety information and behavior aid tools to families through peer visits. - Conducted visits to 615 homes of primary school students. - One week after the Chinese New Year, observed gas safety behavior through use of a gas safety checklist and gas leak emergency contact list. KEY FINDINGS
-
86 percent of families were observed as having used the gas safety tool cards.
D. YOUTH SAFE DRIVING PROGRAM FOCUS
- Road Safety GOALS
- Reduce road traffic injuries among young drivers. - Raise awareness among new drivers about the importance of safe driving practices, including using seat belts, paying attention to blind spots and abstaining from drinking and driving, distracted driving and speeding. LOCATIONS
- Chengdu, Hangzhou, Lianyungang, Shanghai VOLUNTEERS
- 79 trained university students, local teachers and healthcare staff ACTIVITIES - Conducted an awareness campaign through social media and a program ceremony in Shanghai. - Trained 63 students as program leaders to train other students with 33 activities, reaching 15,103 students in 4 cities. - Promoted safe driving through a driver health check station in Shanghai, reaching 8,000 drivers. RESEARCH SAFE DRIVING AWARENESS AND OBSERVATION AMONG YOUTH
DESCRIPTION OF RESEARCH
- Conducted a questionnaire survey with 3,000 teens and observed 720 young drivers on six college campuses in Shanghai. KEY FINDINGS OF THE QUESTIONNAIRE SURVEY
- Nearly half of the teens surveyed regarded injuries related to traffic crashes as preventable, and 62 percent of students did not know that road crashes rank as the top cause of death among youth globally. - Nearly 50 percent of students surveyed reported having been a passenger in a car driven by a drunk driver and nearly 10 percent admitted to drinking and driving in the past.
Safe Kids Worldwide 2014 Global Activity Report
| China | 6
- 26 percent of teen drivers surveyed reported that they had driven without a seatbelt.
E. SAFE KIDS SAFE RIDE FOCUS
- Child Passenger Safety (CPS) GOAL
- Raise awareness about child passenger safety LOCATIONS
- Beijing, Guangzhou and Shanghai PARTNER
- General Motors VOLUNTEERS
- 501 GM volunteers ACTIVITIES KINDERGARTEN EDUCATION FOR PARENTS AND CHILDREN
- From October-December, Safe Kids China hosted child passenger safety training sessions for 58 teachers in Shanghai. - Following their training, teachers conducted classes for parents and children. Teachers also distributed educational information, reaching 26,768 families. - Conducted pre- and post-evaluations of the sessions with 500 parents. Result revealed that correct answers among parents increased by 23 percent at the end of the session. VOLUNTEER ACTIVITIES
- From May to November, volunteers from GM China and its joint ventures conducted 30 interactive safety activities with 918 children at 26 kindergartens and one primary school in Shanghai, Beijing and Xiamen. GM Executive Vice President and GM China President participated in an activity held in Shanghai. CHILD PASSENGER SAFETY TRAINING
- Safe Kids China hosted two child passenger safety training sessions. One was a short course on CPS conducted by Safe Kids China Staff, eight people participated. The other, was a Child Passenger Safety Technician (CPST) course conducted by Safe Kids China staff and Safe Kids Worldwide staff, 10 people participated. - Hosted a four-day child passenger safety training, conducted by instructors from Safe Kids Worldwide. Ten participants, representing the Shanghai Public Security Bureauâ&#x20AC;&#x2122;s Traffic Police Corps, Shanghai CDC, car dealers and Safe Kids China staff received certification as CPSTs. RESEARCH SURVEY ON CHILD PASSENGER SAFETY
Safe Kids Worldwide 2014 Global Activity Report
| China | 7
DESCRIPTION OF RESEARCH
- Conducted a survey on child passenger safety with the goal of understanding parental attitudes and behaviors toward child passenger safety. - Surveyed 1,024 parents of children aged 3-6 years in Beijing, Guangzhou, Nanjing, and Shanghai. - Observed 640 parents as they drove driving children aged 4 to 12 to kindergarten or school in the above-mentioned cities and also in Chongqing and Hangzhou. KEY FINDINGS FROM THE QUESTIONNAIRE SURVEY:
- 4.5 percent of parents reported that their children, aged 3-6 years had sat in the front seat of a vehicle in the past. - According to the survey, four percent of children aged 4-6 years had sat in the front seat of a vehicle, while 17.1 percent of children aged 7-12 years had sat in the front seat of a vehicle. - 88 percent of parents admitted to having ridden in a vehicle with their 3-6 year-old child in their arms. - 41.4 percent of parents said that they have bought car seats. - 37 percent of parents said that they will not use car seats every time, but only when they need to travel to places 30-40 km away, or when traveling across provinces or highways. - 27.4 percent of parents said that they have had the experience of grandparents disagreeing on the use of car seats for grandchildren. KEY FINDINGS FROM OBSERVATION: - 6.9 percent of parents had their children (aged 3-6) off the family cars by themselves. - 37.2 percent of parents had their children (aged 7-12) crossing the street by themselves when off the car to school. - 50 percent of parents won’t look around when they were back to the car.
VI. MEDIA REACH TRADITIONAL MEDIA In 2014, Safe Kids China’s activities garnered 415 reports in various media. - Print: 96 news articles - Online: 306 articles - TV: 13 features on television channels, with six appearances on CCTV; among which the four series program with the collaboration with CCTV-10 was recommended by the Security of the Ministry to all nationwide security bureaus for road safety education during the summer vocation months. SOCIAL MEDIA - 91.5 million impressions in 2014, with an average of 7.6 million impressions each month on Weibo, China’s version of Twitter, a 42 percent increase from 2013.
VII. LEGISLATION RELATED TO CHILDHOOD INJURY PREVENTION LAW FOCUS
DESCRIPTION
Fire and Burns
- Smoke alarms are required in some public areas such as hotels, offices and cinemas, but not in homes nationwide.
Motorcycle
- Helmets are required for both motorcycle drivers and passengers nationwide.
Safe Kids Worldwide 2014 Global Activity Report
| China | 8
Pedestrian
- Regulations for safer environments around school zones were issued in many cities and more speed limit signs were installed around school zones.
Pool
- Local regulations require public swimming pools to have trained lifeguards on duty. Schools in some cities (e.g., Shanghai) require swimming lessons nationwide.
Product
- Toy recall regulations are in place nationwide.
Road
- Updated and enforced regulations on drinking and driving in May 2011. Punishments for heavy drinking may include prison time and fines.
School Bus
- Safety standards, including buses being equipped with seat belts, are in place. Different provinces or cities have different safety requirement.
Vehicle Passenger
- Children under the age of 12 years cannot sit in the front seat of a vehicle; listed in the Adolescent Protection Regulation in Henan Province, December 2010. - Children under age 4 must be properly restrained in a car seat in some cities, such as Shanghai and Shenzhen.
VIII. ORGANIZATIONAL STRUCTURE STAFF CONTACTS NAME Monica Cui Fannie Wang Grace Hu Lucy Chen Mulder Wang Yongmei Zhang
POSITION TITLE Executive Director National Project Director Project Coordinator Project Manager Project Supervisor Communications â&#x20AC;&#x201C; Part Time
Safe Kids Worldwide 2014 Global Activity Report
CONTACT EMAIL mcui@safekidschina.org fwang@safekidschina.org dhu@safekidschina.org lucy@safekidschina.org mulder@safekidschina.org zhangyongmei67111@yahoo.com.cn
| China | 9
ORGANIZATIONAL CHART Monica Cui, Executive Director
Fannie Wang, National Project Director
Mulder Wang Project Supervisor
Grace Hu Project Coordinator
Safe Kids Worldwide 2014 Global Activity Report
Lucy Chen Project Manager
Yongmei Zhang Communications Office (Part Time)
| China | 10
Germany
Mehr Sicherheit für Kinder works to raise awareness of and reduce childhood injuries by focusing on local projects as well as European-wide and international exchange and cooperation. In 2007, Mehr Sicherheit für Kinder developed a child safety action plan for Germany. The organization works to place injury prevention on the National Health Agenda and develops programs in risk areas such as drowning, home safety and product safety. Mehr Sicherheit für Kinder became a member of Safe Kids Worldwide in 2001.
www.kindersicherheit.de Mehr Sicherheit für Kinder Christian-Lassen-Strasse 11 a D-53117, Bonn Germany
Martina Abel Managing Director Koordination@kindersicherheit.de Martina Abel received her Diploma in Psychology from the University of Cologne. She worked for public health institutions on the national and local levels and was responsible for health reporting, child health and health promotion for 14 years. In 2001, Martina became Program Manager of the National Child Safety Project and Managing Director of Mehr Sicherheit für Kinder in 2002.
Safe Kids Worldwide 2014 Global Activity Report
| Germany | 1
I. COUNTRY STATISTICS 80,646,0001 14,543,0001 High2
TOTAL POPULATION POPULATION AGE < 19 INCOME GROUP GROSS NATIONAL INCOME PER CAPITA
$42,9702
1Source:
United Nations (UN) World Population Prospects (2014) World Health Organization (WHO) Global Status Report on Road Safety (2013)
2Source:
II. TOP FIVE INJURY RISK AREAS MORTALITY1
RANKING CAUSE
MORBIDITY2
NUMBER
RATE
CAUSE
RATE
1
Road Traffic*
63
0.6
Falls
90,000a
2
Drowning
33
0.3
Poisoning
5,500b
3
Suffocation
30
0.3
Burns
5,700b
4
Falls
13
0.1
Road Traffic*
4,600c
5
Burns
12
0.1
Drowning
500a
1Source:
Federal Statistical Office, Mortality Statistics (2013); data refer to ages 0-14 years; rate per 100,000 children number of inpatients based on several studies; bFederal Statistical Office, Hospital Admission Statistics (190,566 inpatients due to injury in 2013, 0-14 years); cFederal Statistical Office, Road Traffic Accident Statistics; data refer to patients ages 0-14 years *Includes pedestrian, occupant and bicycle 2Source: aEstimated
III. ORGANIZATIONAL PRIORITIES Coalition Building
Fundraising
Partnerships
- Set-up Safe Children Communities. - Integrate local partners into the national platform through membership. - Implement a long-term concept for sustainable financial support. - Find a new financial approach to working with the German Ministry of Health, including the opportunity to conduct advocacy efforts to put child injury prevention on the agenda of the new general prevention law, which is expected to be enacted by the German Parliament in summer 2015. - Enhance co-operation with the AXA insurance company. - Obtain the support of a large insurance company. - Acquire new members. - Extend partnerships with the government with the aim to obtain seed funding, not just program-based funding. - Recruit celebrities to support Mehr Sicherheit f端r Kinder.
Safe Kids Worldwide 2014 Global Activity Report
| Germany | 2
Program
- Ensure sustainability of existing programs. - Disseminate the Child Safety Curriculum; qualification programs for multipliers. - Create a new home safety program for day-nannies
IV. KEY ACCOMPLISHMENTS (JUNE 1, 2013 – DECEMBER 31, 2014) 1. Visited the new Federal Minister of Health to introduce Mehr Sicherheit für Kinder, along with the concept for the National Child Safety Day 2014. The Minister received the concept favorably and launched National Child Safety Day – focused on drowning prevention – on June 10 in Berlin. 2. Re-launched our website with a new look and more user-friendly features. The website breaks itself down smoothly across multiple monitor sizes and screen resolutions, be it a computer, tablet or mobile device. By doing this, we especially hope to reach young parents and communicate relevant safety messages. 3. Set up a new partnership with the AXA insurance company. Together we created a child safety survey and the first German Child Safety Award, including an awards ceremony for the winners. The main winner was a regional group of the “Johanniter-Unfallhilfe”, a charitable First Aid organization near Luebeck (Northern Germany, at the Baltic Sea), which educates pre-schoolers about social skills, safe behavior and First Aid. A special prize went to the German Children’s Aid, an NGO in Berlin, for their water safety activities, especially swimming lessons for underprivileged children.
V. PROGRAM SUMMARY
A. CHILD SAFETY ACTION PLAN FOCUS
- All Risk Areas GOALS
- Disseminate recommendations to promote child safety in Germany. - Strengthen national leadership and help implement proposed national activities. - Advance child safety systematically through the European Child Safety Action Plan. LOCATION
- Nationwide TARGET POPULATION
- Multipliers and politically responsible persons. PARTNERS
-
AXA DIN Verbraucherrat European Child Safety Alliance Federal Center for Health Education Federal Highway Research Institute Federal Institute for Occupational Safety and Health Federal Ministry of Health Federal Ministry of Family and Youth Federal Ministry for Consumer Protection Federal Statistical Office
Safe Kids Worldwide 2014 Global Activity Report
| Germany | 3
- German Forum for Prevention - German League for Child Protection - German Youth Institute - Healthy Cities Network - Magdeburg-Stendal University of Applied Sciences - National Center for Early Intervention - National Coalition “A World Fit for Children” (UN Convention for Children’s Rights) - Nestle (with the Brand Buebchen) - Reer GmbH (safety device manufacturer) - Robert Koch Institute - Safe Communities Network - WHO European Center for Environment and Health ACTIVITIES - Under the Child Safety Action Plan, Mehr Sicherheit fuer Kinder serves as the national platform, as advocate and knowledge broker for all child safety issues, being active in various external bodies, working groups and coalitions - Managed the implementation of national recommendations. - From 2012 to 2013, child injury deaths declined 10.5%. - Published updated data results for children ages 0-14 years every year. Data were collected and analyzed using various sources, including mortality data and hospital admission data through the Federal Statistical Office and the KiGGS – German Health Interview and Examination Survey for Children and Adolescents. - Provided a National Database: collection and description of 540 program and informational materials relating to child injury prevention in Germany. - Participated in the European Program “TACTICS,” a large-scale, multi-year initiative with the aim to provide better information, practical tools and resources to support adoption and implementation of evidence-based best practices for the prevention of injuries among children and youth in Europe.
B. POISONING PREVENTION THROUGH CHILD RESISTANT PACKAGING FOCUS
- Home Safety / Poisoning Prevention GOALS
- Implement the new program as a follow-up to the former poisoning campaign, called “Beware Poisonous.” - Advocate for improvement and enhancement of child resistant packaging of household products, including chemicals and pharmaceuticals. LOCATIONS
- Bonn and nationwide PARTNERS
- Federal Ministry for the Environment - Federal Institute for Risk Assessment - Industrial Association for Personal Hygiene and Cleaning Agents - Ivm Childsafe Company ACTIVITIES - Kicked off a workshop series with 35 experts and stakeholders in childhood injury prevention. - Conducted an online-survey on parental knowledge of childproof packaging and warning labels. - Conducted a needs assessment and analysis of poisoning data and of market surveillance data. - Networked with professionals working in the field of risk assessment, poison control, market surveillance, environmental health and consumer protection. - Developed expertise on laws, regulations, and consumer information. - Conducted lobby and advocacy efforts for improved laws related to safe packaging of medicines and products for
Safe Kids Worldwide 2014 Global Activity Report
| Germany | 4
children. - Organized a task force of professionals dedicated to preventing poisoning-related injuries to children. - Disseminated a press release and gained exposure through print publications.
C. CHILD SAFETY DAY, “SPLASH AROUND, BATH, SWIM – HAVE FUN, STAY SAFE” FOCUS
- Water Safety / Drowning Prevention GOALS
- Raise awareness among the general public, parents and children especially, of drowning and of hazards in and near water. - Encourage parents to take precautions within the home and surrounding areas, particularly around water. - Empower children with the knowledge to be safe around water. LOCATIONS
- Berlin, Hamburg and nationwide PARTNERS
-
Federal Ministry of Health German Life Saving Association Association of Aquapaedagogics AXA company German Children’s Aid
VOLUNTEERS
- Five volunteers from the German Life Saving Association ACTIVITIES - Hosted a children’s event at a kindergarten in Berlin with 120 children. The event was also attended by the Federal Health Minister and the media. - Issued a press release and background material to the media. - Created a poster and a flyer with prevention messages and provided additional fact sheets online. - Organized free swimming lessons for 450 children. - Arranged a children’s swimming show in Hamburg.
D. NORTH RHINE-WESTPHALIA COMPETENT FOR CHILD SAFETY FOCUS
- Home Safety GOAL
- Increased commitment and knowledge among stakeholders, practitioners and multipliers in North Rhine-Westphalia (NRW). LOCATION
- Six cities in NRW. Launched in the capital, Duesseldorf. PARTNERS
- Health Ministry of North Rhine-Westphalia ACTIVITIES - Hosted a conference in September 2013 in Duesseldorf attended by 120 child injury professionals, public health experts, and other professionals working with children or parents. Conference was kicked off by NRW’s Minister of Health.
Safe Kids Worldwide 2014 Global Activity Report
| Germany | 5
- Held 10 regional seminars attended by 180 professionals connected to child safety: doctors, nurses, teachers, fire fighters, social workers, psychologists, and others. - Designed presentations and background materials for participants. - Garnered media coverage through local newspapers.
E. CURRICULUM AND FURTHER EDUCATION PROGRAM “CHILD AND SAFETY” FOCUS
- All Risk Areas GOAL
- Extend Mehr Sicherheit für Kinder’s reach by teaching qualified instructors how to educate parents about child safety from an early age. Trained instructors to conduct child safety courses autonomously. LOCATION
- Bochum (University Hospital and Children’s Foundation Ruhrgebiet) TARGET POPULATIONS
- Professionals working with young families PARTNERS
- German Academy for Prevention and Health Promotion in Childhood - Magdeburg-Stendal University of Applied Sciences - Pediatric Association North Rhine-Westphalia - Association of Statutory Health Insurance Physicians - State Associations for Health Promotion ACTIVITIES - Conducted a train-the-trainer seminar in Bochum in 2013 and 2014 during which participants received a manual and PowerPoint presentation. These materials are the basis for seminars taught to parents that the trainees organize and deliver. - Updated manuals, guidelines and a standardized curriculum. - Trained 25 new instructors who will work with parents as well as with professional groups/multipliers. - Conducted an evaluation, which revealed that trainers’ knowledge increased through seminar participation in the following areas: child safety, physical and mental development of children, age-specific hazards and use of safety devices.
VI. MEDIA REACH TRADITIONAL MEDIA - Featured in nearly 200 newspaper articles. - Featured in interviews on three prominent German TV shows. - Appeared on various radio programs, averaging one per month. SOCIAL MEDIA - Facebook: “Liked” by 570 people - Twitter: 1,100 followers - Website traffic: 35,000 visits per month, with an average of 350,000 clicks per month.
Safe Kids Worldwide 2014 Global Activity Report
| Germany | 6
VII. LEGISLATION RELATED TO CHILDHOOD INJURY PREVENTION LAW FOCUS
DESCRIPTION
Bicycle
- There are ongoing discussions in Germany about obligatory helmets for bicyclists and related concerns about enforcement, decreased physical activity and resulting health consequences. No mandatory helmet laws exist at this time.
Falls
- Federal State Building regulations. - There are 16 sets of building regulations, one for each German state. Examples include the height and safe design of guardrails to prevent falls from balconies and stairs, and safety locks at windows to prevent children from falling out.
Fire & Burns
- Smoke Alarms: Thirteen out of 16 federal states have regulations pertaining to smoke alarms, required in every new building as of 2014. - Burns: There is a regulation in the General European Product Safety Directive, with a focus on burns; child-resistant lighters obligatory since March 2007.
Furniture
- European norms and standards.
Home
- The Child Protection Act was enacted in 2012 and includes home visiting programs for families with newborn children. - Mehr Sicherheit f端r Kinder includes home safety checks and qualification materials for home visitors (nurses, social workers, etc.)
Motorcycle
- Helmets are mandatory for all ages on motorbikes.
Pedestrian
- German Traffic Law (1952) provides for reduced speed areas (30km), e.g. near schools, in residential areas and other traffic-calmed areas. - Vehicle safety regulations to protect pedestrian and cyclists since 1974.
Playground
- European norms and standards. Norm DIN/EN 1176 last updated 2009.
Poisoning
- Child-resistant packaging standards for medications and nonpharmaceutical products (1984, 1999). - Classification, Labeling and Packaging (CLP)-regulation: Globally Harmonized System of Classification, Labelling and Packaging of Chemicals applicable for all chemical products step by step until June 2015.
Product
- European Toy Directive Amendment (2009). Mehr Sicherheit f端r Kinder is advocating for improvement and for a ban on baby walkers. - European norms and standards for products and technical devices. - New National Product Safety Law (December, 2011).
School
- Guidelines of the Statutory Accident Insurance.
Sports - European norms and standards. Suffocation
Safe Kids Worldwide 2014 Global Activity Report
| Germany | 7
Vehicle Passenger
- Safety belts are mandatory (1992), as are child restraint systems (1991). The restraint rate for children ages 0-12 years is 83 percent; four out of five children are found to be properly restrained in a vehicle.
Water
- There are no existing laws related to water safety. Mehr Sicherheit für Kinder is advocating for a pool fencing law. There are other productrelated laws addressing diving accessories, personal floatation devices and spas. In cooperation with the European Child Safety Alliance, a new Water Safety Guideline was developed in 2008.
VIII. ORGANIZATIONAL STRUCTURE STAFF CONTACTS NAME Martina Abel Inke Ruhe Lis Dammann Ulrike Breuer Christian Seiwald Ingrid Schmidt Karoline Becker BOARD OF DIRECTORS NAME Stefanie Märzheuser, M.D. Hans-Peter Wullenweber Thomas Altgeld Andreas Bergmeier Andrew Orrie
POSITION TITLE Managing Director Program Manager Program Manager Secretary and Bookkeeper Web Master Assistant Media Consultant
CONTACT EMAIL koordination@kindersicherheit.de projekte@kindersicherheit.de forum@kindersicherheit.de info@kindersicherheit.de seiwald@kindersicherheit.de organisation@kindersicherheit.de presse@kindersicherheit.de
POSITION TITLE Surgeon, Charite Children’s Hospital; President Chief Executive Officer, German Sports Association; Vice President and Treasurer Managing Director, State Health Association of Lower Saxony; Vice President, Political Affairs Program Manager, National Road Safety Council; Board Member Certified sports scientist, Program Manager, Central Federation of Public Sector Accident Insurers; Board Member
ORGANIZATIONAL CHART
Member Organizations of Safe Kids (Member Assembly)
Board of Directors
Headquarters (Bonn Office) and Working Groups/Task Forces
Safe Kids Worldwide 2014 Global Activity Report
| Germany | 8
India
Safe Kids Foundation India became a member of Safe Kids Worldwide in 2006 and launched its first program in Mumbai in October 2007. In India, preventable injuries kill more than 60,000 children each year, leaving many more disabled. Safe Kids Foundation works with other non-profit organizations, governments and schools to promote awareness and teach all stakeholders that accidental deaths and injuries are preventable. Safe Kids Foundation expanded its work to Delhi in 2009, Ahmedabad in 2010, and Mumbai satellite cities, New Mumbai and Thane in 2011.
www.safekidsfoundation.org Safe Kids Foundation India Vasant Vilas, 5th Floor, 31, Dr.D.D. SathyeMarg Mumbai, 400004 India
Rupa Kothari ExecutiveDirector rupa@safekidsfoundation.org Rupa Kothari has been Executive Director of Safe Kids Foundation since 2007 and is a trustee. She is a member of the Road Safety Advisory Committee, an education board of the Mumbai Police Traffic. In 2009, Rupawas awarded a â&#x20AC;&#x153;Commendatory Noteâ&#x20AC;? by the Mumbai Police (Traffic) for her dedicated work in the field of Road Safety in Mumbai. In 2014, the Mumbai Police awarded Rupa for a project focused on helping women and preventing child abuse. Rupa holds a degree in Commerce and Economics.
Safe Kids Worldwide 2014 Global Activity Report
| India | 1
I. COUNTRY STATISTICS TOTAL POPULATION POPULATION AGE < 19 INCOME GROUP
1,295,292,0001 500,985,0001 Middle2
GROSS NATIONAL INCOME PER CAPITA
$1,2602
1Source:
United Nations (UN) World Population Prospects (2014) World Health Organization (WHO) Global Status Report on Road Safety (2013) 2Source:
II. TOP FIVE INJURY RISK AREAS RANKING
MORTALITY CAUSE
NUMBER
1
Road Traffic Accidents*
7,305
2
Drowning
4,808
3
Poisoning Snake and animal bites account for 1375 deaths
2,516
4
Fire
1,435
5
Falls
1,004
Source: Ministry of Home Affairs Accidental Deaths and Suicides in India (2013); data refer to ages 0-14 years *Includes pedestrian, occupant and bicycle
III. ORGANIZATIONAL PRIORITIES Coalition Building
- Build coalitions by holding meeting with key stakeholders and providing updates on Safe Kids Foundation activities.
Fundraising
- Develop additional partnerships.
Partnerships
- Strengthen partnership with FedEx. - Develop and strengthen the new partnership with Honeywell.
Program
- Continue implementing Walk This Way pedestrian safety program activities. - Launch the Safe Kids @ Home program with support of Honeywell, focused on reduction of home-related injuries to children.
Research
- Indian Market Research Bureau (IMRB) assigned to do research for the Walk This Way program in Mumbai to: - Assess impact of the program. - Conduct a Road Audit of 10 schools to see if the mandatory signs are in place and assess their impact. - Compile data on road fatalities and injuries among children. - Planned research for Honeywellâ&#x20AC;&#x2122;s Safe Kids @ Home program in Pune, India.
Safe Kids Worldwide 2014 Global Activity Report
| India | 2
IV. KEY ACCOMPLISHMENTS (JUNE 1, 2013 â&#x20AC;&#x201C; DECEMBER 31, 2014) 1. Reached nearly 3.5 million children at more than 2,775 schools and 81,200 parents and adults from 2007 through December 2014. Reached 772 schools through the Walk This Way program in 2013 and 2014. More than 1,081 teachers and volunteers were trained through December 2014. 2. As a result of successful advocacy efforts by Safe Kids Foundation, the Municipal Corporation of Mumbai distributed brightly colored raincoats to public school students, rather than black or brown raincoats as in previous years, to increase childrenâ&#x20AC;&#x2122;s visibility in inclement weather. 3. In February 2014, Safe Kids Foundation was awarded a Commendatory Note by the Mumbai Police (Traffic) in recognition for spreading awareness on road safety. Safe Kids Foundation was also honored for its work in the category of Best Prevention Idea by World Corporate Social Responsibility at the Global NGO Excellence Summit in Mumbai.
V. PROGRAM SUMMARY
A. GROWN UP? STRAP UP! FOCUS
- Vehicle Passenger Safety GOALS
- Encourage all children to ride in the back seat of a vehicle. - Encourage the use of seat belts among children aged 10 years and older when riding in a vehicle. LOCATION
- Mumbai PARTNERS
- Liberty Videocon General Insurance - Talkoholic VOLUNTEERS
- 27 volunteers from Liberty Videocon General Insurance ACTIVITIES - Conducted a pilot program at two schools, reaching 1,055 children in 5th through 9th grades through education sessions, activities and games. - Used a live demo and an animated film named after the program to demonstrate to children the importance of wearing a seat belt. Safe Kids Foundation also conducted live demonstrations during Safe Kids Day at a shopping mall in Mumbai.
B. WALK THIS WAY FOCUS
- Pedestrian Safety GOALS
-
Teach children ages 3-14 years how to walk safely in public areas. Increase knowledge and awareness among parents, children and teachers about safe road behaviors. Increase knowledge among teachers on methods to teach children about safe road behaviors. Gain understanding of road traffic injury incidence and trends in Mumbai, Delhi and Ahmedabad.
Safe Kids Worldwide 2014 Global Activity Report
| India | 3
LOCATION
- Mumbai (including New Mumbai and Thane), Delhi and Ahmedabad PARTNERS
-
Ahmedabad Acharya Sangh Ahmedabad Municipal Corporation Ahmedabad Traffic Police Akhil Delhi Prathamik Shikshak Sangh All India Federation of Teachersâ&#x20AC;&#x2122; Organizations Brihanmumbai Mahapalika Shikshak Sabha FedEx R-City mall 9XM a TV Channel Gujarat State Secondary Teachersâ&#x20AC;&#x2122; Federation Highway Police Maharashtra Municipal Corporation of Delhi Municipal Corporation of Greater Mumbai Mumbai Traffic Police New Delhi Municipal Corporation New Mumbai Municipal Corporation Thane Municipal Corporation
VOLUNTEERS
- 53 FedEx volunteers have contributed with 191 hours ACTIVITIES - Conducted pedestrian safety education sessions, games and other activities in schools for children in pre-primary through tenth grades. - Conducted an orientation and training program for teachers and volunteers. - Distributed 546 educational kits to teachers, trainers and volunteers in all participating cities. The kit includes mock traffic demo materials including vehicular and pedestrian signals, a crosswalk on a flex sheet, pictures of vehicles, a CD and a flip chart with presentations for all age groups. - Developed two games and an activity/coloring book in English and a regional language to reinforce road safety messages. - Organized awareness programs for parents and caregivers. Conducted i-walks, in which students walk around the school with banners and placards while chanting road safety slogans, in three cities. SAFE KIDS FESTIVAL
- Conducted a Safe Kids Festival in all participating cities. The Festival is a one to two week event to raise awareness of pedestrian safety through three activities such as i-Walks, human chains and various competitions. Many schools simultaneously participate in these activities. - Organized competitions and games for 118,500 children from 171 schools in December, January and February. - Linked road safety messages with cultural programs. - Held Photovoice photo and poster exhibitions. - Organized walking rallies with school children during which they interacted with drivers and pedestrians. ROAD SAFETY WEEK/FORTNIGHT(January 1-7 and January 1-15, 2014, respectively) - Designed and printed posters and banners and distributed them in three cities and the State of Maharashtra with the help of Highway Police. - Exhibited posters and photos from Photovoice. - Organized walking rallies with school children, during which they interacted with drivers about pedestrian safety. - Organized pedestrian safety education activities for children.
Safe Kids Worldwide 2014 Global Activity Report
| India | 4
SAFE KIDS DAYIN MUMBAI AND DELHI
- Hosted Safe Kids Day at R-City Mall in Mumbai, attended by more than 350 children and 300 adults. Conducted activities relating to pedestrian safety, live demonstrations on the correct use of seat belts for children, and a driveway run over prevention demonstration. The event garnered 13 media hits. - Hosted Safe Kids Day at a childrenâ&#x20AC;&#x2122;s traffic park in Delhi, attended by 245 children and teachers, and 21 FedEx volunteers. Conducted a presentation on traffic rules and conducted a driveway run over prevention demonstration. The event garnered six media hits and coverage by a TV program. PHOTOVOICE IN AHMEDABAD
- Conducted education sessions on pedestrian safety for 12 children in summer camp. Children participated in a field trip during which they had an opportunity to take photographs of the situations they perceived as hazardous on the road, followed by group discussion on selected photos by each student. - The photographs were exhibited for school children and parents.
VI. MEDIA REACH TRADITIONAL MEDIA - Programs generated 43 media reports: 42 were online and in print and one was on TV SOCIAL MEDIA - Website: safekidsfoundation.org â&#x20AC;&#x201C; 18,140 hits
VII.
LEGISLATION RELATED TO CHILDHOOD INJURY PREVENTION LAW FOCUS
Bicycle
DESCRIPTION - Bicycle helmet guidelines are available on the Delhi Traffic Police website but there is no law related to helmet safety. According to Delhi Traffic Police Guidelines, cyclists should wear: - A bicycle helmet made of light thermocol. - Appropriate clothing for cycling and avoid clothing which may get tangled in the chain or wheel or could obscure bicycle lights. Light-colored, reflective, or fluorescent clothing to help other road users see cyclists on dark and poorly lit roads.
Fire & Burns
- Buildings should be planned, designed and constructed to ensure fire safety in accordance with Part IV of the Fire Protection of National Building Code of India. - All buildings above 15 meters in height should be equipped with fire alarm systems listed in by-laws. - Building plans must be cleared by the Chief Fire Officer. - There are no laws related to burns and scalds prevention.
Motorcycle
- According to the Motor Vehicle Act (1988): Use of a helmet (conforming to relevant Indian standards) is compulsory for motorcycle drivers and passengers of all ages. The law is partially enforced.
Safe Kids Worldwide 2014 Global Activity Report
| India | 5
Pedestrian
- Traffic police guidelines are in place but there are no laws for pedestrians. Guidelines state: - Never walk on the main carriageway (road). - Use footpaths, subways and pedestrian crossings for your safety. - If footpaths are absent, walk against the direction of traffic for better visibility. - If pedestrian crossings are absent, watch for traffic on both sides and cross when it is safe. - Never read while walking.
Pool
- Lifeguards are required to be stationed near pools.
Product
- Drug and cosmetics manufacturers must apply for permission to manufacture products. - Most states have a compulsory seat belt law for drivers, but there are no laws or regulations related to child safety seats or booster seats. - Seat belt use for front seat passengers is city-specific and may or may not be compulsory. - There is no law for rear seat passengers. - Persons not wearing seats belts are penalized as per Section 177 of the Motor Vehicle Act (1988). - Road Transport Organization ACT and Police ACT – As per rule 250 (A) (1) of Maharashtra Motor Vehicle Rules (1989), use of mobile phones is prohibited while driving or riding a motor vehicle, including twowheelers. - The Model School Bus Service was initiated in 2002. After successful implementation in several premier schools in Mumbai, the Maharashtra government formed a committee in July 2008 to work out a state policy for safe and coordinated transportation of school children. The policy, known as “The Maharashtra Motor Vehicle (Regulations for School Buses) Rules, 2012,” deals with aspects related to safety of vehicles, staff and students. - Amendments are still being made, therefore the policy is yet to be formally implemented by the government.
Road
School Bus
VIII. ORGANIZATIONAL STRUCTURE STAFF CONTACTS NAME Rupa Kothari
POSITIONTITLE Executive Director
CONTACTEMAIL rupa@safekidsfoundation.org
Mani Janardhanan
Director
Anjali Burma
Program Coordinator
mani@safekidsfoundation.org anjali@safekidsfoundation.org; safekidsindia2@gmail.com
Safe Kids Worldwide 2014 Global Activity Report
| India | 6
ORGANIZATIONAL CHART
Rupa Kothari, Executive Director
Mani Janardhanan, Trustee & Director _____
Anjali Burma, Program Coordinator Jasmine Wadia, Assistant Program Coordinator
Manjula Desai, Program Communicator
Safe Kids Worldwide 2014 Global Activity Report
Swati Sawant, Office Administration
| India | 7
Israel
Israel
Beterem, meaning "beforehand" in Hebrew, is an Israeli non-profit organization with the aim to promote child safety and create a safer environment for children in Israel. Beterem was founded in 1995 at the Schneider Children’s Medical Center by Professor Yehuda Danon, a former Surgeon General, and Dr. Michal Hemo-Lotem, a pediatrician. Beterem is the only nationwide organization in Israel that works exclusively in child safety. In 2003, Beterem was officially recognized by the Israeli government as the national professional leader of child safety issues. The organization also serves as the Israeli representative in the European Child Safety Alliance. Beterem became a member of Safe Kids Worldwide in 2000. During the first decade of Beterem's activity, child mortality rates due to preventable injuries decreased by 30 percent. Beterem’s goals for 2020 are to reduce child mortality rates by an additional 35 percent in the general population in Israel and to reduce child mortality from injury by 30% in the Arab population in Israel (comparing rates in 2003-2005 with 2018-2020). Beterem Activities Blue – Jewish Municipalities Green – Arab Municipalities Brown – Bedouin Municipalities Red – Hospitals
www.Beterem.org Beterem Hasivim 18 Kiryat Matalon P.O.B 7050 Petach-Tikva 4917001 Israel
Orly Silbinger Chief Executive Officer orlys@Beterem.org
Orly Silbinger, Chief Executive Officer of Beterem since 2008, has been with the organization since 1996 and is also one of its founders. Orly has served in various executive roles and has been involved in most of the organization's programs and developments. In January 2008, Orly joined the Safe Kids Worldwide Board of Directors. Orly has extensive experience in entrepreneurship and establishment of public bodies, managerial experience of non-profit organizations, project planning, performance and administrative abilities for project management, fundraising, public health and marketing.
Safe Kids Worldwide 2014 Global Activity Report
| Israel | 1
I. COUNTRY STATISTICS 7,939,0001 2,818,0001 High2
TOTAL POPULATION POPULATION AGE < 19 INCOME GROUP
$27,2702
GROSS NATIONAL INCOME PER CAPITA 1Source:
United Nations (UN) World Population Prospects (2014) World Health Organization (WHO) Global Status Report on Road Safety (2013)
2Source:
II. TOP FIVE INJURY RISK AREAS MORTALITY1
RANKING CAUSE
MORBIDITY2
NUMBER
RATE
CAUSE
NUMBER
RATE
1
Pedestrian
27
1.07
Falls, Blunt Injury, Cut, Pierce
92,062
3,690.9
2
Motor Vehicle Crashesa
25
0.98
Road Traffic Crashesb
17,769
712.4
3
Suffocation
17
0.66
Foreign Body
4,938
198.0
4
Drowning
10
0.40
Burns
1,610
64.6
5
Fire/Flame
7
0.28
Intentional Injury
1,210
48.5
Sources: 1 Beterem Child Mortality Report (2014); data refer to ages 0-17 years; rate per 100,000 children. 2Morbidity â&#x20AC;&#x201C; Central Hospitalizations Database of the Ministry of Health (average 2009-2011); data refer to ages 0-17 years; rate per 100,000 children. a Includes vehicle occupant, other land transport and bicycle b Includes vehicle occupant, bicycle and pedestrian
III. ORGANIZATIONAL PRIORITIES Public Policy and Advocacy
- National Child Safety Action Plan
Data & Research
- National Pediatric Injury and Safety Surveillance (NAPIS)
Risk population
- Arab
Coalition Building & partnership
- Multi-sectorial partnership
Communications and Marketing
- Continued development of our brand
Strategic Goals
- Reduce child mortality from injury by 35% in the general population in Israel and reduce child mortality from injury by 30% in the Arab population in Israel by the year 2020.
Safe Kids Worldwide 2014 Global Activity Report
| Israel | 2
IV. KEY ACCOMPLISHMENTS (JUNE 1, 2013 â&#x20AC;&#x201C; DECEMBER 31, 2014) 1. National Pediatric Injury and Safety Surveillance System (NAPIS): As part of the National Child Safety Action Plan, the inter-ministerial committee unanimously recommended the establishment of NAPIS based on the Minimum Data Set, including operational recommendations for the relevant government agencies. The Ministry of Health will manage NAPIS and a committee with representatives from Beterem, the Ministries of Health and Justice and the Central Bureau of Statistics will collaborate to develop management features and operations as well as to integrate identified data. Beterem has established a Business Intelligence system in-house in order to manage and explore four unique child injury data sources. 2.
National Child Safety Action Plan (CSAP): Completed planning in 2014. Each government ministry confirmed a work plan relevant to agency responsibilities for five years. Partners in the planning process recognize the value of cooperation to maximize achievement of the CSAP goal: Israel Safe for Kids. Leading government ministries began implementing components of work plans prior to government approval of CSAP. Simultaneously, the estimated budget was consolidated and presented for negotiation to the Ministry of Finance. In order to raise funds for the plan, a lobbying and promotion campaign was launched including: meetings and assemblies in parliament, public relations and media coverage and a letter campaign from the public.
3.
Summer Campaign: In 2014 Beterem decided to focus partners and market forces on working to lower the high number of injuries in the summer season. We developed four short films about the summer risks that were broadcast on prime time television, free of charge, and also in cinemas around the country. The summer campaign was in Hebrew and Arabic. The press conducted numerous interviews with our experts and provided extensive news coverage. In addition, an activity kit was developed and disseminated to partner organizations and professionals.
V. PROGRAM SUMMARY
A. NATIONAL CHILD SAFETY ACTION PLAN FOCUS
- All Risk Areas GOALS
- Continue development of the Israeli Child Safety Action Plan (CSAP) within the framework of the Global CSAP initiative. - Increase awareness of child injury issues and adopt proven child and adolescent safety prevention strategies by the government, industry, professionals, organizations and families throughout the country. LOCATION
- Nationwide PARTNERS
- The relevant government ministries and national bodies (Health, Education, Welfare, Interior, Transportation, Economy, Justice, Finance, and Prime Ministerâ&#x20AC;&#x2122;s Office). - Global CSAP initiative is led by the European Child Safety Alliance and Euro Safe with the European Commission, UNICEF, WHO, Health and Environment Alliance and partners in more than 30 countries. ACTIVITIES PLANNING STAGE
- At the end of 2014 the planning stage of the CSAP was completed. - Each government ministry confirmed a 5-year work plan in accordance with its authority. - Some leading government ministries have begun implementing components of the work plans prior to final government approval of the CSAP. - The estimated budget was consolidated and brought to negotiation within the Ministry of Finance.
Safe Kids Worldwide 2014 Global Activity Report
| Israel | 3
LOBBYING AND PROMOTIONAL ACTIVITIES
In order to raise government funding and approval for CSAP a campaign was launched, which included: - Meetings and assemblies in parliament - Engaging different members of parliament; assemblies within parliament committees (Education, Economy, Children's rights); initiating parliamentary questions and plenum discussions. - Public relations and media coverage - Initiating news coverage on key media channels; initiating publication of opinion articles by public figures. - Petitions from the public to the government - Letters from international agencies, national professionals, concerned parents, and relevant non-profit organizations. - Promotion and advertising via different media channels, including production and distribution of four short films on television, at movie theaters and via the Internet. RESEARCH BASELINE MEASURE OF CHILD SAFETY DESCRIPTION OF RESEARCH
- A survey was designed with input from all of the government ministries participating in CSAP to provide baseline measures on child safety in Israel and assist in developing work plans.
- Survey covering all risk areas was conducted in both Hebrew and Arabic with 4,289 parents of children ages 0-17. KEY FINDINGS
- Low rate of installation of devices to prevent burns from hot water: respondents report that 76% of parents they know have not installed such devices. - High rates of swimming on beaches without lifeguards: respondents report that one fourth of parents they know swim with school-aged children on these beaches and one third allow their teens to swim on these beaches. - Low awareness regarding booster seats: 40% of parents with children age 5-14 do not know the law or safety recommendations about the appropriate age for restraint in a booster seat. - Dangers of backover crashes: respondents in the Arab community report that approximately half the parents they know allow children ages 0-4 to play next to vehicles and parking spaces.
B. NATIONAL PEDIATRIC INJURY AND SAFETY SURVEILLANCE SYSTEM (NAPIS) FOCUS
- All Risk Areas GOALS
-
Initiate the national program as part of the National Child Safety Action Plan, mandated by the Ministry of Health. Examine the need for a national Business Intelligence (BI) system for collecting and managing data on child injury and safety. Incorporate data on injuries and safety from a variety of resources in Israel, making it possible to identify at-risk populations by geographic or ethnic association, risk factors and preventative measures.
LOCATION
- Nationwide PARTNER
- Ministry of Health - The Israeli Central Bureau of Statistics - The relevant government ministries and national bodies (Education, Welfare, Public Security, Interior, Economy, Anti-Drug Authority (IADA), Fire and Rescue Services, Police, Road Safety Authority (RSA ), and the National Insurance Institute). - National Council for the Promotion of Home and Leisure Safety
Safe Kids Worldwide 2014 Global Activity Report
| Israel | 4
- Hospitals and HMOs ACTIVITIES ESTABLISHING THE MINIMUM DATA SET (MDS) AS BASIS FOR CHILD INJURY DATA COLLECTION
- Developed process to incorporate the MDS Code among all ministries/agencies that collect child injury data. - Received authorization from the Ministry of Justice to develop a database to include identifiable data in order to -
allow for association between different national data sources. The data that will be provided for use by the public will be stripped of identifying information. Established the Business Intelligence (BI) system, which unifies four core databases for childhood injury, managed by Beterem, to enable output of analyzed data. Expanded collaboration between local authorities and support facilities, such as medical centers. Prepared 24 presentations on injury data for the Beterem in the City program, and preliminary data reports for authorities. Prepared 11 MDS-Emergency Department (ED) and Hospital Administrative Data (ATD) reports and presentations in 2014. In 2014, conducted MDS-ED child injury collection at nine hospitals and ATD data transfer at 15 hospitals.
DATA COLLECTION AND USE
Beterem expanded its collection of these data sources: - Media based injury data â&#x20AC;&#x201C; includes information publicized in traditional and web-based media on child injuries or near-misses. - Bedside counseling program - in-depth interviews conducted with families of injured children at 10 hospitals nationwide. - Minimum Data Set Pilot Study (MDS-ED) - data on child injuries collected at eight EDs using a format based on WHO and CDC requirements for MDS in recording injuries. - Database of content from information requests and questions from the public requiring investigation and feedback from Beterem's safety expert call center. - Beterem developed these national data sources in 2014: - Specialized data requests from national databases such as the Central Bureau of Statistics. - Hospital Administrative Data (ATD): Based on records of children admitted to EDs following injury, as recorded in the existing hospital administrative system. - Child injury data from Terem emergency medical centers. - Child injury data from Maccabee HMO. - Child injury data collection from educational institutes according to the MDS-ED Code. - The Ministry of Health passed a resolution on implementation of the MDS data fields in the computerized systems of hospital EDs, including a recommendation for coding by the medical team of the ED. - The demand for NAPIS services and products has grown, including data mining, analysis of information and production of reports for medical centers, local authorities, government offices, regulatory boards, government committees, etc. - The use of NAPIS data has expanded to include bodies of research and agencies such as the Knesset Research and Information Center, the National Council for the Promotion of Home and Leisure Safety, Ministry of Industry, Trade and Labor, Standardization Administration, UN Childrenâ&#x20AC;&#x2122;s Fund Israel, Ministry of Justice, Ministry of Interior, Ministry of Education, Israeli police, local authorities, international child safety organizations, mass media, commercial organizations, researchers, etc. RESEARCH -
REPORT TO THE NATION: AN OVERVIEW OF CHILD INJURIES IN ISRAEL DESCRIPTION OF RESEARCH
- The aim of this bi-annual report is to present an up-to-date and detailed outline of unintentional injuries among children and adolescents in Israel with reference to population groups (such as age, gender and ethnicity), causes of injuries and the location of injuries.
Safe Kids Worldwide 2014 Global Activity Report
| Israel | 5
- The report treats injuries according to three levels of severity: mortality, hospitalization, and ED visits. - The report presents 10-year trends in child and adolescent injury rates in Israel as well as international comparisons between Israel and developed countries that are members of the OECD. KEY FINDINGS
- About 190,000 children visit the ED every year, approximately 24,000 children are hospitalized, about 340 children are seriously injured, about 200 critically injured, and about 117 children die as a result of injuries. An additional 1,350,000 children are injured every year and seek medical treatment in community clinics. - There has been sharp decline of about 40% in the rates of mortality as the result of injury over the past decade. There has been a milder decline of over 14% in the rates of hospitalization and a slight decline of about 3% in the rates of ED visits. Mortality rates among Arab children declined less sharply than mortality rates among Jewish children. - The primary locations of injuries leading to hospitalizations were the home and the yard (about 41% of hospitalizations) and the streets and roads (about 29% of hospitalizations), together responsible for about 70% of those injuries. - The district with the highest mortality rates is the South District (5.7 deaths per 100,000 children), while the district with the lowest mortality rates is the Tel-Aviv District (1.8 deaths per 100,000 children). REPORT ON CHILD MORTALITY AS A RESULT OF UNINTENTIONAL INJURY 2014 DESCRIPTION OF RESEARCH
- The report provides an annual review of NAPIS data on mortality as a result of unintentional injuries for children -
and youth ages 0-17. Published each year at the end of December, the report is the earliest and most up-to-date source of child injury mortality data in Israel. This data source has also been determined to be the most comprehensive source, including a significantly larger number of deaths than the Central Bureau of Statistics (CBS) due to missing classification of child and youth deaths as the result of unintentional injuries in the CBS database. Beterem’s mortality database was constructed in accordance with the MDS (Minimum Data Set) standard recommended by the World Health Organization. This format has allowed for inclusion of in-depth information on each accident’s circumstances, including details on location (home, roads, public spaces, etc.) and the product involved in the accident.
KEY FINDINGS
-
There were 118 deaths among children age 0-17 due to unintentional injury in 2014. The top causes of death were road accidents (42%) and drownings (18% - a significant increase compared to previous years). At risk populations are children ages 0-4, with 42% of total mortalities 1.4 times their proportion in the child population and ages 15-17, with 27% of total mortalities at 1.9 times their proportion in the child population. Arab children are 3 times more likely to die than Jewish children (in southern region 7 times more likely) and children from low socio-economic municipalities are 3 times more likely to die than children from high socioeconomic municipalities.
C. BETEREM IN THE CITY ALLIANCE – TRANSFORMING CITIES INTO A SAFER PLACE FOR CHILDREN FOCUS
- All Risk Areas GOALS
- Create a National Child Safety Municipalities Alliance, committed to promoting child safety locally and nationally. - Work with 26 municipalities across Israel to manage and promote child safety practices.
Safe Kids Worldwide 2014 Global Activity Report
| Israel | 6
- Provide municipalities with tools and information in order to improve understanding of relevant child safety issues. - Implement a ranking tool comparing the implementation of the program model in each of the municipalities. LOCATION
- Nationwide PARTNERS
- Hapoalim Bank - Local Municipalities ACTIVITIES - Produced an executive summary for a structured workbook tool delineating professional processes in municipalities to increase child safety. - Alliance members conducted more than 30 child safety promotion programs including: lifeguards promoting water safety for 4th and 5th grade students in municipalities with beachfronts, walk to school safety programs, observation surveys and teachers training. - Conducted specialized activities within Arab, Russian and Ethiopian immigrant populations on topics such as home safety, prevention of backover crashes, etc. - Organized a conference on May 20, 2014 led by the head of the Israeli Parliament Education Committee MP Amram Mizna, regarding the responsibility of the municipalities for child safety. RESEARCH BETEREM IN THE CITY EVALUATION DESCRIPTION OF RESEARCH
- Conducted a three-year formative and summative evaluation with ‘Tovanot Research and Evaluation’ to review program effectiveness.
- Methods included: 1. 2. 3. 4. 5.
Surveys and interviews with program managers in 23 cities, two rounds. Surveys and interviews with consultants to cities, two rounds. In-depth interviews with program developers and stakeholders, three rounds. Safety surveys of behavior in four cities, two rounds. In-depth review of program documents and components.
KEY FINDINGS
- The program model – based on key components from the fields of public health, risk management and organizational counseling – is ambitious. - The evaluation points to success in implementing the model and better outcomes over time and in cities with stronger and more evolved management. - Implementation of the model is incomplete and demands improvement in the municipalities. - The 'Beterem in the City' model needs to be adapted to different types of municipalities in Israel, including Arab cities and cities with a low socio-economic population. In order to implement the model in these communities additional resources from national bodies will need to be directed to the program. STUDY OF CHILD PEDESTRIAN TRAVEL PATTERNS AND ROAD SAFETY
DESCRIPTION OF RESEARCH - Continued study of travel patterns using trip survey tools and advanced geographic data collection, supported by the National Insurance Association. - Earlier study pointed to walking as the most common mode of travel among children in Israel, walking at a higher rate than their counterparts in other developed countries. - Current study focuses on child and teen pedestrians ages 9-17 in three municipalities in Central Israel. - With the Technion Transportation Research Institute, analyzed video imaging of pedestrians and drivers at central intersections in the towns and surveyed over 300 children and adolescents by using GPS tracking systems
Safe Kids Worldwide 2014 Global Activity Report
| Israel | 7
on cellular phones. KEY FINDINGS
- Study will be completed Spring 2015. - Initial findings related to feasibility indicate that data collection utilizing cellular phones is successful starting at a young age. - Based on the research, Beterem is working with Afeka Engineering College to develop a cellular phone application for future research on child travel patterns.
D. BETEREM IN THE ARAB SOCIETY FOCUS
- All Risk Areas GOAL
- Significantly reduce child injury in the Arab community in Israel. Out of every 100,000 injury deaths in 2014, Arab children were 3.2 times more likely to be affected compared to their Jewish peers, 3.6 times more likely in the case of road traffic accidents. - Significantly reduce child injury from backover crashes in the Arab community. In 2013-2014 backover injuries constituted 40% of all unintentional injuries inside and outside of the home among the Arab population in Israel. LOCATION
- Nationwide PARTNERS
-
Ministry of Health and Ministry of Agriculture and Rural Development National Authority for Road Traffic Safety Local Municipalities Hospitals NGOs working with and for the Arab community
VOLUNTEERS - 130 Beterem volunteers in the Arab community ACTIVITIES
- In 2014, 12 Arab communities were members of the Beterem in the City Alliance. - In 2014, all three Arab hospitals in Nazareth conducted programs to promote child safety in the community. - Developed and initiated program to promote child safety in the Bedouin communities in the Negev, Southern Israel beginning with three towns each selecting two child safety programs related to home safety and road safety. - Further developed this program to reduce backover crashes in the Bedouin community in the Negev. - Launched a pilot program to recruit and train 20 daycare employees in Nazareth in child safety as well as additional issues such as womenâ&#x20AC;&#x2122;s health, nutrition, leadership and empowerment. These women will serve as active stakeholders in their community. - Improved the Arab volunteer program by implementing a leadership group that guides volunteer activities across Arab municipalities in northern Israel. The volunteers implemented 480 activities that reached 9,000 members of the community. RESEARCH ANALYSIS TO PRIORITIZE RISK POPULATIONS
Safe Kids Worldwide 2014 Global Activity Report
| Israel | 8
DESCRIPTION OF RESEARCH
-
Goal was to identify the population groups in which investment is the most cost-effective and the most likely to reduce child injuries. 28 subgroups were identified using mortality and morbidity data analysis according to nationality/religion, child age group, region, and socio-economic level.
KEY FINDINGS
-
-
-
Group that represents an exceptional investment: At a rate of 10 per 100,000 children, Arab children ages 0-4 from the south, low-socio-economic towns (the Bedouin community) are 1% of the population but represent 8% of child injury mortality in Israel. Groups that represent a highly worthwhile investment: At a rate of 15 per 100,000 children, Arab children ages 0-4 from the north, low-socio-economic towns and Arab children ages 15-17 from the north, low-socioeconomic towns. Investment in reducing child injury in the Arab community is necessary to narrow gaps in child safety between populations as well as to reduce the child injury rate for the entire country.
EVALUATION PROGRAM TO PREVENT BACKOVER CRASHES DESCRIPTION OF RESEARCH
- Backover crashes are a primary cause of mortality among Arab children between 1-4 years. This phenomenon is very common among Bedouin children with a mortality rate of three times compared to other Arab children in the same age group. - Goal was to evaluate the impact of a program developed by Beterem - Safe Kids Israel and National Road Safety Authority to prevent backover crashes in the Arab and Bedouin community. - Between 2011-2013 over 25,000 parents from the Arab and Bedouin communities received culturally appropriate, in-person instruction â&#x20AC;&#x201C; either one-on-one counseling during home visits or group instruction at wellbaby clinics and preschools â&#x20AC;&#x201C; on prevention of backover crashes. - Pre- and post-measures of knowledge, attitudes and behaviors were conducted with participating families and a control group in order to evaluate the program. KEY FINDINGS
- Individuals receiving the instruction recalled a higher number of effective methods to prevent backover crashes (3.3 control vs. 3.8 intervention and 2.7 pre vs. 3.8 post).
- Parents participating in the program were less likely to indicate that changes to the yard to make it safe are too demanding (42% control vs 12% intervention and 61% pre vs. 45% post).
- Following the instruction the percent of parents reporting that their children are playing in safe and enclosed yards rose from 32.5% to 38.5%.
E. BETEREM IN HOSPITALS FOCUS
- All Risk Areas GOALS
- Promote infant and child safety in Israel among new parents and extended families via the Newborn Safety Counseling Program. - Conduct training and provide instruction and tools for families to reduce the probability of future injuries among at risk populations via the Bedside Counseling Program. - Intra-organizational promotion and management of child safety among hospital medical and professional staff at select hospitals. LOCATIONS
- Nationwide
Safe Kids Worldwide 2014 Global Activity Report
| Israel | 9
- Newborn Safety program: 21/23 hospital maternity wards - Bedside Counseling program: 9 hospitals throughout Israel PARTNERS
- Hospitals - Ministry of Health - National Road Safety Authority VOLUNTEERS
- Newborn Safety program: 60 community volunteers - Bedside Counseling program: 30 community volunteers - 50 hospital medical staff ACTIVITIES NEWBORN SAFETY FROM THE VERY FIRST MOMENT
- Trained 150 healthcare professionals and volunteers implementing the program using updated materials. - Provided counseling for new parents and their extended families through one-on-one or group sessions on four risk areas of concern for newborns: child passenger safety and correct use of car seats , falls prevention, drowning prevention and prevention of burns. From January 2014 to December 2014, 106,000 mothers were reached. - Beterem is working with the Ministry of Health to make the Newborn Safety Counseling service a national standard of care at all hospitals, including a policy requiring the discharge of every newborn in a car safety seat that is appropriate for the infant's maturity and medical condition. BEDSIDE COUNSELING
– PERSONAL COUNSELING FOR FAMILIES OF INJURED CHILDREN
- Provided personal guidance for at-risk families with a child hospitalized due to injury about child injury prevention and how to adopt habits for a safer environment for children at home. From April 2013December 2014 more than 3,000 families of hospitalized children were reached. - Counselors completed in-depth forms on child injuries housed in the NAPIS database. - Motivated families to become child injury prevention advocates in their communities. - Supported pediatricians in their injury prevention counseling efforts. - Conducted child safety counselor training and refreshing training for hospital nurses, social workers, and/or volunteers to enable them to consult families of children hospitalized for injury and considered at -risk for repeat injury. - Distributed child safety tokens as giveaways: safety equipment demonstration kits for parents of children ages 0–4 years; activity booklets with child safety messages for children ages 5-10 years; and USB drives with video clips and information on child safety for children ages 11-16 years. - Presented program on Injury Prevention Webinar Series of the Children’s Hospital Association. - Provided guidance via MENTOR-VIP to Safe Kids China and Shanghai Children’s hospital in conducting a pilot of the program. HOSPITALS PROMOTING CHILD SAFETY
A number of hospitals conducted additional activities in the hospital and throughout the local community to promote child safety, including: - Collection of MDS-ED data and provision of information about dangerous conditions to local municipalities. - Parental counseling sessions in the children’s ward on child safety at home. - Back-to-school events at the children's ward where recommendations were provided on selecting a safe walking route to school. - Community child safety events with families, including discussions with families of children who were previously injured. - Promotion of child injury prevention in local media. RESEARCH CHILD INJURY DATA AS THE BASIS FOR STRENGTHENING TIES BETWEEN HOSPITALS AND MUNICIPALITIES TO IMPROVE SAFETY
Safe Kids Worldwide 2014 Global Activity Report
| Israel | 10
DESCRIPTION OF RESEARCH
- Current and reliable data on injuries, such MDS recommended by WHO, is essential for child injury prevention. - Used a research grant from the National Institute of Health Policy, Ministry of Health to study the feasibility of establishing uniform injury data collection in EDs using MDS and developing a partnership between EDs and municipalities for transfer of data on child injuries and surveillance of its use by municipalities. - MDS-ED data was collected from two hospitals and provided in partnership to four municipalities. - Incorporates quantitative and qualitative analysis. KEY FINDINGS
- MDS data was collected for 80% of the children arriving in the ED due to an injury. - The average cost for conducting MDS was 16.1 NIS per case. - Use of MDS prevented incorrect classification of injuries as illnesses, contributed to improved diagnosis of injury mechanisms, and may contribute significantly to development of targeted interventions.
- Approximately 9% of the injuries in municipalities were found to be related to treatable safety hazards. UTILIZING HOSPITAL MDS-ED DATA TO IDENTIFY INJURY PATTERNS OF CHILDREN AND ADOLESCENTS IN ROAD ACCIDENTS DESCRIPTION OF RESEARCH
- Determine the injury patterns and characteristics of children ages 0-17 injured in road accidents and admitted to EDs in nine hospitals across the country.
- Retrospective analysis for 2012-13, utilizing MDS-ED and ATD data. - Research supported by the National Insurance Association. KEY FINDINGS
- Children from lower socio-economic municipalities are injured at higher rates than those from medium or higher socio-economic municipalities, in particular as pedestrians. - Children from Arab municipalities are three times as likely to be treated in ED for pedestrian injury and two times as likely for all road accidents. - Children from Arab municipalities in the North are admitted to the ED for injuries and vehicle passengers in road accidents at the highest rate.
VI. MEDIA REACH TRADITIONAL MEDIA - Beterem featured or received a mention in approximately 370 printed media articles; 25 article mentions were of high significance. - Beterem staff appeared in approximately 40 television interviews and approximately 50 radio interviews. - Beterem published or initiated five opinion articles in leading newspapers and journals. - Beterem featured or received a mention in approximately 90 media websites. - Published two articles in international conference proceedings, seven research reports, one meta-analysis literature review, and one policy paper. SOCIAL MEDIA Beterem achieved high levels of visibility and increased online coverage of child safety and injury issues via various media: - Each month, more than 11,500 users view Beteremâ&#x20AC;&#x2122;s website. - Exposure to Beterem YouTube channel increased to 95,000 views in 2014. - Campaign to increase presence on Facebook led to 12,265 new subscribers in 2014 (rise of 1,600%). - Over 400,000 exposures to Beterem Facebook page each month. - Beterem held numerous digital media events throughout the year, corresponding with holiday and seasonal occasions.
Safe Kids Worldwide 2014 Global Activity Report
| Israel | 11
- Beterem won a Google Grant to increase our digital exposure to the general population. - Over 8,000 professionals subscribe to our bi-monthly newsletter featuring new child safety research and legislation, safety recommendations, and upcoming activities.
VII. LEGISLATION RELATED TO CHILDHOOD INJURY PREVENTION LAW FOCUS
DESCRIPTION
Bicycle
- In 2007, a bicycle helmet law was passed requiring helmets for adults and children while riding a bicycle or other wheels such as skateboards, skates etc. The law was not enforced. - In 2011, the helmet law was modified to exclude cyclists over 18 years of age riding in urban areas as well as in bicycle lanes. The law was curtailed as a result of pressure by bicycling organizations and programs to promote use of rental bicycles in urban areas.
Electric Bicycle
- New regulations initiated in 2014 state: - The minimum age for use will be 14 - Youth ages 14-16 years may only ride in designated bicycle lanes - Maximum speed is limited to 25 km/h - Helmets are required for riders of all ages
Drowning
- National law requires a minimum number of lifeguards to be present on beaches or other areas specifically designated for leisure, as well as regular re-certification of lifeguards. The Ministry of Education has regulations concerning water activities for students.
Falls
- Building regulations contain minimum height requirements for windows. Standards are in place for safe design of guardrails to prevent falls from balconies and stairs. - The new voluntary â&#x20AC;&#x153;Safe Homes for Children Standardâ&#x20AC;? includes additional measures to prevent falls. - Beterem is advocating for the New Building Code to include mandatory installation of window guards to prevent falls.
Fire and Burns
- Building regulations contain requirements for safe pre-set exits. - Hot water thermostats that are limited to 55 degrees Celsius are compulsory in all new buildings, and 45 degrees Celsius at institutions with vulnerable populations. - The new Building Code (awaiting final signature of Minister of Interior) has new requirements regarding installation of smoke alarms as follows: For homes with a height up to 29 meters, a smoke alarm is required on each floor near the entrance to bedrooms; for homes with a height above 29 meters (buildings) a smoke alarm is required in the area of the bedrooms, in the communal hallway and in the stairwell which is also required to be fire proof. In addition a 3 kg fire extinguisher is required for each apartment in the building.
Safe Kids Worldwide 2014 Global Activity Report
| Israel | 12
Furniture
- Standards of Israel (SI) 681(Since 2010) – Baby Cribs, 1998; SI Part 1: Children's Cots And Folding Cots For Domestic Use: Safety Requirements; SI 682 Part 2 (Since 1999): Children's Cots And Folding Cots For Domestic Use: Test Methods; SI 682 Part 3 (Since 2010): Children's Cots And Folding Cots For Domestic Use: Cribs And Cradles - Safety Requirements, SI 681 Part 3 (Since 2010): Playpens For Domestic Use: Playpen Carriages – Safety Requirements And Test Methods.
Home
- A new voluntary standard for “Safe Homes for Children” was launched In 2013 by the Standards Institution of Israel together with Beterem. The standard includes characteristics and criteria for the evaluation of childfriendly homes, such as: window safety; regulations for railing and barriers for porches and roofs; stairways; fire safety; electricity safety; safety in each room of the house, particularly the bathroom and kitchen; safety in the backyard; safety in public areas of buildings; private and group home swimming pools, etc.
Motorcycle
- A motorcycle license can be obtained at age 16 for Powered Two Wheelers (PTW) up to 125 cc; drivers ages 17 years and older may operate larger PTW vehicles. - A license is required for All Terrain Vehicle (ATVs) operation beginning at age 16 years. Licensed drivers ages 16 to 17 may drive ATVs only in agricultural areas. There are problems with enforcement of these laws.
Open Water
- The Shipping and Ports Authority within the Ministry of Transportation is responsible for small crafts (including kayaks, small boats, etc.) with standards for safety of equipment and regulations for licensure. - National policy requires qualified risk assessment for all designated public water recreation areas. The local authority must evaluate dangerous parts of public beaches and take necessary steps to remove risks. This obligation applies to all locations, both designated for and prohibiting bathing.
Pedestrian
- Laws related to child pedestrian safety include: speed limits in urban environments, a general regulation requiring reduced speed when needed, for example, where a group of children stops. These laws are not always enforced or followed. - As of 2007, the Ministry of Transport forbids import of vehicles, primarily SUVs, that have an additional bumper/bull bars. - In 2014 traffic regulations were amended to require that drivers must slow down on approaching crosswalks if there is a pedestrian waiting on the sidewalk or traffic island in order to give right of way. Previously, drivers were only required to stop in cases where the pedestrian stepped into the road.
Safe Kids Worldwide 2014 Global Activity Report
| Israel | 13
Playground
- The mandatory SI 1498 playground standard obligation for manufacturing, installation and maintenance of playground devices has been in place since 2006. Although there is a very comprehensive law and standard, there are still playgrounds that are not maintained properly. However, there has been significant improvement in the last few years. In November 2012, a new standard was approved, â&#x20AC;&#x153;Open Air Physical Training Modules: General Safety Requirements and Test Methods.â&#x20AC;? This standard includes safety requirements for preventing injuries to children. The modules are targeted to adults and children over the age of 14 years and are provided free of charge in public areas.
Poisoning
- National law requires child resistant packaging for both pharmaceuticals and non-pharmaceuticals with potential to poison or cause corrosive injuries, such as house cleaners.
Pool
- There are several rules that influence water safety, such as public swimming pool fencing; new private pool fencing; minimum number of lifeguards; re-certification of lifeguards every two years, including certification in first aid; health statements every four years after visiting a doctor and optometrist; and standards for water depth marking, safety equipment and suction outlet covers.
Product
- The Consumer Protection Law requires instructions and warning labels about these products to be posted and covers all products that do not have formal and non-formal standards. - For products that do have standards, whether consumer products or not, guidelines are in place for warning signs. In some cases there is a reference to the Israeli Standard 2302, which relates to dangerous substances.
School
- There are many standards concerning school safety such as building structure safety, kindergarten safety, safety in labs, sport activities, water activities, at summer camps and in certain fields such as agronomy or technology lessons.
School Bus
- There is a national standard for bus safety that includes requirements for the bus, the bus company and the driver. Local authorities and bus companies sign a special contract listing all requirements. Requirements state that buses must be equipped with lap only or lap-shoulder belts. Seat belt use in school buses is not always enforced. If they are, this is usually done at the beginning of the school year.
Suffocation
- By law, snack food and hot dog packages require choking hazard warnings for children under the age of 5 years. When sold in loose form, additional instructions are also required.
Safe Kids Worldwide 2014 Global Activity Report
| Israel | 14
Vehicle Passenger/ Teen Drivers
- Graduated drivers licensing system in place, age 17 allowed to apply for a license, required adult supervision first 6 months as well as restrictions on night-time driving and number of passengers. - Traffic regulation 83A states infants up to 1 year must be seated in a rearfacing position in an appropriate child restraint system (CRS); children up to 3 years must be seated in an appropriate CRS; children up to 8 years must be seated in a CRS or buckled in a booster seat. Citations for non-use of child restraints were raised in 2012 to ~ $250 for age 0-1, ~ $200 for age 23, and ~$125 for age 4-8. - In 2014 an amendment to 83A states that children seated in a CRS or a booster seat should not be seated in front of an active air bag (previously it was only CRS). The amendment also requires all passengers in the vehicle to be restrained in an appropriate restraint, eliminating a gap that previously existed in the regulations that allowed drivers to transport additional children without restraints.
VIII. ORGANIZATIONAL STRUCTURE STAFF CONTACTS NAME Ms. Orly Silbinger Ms. Shlomit Tepper Ms. Shira Kislev Ms. Galit Gilad Ms. Sharon Levi BOARD OF DIRECTORS NAME Mr. Ofer Neeman BOARD OF DIRECTORS NAME Mr. Adi Avraham Rabbi Hananya Chollak Mr. Zafrir Cohen Prof. Yehuda Danon Dr. Orna Dreezen Dr. Michal Hemmo-Lotem Mr. Israel Horowitz Mr. Yitzhak Lichtenfeld Mr. Oren Yitzhak Mr. Zvulun Orlev
POSITION TITLE/AFFILIATION Chief Executive Officer (CEO) Assistant to the CEO VP, Research and Development VP, Governance and Public Relations Head of Research
CONTACT EMAIL orlys@Beterem.org shlomitt@Beterem.org shira@Beterem.org galitg@beterem.org sharonl@Beterem.org
POSITION TITLE/AFFILIATION Chairman, Evergreen Venture Partners; Board Member since 2008 POSITION TITLE/AFFILIATION Nuclear Engineer; Board Member since 2003 Chairman, Ezer Mitzion; Board Member since 2003 CEO, Eshed Management Resources and Engineering Ltd.; Board Member since 2007 Founding President; Chairman, National Committee for Pediatrics and Child Health Promotion, Ministry of Health; Founding President and Board Member since 1996 President and founder of 'NEXSTAR' ; Board Member since 2013 Co-founder of Beterem; Board Member since 2009 Businessman; Board Member since 2008 CEO, Eilat; Board Member since 2007 Chairman, Shilav Group; Board Member since 2001 Former member of Knesset; Board Member since 2013
Safe Kids Worldwide 2014 Global Activity Report
| Israel | 15
Mr. Shai Rahav Prof. Moshe Revah, M.D. Mr. Yehuda Vilk Ms. Ghada Zoabi
CEO, Signifer Managing Technology; Board Member since 2007 Chairman, National Committee for Trauma, Ministry of Health; Board Member since 2007 CEO, Derech Eretz Highways Management Corporation Ltd.; Board Member since 2003 Founder and director of the 'Bokra' website; Board Member since 2013
ORGANIZATIONAL CHART
CEO
Community & Arab Society Department
Policy, Government & Public Relations Department
Exterior Customers Departments Project Oriented and "field" Performance
Administration & Infrastructure Department
Research & Development Department Internal Customers Departments Headquarters and Infrastructure
Safe Kids Worldwide 2014 Global Activity Report
Finance Department
| Israel | 16
Japan Safe Kids Worldwide established a presence in Japan in 2013 through a partnership with the National Center for Child Health and Development (NCCHD). NCCHD began operating in March 2002 in Tokyo. It is one of five national governmental medical centers in Japan and is the only center that is also dedicated to pediatrics and maternal health, through its National Medical Center for Children and Mothers. NCCHD is fully sponsored by the Japanese Ministry of Health, Labor and Welfare. It is both a hospital and a research center. NCCHD leads Safe Kids Japan, officially established and registered as a nonprofit organization in Japan in May 2014. Safe Kids Japan benefits from the ongoing research conducted by the Injury Prevention Research Team (IPERT) at the National Institute of Advanced Industrial Science and Technology Digital Human Research Center (AIST-DHRC), itself funded in large part by the Japanese government.
http://safekidsjapan.org Safe Kids Japan National Center for Child Health and Development Research Center 2-10-1 Okura, Setagaya-ku Tokyo 157-8535 Japan
Tatsuhiro Yamanaka, M.D., Ph.D. Senior Research Scientist t-yamanaka@aist.go.jp Dr. Tatsuhiro Yamanaka, M.D., Ph.D., is the Senior Research Scientist of the Digital Human Research Center and Injury Prevention Engineering Research Team at the National Institute of Advanced Industrial Science and Technology. He is also a visiting researcher at the National Center for Child Health and Development in Tokyo. As a pediatrician, he has focused on childhood injury prevention for more than 25 years.
Safe Kids Worldwide 2014 Global Activity Report
| Japan | 1
I. COUNTRY STATISTICS 126,795,0001 POPULATION AGE ≤ 19 22,397,0001 INCOME GROUP High2 GROSS NATIONAL INCOME PER CAPITA $42,0502 TOTAL POPULATION
1Source:
United Nations (UN) World Population Prospects (2014) World Health Organization Global Status Report on Road Safety (2013)
2Source:
II. TOP FIVE INJURY RISK AREAS MORTALITY1
RANKING CAUSE
MORBIDITY2
NUMBER
RATE
CAUSE
NUMBER
1
Road Traffic injury
372
1.62
Falls
14,831
2
Drowning
141
0.61
Collisions
3,805
3
Suffocation
125
0.54
Poisoning
1,991
4
Falls
42
0.18
Scalds/Burns
1,138
5
Scalds/Burns
38
0.17
Bicycle-related injury
988
Sources: 1Mortality – National Census of Vital Statistics (2012); data refer to ages 0-19 years; rate per 100,000 children. 2Morbidity – National Center for Health and Development; data refer to ages 0-14 years (November 2006 – January 2015); total number of cases 29,207
III. ORGANIZATIONAL PRIORITIES Programs
- Develop school safety programs based on a surveillance system. - Conduct and coordinate outreach activities and disseminate outreach materials.
Partnerships
- Develop a partnership with the National Institute of Advanced Science and Technology. - Develop a relationship with the Japan Sports Council.
Fundraising
- Raise funds for research and safety promotion.
Research
- Conduct an analysis of sports injuries in school-aged children in July.
IV. KEY ACCOMPLISHMENTS (JUNE 1, 2013 – DECEMBER 31, 2014) 1. Safe Kids Japan was officially registered as a nonprofit organization in May 2014 and held a launching ceremony in November 2014 at the National Children’s Center for Health and Development. 2. Implemented an elementary school safety program. 3. Developed an educational tool to promote the use of car seats.
Safe Kids Worldwide 2014 Global Activity Report
| Japan | 2
V. PROGRAM SUMMARY
A. SCHOOL SAFETY PROGRAM FOCUS
- Sports safety - Playground safety - Bicycle safety GOALS
- Develop an educational tool on school safety and surveillance software. The software enables Safe Kids Japan to visualize, collect, retrieve, and analyze external injury geometric data. LOCATION
- Kinryu Elementary School in Taito Ward, Tokyo - Fujimidai Elementary School in Toshima Ward, Tokyo PARTNERS
- Injury Prevention Research Team at the National Institute of Advanced Industrial Science and Technology Digital Human Research Center - Municipalities of Toshima and Taito Wards, Tokyo ACTIVITIES GENERAL ACTIVITIES - Distributed the educational tool that was developed, which includes videos that depict how an injury occurs at schools, and the surveillance software. - Distributed information about the program at seminars, symposiums, and events related to children and child safety, reaching more than 500 people. - Conducted education sessions for school nurses who help with injury prevention on playgrounds, at kindergartens and in schools.
B. ROAD SAFETY PROGRAM FOCUS
- Child passenger safety GOALS
- Develop an animated educational video and pamphlet about using car seats for parents and caregivers who have children under age 6. LOCATION
- Nationwide - Nagasaki PARTNERS
- Injury Prevention Research Team at the National Institute of Advanced Industrial Science and Technology Digital Human Research Center - Japan Pediatric Society - Industrial Association of Automobile Parts ACTIVITIES GENERAL ACTIVITIES - Conduct a workshop in Nagasaki using an animated video that shows the potential for injuries to children not riding in car seats. - Develop content and conduct other preparations for promoting car seats through the web and media in 2015. Safe Kids Japan will also work in cooperation with other like-minded nonprofit organizations to disseminate information. RESEARCH
Safe Kids Worldwide 2014 Global Activity Report
| Japan | 3
DESCRIPTION OF RESEARCH
- Conducted a web-based survey to determine levels of knowledge, attitude, and practice in relation to car seat use among parents who have a child under age 6, and measured the effectiveness of the animated video. 1008 people participated in the study. - Conducted an observational study at Safe Kids Japan’s pediatric hospital partner in Nagasaki to count children who are in car seats. KEY FINDINGS
- The animated video showing what can occur during a traffic accident when a child is not riding in a car seat is an effective way to increase awareness among parents and caregivers between the ages of 20 and 49 of the importance of using car seats.
VI. MEDIA REACH TRADITIONAL MEDIA 1. Radio - Dr. Yamanaka discussed child injury prevention on NHK radio five times in June 2014. 2.TV – NHK TV News reported on the establishment of Safe Kids Japan in November 2014. SOCIAL MEDIA - Developed and launched the Safe Kids Japan website in 2014.
VII.
LEGISLATION RELATED TO CHILDHOOD INJURY PREVENTION LAW FOCUS
DESCRIPTION
Airway Obstruction (swallowing dangerous objects)
- Toy safety standards and Japanese industrial standards are in place. Many Japanese industrial standards ban parts smaller than 31.7 mm from being sold as part of children’s products.
Bicycle
- Safe Goods Standard for bicycles and tricycles is in place. Children younger than 6 must wear a helmet when riding a bicycle. Children under 6 can ride a bicycle on a sidewalk and children over 6 must use the roadway.
Drowning
- Law in place requiring the installation of drain covers in swimming pools. Drain covers are required in all pools nationwide.
Falls
- According to the Japanese building standards law, nationwide, the height of balcony bars must be over 1,100mm.
Fire and Burns
- According to the Japanese Fire Defense Law, a fire alarm or a smoke detector must be installed in all houses and residential apartments.
Playground
- The Ministry of Land, Infrastructure, Transport and Tourism created a safety standard for playgrounds located in public parks. A Safe Goods Standard is also in place related to swings, slides and horizontal bars on playgrounds.
Suffocation
- Many Japanese industrial standards ban parts smaller than 31.7mm which are a choking hazard.
Vehicle Passenger
- Children under 6 years of age must be seated in a child restraint when riding in a vehicle.
Safe Kids Worldwide 2014 Global Activity Report
| Japan | 4
VIII. ORGANIZATIONAL STRUCTURE STAFF CONTACTS NAME Dr. Tatsuhiro Yamanaka Yukie Ota Joan Rodgers Doi BOARD OF DIRECTORS NAME Tatsuhiro Yamanaka Hitoshi Kato Hirokazu Sakai Makiko Okuyama Takeo Fujiwara Yoshifumi Nishida Mikiko Oono Koji Kitamura Yoichi Motomura Yoshihisa Syudou
POSITION TITLE Senior Research Scientist Secretariat Representative / Coordinator
CONTACT EMAIL t-yamanaka@aist.go.jp info@safekidsjapan.org Jdoi1@safekids.org POSITION TITLE
President Deputy President Director Director Director Director Director Director Director Auditor-Secretary
Safe Kids Worldwide 2014 Global Activity Report
| Japan | 5
Jordan The Royal Health Awareness Society is a Jordanian non-profit organization aimed at enhancing the overall wellbeing of the local community by raising health awareness and empowering Jordanians to embrace healthy lifestyles and behaviors. RHAS initiates and supports community-based health and safety interventions in partnership with public, private and civil society institutions, including Safe Kids Worldwide. RHAS became a member of Safe Kids Worldwide in 2009.
www.rhas.org.jo Royal Health Awareness Society Medical City Street P.O. Box 699 Amman 11821 Jordan
Enaam Al-Barrishi Director General ebarrishi@rhas.org.jo Enaam Al-Barrishi received her Masterâ&#x20AC;&#x2122;s degree in International Relations from the University of Nottingham in the United Kingdom, studied English literature at the Applied Science University in Jordan and attended the Leaders in Development Executive Program at Harvard University in the United States. With more than 13 years of experience in the NGO sector, Enaam has a wide range of experience in improving local communities through capacity building, education and awareness on issues related to education, employment and health. She has served as Director General of RHAS for eight years.
Safe Kids Worldwide 2014 Global Activity Report
| Jordan | 1
I. COUNTRY STATISTICS 7,416,0001 3,398,0001 Middle2
TOTAL POPULATION POPULATION AGE < 19 INCOME GROUP GROSS NATIONAL INCOME PER CAPITA
$4,1402
1Source:
United Nations (UN) World Population Prospects (2014) World Health Organization Global Status Report on Road Safety (2013)
2Source:
II. TOP FIVE INJURY RISK AREAS RANKING
MORBIDITY CAUSE
1
Road Traffic Accidents*
2
Falls (from heights)
3
Electric Shocks
4
Poisoning
5
Choking & Suffocation Source: Civil Defense Report (2014) for the age group of 18 and under *Includes pedestrian, bicycle and occupant injuries
III. ORGANIZATIONAL PRIORITIES Fundraising Partnerships Project Expansion
- Increase funds for expansion of the ThinkFirst project and other projects at RHAS. - Strengthen partnerships with current sponsors and government agencies. - Continue to build strategic partnerships with other civil society institutions and community-based organizations to strengthen the impact of projects at the grassroots level. - Expand projects to additional schools throughout Jordan.
New Initiatives
- ThinkFirst will be piloted as an e-curriculum without the printed version in order to reduce cost and enhance accessibility and outreach.
Research
- Conduct an assessment study for selected RHAS projects and publish results in reputable journals.
Media Outreach
- Implement marketing and communications strategy to strengthen presence, raise awareness of RHAS programs, and become Jordanâ&#x20AC;&#x2122;s premier source for health awareness/childhood injury information and interventions.
Safe Kids Worldwide 2014 Global Activity Report
| Jordan | 2
IV. KEY ACCOMPLISHMENTS (JUNE 1, 2013 – DECEMBER 31, 2014) 1. Since the beginning of the academic year 2014-2015, the ThinkFirst program was implemented at 105 public schools and four private schools in three governorates of Jordan: Amman, Al Salt and Madaba, reaching approximately 76,000 students. 2. RHAS co-developed a Training of Trainers (TOT) manual for the ThinkFirst program with the Ministry of Education (MoE). The customizable manual includes teaching methods for the program and is given to educators following a training conducted by the core team. Educators then implement ThinkFirst at their schools. 3. RHAS presented the ThinkFirst injury prevention program at an interactive workshop in the regional “Teachers Skills Forum.” The workshop was attended by 30 Jordanian and Arab teachers, who were introduced to the ThinkFirst comprehensive toolkit and shown how it can be used to promote safety measures and injury prevention practices among their students.
V. PROGRAM SUMMARY A. THINKFIRST FOCUS
- All Risk Areas GOALS
- Raise awareness about brain and spinal cord injuries by teaching school children and their parents about pedestrian and vehicle safety; cycling safety; recreational and organized sports safety; safety around weapons; suffocation and choking; and first aid. - Minimize risks of sustained injuries among children in the school setting, at home and in communities. - Increase Ministry of Education teachers’ capacity in delivering and incorporating ThinkFirst material within school curricula. LOCATIONS
- Amman, Al Salt, Madaba PARTNERS
- Ministry of Education - LDS Charities (Center for Cultural and Educational Affairs for the Church of Jesus Christ of Latter-Day Saints) - Sada’a for Training and Consultancy - Total Jordan - Palestine Hospital - Robicon - Jordan Education Initiative - QRC ACTIVITIES THINKFIRST IN SCHOOLS
- Nominated schools in different directorates based on their technical readiness (e.g. number of computer labs and computers) with the help of a technical committee. - Produced and distributed curriculum tools to participating schools, including activity books, teacher guides, puzzles, etc. - Trained teachers taught the ThinkFirst curriculum at their schools, with an average of three lessons per semester. - Attended parent-teacher meetings at participating schools to provide an overview of the program and to stress on the importance of parental support. MONITORING AND EVALUATION
Safe Kids Worldwide 2014 Global Activity Report
| Jordan | 3
- RHAS conducted follow-up visits to schools conducting the program for the first and second years, to assess the school's implementation progress. - The core team at RHAS conducted bi-monthly follow-up visits and produced reports assessing the schoolâ&#x20AC;&#x2122;s training sessions. - ThinkFirst supervisors followed-up with participating schools on a monthly basis and provided technical support where needed. Project managers followed-up with supervisors on a monthly basis. RESEARCH IMPACT ASSESSMENT DESCRIPTION OF RESEARCH
RHAS conducted an impact assessment in cooperation with research institutions such as the Eastern Mediterranean Public Health Network, as well as the Ministry of Education to assess the studentsâ&#x20AC;&#x2122; knowledge on injury prevention in order to compare the impact at ThinkFirst vs. Non-ThinkFirst schools. KEY FINDINGS
- In 2010, a surveillance study conducted by RHAS showed a 24 percent decrease in injuries at several schools implementing ThinkFirst. Approximately 37 percent of respondents reported being exposed to serious injuries over the last year.
VI. MEDIA REACH TRADITIONAL MEDIA - Featured in 12 articles related to health (one per month) SOCIAL MEDIA - Facebook: 22,500 followers - Website: an average of 500 visitors per month - Twitter: 940 followers
VII. LEGISLATION RELATED TO CHILDHOOD INJURY PREVENTION LAW FOCUS
DESCRIPTION
Motorcycle
- Jordanian Traffic Law, Act 68: Motorcycle drivers cannot: - Drive with one or no hands. - Drive with others as passengers. - Drive without a helmet.
Passenger
- The Jordanian Traffic Law, Act 47, forbids children under age 10 to sit in the front seat of a vehicle. There are no laws related to car seats or booster seats for children in Jordan.
Safe Kids Worldwide 2014 Global Activity Report
| Jordan | 4
Pedestrian
- Jordanian Traffic Law, Act 60: Priority goes to pedestrians when: - They are crossing using a zebra crosswalk. - Students are entering and leaving a schoolâ&#x20AC;&#x2122;s parameters. - Traffic police are present and give pedestrians the right of way. - There are no traffic lights or zebra crossings at an intersection. - The pedestrian traffic light is green. - The traffic light is blinking red or yellow, or if there is a stop sign at an intersection. - The pedestrian has special needs or is blind. - Jordanian Traffic Law, Act 61: When the drivers reach a zebra crossing, they must come to a complete stop to allow for pedestrian to cross. - Jordanian Traffic Law, Act 62: Pedestrians are required to: - Utilize crosswalks, obey traffic lights and traffic police signs. - Walk on sidewalks or on the right side of the street where sidewalks are not available. - Walk against traffic flow. - Cross the street in a straight manner. - Avoiding walking through tunnels. - Avoid walking on train tracks.
School
- The Ministry of Education plans to: - Train scouts/traffic safety volunteers to direct traffic in front of schools and assist younger students in crossing the street. - Oversee the closing of all school gates facing main roads and open gates in safer surrounding areas. - Incorporate road safety principles in the curricula. - Work with governorates, municipalities, and the Ministry of Public Affairs to install speed bumps, traffic signs and pedestrian crossings in school areas.
Water
- Jordanian Civil Defense Regulations stipulate: - Those who do not know how to swim should not enter a body of water. - Persons who are not trained lifeguards should not attempt to rescue a drowning person. - Avoid swimming if under the influence of alcohol, tranquilizers, or medications that cause drowsiness. - Those with heart conditions should not swim alone. - Children should be watched at all times when they are in any body of water.
VIII. ORGANIZATIONAL STRUCTURE STAFF CONTACTS NAME Enaam Barrishi Hanin Odeh
POSITION TITLE Director General Deputy Director General/ Business Development Director
Safe Kids Worldwide 2014 Global Activity Report
CONTACT EMAIL ebarrishi@rhas.org.jo hodeh@rhas.org.jo
| Jordan | 5
Amal Ireifij Sawsan Shamasneh Reem AlFaris Shireen Hudhud BOARD OF DIRECTORS NAME Her Majesty Queen Rania Al Abdullah Rami Farraj, M.D. His Excellency Saied Darwazeh Issam Al Saket Lina Hindala Mustafa Tabba BOARD OF TRUSTEES NAME Rami Farraj, M.D. His Excellency Saied Darwazeh Issam Al Saket, M.D. Lina Hindala Mustafa Tabba Ghassan Nugul Lana Kalimat Najwa Arif, Ph.D. Ghassan Lahham Mayyada Abu Jaber Nasri Khoury, M.D. His Excellency Sima Bahous Ali Bilbesi
Programs Director Think First Program Manager ThinkFirst Program Coordinator Monitoring and Evaluation Assistant
aireifij@rhas.org.jo sshamasneh@rhas.org.jo ralfaris@rhas.org.jo shudhud@rhas.org.jo
POSITION TITLE Chairperson Chairman of the Board of Directors Vice Chairperson of the Board of Directors Secretary General Treasurer Member POSITION TITLE Private Physician of His Majesty King Abduallah II Al-Hikma, CEO Consultant, Obstetrics and Gynecology Rawafed, Consulting and Development-Chairperson IPSOS, Jordan Director General Nuqul Group, Vice Chairman Clinical Nutritionist/Dietician Ph.D. Counseling Electronic Health Solutions, CEO Jordan Career Education Foundation, CEO Consultant Neurosurgeon Director, Palestine Hospital Social Development in the Arab League, Deputy Secretary General Associated Services Agencies, Managing Director
Safe Kids Worldwide 2014 Global Activity Report
| Jordan | 6
ORGANIZATIONAL CHART
Board of Trustees
Board of Directors
Legal Advisor
Internal Auditor
Director General
Personal Assistant DG Office
Deputy Director General
Business Developmen t Division
Finance & Admin Division
HR & Admin Department
Procureme nt Department
Accounting Department
Organization Development Department
Safe Kids Worldwide 2014 Global Activity Report
M&E Department
Communicat ion Division
Public Relations & Media Department
Programs Division
School Programs
Community Programs
| Jordan | 7
Kenya Safe Kids Worldwide established a presence in Kenya in 2013 through Gertrude’s Children’s Hospital in Nairobi, Kenya. Gertrude’s was founded in 1947 and today is a 103 bed, free-standing pediatric hospital with eleven satellite clinics throughout Nairobi and surrounding areas. It is the most established children’s hospital in East and Central Africa, serving children from Uganda, Tanzania, Democratic Republic of Congo, Rwanda, Burundi and Southern Sudan. As a charitable trust, proceeds go towards the expansion and improvement of hospital facilities and providing free medical care to children from disadvantaged areas. Road crashes, falls, burns and scalds are the most frequently seen injuries among children, often caused by widespread construction and lack of safety regulations in Kenya. There is a tremendous need for programs that address injury prevention in Kenya. Gertrude’s Children’s Hospital hopes to build a stronger injury prevention culture and awareness, enabling more injury prevention work in a region suffering from a disproportionate number of child deaths and injuries in all risk areas.
www.gerties.org Gertrude’s Children’s Hospital Muthaiga Road P.O. Box 42325 – 00100 Nairobi Kenya
Gordon Otieno Odundo Chief Executive Officer godundo@gerties.org Gordon Otieno Odundo is the Chief Executive Officer at Gertrude’s Children’s Hospital. He joined Gertrude’s Children’s Hospital in 1999 and was appointed CEO in 2003. Gordon holds a Master’s degree in Business Administration from the United States International UniversityAfrica and a post-graduate certificate in Hospital Management from Leeds University in the United Kingdom. Gordon is also a member of the Institute of Hospitality in the United Kingdom.
Safe Kids Worldwide 2014 Global Activity Report
| Kenya | 1
I. COUNTRY STATISTICS 44,864,0001 23,515,0001 Low2
TOTAL POPULATION POPULATION AGE < 19 INCOME GROUP GROSS NATIONAL INCOME PER CAPITA
$8102
1Source:
United Nations (UN) World Population Prospects (2014) World Health Organization (WHO) Global Status Report on Road Safety (2013) 2Source:
II. TOP FIVE INJURY RISK AREAS MORTALITY CAUSE1
RANKING
MORBIDITY CAUSE2
1
Road Traffic Accidents*
Falls
2
Fire and Burns
Struck by an Object
3
Road Traffic Accidents*
4
Burns and Scalds
5 1WHO
World Report on Child Injury Prevention; data refer to ages 0-15 years(2008). Children’s Hospital; data refer to ages 0-14 years (2014) *Includes pedestrian, motorcycle and occupant 2Gertrude’s
III. ORGANIZATIONAL PRIORITIES Programs
- Develop National School Transportation Standards - Conduct school education programs on child road safety - Conduct a car seat awareness initiative
Partnerships
- Continue establishment of partnerships with other like-minded corporates and NGOs, such as: - Deacons Kenya Ltd - Total Kenya Ltd, among others
Fundraising
- Seek additional funding
IV. ACCOMPLISHMENTS (JUNE 1, 2013 – DECEMBER31, 2014) In January 2014, Gertrude’s Children’s Hospital was awarded a grant in the amount of $56,700, USD by the Global Road Safety Partnership’s Global Road Safety Programme. The funds were used to begin implementation of a program to develop school transportation standards as part of the Kenya Child Safety campaign for the government’s Ministry of Transport and Infrastructure. Gertrude’s Children’s Hospital launched an advocacy campaign to draw attention to the importance of road safety for children in motor vehicles designated for school transport in Kenya.
Safe Kids Worldwide 2014 Global Activity Report
| Kenya| 2
As a result of Gertrude’s Children’s Hospital’s advocacy efforts, a Traffic Amendment Bill has been put into place in 2014 to advocate for a speed limit of 30 kilometers per hour around school zones, introduce speed calming measures in school zones, along with school transportation standards. The bill also seeks to include a new section, 10B in CAP 403, to introduce child safety in motor vehicles. The new Traffic amendment Bill 3014 successfully passed the first stage and was read at the Kenya National Assembly. In August 2014, Gertrude’s Children’s Hospital was invited to present on their advocacy efforts during the third Global Road Safety Program Africa Seminar in Cape Town, South Africa.
V. PROGRAM SUMMARY
A. KENYA CHILD ROAD SAFETY CAMPAIGN FOCUS
- Child Road Safety – vehicle passenger, pedestrian and school transport GOALS
- Enactment of the Traffic (Amendment) Bill, 2014 - Adoption of School Transport Standards LOCATION
- Nationwide PARTNERS
- International Institute of Legislative Affairs (ILA) - Association of Safe International Road Travel (ASIRT) Kenya - Handicap International - Usalama Watch Initiative ACTIVITIES JOURNALISTS’ TRAINING WORKSHOPS ON CHILD ROAD SAFETY - Held on October 13, 2014 with participation of 15 journalists. The journalists were trained on how to develop comprehensive stories about local events that involve child road safety, as well as draw attention to prevention of such occurrences. - Child road safety feature story was aired during prime time news on a local TV station to draw attention to the lack of legislature around child road safety. The journalist visited the hospital to obtain materials and data on child road safety. PUBLIC STAKEHOLDER FORUM ON TRAFFIC ( AMENDMENT ) BILL, 2014 - Held on November 17, 2014. - 120 participants attended the stakeholder forum, including Members of Parliament, government officials (Ministries of Health, Transport and Social Services – Children’s Department), Traffic Police department and county school heads from both public and private schools. - A report from the Public Stakeholder Forum was drafted and presented to The National Assembly (Parliament) by the Parliamentary Transport Committee, with assistance from Gertrude’s Children’s Hospital.
B. CHILD SAFETY CAMPAIGN FOCUS
- All Risk Areas GOALS
- Increase awareness about child safety measures at home, at school and while children are at play (playgrounds)
Safe Kids Worldwide 2014 Global Activity Report
| Kenya| 3
LOCATION
- Nairobi, Thika and Mombasa PARTNERS
- Deacons Kenya Ltd ACTIVITIES - Distributed 16,000 child safety booklets to parents visiting the hospital, as well as neighboring schools near the 11 satellite clinics.
VI. MEDIA REACH TRADITIONAL MEDIA - One television feature on Child Road Safety and the Traffic (Amendment) Bill 2014 - One policy paper: Report on the Public Stakeholder Forum SOCIAL MEDIA - Website (www.gerties.org): average of 12,000 visits per month - Facebook (Gertrude’s Children’s Hospital): 6,980 followers - Twitter (@GertrudesHosp): 1,917 followers - Instagram (GertrudesHosp): 239 followers
VII. LEGISLATION RELATED TO CHILDHOOD INJURY PREVENTION LAW FOCUS
DESCRIPTION
There are no laws in place in Kenya that protect children from injuries related to the following risk areas: airway obstruction, bicycles, drowning, falls, fires and burns, home, playground, poisoning, products sports, and suffocation. Pedestrian
- Traffic (Amendment) Bill 2014 – amendment to Traffic Act CAP 403. This amendment stipulates the required speed-calming measures and speed limit of 30kph around schools.
Vehicle Passenger
- Traffic (Amendment) Bill 2014 – amendment to Traffic Act CAP 403 The proposed amendment bill seeks to provide safety for children while in motor vehicles designated for school transport, through child restraint devices. The amendment also gives a guideline on the proposed fixed statutory penalties for offences related to speed so as to reduce corruption, which emanates with offenders seeking to avoid spending lengthy time in court.
VIII. ORGANIZATIONAL STRUCTURE STAFF CONTACTS NAME Gordon Odundo Carol Waweru
POSITION TITLE Chief Executive Officer Foundation Manager
Safe Kids Worldwide 2014 Global Activity Report
CONTACT EMAIL godundo@gerties.org cwaweru@gerties.org
| Kenya| 4
Malaysia Safe Kids Worldwide established a presence in Malaysia in 2011 through a partnership with Universiti Putra Malaysia (UPM), Faculty of Medicine and Health Sciences. The Departments of Community Health and Pediatrics comprise the Faculty of Medicine and Health Sciences at UPM, and work closely with the Road Safety Research Center’s Faculty of Engineering to conduct research on children and road safety. UPM has worked in partnership with the National Road Safety Council of Malaysia since 1997 and works closely with the Road Safety Department of Malaysia, Malaysian Institute of Road Safety Research and Ministry of Health Malaysia.
www.medic.upm.edu.my Department of Community Health Faculty of Medicine and Health Sciences Universiti Putra Malaysia Serdang, Selangor, 43400 Malaysia
Kulanthayan KC Mani, Ph.D. Associate Professor Faculty of Medicine and Health Sciences kulan@upm.edu.my
Dr. Kulanthayan K.C. Mani, Ph.D. holds a Doctoral Degree in Transport Engineering from the UPM and a Diploma in Traffic Safety from the University of Lund, Sweden. Dr. Mani is an Associate Professor with the Department of Community Health, Faculty of Medicine and Health Sciences at UPM. He also sits on the Editorial Board for the Journal of Injury and Violence Prevention based in Iran. Presently he is the Faculty’s Coordinator for Industry and Community Relations. ‘
Safe Kids Worldwide 2014 Global Activity Report
| Malaysia | 1
I. COUNTRY STATISTICS 29,902,0001 10,273,0001 Middle2
TOTAL POPULATION POPULATION AGE < 19 INCOME GROUP GROSS NATIONAL INCOME PER CAPITA
$7,7602
1Source:
United Nations (UN) World Population Prospects (2014) World Health Organization (WHO) Global Status Report on Road Safety (2013)
2Source:
II. TOP FIVE INJURY RISK AREAS RANKING
MORTALITY CAUSE
RATE
1
Drowning
25.0
2
Road Traffic Crashes*
21.1
3
Burns, Corrosion and Exposure to Hot Substances
11.7
4
Falls
Rate Not Available
Source: Ministry of Health, Malaysia, 2007 *Includes pedestrian, occupant and bicycle
III. ORGANIZATIONAL PRIORITIES Fundraising and Partnerships
- Build relationships with industry and community
Program
-
Research
- Evaluate child safety programs on traffic safety, home safety and drowning prevention.
Motorcycle child helmet promotion program Drowning intervention program in Bangladesh and Malaysia 3rd United Nation Global Road Safety Week First International Safe School Program 3rd World Conference on Drowning in Penang, Malaysia
IV. KEY ACCOMPLISHMENTS (JUNE 1, 2013 – DECEMBER 31, 2014) 1. In December 2014, Safe Kids Malaysia secured a Community Intervention Grant called Knowledge Transfer Grant Scheme (KTGS) from Universiti Putra Malaysia to run safety programs (Traffic, Food, Lab, Sports, Fire Safety, and Medical, and Crime Prevention) for 12 months at the adopted school of UPM – Kajang Tamil Primary School (SJK Tamil Kajang).
Safe Kids Worldwide 2014 Global Activity Report
| Malaysia | 2
2. National Membership: In Nov 2013, Safe Kids Malaysia was accepted into the National Road Safety Council of Malaysia, which is chaired by Malaysia’s Minister of Transport Malaysia, under the patronage of the Prime Minister of Malaysia. In Nov 2014, for the first time, Safe Kids Malaysia was asked to present a paper on Malaysia’s participation in the coming 3rd UNRSW at the Annual General Meeting of National Road Safety Council of Malaysia. 3. In Oct 2014, Executive Director of Safe Kids Malaysia participated in the 4 Day Safety Course organized by the National Civil Defense of Malaysia (JPAM) and was awarded the title Leftenan Colonel (PA).
V. PROGRAM SUMMARY
A. DROWNING / WATER SAFETY FOCUS
-
Water Safety
GOALS
-
Explore and carryout research in the field of drowning among children Assist, form and be part of the Water Safety Council Malaysia Drive the importance of prevention on drowning among children
LOCATION
-
State of Penang and Bangladesh
PARTNERS
-
Life Saving Society of Malaysia (LSSM) Ministry of Health Malaysia (MOH) Ministry of Urban Well Being, Housing and Local Government Centre For Injury Prevention and Research Bangladesh (CIPRB)
VOLUNTEERS
- Youths in Rajshahi District Bangladesh (10 volunteers) - UPM postgraduates (5 volunteers) ACTIVITIES - Member of the Local Scientific Committee for the 3rd World Conference on Drowning in Penang, Malaysia. - Supervising a Doctoral intervention study for Drowning study among children in Rajshahi District, Bangladesh - Assistance in organising World Conference on Drowning in Penang, Malaysia in Nov 2015. - Assist and support Ministry of Urban Well Being, Housing and Local Government initiative towards forming Water Safety Council of Malaysia, Putrajaya, Malaysia - Running an intervention study of sending text messages on alerts of drowning and drowning prevention strategies in Rajshahi District, Bangladesh. RESEARCH RANDOMIZED CONTROLLED TRIAL ON DROWNING PREVENTION FOR PARENTS WITH CHILDREN AGED BELOW FIVE YEARS IN BANGLADESH DESCRIPTION OF RESEARCH
-
Supervising a Doctoral research titled ‘Randomized controlled trial on drowning prevention for parents with children aged below five years in Bangladesh.’ The study has obtained Ethical Clearance from UPM Ethics Board. Next step is to obtain Ethical Clearance from Bangladesh before the data collection and intervention phases are roll out on the field in 2015.
Safe Kids Worldwide 2014 Global Activity Report
| Malaysia | 3
B. ROAD SAFETY FOCUS
-
Road Safety
GOALS
-
To explore the possibilities of running Child Safety Seat (CSS) intervention among child car passengers Create awareness on the risk of children on road and ways to make them safe Share with the public on the risk of children on the road and ways to prevent them.
LOCATION
-
State of Kelantan
PARTNERS
-
National Road Safety Council of Malaysia (MKJR) Road Safety Department of Malaysia (JKJR)
VOLUNTEERS
- National Road Safety Council of Malaysia (MKJR) (5 volunteers) ACTIVITIES - Panelist in Forum on Road Safety at the AGM of National Road Safety Council of Malaysia in Kelantan in Nov 2014 - Delivered a talk on the incoming 3rd UN Road Safety Week program in 2015 in Kelantan in Nov 2014 - Panelist in the National Road Safety Council of Malaysia AGM in Kelantan, Malaysia - Advocating participation for the incoming 3 rd United Nation Global Road Safety Week in 2015
C. SCHOOL SAFETY FOCUS
-
School safety
GOALS
-
To obtain the first International Safe School Certification for Kajang Tamil School (SJK Tamil Kajang) Further promote the International Safe School program with other schools in the country To make schools a safe environment for children to study. Working for the designation of the First International Safe School in Malaysia at Kajang, Selagor
LOCATION
-
District of Kajang
PARTNERS
-
Parents Teacher Association of Kajang Tamil School (PIBG SJK Tamil Kajang) National Road Safety Council of Malaysia (MKJR) Life Saving Society of Malaysia (LSSM) Ministry of Health Malaysia (MOH) Persatuan Orang Kota Bharu (POKB) Road Safety Department of Malaysia (JKJR)
VOLUNTEERS
- Parents and Teachers of Kajang Tamil School (PIBG SJK Tamil Kajang) (20 Volunteers) - Satya Sai Baba Organisation of Kajang (10 Volunteers) ACTIVITIES - Participated in the 4 day Safety Course organized by National Civil Defense in Oct 2014 - Formed Swimming Club in SJK Tamil Kajang towards the safety of children in the water in Nov 2014 - Obtained a seed grant from UPM on Safe School project in Dec 2015
Safe Kids Worldwide 2014 Global Activity Report
| Malaysia | 4
RESEARCH A Phone Text Safety Messages intervention study on Drowning among children in Rajshahi District, Bangladesh PARTNER
- Child Injury Prevention Research Centre Bangladesh (CIPRB) METHODOLOGY
An intervention control study design looking at the effectiveness of Safety Text Messages on Drowning Prevention among Children. Intervention targets parents with children age below five years in Rajshahi District in Bangladesh. A pre post intervention control study design to look at the effectiveness of Phone Safety Text Messages.
VI. MEDIA REACH TRADITIONAL MEDIA - Role of Safe Kids Malaysia towards the Formation of Swimming Club at Kajang Tamil School and sharing of the concept on International Safe School were featured in local Tamil Daily â&#x20AC;&#x201C; Thai Mozli in Nov 2014.
VII.
LEGISLATION RELATED TO CHILDHOOD INJURY PREVENTION LAW FOCUS
DESCRIPTION
Bicycle
-
No existing bicycle helmet usage laws.
Fire and Burns
-
Fire extinguishers are required in public buildings.
-
The minimum age for riding a motorcycle is 17 years. All motorcyclists and passengers must wear a safety helmet irrespective of age.
-
Warning notices are erected in areas surrounding open water about the dangers for unsupervised children.
Pedestrian
-
Vehicle speed limit must be reduced to 30 km/h in school zones.
Product
-
Warning labels are attached to products.
School Bus
-
No seat belt law for bus passengers.
Vehicle Passenger
-
No child seat usage law. All car occupants must wear seat belts.
Motorcycle Open-Water
VIII. ORGANIZATIONAL STRUCTURE STAFF CONTACTS NAME Kulanthayan K.C. Mani Norlijah Othman Muhamad Hanafiah Juni
POSITION TITLE/AFFILIATION Associate Professor, Faculty of Medicine and Health Sciences Professor; Pediatrician and Dean, Faculty of Medicine and Health Sciences, UPM Associate Professor; Head, Department of Community Health, Faculty of Medicine and Health Sciences, UPM
Safe Kids Worldwide 2014 Global Activity Report
CONTACT EMAIL kulan@upm.edu.my nor@upm.edu.my hanafiah@upm.edu.my
| Malaysia | 5
Anita Abd Rahman
Irmi Zarina Ismail
Karmegam Karuppiah
Associate Professor, Department of Community Health, Faculty of Medicine and Health Sciences, UPM Senior Lecturer, Department of Family Medicine, Faculty of Medicine and Health Sciences, UPM Senior Lecturer, Department of Environmental and Occupational Health, Faculty of Medicine and Health Sciences, UPM
anitaar@upm.edu.my
irmi@upm.edu.my
karmegam@upm.edu.my
ORGANIZATIONAL CHART Professor Norlijah Othman, Advisor
Kulanthayan K.C. Mani, Executive Director
Muhamad Hanafiah Juni Anita Abd Rahman Irmi Zarina Ismail Karmegam Karuppiah
Safe Kids Worldwide 2014 Global Activity Report
| Malaysia | 6
New Zealand Safekids New Zealand is New Zealand’s national child injury prevention service. It is also a service of Starship Children’s Health, New Zealand’s leading children’s hospital and dedicated pediatric teaching center, which provides family-centered care to children and young people throughout country and the South Pacific. Our mission is to reduce the incidence and severity of unintentional injury to children ages 0-14 years. Community engagement is the cornerstone of Safekids New Zealand’s injury prevention programs. Safekids New Zealand provides evidence-based information, services and consultation to government agencies, child health and safety providers, private industry, media, educators and families to improve child safety. Service delivery is guided by high levels of data accuracy, research integrity and recommendations based on international best practices. Safekids New Zealand is funded by the Ministry of Health and supported by both governmental and nongovernmental partners to deliver child injury prevention programs across the country that cover risk areas at home, on the road and at play. Safekids New Zealand became a member of Safe Kids Worldwide in 2001.
www.safekids.nz www.facebook.com/SafekidsAotearoa www.twitter.com/safekidsNZ www.youtube.com/SafekidsNZ Safekids New Zealand P.O. Box 26488 Epsom, Auckland, 1344 New Zealand
Ann Weaver (MPP, CQSW, Dip Applied Social Studies) Director AnnWeaver@adhb.govt.nz Ann has a passion for people and in particular, advocating for the safety and wellbeing of New Zealand children. Ann began her career with a qualification in social work which led to a career in public sector management. With a Masters in Public Policy, Ann has held senior management and leadership roles in both community-based services and government organizations. She has also served on several elected boards and internationally convened committees. Ann’s strengths are in the delivery and implementation of legislative- and regulatory change-practice within the health and welfare sectors. When she is not campaigning for the health and safety of New Zealand children. Ann enjoys travelling and spending time with her six grandchildren.
Safe Kids Worldwide 2014 Global Activity Report
| New Zealand | 1
I. COUNTRY STATISTICS 4,495,0001 1,223,0001 High2
TOTAL POPULATION POPULATION AGE < 19 INCOME GROUP GROSS NATIONAL INCOME PER CAPITA
$29,3502
1Source:
United Nations World Population Prospects (2014) World Health Organization Global Status Report on Road Safety (2013)
2Source:
II. TOP FIVE INJURY RISK AREAS RANKING
MORTALITY CAUSE
MORBIDITY
NUMBER
RATE
CAUSE
NUMBER
RATE
1
Suffocation
166
3.7
Fall
18,525
408.2
2
Occupant in a motor vehicle transport crash (MVTC)
75
1.7
Other Specified
3,710
81.4
3
Drowning
50
1.1
Struck by or Against
2,800
61.7
4
Pedestrian, Other
21
0.5
Cut/ Pierce
1,805
39.8
5
Pedestrian in a MVTC
15
0.3
Pedal Cyclist, Other
1,701
37.5
SOURCE: Injury Prevention Research Unit, University of Otago â&#x20AC;&#x201C; accessed 13/02/2015 NOTE: Mortality & morbidity rate are not calculated for: - fewer than 5 events - areas where the (sub)population is zero or unknown - Auckland Local Board queries starting before 2006 - Auckland Territorial Local Authority queries ending after 2012 Report excludes discharges: - as a result of readmission for an existing injury - for a length of stay in hospital of less than one day - where there was not a primary diagnosis of injury - for patients who died in hospital (run the fatal report instead)
Safe Kids Worldwide 2014 Global Activity Report
| New Zealand | 2
III. ORGANIZATIONAL PRIORITIES Partnerships and community empowerment
- Work in partnership with governmental and non-governmental organizations, sponsors and community-based organizations to implement Safekids New Zealand programs throughout New Zealand.
Programs
- Continue to implement nationwide programs focused on leading and emerging unintentional child injury issues.
Research and support
- Promote the creation of policies, practices and environments that help ensure children's safety through research. This is led by our Information Service which provides: - New Zealand and overseas research about all areas of unintentional child injury prevention. - Resources on best practice injury prevention interventions. - Support material for education, training sessions and campaigns. - Child injury trends and emerging issues.
IV. KEY ACCOMPLISHMENTS (JUNE 1, 2013 – DECEMBER 31, 2014) Finalist: 2014 ADHB Health Excellence Awards. Safekids New Zealand’s ‘Creative Quest' campaign that promoted the safety benefits of wearing helmets was a finalist at the 2014 Auckland District Health Board Health Excellence Awards – shortlisted under the ‘Excellence in Community Health and Wellbeing’ category. The annual award ceremony celebrates the work of people and organizations that develop innovative ways of delivering healthcare services. Child Restraint Law Change Takes Effect-- Safekids New Zealand Acknowledged. The New Zealand government announced a new road rule that raises the upper limit for the mandatory use of child restraints. Under this rule, children seven and under must be in an appropriate child restraint, and those between ages seven and eight will be required to use a child restraint if one is available. Transport Minister Simon Bridges acknowledged Safekids New Zealand’s work in influencing the new law by saying, "Today I proudly announce an increase in the mandatory age for vehicle child restraints, and acknowledge Safekids – Ann and the team – for their great work.” Safekids New Zealand and Housing NZ Driveway Campaign Targets 12,759 homes. Safekids New Zealand partnered with New Zealand’s government housing provider Housing New Zealand Corporation on a multimillion dollar fencing and landscaping program that benefited 12,759 houses with children under 5 years old. The focus is on providing a safe play area away from driveways. Housing New Zealand will assess all affected properties and install fences, driveway signage and speed restriction signs as required.
V. PROGRAM SUMMARY
A. BOOSTER SEATS “SAFER TO WAIT TILL YOU’RE 148CM” FOCUS
-
Vehicle Passengers
GOALS
-
Improve child passenger safety in NZ by promoting international best practice measures. Inform police, road safety providers and coordinators, community groups and parents on the law change which now requires many school-age children to use child restraints.
Safe Kids Worldwide 2014 Global Activity Report
| New Zealand | 3
-
Develop a booster seat program to help schools prepare for changes to NZ’s child restraint regulation.
LOCATION
-
Nationwide
PARTNERS
-
Starship Foundation Caltex (Chevron) New Zealand Police New Zealand Ministry of Transport New Zealand Transport Agency The Baby Factory (www.babyfactory.co.nz)
VOLUNTEERS
-
Safe Kids Aotearoa works with hundreds of people around the country who belong to national agencies, regional organisations and community groups who volunteer their time to support different Safekids programmes in various ways (i.e. workshops, community events and distribution of resources). These are done on an ad hoc basis, thus the number of people who work on a particular campaign or programme cannot be quantified. ACTIVITIES - Since Safekids New Zealand launched the Safekids Booster Seat Campaign in 2008, amazing progress has been made. We continue to promote our messages and resources, which are now being used by road safety coordinators, Police School Community Officers, car seat technicians and many other community groups. - Ran a nationwide workshop series to make sure practitioners and communities were aware of the new law, and at the same time, educated our audiences that it is safest for a child to stay in a booster until they reach a height of 148 cm. - Developed a booster seat program to help schools prepare for changes to NZ’s child restraint rule. - Ran radio advertising campaign to educate the general public. - Distributed resources (148 cm height charts, flyers, videos) to school-age children under 148 cm tall.
B. THE BATTERY CONTROLLED FOCUS
-
Awareness and prevention of injuries caused by the insertion or ingestion of coin-sized lithium batteries or button batteries.
GOALS
-
Raise awareness about this issue and share information with parents, caregivers, manufacturers, retailers, government and non-government agencies and the medical community. Help parents prevent children from swallowing coin-sized button batteries.
LOCATION
-
Nationwide
PARTNERS
-
Energizer Digital Masters NZ Ministry of Health National Poisons Centre NZ Retailers Association Safe Kids Worldwide Starship Children’s Health Trading Standards Victoria University (Wellington) School of Design
Safe Kids Worldwide 2014 Global Activity Report
| New Zealand | 4
VOLUNTEERS
-
Safe Kids Aotearoa works with hundreds of people around the country who belong to national agencies, regional organisations and community groups who volunteer their time to support different Safekids programmes in various ways (i.e. workshops, community events and distribution of resources). These are done on an ad hoc basis, thus the number of people who work on a particular campaign or programme cannot be quantified. ACTIVITIES - Safekids New Zealand localized The Battery Controlled posters and flyers from the US to cater to a NZ audience. - Created an online tool and medical factsheet for first responders to inform them on how to diagnose and treat button battery-related injuries. It also informs parents on what to do if a child has swallowed or inserted a button battery. These tools were endorsed by the Ministers of Health and Consumer Affairs as an important way to help save children’s lives. - Sent a letter to 3,519 family doctors around the country regarding risks associated with button batteries. - Installed posters and distributed flyers to 1,297 doctors’ waiting rooms, medical centers, emergency departments and hospitals around the country. - Distributed posters and flyers to ambulance stations and crews around the country. - Developed new resources such as a babysitter checklist and school lesson plans so children can learn about the dangers and tell their parents.
C. SAFE2SCOOT (SCOOTER & SKATEBOARD SAFETY) FOCUS
-
Skateboards and non-motorized kick scooters provide children with a valuable form of exercise and transport. But as with bikes, safety gear and helmets are essential to prevent ing injuries. Safe2Scoot is a safety program for kids scootering to and from school.
GOAL
-
Reduce child injuries caused by skateboarding and scootering.
LOCATION
-
Nationwide
PARTNERS
-
Jetstar Airlines (Jetstar Flying Start) Auckland District Health Boards’ Health Promotions team
VOLUNTEERS
- None ACTIVITIES - In May 2013 Jetstar Airlines announced Safekids New Zealand as the recipient of the airline’s fifth Flying Start Program grant to promote Safe2Scoot. - The main focus was the development and distribution of Safe2Scoot school resource packs to 2,532 primary and intermediate schools across New Zealand. - This pack included a Safe2Scoot poster, flyers and a Safe2Scoot school policy document to help principals and Board of Trustees reduce the risk of injuries to children, improve road safety and demonstrate their commitment to providing safe physical environments. - An early childhood version of the pack was also developed to target early childhood centers and homebased education services. This was in partnership with the Auckland District Health Boards’ Health Promotions team.
D. DRIVEWAY SAFETY FOCUS
-
Driveway safety remains a major focus for Safekids New Zealand. Every two weeks a child is hospitalized
Safe Kids Worldwide 2014 Global Activity Report
| New Zealand | 5
with serious injuries received from a vehicle driving on a private driveway in NZ. An additional five children are killed annually. GOALS
-
Create awareness of this injury issue which has a devastating impact on families and communities. Advocate for local governments to consider safer house designs, communicate correct safety messages to the media and families, and provide information and resources to their constituents to help us reach atrisk communities.
LOCATION
-
Nationwide
PARTNERS
-
Housing New Zealand
VOLUNTEERS
- None. ACTIVITIES - Safekids New Zealand continues to be the main source of information and evidence-based safety messages to prevent driveway run overs. - Promote information and messaging widely through the media and to District Health Boards across the country. - Partnering with Housing New Zealand—the country’s government housing service – was a major win. Following our recommendations Housing New Zealand has taken full responsibility for improving the driveway safety environment and promoting safety messages to both existing and new tenants . - Housing New Zealand has also committed to spending $30 million to make improvements to 13,000 government-owned properties, all towards preventing driveway deaths and injuries. - Influenced changes to Housing New Zealand’s design guidelines that promote the safety of children in driveways. - Continued to promote the driveway safety kit to create awareness at the community level. Made submissions to local governments on safe house design consent processes.
E. RESEARCH Position paper: Booster Seats. This position paper describes: - The epidemiology of child passenger injuries in NZ. - How booster seats protect child passengers. - It also presents evidence to support the use of booster seats until a child’s height is 148 cm. - It also offers evidence based information on the benefits of using child restraints, the law and international best practice information and Safekids recommendations. Position paper: Child skateboard and scooter injury prevention. This position paper includes: - NZ legislation - Interventions to reduce injuries to child skateboarders and scooter riders - Engineering solutions to enable safe pedestrian space
Safe Kids Worldwide 2014 Global Activity Report
| New Zealand | 6
Factsheet: Child skateboard and scooter injury prevention. This factsheet presents: - NZ and international data on skateboard and scooter-related injury - interventions to reduce injury and safety messages Infographic: Preventing Child Passenger Injuries: How does a booster seat work? This infographic clearly explains: - NZ child passenger injury data, legislation, international research and best practice models, interventions, safety messages and recommendations. - How booster seats protect child passengers who are under 148 cm tall, regardless of their age - Crash forces with and without a booster seat. - Hospitalization by ethnicity and age groups. Policy guide: An Introduction to Child Product Safety in New Zealand. This booklet describes: - The range of measures that support product safety in NZ. - Key stakeholders and agencies in product safety and their roles in product safety. - Standards, both voluntary and mandatory. - Regulatory actions include product recall, product ban and product modification. - Brief Safekids recommendations to reduce the incidence of product related child injury are also included. Skateboarding and scootering policy guidelines (for Schools and Early Childhood Services). This policy guideline for schools: - Assists in the provision for safe physical environments for students. - Provides information on injury prevention strategies that include the wearing of helmets and other protective gear, and the safe storage of scooters and skateboards. - Promotes that children should ride only on the footpath, give way to pedestrians, and how to cross the road. - Includes a ‘Child and parent skateboarding and scootering contract templates’ - Has discussion points for Boards of Trustees are also included in the guidelines.
VI. MEDIA REACH TRADITIONAL MEDIA - Overall we had strong media coverage, equating to NZ $711,131.52 worth of free publicity for all programs during the financial year July 2013 to June 2014. - Safekids was: Featured or mentioned in 662 editorial articles in newspapers and magazines as well as on TV and radio spots. SOCIAL MEDIA Facebook This report covers activities on this social media platform until 17 December 2014 (85 days). - Likes: 154. This is the total number of ‘likes’ or positive feedback/ indicators of activities (includes posts, shares) our audience care about. - Total Reach: 33,102. The is the number of people who were served any activity from our Page, including posts, posts by other people, Page like adverts, mentions and check-ins. Total timeline visits: 1,200. This is the number of times our ‘Timeline’ has been viewed. It shows the history of our page reverse-chronologically ordered
Safe Kids Worldwide 2014 Global Activity Report
| New Zealand | 7
Twitter - As of 17 November 2014, we made 2.579, tweets, have 402 ‘followers’ and ‘follow’ 107 other organisations and individuals.
VII. LEGISLATION RELATED TO CHILDHOOD INJURY PREVENTION LAW FOCUS
Bicycle
Fire and Burns
Poisoning
Pool
DESCRIPTION - Land Transport (Road User) Rule (2004): Contents, Part 11 Requirements for particular road users. Clause 11.8, Safety helmets for cyclists: - A person must not ride, or be carried on, a bicycle on a road unless the person is wearing a safety helmet of an approved standard that is securely fastened. This law pertains to both adults and children. - Product Safety Standards (cigarette lighters) Regulations (1998) - Contents: Clause 6 - Child resistance. All disposable lighters must be child-resistant. - There are a number of laws relating to packaging requirements for hazardous substances. Hazardous Substances (Packaging) Regulations (2001) - Part 3 Packaging requirements specific to each hazardous classification. Packaging requirements are in place for toxic and corrosive substances. Clause 6 states that restricted substances must be packaged in tamperproof and child-proof containers. - Fencing of Swimming Pools Act (1987) No 178, Public Act - Building Act 2004 No 72, Public Act. The Act is intended to promote the safety of young children by requiring the fencing of certain swimming pools (i.e. private swimming pools). - Pool owners must fence their swimming pools or spas along with immediately surrounding areas. In certain situations, exemptions from the provisions of the Act can be granted.
Safe Kids Worldwide 2014 Global Activity Report
| New Zealand | 8
Product
-
School Bus Vehicle Passenger
Other
Mandatory Product Safety Fair Trading Act (1986) No 121, Public Act Product Safety Standards (Cigarette Lighters) Regulations (1998) Product Safety Standards (Baby Walkers) Regulations (2001) Product Safety Standards (Pedal Bicycles) Regulations (2000) Product Safety Standards (Children's Nightwear and Limited Daywear Having Reduced Fire Hazard) Regulations 2008. Product Safety Standards (Household Cots) Regulations (2005) Product Safety Standards (Children's Toys) Regulations (2005) Playground safety: Building Act (2004) No 72, Public Act A building consent is not required for the construction, installation, replacement, or alteration of playground equipment, if: - the work is for a government department, crown entity, licensed early childhood center, or territorial or regional authority and the playground equipment has been designed by a chartered professional engineer; or - the playground equipment is for use by a single household and no part of the equipment exceeds three meters in height above the supporting ground level. Mandatory standards are also in place for toys, child restraints, voluntary products, bunk beds, playgrounds, prams and strollers, safety in the home handbooks and floatation aids, in addition to the standards listed above. Land Transport (Road User) Rule (2004): Contents, Part 5 Limits 5.6 Speed limits relating to school buses: When meeting or overtaking any stationary school bus stopped to discharge or embark school children, a driver must drive with due care for the safety of the children, and while passing any part of the school bus, not drive at a speed exceeding 20 km/h. A school bus driver must not drive on a road at a speed exceeding 80 km/h or any school bus that has a gross vehicle mass exceeding 2,000 kilograms. New Zealand Transport Agency Factsheet 7: Child Restraints As the driver, you must make sure that any child under 7 years of age is properly restrained by an approved child restraint that is appropriate for the age and size of the child. They must not travel in the car if you can't put them in an approved child restraint. The vehicle's safety belt on its own is not an approved child restraint. More here: http://www.nzta.govt.nz/resources/factsheets/07/childrestraints.html Dog Control Act (1996) No 13, Public Act. The Act and its Amendments are implemented by local councils with the support of their communities. The intention of the Act is to improve public safety around dogs by making provision for the control of dogs.
Safe Kids Worldwide 2014 Global Activity Report
| New Zealand | 9
VIII. ORGANIZATIONAL STRUCTURE STAFF CONTACTS NAME Ann Weaver Alessandra Françóia Anthony Rola Gervaise Ledger Joanna Milne Helena Westwick Moses Alatini Heather Robertson Victoria Jarvis
POSITION TITLE Director Injury Prevention Advisor Marketing and Communications Coordinator Team Support Personal Assistant to the Director, Team Support Information Specialist Policy Analyst Policy Analyst Coalition Coordinator
CONTACT EMAIL annweaver@adhb.govt.nz AlessandraF@adhb.govt.nz Anthony.rola@adhb.govt.nz SafekidsSupport@adhb.govt.nz Joanna.Milne@adhb.govt.nz Helena.Westwick@adhb.govt.nz MosesA@adhb.govt.nz hrobertson@adhb.govt.nz VictoriaJ@adhb.govt.nz
ORGANIZATIONAL CHART New Zealand Government
Ministry of Health
Auckland District Health
Chief Executive Officer
Children’s Health
Safekids New Zealand
General Manager
Clinical Specialty Services
Adult Services
Safekids New Zealand Director
Key Agencies (National Level)
Coalitions (Community Level)
Safekids New Zealand Team
Corporate Sponsorship
Safe Kids Worldwide 2014 Global Activity Report
| New Zealand | 10
Philippines
Safe Kids Worldwide Philippines (SKWP) was established and joined the Safe Kids Worldwide network in 2004. It remains the first and only non-governmental organization in the Philippines dedicated to preventing unintentional injuries to children ages 14 years and younger. Based in Quezon City, Metro Manila, Safe Kids Worldwide Philippines brings together public health experts, professionals and volunteers, concerned private corporations and government agencies to address the leading cause of death among children through research, education and regulation promotion. Safe Kids Worldwide Philippines focuses its efforts on pedestrian safety, drowning and home safety and has formulated and implemented programs in five cities across the country.
www.safekidsphilippines.org Safe Kids (Worldwide) Philippines Philippine Pediatric Society Building Room 408 #52 Kalayaan Avenue, Diliman Quezon City Philippines Tel # +63 (2) 294-4938
Jesus J. de la Fuente Executive Director jessdlf@gmail.com Jesus J. de la Fuente was appointed Executive Director of Safe Kids Worldwide Philippines in December 2013. A retired businessman and technology consultant, he also has had extensive involvement in local and international professional organizations and civic organizations, such as Junior Chamber International and Rotary International. He also continues to serve as Chairman/President of several foundations and associations.
Safe Kids Worldwide 2014 Global Activity Report
| Philippines | 1
I. COUNTRY STATISTICS 99,139,0001 42,043,0001 Middle2
TOTAL POPULATION POPULATION AGE < 19 INCOME GROUP GROSS NATIONAL INCOME PER CAPITA
$2,0602
1Source:
United Nations (UN) World Population Prospects (2014) World Health Organization (WHO) Global Status Report on Road Safety (2013)
2Source:
II. TOP FIVE INJURY RISK AREAS MORTALITY1
RANKING CAUSE
MORBIDITY2 NUMBER
RATE
CAUSE
PROPORTION
1,176
3.9
Falls
26%
1
Drowning
2
Road Traffic Accidents*
804
2.7
Cuts
16%
3
Other Accidents and Late Effects of Traffic Accidents
422
1.4
Animal Bites
15%
4
Undetermined
368
1.2
Burns
14%
5
Falls
194
0.6
Choking
12%
1Source:
Philippine Health Survey (2005); data refer to ages 0-14 years; rates per 100,000 children 2Source: National morbidity data is not available. Morbidity figures are based prevalence of non-fatal home injuries reported in the Sake Kids Philippines Home Survey (2009) in three beneficiary cities. *Includes pedestrian, occupant and bicycle
III. ORGANIZATIONAL PRIORITIES Coalition Building
- Encourage national agencies to make preventing childhood injuries a priority by participating in national technical working committees. Involve local government in implementing safety initiatives.
Fundraising
- Identify funding sources and prepare and submit proposals for additional program funding.
Partnerships
- Connect and strengthen partnerships with governmental and non-governmental organizations.
Program
- Implement, sustain and expand road safety programs. Explore the possibility of initiating a program focusing on motorcycle helmets for children.
Research
- Participate in the Philippine Network of Injury Data Management System, now a 22member organization spearheaded by the Department of Health. The data sourced from government hospitals will include injuries from unintentional causes, including road traffic incidents.
Safe Kids Worldwide 2014 Global Activity Report
| Philippines | 2
IV. KEY ACCOMPLISHMENTS (JUNE 1, 2013 – DECEMBER 31, 2014) 1. Conceptualized and implemented the “Young Road Safety Advocate Program” which trains older elementary school students to teach younger students about pedestrian safety. The program has reached more than 63,000 elementary school students. This innovative approach has proven to be an effective communication method and also an excellent way to develop student leaders. The program will continue to be implemented in FY15 and FY16. 2. Became a key resource agency of the Philippine Senate, National Congress and the City of Quezon in the formulation of laws on proper safety and regulations related to motorcycles and child passengers. SKWP is also part of several steering Committees within different government agencies focused on road safety. As a result, SKWP representatives have been invited as speakers at both national and international conferences. 3. In June 2014, SKWP celebrated the tenth National Safe Kids Week at the Mall of Asia’s Music Hall, one of the largest shopping malls in Asia. The event highlighted the program “Ingat Bata,” launched in 2006 by the Department of Health to raise awareness of keeping children safe from injuries at home, on the road and at school. During this event, schools from Pasay, Paranaque, Quezon and Angeles cities participated in a cheer dance competition and partners from governmental as well as non-governmental organizations gave their statements of commitment to the “Ingat Bata” initiative.
V. PROGRAM SUMMARY
A. WALK THIS WAY FOCUS
- Pedestrian Safety GOALS
- Train older elementary school students as Young Road Safety Advocates to teach younger students. - Educate students in the fifth grade on pedestrian safety through classroom lessons. - Save lives of children from road traffic injuries. LOCATION
- Pasay, Paranaque, Angeles, Quezon and Cebu cities PARTNERS
-
FedEx Department of Education Department of Health Department of Transportation and Communication Department of Public Works and Highways Metro Manila Development Authority National Council of Social Development Philippine Global Road Safety Partnership Cebu City Task Force on Street Children - SM Mall of ASIA VOLUNTEERS
- 62 FedEx volunteers - 482 teachers from the Department of Education - 20 volunteers of the Metro Manila Development Authority ACTIVITIES
Safe Kids Worldwide 2014 Global Activity Report
| Philippines | 3
YOUNG ROAD SAFETY ADVOCATE PROGRAM
- Coordinated the program with the Department of Education at the national, regional and city levels, including securing 50 schools to participate, scheduling training sessions and developing the process for choosing the National Young Road Safety Advocate. - Organized meetings with teachers, coordinators and principals to plan and implement the training sessions. - Identified 600 young student leaders who excelled academically in five cities and trained them using the Walk This Way manual, so that they could teach safe pedestrian skills to younger students. - The 600 older students conducted classroom sessions with more than 63,000 younger students. - Selected Lara Magtibay from Krus Na Ligas ES, Quezon City as the National Young Road Safety Advocate. Lara became a national spokesperson for the pedestrian safety program. INTERNATIONAL WALK TO SCHOOL MONTH (IWTSM) - SKWP and FedEx organized the national IWTSM, with participation of 20 FedEx volunteers. - Schools in beneficiary cities were asked to organize advocacy walks and walkability checks and to hang banners at their school’s gate to show the support of IWTSM. - More than 100,000 children were reached through the event. FEDEX TRAFFIC PATROL BUDDY
- FedEx volunteers were paired with students to learn about and practice pedestrian safety on February 28, 2014 at the Metro Manila Development Authority Children’s Road Safety Park. - 20 students and 10 FedEx volunteers were trained on traffic rules, road traffic signs, safe crossing behavior and what is considered appropriate behavior of traffic enforcers. - After the training students and volunteers went outside of the road safety park to experience real road traffic. - The Managing Director of FedEx Philippines and Indonesia attended and spoke about FedEx’s commitment to the program. Lara Magtibay was recognized as the National Winner of the Young Road Safety Advocate Program and also spoke at the event. RESEARCH PRE- AND POST-TESTS DESCRIPTION OF RESEARCH
- Pre-tests were conducted with 5,067 students before the Walk This Way classroom education sessions. Following training, post-tests were also administered. KEY FINDINGS
- Results of the pre- and post-tests revealed that there was a significant increase in knowledge on pedestrian safety. - Students’ knowledge improved with respect to looking before crossing the road, identifying the shape of the stop sign, and when they can cross the street alone.
VI. MEDIA REACH TRADITIONAL MEDIA - The Young Road Safety Advocate Program was featured on five major TV stations (ABS-CBN, GMA, UNTV, Net25 and TV5) - P. Zamora Elementary School in Pasay City, one of the beneficiary schools of SKWP, was featured on a major Thai TV station. - Garnered two print news stories and two radio stories. SOCIAL MEDIA Website: www.safekidsphilippines.org received 3,109 visits from September to December 2014 Facebook : safekidsphilippines@yahoo.com.ph: 1,039 Friends/Likes
Safe Kids Worldwide 2014 Global Activity Report
| Philippines | 4
VII. LEGISLATION RELATED TO CHILDHOOD INJURY PREVENTION LAW FOCUS
DESCRIPTION
Bicycle
- Local Ordinance 2008-068 provides safe parking facilities for bicycles and motorcycles in the central business district of Naga City. - There are no existing laws or regulations pertaining to helmet use.
Fire and Burns
- The Fire Code of the Philippines, or Presidential Decree No. 1185, recognizes that fire prevention and suppression require the adoption of uniform fire safety standards incorporating fire safety construction, provision of protective and safety devices in buildings and structures, and professionalization of fire safety personnel. Fire prevention education in all sectors of the community is encouraged. Installation of fire alarms in public buildings is required; smoke detectors are not.
Home
- The Philippine National Building Code contains standards to safeguard life, health, property and public welfare, and to provide a framework of minimum standards and requirements to regulate and control the location of buildings, site, design, quality of material, construction, use and maintenance. - The Child and Youth Welfare Code or Presidential Decree 603 contains provisions to ensure a childâ&#x20AC;&#x2122;s basic needs, whether physical, educational or emotional. There are no laws related to preventing falls from open windows.
Motorcycle
- Republic Act No. 10054/Motorcycle Helmet Act of 2009 mandates that all motorcycle riders wear standard protective motorcycle helmets while driving or face penalties. These requirements are currently under question and do not include child passengers.
Pedestrian
- Senate Bill No. 57/Road Safety for Children Act of 2007 is up for ratification in the Senate. The act would institute a policy for national road accident prevention and safety awareness for children and for other purposes. The explanatory note of the bill cited the research of SKWP to underscore the urgency of the bill.
Playground
- Facilities must be compliant with the National Building Code of the Philippines.
Poisoning
- Presidential Proclamation No. 1777 of 2009 has designated the fourth week of June as National Poison Prevention Week. - Letter of Instruction 986 established the National Pesticide Analytical Laboratories (NPAL) under the Bureau of Plant Industry (BPI) in major areas of the country. BIP and NPAL work together to monitor pesticides and provide analytical services to industry and regulatory agencies in an effort to monitor pesticide use in the field.
Product
- Republic Act No. 7394/Consumer Act of the Philippines promotes consumer protection from hazards to health and safety. Article 80 pertains to Special Packaging of Consumer Products for the Protection of Children.
Safe Kids Worldwide 2014 Global Activity Report
| Philippines | 5
Road
- Republic Act No. 4136/Land Transportation and Traffic Code lists Traffic Rules that apply to road safety, such as speed limit and keeping to the right of the road, overtaking and passing of vehicles, right of way and signals, turning, parking and other traffic rules including no driving or parking on sidewalks.
School
- Republic Act No. 6541/National Building Code of the Philippines provides design, location, siting, construction, alteration, repair, conversion, use, occupancy, maintenance, moving and demolition of, and addition for public and private buildings and structures. - The Implementing Rules and Regulations of the Land Transportation Franchise and Regulatory Board give franchise to school buses, which are required to have a fire extinguisher, seat belts and have grilled windows or screens. Non-compliance means revocation of the franchise. - Republic Act No. 8750/Seat Belt Use Act of 1999 requires motorists of private and public vehicles to use seat belt devices and requires vehicle manufacturers to install seat belts in all manufactured vehicles. This law prohibits children 6 years of age and younger from sitting in the front seat of any running motor vehicle. - There are no current laws or activity mandating car seats for children.
School Bus
Vehicle Passenger
- Executive Order No. 1137 was signed by the President, declaring National Safe Kids Week every third week of June. - Republic Act No. 10586/Anti-Drinking and Driving Act of 2013 makes it unlawful for any person to drive a motor vehicle while under the influence of alcohol, dangerous drugs or other similar substances.
Other
VIII. ORGANIZATIONAL STRUCTURE STAFF CONTACTS NAME Jesus J. de la Fuente Marina M. Alcantara Amalia C. Rolloque Peavy Denisse M. Azas Pauleen Denisse M. Azas BOARD OF DIRECTORS NAME Ramon L. Arcadio, M.D. Jocelyn J. YambaoFranco, M.D.
POSITION TITLE/AFFILIATION Executive Director Finance and Administrative Officer Program Officer Program Assistant
CONTACT EMAIL jessdlf@gmail.com min_m_alcantara@yahoo.com arolloque@yahoo.com peavydenisse_azas@yahoo.com
Administrative Assistant
pauleendenisse@yahoo.com
POSITION TITLE/AFFILIATION SKWP Chairman of the Board; Philippine General Hospital, University of the Philippines, Manila Doctors Hospital, San Juan de Dios Hospital, Cardinal Santos Medical Center SKWP President; Manila Doctors Hospital, The Medical City, Victor R. Potenciano Medical Center (formerly Polymedic General Hospital), Philippine Childrenâ&#x20AC;&#x2122;s Medical Center, United Doctors Medical Center, Chairman, Pediatrics Department of Polymedic General Hospital, The Medical City, UDMC, Vice President, Pediatrics Society of the Philippines
Safe Kids Worldwide 2014 Global Activity Report
| Philippines | 6
Portia F. Marcelo, M.D.
Orlando O. Ocampo, M.D.
Jocelyn Quidlat, M.D. Florianne F. Valdes, M.D.
SKWP Corporate Secretary, Manila National Telehealth Center Associate Professor, Department of Family and Community Medicine; Consultant, Center for Gender and Women’s Studies, UP-Manila; Assistant Chairman, Community Oriented Medical Education Unit; Health and Wellness Programs for the Philippine National Confederation of Cooperatives SKWP Treasurer; Philippine General Hospital, University of the Philippines, Far Eastern University Hospital, Manila Sanitarium Hospital, United Doctors Medical Center, Chairman, Philippine College of Surgeons Committee on Trauma; Member, Committee on Trauma Board of Directors’ Philippine Society of Ultrasound for Surgeons SKWP Member; Hospital of the Infant Jesus, Manila; MPI Medical Center; Former President of the Philippine Ambulatory Pediatric Association; Vice President, Society of Adolescent Medicine in the Philippines SKWP Member; Medical City, Mandaluyong City; St. Luke’s Medical Center; President, Philippine Ambulatory Pediatric Association
ORGANIZATIONAL CHART Safe Kids Worldwide Philippines Board of Directors
Executive Director Finance and Administrative Officer
Program Officer
Program Assistant
Pasay
Administrative Assistant
Paranaque
Safe Kids Worldwide 2014 Global Activity Report
Cebu
Quezon
Angeles
| Philippines | 7
Qatar Safe Kids Worldwide officially established a presence in Qatar in 2013 through Hamad International Training Centre (HITC). HITC is part of Hamad Medical Corporation (HMC), the premier non-profit healthcare provider in Doha, Qatar and has a strong commitment to childhood injury prevention activities through programs and research. In 2012 and 2013, HITC focused its efforts on water safety, home safety, child passenger safety and technician training. Following training and certification by Safe Kids Worldwide, HITC now offers Child Passenger Safety Technician (CPST) courses to increase awareness and knowledge of the use of child car restraints among professionals and members of the public. In September 2012, HITC launched the Kulluna for Health and Safety public awareness campaign (Kulluna is Arabic for “all of us”). Support for this program is provided through a five-year partnership between HMC and ConocoPhillips, an oil and natural gas producer. The first phase of the campaign focuses on child safety.
www.hamad.qa email: hitc@hamad.qa Hamad International Training Centre, HMC P.O. Box 3050 Doha Qatar
Khalid Abdulnoor Saifeldeen, M.D. Director KSaifeldeen@hmc.org.qa
Dr. Khalid Abdulnoor Saifeldeen, M.D. graduated from the Royal College of Surgeons in Ireland and holds a Fellowship from the College of Emergency Medicine in the United Kingdom. Dr. Saifeldeen currently serves as Director of HITC at HMC and previously served as Chair of Emergency Medicine at HMC. He is Qatar’s focal point for violence and injury prevention within the World Health Organization and serves as the lead for Qatar’s National Emergency Healthcare development strategy. He is also Chairman of the Kulluna campaign. Dr. Saifeldeen is a strong believer in the need for creating a safety culture for child passengers in Qatar.
Safe Kids Worldwide 2014 Global Activity Report
| Qatar | 1
I. COUNTRY STATISTICS 2,172,0001 445,0001 High2
TOTAL POPULATION POPULATION AGE < 19 INCOME GROUP GROSS NATIONAL INCOME PER CAPITA 1Source: 2Source:
$73,0602
United Nations (UN) World Population Prospects (2014) WHO Global Status Report on Road Safety (2013)
II. TOP FIVE INJURY RISK AREAS MORTALITY1
RANKING
CAUSE
MORBIDITY1 NUMBER
CAUSE
NUMBER
1
Motor Vehicle Accidents
30
Falls
159
2
Drowning
6
Motor Vehicle Accidentsa
132
3
Falls
4
Motor Vehicle Accidentsb
61
4
Burns
2
Burns
52
5
Electrocution
2
ATV Injuries
32
Mortality data from Qatar Statistics Authority Vital Statistics, Annual Bulletin, Births and Deaths; data refer to ages 0-19 years (2011) Morbidity data from HGH Trauma Registry; data refer to ages 0-18 years (2009-2010) aPassenger-related injuries bPedestrian-related injuries
III. ORGANIZATIONAL PRIORITIES
Programs
Continue to: - Extend the Kulluna child safety program efforts focused on water safety, home safety and child car seats. - Expand Kulluna in terms of capacity and outreach. - Expand the CPST Instructor base so that Qatar can become self-sufficient in terms of CPST. Provide assistance in the Region as requested. - Work towards introducing the special needs CPS training module.
Coalition Building
- This is a key target area for HITC. The goal is to build a strong coalition network with other health and education sectors, the Ministry of Interior, etc.
Partnerships
- There are a number of agencies in Qatar that have expressed interest in child safety. HITC is seeking partnerships with these agencies and is looking for additional sponsors of child car seat initiatives.
Fundraising
- HITC mainly uses its own funds but is likely to have government and private funders in the future.
Safe Kids Worldwide 2014 Global Activity Report
| Qatar | 2
Research
- Research on injury prevention is a key element of HMC’s current structure. Effort is underway to establish a dedicated research program on child passenger safety.
IV. ACCOMPLISHMENTS (JUNE 1, 2013 – DECEMBER 31, 2014) 1. Kulluna and the CPST Program was awarded the “Industry Recognition Award” for Road Safety at the Annual ITS & Road Safety Forum in Doha 2014. 2. HITC has translated the CPST manual into Arabic with the permission of NHTSA and Safe Kids Worldwide. 3. A home safety trailer was commissioned and built out, and is now travelling from school to school during the academic year.
V. PROGRAM SUMMARY
A. WATER SAFETY FOCUS
-
Drowning/Water Safety
GOALS
-
Raise public awareness about keeping children safe around water Increase the number of people trained in CPR. Raise awareness among parents and caregivers about how important it is to provide adequate supervision for their children
LOCATION
-
Qatar International Boat Show 2013 Qatar International Boat Show 2014 As part of the Home Safety Awareness Campaign, which is delivered to schools in Doha via our specially built trailer
PARTNERS
-
ConocoPhillips HMC
VOLUNTEERS
- 50+ employees of HMC and ConocoPhillips are Kulluna volunteers ACTIVITIES - CPR demonstrations by HITC Instructors - Participated in Qatar International Boat Show 2013 and 2014 - Dissemination of published material and face to face discussion - Production of an awareness film on Drowning which is on social media sites and was shown in local Cinemas - Radio ads on selected radio broadcasts in Qatar
Safe Kids Worldwide 2014 Global Activity Report
| Qatar | 3
B. HOME SAFETY FOCUS
-
Home Safety
LOCATION
- Nationwide ACTIVITIES - Provided home safety education to children, parents and caregivers in a “giant kitchen.” - Created a trailer that contains the “giant kitchen” and a stand with a l ayout of a house which is marked with common hazards. The trailer opens up to become a mobile safety exhibit. - The trailer was created to meet the huge number of requests from schools around Qatar. - Our home safety topics now include: water safety, choking, burns, falls, poisoning and general safety in the home.
C. CHILD PASSENGER SAFETY FOCUS Child Passenger Safety (CPS) LOCATION
- Nationwide ACTIVITIES - Since 2012, we have run ten Child Passenger Safety Technicians (CPST) courses. To date, 84 CPSTs hav e been trained. - There are now five locally trained CPS Instructors. By 2016, the program will have a lead instructor, so it will be self-sufficient in providing future CPST courses. - Recently, a “Special Needs – CPS Course” was held and we now have nine Special Needs CPST’s in Doha.
VI.
MEDIA REACH
TRADITIONAL MEDIA - We have appeared lot in the local press and a few editorials in select magazines. - There have also been several television interview on the Arabic stations. SOCIAL MEDIA - Facebook – just over 2,000 followers (Kulluna) - Instagram – 10 followers (Kulluna) - Twitter – 403 followers (Kulluna) - Website – Kulluna.qa
VII. LEGISLATION RELATED TO CHILDHOOD INJURY PREVENTION LAW FOCUS Vehicle Passenger
DESCRIPTION Children under the age of 10 should only travel in the back seats of a car.
Safe Kids Worldwide 2014 Global Activity Report
| Qatar | 4
VIII. ORGANIZATIONAL STRUCTURE STAFF CONTACTS NAME Dr Khalid Abdulnoor Saifeldeen Ms. Julia Gibson Ms. Zamzam Al Haddad Dr Mahmoud Younis
POSITION TITLE Chairman of Kulluna Assistant Chairman, Kulluna Events Coordinator Asst. Dir. Health Promotion & Community Engagement
Safe Kids Worldwide 2014 Global Activity Report
CONTACT EMAIL ksifeldeen@hamad.qa jgibson@hamad.qa ZALHADDAD@hamad.qa myounis@hamad.qa
| Qatar | 5
South Africa Safe Kids Worldwide established a presence in South Africa in 2007 through a partnership with Childsafe. Childsafe is a campaign of the Child Accident Prevention Foundation of Southern Africa (CAPFSA) that promotes optimal health and development of all children in South Africa. Childsafe aims to reduce intentional and unintentional injuries of all degrees of severity through research, education, environmental change and recommendations for legislation. To achieve this, Childsafe works in cooperation with government, industry, non-governmental and community-based organizations, community groups and individuals. Thousands of children in South Africa below the age of 18 years die as a result of road accidents, drowning, burns, poisoning, falls, choking and suffocation. Childsafe believes that every child has a right to grow and flourish in a safe environment without the threat of being hurt.
www.childsafe.org.za Postal Address: Childsafe South Africa P.O. Box 791 Rondebosch, 7701 Cape Town South Africa
Physical Address: Woolworths Childsafe Research and Educational Centre Red Cross War Memorial Children’s Hospital Klipfontein Rd Rondebosch, 7701 Cape Town South Africa
Professor Sebastian van As National President sebastian.vanas@uct.ac.za Professor Sebastian van As has served as head of the Trauma Unit at the Red Cross War Memorial Children’s Hospital in Cape Town since 2000 at the Department of Pediatric Surgery, School of Child and Adolescent Health at the University of Cape Town. He has been President of Childsafe since 2006 and was recently elected as President of the Global Road Safety Partnership in South Africa. Professor van As has published more than 180 publications and was editor of a textbook on Pediatric Trauma and Child Abuse. In his various capacities, he has been active in a wide range of research projects, educational initiatives and advocacy roles for child safety, including injuries and abuse to children. Professor van As is currently involved in 17 international collaborations that include academic institutions on all five continents, the Global Susy Safe Project, Safe Kids Worldwide, World Health Organization and United Nations Children’s Fund.
Safe Kids Worldwide 2014 Global Activity Report
| South Africa | 1
I. COUNTRY STATISTICS 53,969,0001 21,235,0001 Middle2
TOTAL POPULATION POPULATION AGE < 19 INCOME GROUP GROSS NATIONAL INCOME PER CAPITA
$6,0902
1Source:
United Nations (UN) World Population Prospects (2014) World Health Organization (WHO) Global Status Report on Road Safety (2013)
2Source:
II. TOP FIVE INJURY RISK AREAS RANKING
MORBIDITY CAUSE
NUMBER
1
Falls
6225
2
Other Injury Causes
4141
3
Burns
3028
4
Motor Vehicle Accidentsb
2127
5
Assaultsa
613
Source: Patients treated at Red Cross War Memorial Children’s Hospital in Cape Town (2013-2014); data refer to ages 0-12 years aIntentional injury bIncludes pedestrian, occupant and bicycle Mortality data unavailable
III. ORGANIZATIONAL PRIORITIES Advocacy
- Develop policy recommendations to alleviate child injury trends.
Education
- Continue to expand child safety education into communities.
Fundraising
- Fundraise for capacity-building and expansion to other provinces.
Research
- Use existing Child Injury Surveillance Database to increase awareness of the extent of child injuries through reports and papers.
IV. KEY ACCOMPLISHMENTS (JUNE 1, 2013 – DECEMBER 31, 2014) 1. Opening of the Childsafe Research and Educational Centre: The centre offers education and skills training programs to patients' families as well as the general public on child safety. It will also conduct essential research through the collection of relevant trauma data. The centre hosts a 'Safety Demonstration House' that models existing setups in lower income households where parents/care-givers can learn how to best set up their home (particularly kitchen, bathroom and living room areas) to prevent and reduce the incidence of child accidents and injuries.
Safe Kids Worldwide 2014 Global Activity Report
| South Africa | 2
2. Monthly Journalist Workshops: These are aimed at educating influential people and organizations about the global road traffic injury pandemic and its effects on South Africa, and provide information on how everyone can make a difference. Targeted mainly at journalists, artists and bloggers. 3. Safe Schools Project Launched: The Safe Schools project aims to reduce child pedestrian injuries and deaths in South Africa by introducing the International Road Assessment Programme (iRAP) star rating of schools concept to guide both interim small infrastructure improvements and encourage long–term, sustainable, government investment in safety. Infrastructure assessment and improvement will be combined with high quality road safety education, designed by Takalani Sesame Workshop, Childsafe and community and policy engagement. 4. Safe Travel to School Launched: A joint initiative between Childsafe and Discovery Insure, the project is aimed at making travel to and from school safer for our children. It targets school transport drivers, aiming to change their driving behavior, road safety awareness and knowledge, and offering incentives to those who comply with road traffic laws and improve their driving. Discovery Insure hopes to roll out the project throughout South Africa over the next five years.
V. PROGRAM SUMMARY
A. SOUTH AFRICAN BROADCASTING COMPANY EDUCATION BABA INDABA FOCUS
- Home Safety - The Education Baba Indaba is an annual, three-day child safety expo focused on babies, toddlers and parents that is held in Gauteng and Western Cape provinces. The expo aims to provide parents and caregivers with parenting tools through various exhibitor booths. Child safe was invited to participate as a national charity and hosted a booth at both exhibitions. A portion of the proceeds went to Childsafe. GOALS
- Sensitize and increase awareness of child injuries in and around the home among the general public, parents, caregivers, children, politicians and key stakeholders. - Work toward getting childhood injury prevention on the political agenda. LOCATIONS
- Cape Town, Western Cape; Sandton, Johannesburg ACTIVITIES - Reached more than 5,000 families by providing valuable exposure to childhood injury prevention.
B. “YOU’RE BIGGER – BE THE ADULT” CHILD SAFETY COMMUNICATION CAMPAIGN FOCUS
- All Risk Areas GOALS
- Increase awareness among parents, caregivers and the general public of the high prevalence of child injuries in different communities. - Educate communities on ways to reduce injuries to children. - Position Woolworths stores as a caring brand that, alongside Childsafe, plays an active role in communities to help keep children safe. LOCATION
- Nationwide PARTNER
Safe Kids Worldwide 2014 Global Activity Report
| South Africa | 3
- Woolworths - Journalist (media and press) - Taxi and bus companies VOLUNTEERS
- Woolworths staff nationwide ACTIVITIES - Designed and produced # billboards with child safety messages that were displayed. - Displayed child safety messages on taxis and buses. - Featured in radio and television advertisements that were broadcasted nationally. - Displayed child safety messages in Woolworths stores’ broadsheets. - Reached more than 5,000 families. - Provided valuable exposure and raised awareness of child safety in and around the home.
C. WOOLWORTHS HEALTH AND SAFETY TRAINING WORKSHOPS FOR EARLY CHILDHOOD DEVELOPMENT CENTERS FOCUS
- School Safety GOAL
- Educate Early Childhood Development (ECD) teachers about child injury prevention in order to ensure that their childcare facilities meet national health and safety standards and reduce the numbers of injuries in these institutions. LOCATION
- Nationwide PARTNER
-
Medical Education Center Department of Transport Fire and Rescue Services Disaster Risk Management Red Cross Children’s Hospital Nursing Department
VOLUNTEERS
- Crèche teachers, caregivers and interns ACTIVITIES - Conducted a number of training workshops in different provinces. Each training workshop was delivered through a 20 hour training program which consists of 2.5 days covering an average of 40 ECD practitioners per training workshop. - Conducted Community Talks upon request by various groups such as clinics, community-based organizations, churches, primary schools, universities and day care facilities; or based on need. - The program reaches approximately 80 percent of the Western Cape population.
D. NURSES BURN CARE PROGRAM FOCUS
- Fire and Burn Prevention GOALS
- Deepen knowledge among nurses on prevention, management and treatment of burns in South Africa, to ensure they play a vital role in burn care management.
Safe Kids Worldwide 2014 Global Activity Report
| South Africa | 4
- Conduct monthly education sessions for nurses representing various clinics and hospitals throughout South Africa on causes and prevention of burns. - Ensure that nurses are equipped with the necessary child safety skills to work with patients. - Ensure that nurses include child safety information in their daily routines at work. LOCATION
- Red Cross War Memorial Children’s Hospital, Cape Town PARTNERS
- Children of South Africa - Western Cape College of Education - Friends of the Children’s Hospital VOLUNTEERS
- A multi-disciplinary hospital staff team of doctors, social workers, nurses and physiotherapists working in the care and treatment of burn patients. ACTIVITIES - Conducted a two-day training program at Red Cross hospital for nurses from different provinces that focused topics such as burn care and management, causes, treatment, prevention and rehabilitation. - The first day of the program consisted of an overview of burns that included microbiology, causes and treatment, rehabilitation and wound healing. Day two focused on the prevention of burns, wound assessment and dressing, pain and infection control, and nutrition for burns. - Each nurse that completed training received copies of safety pamphlets and the “Living Safely” burn prevention education poster produced by Childsafe. - The training reaches an average of 200 nurses annually.
E. CHILDSAFE SAFER CANDLE PROJECT FOCUS
- Fire and Burn Prevention - The Safer Candle Project was developed after research revealed that a signifi cant number of children were injured or died as a result of burn-related injuries caused by fallen candles in their homes. A simple preventative measure was developed – a candle positioned in a large recycled jar filled with dry sand. Approximately 6,000 Safer Candle jar units have been distributed since the inception of the project in 2008. GOALS
- Prevent burn injuries and death among children and destruction of property due to fires caused by fallen candles. - Raise awareness of the dangers of leaving candles unattended and ways to use them safely. - Facilitate and promote Safer Candles by using a large recycled glass jar, dry sand and shortened candles. LOCATION
- Nationwide as well as in other African countries PARTNERS
-
Burn Foundation NFPA-USA City of Cape Town Fire and Rescue Services City of Cape Town Playparks (throughout Cape Town) City of Cape Town’s Disaster Planning Task Team Department of Community Safety Department of Education Department of Health Directorate of Road Safety Management Health Promotion Department of Health Gauteng Province
Safe Kids Worldwide 2014 Global Activity Report
| South Africa | 5
-
Medical Research Council Resources Aimed at Prevention of Child Abuse and Neglect Western Cape Department of Education, Health and Transport World Wildlife Fund
VOLUNTEERS
- Dorothy Schulman, a Childsafe volunteer, continued to manage the initiative, assisted by local and international volunteers from Red Cross War Memorial Children’s Hospital Friends Association. ACTIVITIES - Conducted educational talks and distributed educational leaflets to nurses. - Conducted demonstrations on the use of Safer Candles and distributed candle jars along with educational leaflets to parents in outpatient waiting rooms of Red Cross children’s hospital, as well as community groups. - Distributed Safer Candles and leaflets to NGO partners in South Africa. Received donations of candles from South African retailer, Woolworths. - Held exhibitions in Cape Town and Johannesburg and distributed materials to attendees.
F. CHILDSAFE RESEARCH AND EDUCATION CENTRE FOCUS
- All Risk Areas GOAL
- Improve child safety and injury prevention efforts. LOCATION
- Red Cross War Memorial Children’s Hospital, Cape Town PARTNER
- Woolworths VOLUNTEERS
- General public and interns ACTIVITIES - Conduct child safety education and skills training programs for patients and their families as well as the general public. - Provide child safety advice and counselling for patients with accidental injuries and their families before being discharged at hospital. - Provide valuable exposure and raise awareness of child safety, particularly in and around the home. - Manage Childsafe’s trauma unit research database the help and dedication of volunteers and staff and conduct research using the data. - Provide input into child safety legislation so that adequate and appropriate standards regarding children’s products and safer environments can be created. - Create and use the Safety Demonstration House to demonstrate safe and unsafe products and show caregivers the most optimal ways to set up their homes, particularly bedroom, bathrooms, kitchens and lounge, to help prevent injuries.
G. CHILD SAFETY RESEARCH EXPLORING AND EXAMINING THE PRACTICE OF CARRYING CHILDREN IN AFRICA DESCRIPTION OF RESEARCH
Child back carrying or wearing is considered a traditional and everyday practice, particularly among African women. This practice has been in existence for centuries and although it remains widely adopted, there are
Safe Kids Worldwide 2014 Global Activity Report
| South Africa | 6
some women who choose to use alternative methods of child-carrying. Not much is known regarding the reasons for preference. This study sought to explore and examine the practice of child back carrying in two townships in South Africa and Zimbabwe. This is the first phase of a bigger project which will examine if such a practice actually reduces child injury. KEY FINDINGS
- All the mothers in Zimbabwe practice back carrying. It is part of the culture, while in South Africa this is not so. - A majority of South African mothers do not carry their children/babies on their back because there is a stigma associated with it. Therefore, these mothers negotiated their space differently, practising it in certain areas and not all.
VI. MEDIA REACH TRADITIONAL MEDIA - Peer Review Journals: 16 - Newsletter articles: 37 - Magazines: 6 - TV: 1 - Radio: 19 SOCIAL MEDIA Facebook: 168 friends Twitter: 136 followers
VII. LEGISLATION RELATED TO CHILDHOOD INJURY PREVENTION LAW FOCUS
DESCRIPTION
Playground
- All schools must ensure the physical safety of students.
Poisoning
- Safe packaging of agricultural products is required.
Pool
- Municipal bylaws include requirements for private pool fencing, nets or covers for the pool.
Rail
- The National Railway Safety Regulator Act (2002) ensures the safety of all persons including children, and the environment.
Road
- The National Road Traffic Act of 1996 stipulates that every driver must pass the K53 driversâ&#x20AC;&#x2122; license test.
School
- All school governing bodies must maintain and improve school property.
School Bus
- School buses cannot be overloaded. Children are not required to wear seatbelts.
Sports
- All school governing bodies must administer and control property, buildings and school grounds.
Safe Kids Worldwide 2014 Global Activity Report
| South Africa | 7
- The law stipulates that all passengers in a motor vehicle should wear a safety belt. It is the driver’s responsibility and legal obligation to ensure that children are buckled in a car safety seat, child restraint or safety belt where available. An adult is guilty of a criminal offense if he or she allows a child younger than 14 years of age to travel unrestrained in a motor vehicle equipped with safety belts or car safety seats. - In October 2014 the Western Cape Government approved a new law requiring child safety seats for children ages 0-3. This law will be amended in the National Road Traffic Act in April 2015 and penalties for offenders will be introduced thereafter.
Vehicle Passenger
VIII. ORGANIZATIONAL STRUCTURE Childsafe has full-time, contract, and volunteer staff, and engages additional volunteers From the United Kingdom, United States, Germany and Zimbabwe. Listed here are the full-time, paid staff. STAFF CONTACTS NAME POSITION TITLE CONTACT EMAIL Sebastian van As National President, Professor sebastian.vanas@uct.ac.za Pumla Mtambeka
Director
pumla.mtambeka@westerncape.gov.za
Chiedza Mavengere
Assistant Director
ca.mavengere@uct.ac.za
THE NATIONAL COUNCIL OF CHILDSAFE Childsafe is governed by a National Council comprised of representatives from the Medical Research Council, National Department of Health, South African Association of Pediatric Surgeons and Pediatricians, Department of Community Safety and the University of Cape Town’s Medical School. NAME POSITION TITLE/ORGANIZATION W. Alexander Iziko Museum P. de Villiers Community Member D. Hendricks Professor, University of Cape Town Medical School A. Millar Professor, Red Cross War Memorial Children’s Hospital H. Rode Professor, Red Cross War Memorial Children’s Hospital AB. van As Professor, Red Cross War Memorial Children’s Hospital A. van Niekerk Professor, University of South Africa/Medical Research Council: CVILP D. Daan de Hollander Professor, Department of Health, KwaZulu Natal Professor, Head, Department Pediatric Surgery, Red Cross War Memorial Children’s A. Numanoglu Hospital D. Ross Community Member M. Jansen Department of Community Safety, Traffic Management Dr. L. Linda Community Member
ORGANIZATIONAL CHART
Pumla Mtambeka is responsible for education and training. Chiedza Mavengere focuses on the child injury surveillance database and numerous projects. Margie Tromp is contracted to provide financial services. Yumna Abrahams is the administrator. Volunteers who assist in various activities at the centre.
Safe Kids Worldwide 2014 Global Activity Report
| South Africa | 8
ď&#x201A;ˇ
The Childsafe KwaZulu Natal office is run by Dr. Daan de Hollander, also a volunteer.
Safe Kids Worldwide 2014 Global Activity Report
| South Africa | 9
South Korea
Safe Kids Korea was founded and joined Safe Kids Worldwide in 2001. Its headquarters are in Seoul, South Korea (Republic of Korea). By partnering with various stakeholders, such as government agencies, corporations, non-profit organizations, schools and communities, Safe Kids Korea continues to be successful in reducing unintentional childhood injuries. The organization focuses on a variety of injury prevention areas, such as school, bicycle, home, fire, sports, water and pedestrian safety, and also equips children and adults with first aid knowledge and tools.
www.safekids.or.kr Safe Kids Korea 5F, Yonsei Foundation Y-Building, 565 Seongsan-ro, Seodaemun-gu Seoul, 120-160 South Korea
Jong-Deuk Hong Secretary General jdhong@safekids.or.kr
Jong-Deuk Hong, Secretary General of Safe Kids Korea, has been responsible for all of the organizationâ&#x20AC;&#x2122;s operations since 2005. He leads nationwide child injury prevention activities such as data collection, analysis, surveys, education and environmental modifications for child safety. Also, he has covered the media, public relations, fundraising and networking. Since 2000, he has worked as a professor at MyongJi University, Yonsei University and Soongsil Cyber University.
Safe Kids Worldwide 2014 Global Activity Report
| South Korea | 1
I. COUNTRY STATISTICS 50,074,0001 10,533,0001 High2
TOTAL POPULATION POPULATION AGE < 19 INCOME GROUP GROSS NATIONAL INCOME PER CAPITA
$19,7202
1Source:
United Nations (UN) World Population Prospects (2014) World Health Organization (WHO) Global Status Report on Road Safety (2013)
2Source:
II. TOP FIVE INJURY RISK AREAS MORTALITY1
RANKING CAUSE
MORBIDITY2
NUMBER
RATE
CAUSE
NUMBER
RATE
1
Road Trafficc
121
1.63
Fall/Slipa
4,029,728
35,898
2
Drowning
41
0.55
Bumpb
3,269,449
29,125
3
Falls
37
0.5
Road Trafficc
1,856,245
16,536
4
Fires
15
0.2
Lacerations
1,090,758
9,717
5
Poisoning
2
0.03
Burns
746,473
6,650
1Source:
South Korean National Statistics on causes of death (2013); data refer to ages 0-14 years; rates per 100,000 children South Korean National Statistics on comprehensive damage (2011); data refer to ages 0-19 years; rates per 100,000 children aFalling or slipping from an elevated surface bHitting a hard surface such as a door, furniture, etc. cIncludes pedestrian, occupant and bicycle 2Source:
III. ORGANIZATIONAL PRIORITIES Coalition Building
- Continue building relationships with local government organizations.
Fundraising
- Ensure sustainability of programs through improved business development. Raise more funds, particularly from local sponsors.
Research
- Develop research agenda for childhood injury in Korea.
IV. KEY ACCOMPLISHMENTS (JUNE 1, 2013 – DECEMBER 31, 2014) 1. Safe Kids Korea was awarded the Minister’s prize by the Ministry of Security and Public Administration, at the “Exemplary cases of Safety Culture” contest, which took place on December 17, 2013 in llsan Kintex (located in Goyang-si, Gyeonggi-do). This contest selects exemplary cases in the field of education, campaign and public relations which aim to establish safety culture in our society. The campaign “Give them! Save them!” was chosen as an exemplary case and received the Minister’s prize. 2. On November 4, 2013, Safe Kids Korea signed an agreement with Gyeonggi Provincial Government, Gyeonggi Provincial Office of Education and Gyeonggi Provincial Police Agency to prevent traffic accidents involving children in the region. 1. Safe Kids Worldwide 2014 Global Activity Report
| South Korea | 2
3. Safe Kids Korea managed four new programs (Safe Kids School, Give them! Save them! Campaign, Safe Together, Safe Seoul) and covered two new risk areas, home and fire safety. Specifically, “Give them! Save them!” Campaign covered fire safety and “Safe Together” covered home safety.
V. PROGRAM SUMMARY
A. HAPPY SCHOOL CAMPAIGN FOCUS
- All Risk Areas GOAL
- Prevent accidents among elementary school students in first and second grades at home, at school and on their way to and from school. LOCATIONS
- 14 elementary schools nationwide PARTNER
- Samsung Fire & Marine Insurance VOLUNTEERS
- 280 Samsung Fire & Marine Insurance volunteers ACTIVITIES Support for School - Installed a center for sharing road safety experiences, including traffic accident cases, ways to prevent accidents, and crosswalk and traffic lights replicas. - Installed a multifunctional cube (transformable notice board) which is normally combined as a traffic safety notice board. When the cube is separated into two parts, each part becomes a car in which children can play the driver's role. Other children become pedestrians and they can learn about traffic safety outside the car. - Distributed traffic safety tools such as crossing flags and rain coats to Children’s Traffic Guides. Education for Children - Conducted classroom education sessions and distributed Happy School Kits, which contained a first aid kit, reflectors, transparent umbrellas, safety lamps, and other safety tools. - Supported the practicing of safe road behaviors at a traffic safety park.
B. ANGEL EYES CAMPAIGN FOCUS
- Vehicle Passenger Safety GOAL
- Prevent school bus-related injuries among kindergarten children ages 4-7 years. LOCATIONS
- 88 Kindergartens in Seoul, Incheon and Gyeonggi-do PARTNER
- S-oil Total Lubricants ACTIVITIES Online Campaign - Revised the online school bus safety class for children, parents, teachers and drivers to contain updated statistics and accident cases.
Safe Kids Worldwide 2014 Global Activity Report
| South Korea | 3
Offline Campaign - Installed the ‘Angel Eyes’ kit consisting of a rear camera, monitor, sensor and warning devices in school buses to prevent accidents caused by the rear blind zones. - Educated 6,112 children about school bus safety and distributed reflectors and certificates and shared participating kindergarten’s impressions and photos on Safe Kids Korea’s website. RESEARCH SCHOOL BUS SAFETY SURVEY DESCRIPTION OF RESEARCH
- Target population: 100 teachers and bus drivers at nurseries and kindergartens in Seoul, Incheon and Gyeonggi Province - Methodology: Survey on school bus safety KEY FINDINGS
- 9.2 percent of kindergartens have never installed safety devices, such as rear cameras, monitors, sensors and warning devices, to prevent accidents caused by rear blind zones of school buses. - 8 percent of kindergartners do not wear seat belts on school buses. - 11 percent of kindergartners do not know about the rules to follow on a school bus.
C. SA-GAK SA-GAK CAMPAIGN: DRIVEWAY RUN OVER AWARENESS CAMPAIGN Sa-Gak Sa-Gak means: In order to prevent accidents related to blind spots, we should remember four things (1. There is no going back; 2. Check; 3. Supervise; 4. Separate) and put them into action. FOCUS General Road Safety Driveway backovers GOAL - Prevent blind spot accidents by promoting four key safety tips: 1. There is no going back; 2. Check; 3. Supervise; 4. Separate. LOCATIONS - Seoul, Incheon PARTNER - GM Korea ACTIVITIES Sa-gak Sa-gak campaign with family and children - Held a ‘Family Safety Day’ at Traffic Safety Park. - Had safety classes for kids at Traffic Safety Park. - Taught parents about blind spots through educational kits and by having them experience blind spots while riding actual vehicles. - Presented pamphlets and stickers to the public. - Reached 2,499 children and 2,087 families (children and adults). Sa-gak Sa-gak online campaign - Developed and managed an online campaign (web banners on the Safe Kids website with safety tips, poster, and video clip).
Safe Kids Worldwide 2014 Global Activity Report
| South Korea | 4
Incheon Bupyeong pungmul Festival - Held a child safety festival in September 2014 on Bupyeong’s main street. The festival included: - Safety classes for Bupyeong residents. - Distribution of pamphlets and stickers. - Children who participated in safety classes about blind spots took a pledge not to play around cars. - Reached 1,600 families (children and adults). “Stroller wants to go” Festival - Held a child safety festival in October 2014 at City hall square in Seoul. - Had safety classes for visitors. - Presented pamphlets, gift box and stickers to the participants of safety education. - Reached 1,300 families (children and adults).
D. MOM’S HAND CAMPAIGN FOCUS
- Pedestrian Safety GOAL
- Prevent road crossing-related injuries among children. LOCATIONS
- 274 elementary schools nationwide PARTNER
- Ssangyoung Motor VOLUNTEERS
- 274 police officers ACTIVITIES Mom’s Hand Campaign - Nationwide - Educated 43,611 first grade students at 274 elementary schools about how to cross the road safely. - Taught children how to use the crosswalk safely in front of each school, with volunteers who carried a yellow sign resembling “Mom’s Hand” to guide children safely across the street. Mom’s Hand Campaign in Gyeonggi-do - GyeongGi-Do Provincial Government, Gyeonggi Provincial Police Agency, Gyeonggi Provincial Office of Education, Ssangyoung Motors and Safe Kids Korea signed an agreement to collaborate on children’s road safety.
E. WALK THIS WAY FOCUS
- Pedestrian Safety GOAL
- Decrease the number of child injuries while walking and traffic crashes in school zones. - Increase pedestrian knowledge and skills among children and parents and the greater public. LOCATIONS
- Seoul, Busan, Gyeonggi-do (Suwon, Goyang), Incheon PARTNER
- FedEx VOLUNTEERS
- 11 FedEx volunteers
Safe Kids Worldwide 2014 Global Activity Report
| South Korea | 5
ACTIVITIES “Safe School Zones” Drawing Competition - Held a drawing competition in October 2013 at Yeoido Park in Seoul to increase awareness of road traffic accidents in the school zone. - Recruited 40 students and their families from 30 schools in three cities to participate in this competition with the support of 8 FedEx volunteers. - Selected eight winning drawings and exhibited them online. Winners were awarded a certificate and a cash prize. “Hi Mom and Dad! Be a safety teacher” Campaign - Held a two-hour training session with parents on how to conduct pedestrian safety education at Seo-Kyo Elementary School in Seoul and at Kae-Hwa Elementary School in Busan. - Involved 28 parents, 427 children with 3 FedEx volunteers in various lectures and training sessions about pedestrian safety precautions including ‘the way to go to school safely’, ‘the way to walk on rainy, snowy, and dark days', '5 principles for crossing the roads safely', 'traffic safety quiz’ as well as 'crossing a crosswalk training’ and 'teaching the traffic safety song'. “Get Safety Education Kits and Join us” Campaign - Distributed pedestrian safety education kits to select teachers at schools within Gyeonggi-do that have the highest rates of traffic accidents involving children. - Reached 178 elementary schools and 10,532 children. RESEARCH PRE AND POST-TESTS FOR CHILD PEDESTRIANS DESCRIPTION OF RESEARCH
- Target population: 1,258 Elementary School students, ages 7-12. - Methodology: Survey on changes in knowledge, attitudes and behavior before and after pedestrian safety education. KEY FINDINGS
- Students’ knowledge and attitudes toward walking and crossing streets improved. - Knowledge of walking and crossing streets safely increased from 79 percent to 92 percent and from 87 percent to 92 percent, respectively. - Students’ attitudes toward walking and crossing streets safely also showed positive improvement from nearly 74 percent to 81 percent.
F. SAFE KIDS SCHOOL FOCUS
- General home safety - Fire safety GOAL
- Prevent fire accidents and daily accidents at home and minimize the damage when actual accidents occur. LOCATIONS
- Seoul, Ilsan, Ulsan, Cheongju PARTNER
- Hyundai Department of Social Welfare Foundation ACTIVITIES - Conducted ‘Safe Kids School’ to teach children at seven Hyundai Department Stores. - Educated safety practices at home, basic first aid and fire safety so that children will be able to respond properly when actual accidents occur. - Reached 7,884 children from nurseries, kindergartens, elementary schools.
Safe Kids Worldwide 2014 Global Activity Report
| South Korea | 6
G. GIVE THEM! SAVE THEM! CAMPAIGN FOCUS
- Fire Safety GOAL
- Prevent fire accidents and minimize the damage in case of fire for children at child welfare facilities by teaching about fire safety and donating fire safety products. LOCATIONS
- Seoul, Ulsan, Yeongju PARTNER
- Novelis Korea ACTIVITIES - Held ‘Safe Kids Partner Agreement Ceremony’ on September 3, 2013. - Carried out ‘Kids Fire Safety Classes’ to teach children at child welfare facilities what to do in a fire situation. - Donated fire safety products (fire extinguishers and oxygen cans). - Reached 927 children from 40 child welfare facilities in Seoul, Ulsan and Yeongju.
H. HAPPY CAMP FOCUS - All Risk Areas GOAL - Prevent unintentional child injuries, particularly drowning LOCATIONS - Gyeonggi Yanggi pine resort in Gyeonggi-do PARTNER - Samsung Fire & Marine Insurance ACTIVITIES - Educated children at five elementary schools about injury prevention and treatment with respect to water safety, first aid, fire safety, road safety and kidnapping prevention to. - Reached 117 children.
I. BUCKLE UP COURSE FOCUS
- Vehicle Passenger GOALS
- Encourage the correct use of car seats, booster seats and seat belts. LOCATIONS
- 36 Kindergartens and nurseries in Bucheon, Suwon and Anyang. PARTNER
- Hanwha General Insurance VOLUNTEERS
- 151 Hanwha General Insurance volunteers. ACTIVITIES Buckle Up Class - Educated Kindergarten and nursery school students during the school day with safety tips on the correct use of car seats, booster seats and seat belts.
Safe Kids Worldwide 2014 Global Activity Report
| South Korea | 7
- Distributed reflecting material and cardboard height charts. - Conducted the program with 1,577 children, ages 5-7. Buckle Up Campaign - Improved public awareness about seat belts and car seats by conducting a campaign. - Educated with actual vehicles and car seats during classes.
J. BE SAFE EVERYDAY FOCUS
- All Risk Areas GOALS
- Help children live and grow safely by teaching the importance of road, school and home safety, as well as first aid. LOCATIONS
- 13 childcare facilities in Seoul, Gyeonggi-do and Chungnam. PARTNER
- Hanwha General Insurance VOLUNTEERS
- 332 Hanwha General Insurance volunteers ACTIVITIES Be Safe Everyday - Educated students and provided tips on road, school, home and sports safety, as well as first aid. - Taught children safe outdoor activities focused on traffic and fire safety during visits to the Safety Experience Center. - Conducted educational activities for 306 elementary school students, ages 7-13, at childcare facilities. - Encouraged and increased children’s self-esteem through interaction with other children and volunteers. - Arranged for volunteers to visit a childcare facility once a month from April to November, to provide children with safety education. Safety Golden Bell Contest - Held ‘Safety Golden Bell’ contest in December every year. - The contest is a program that reviews knowledge learned from Be Safe Everyday. The winner receives a cash prize. - Reached 100 children from 4 child welfare facilities.
K. SAFE TOGETHER FOCUS
- General Home Safety GOALS
- Prevent accidents at home by educating expectant parents about baby safety and distributing the home safety goods. LOCATIONS
- Seoul Train Station. PARTNER
- Hanwha General Insurance VOLUNTEERS
- 6 Hanwha General Insurance volunteers ACTIVITIES - Educated expectant parents about keeping babies safe and general home safety at Seoul station. - Distributed home safety goods, such as outlet plug covers, cabinet locks, safe corner cushions, door stopper finger
Safe Kids Worldwide 2014 Global Activity Report
| South Korea | 8
guards and anti-slip stickers.
L. SAFE SEOUL FOCUS
- General road safety, pedestrian, vehicle passenger and water safety GOALS
- Safety becomes a part of people’s life. LOCATIONS
- Yeouido Park in Seoul. PARTNER
- Hanwha General Insurance VOLUNTEERS
- 180 Hanwha General Insurance volunteers ACTIVITIES - ‘Safe Seoul’ was a multi-day event that included various safety activities. Safe Kids Korea had a management role in the event. - Educated ‘Safe Seoul’ visitors on general road safety, pedestrian safety, vehicle passenger safety. - Educated ‘Safe Soul’ visitors on water and vessel safety using vessel model and ball pit. - About 85,000 people visited ‘Safe Seoul.’
M. CHILD BICYCLE DRIVING CERTIFICATION PROGRAM FOCUS
- Bicycle Safety GOAL
- Teach children about bicycle safety as part of the City of Seoul’s initiative for children to receive bicycle driving licenses, awarded by the Mayor of Seoul. LOCATION
- A Traffic Safety Park in Seoul PARTNER
- Seoul City ACTIVITIES - Worked with the City of Seoul to distribute applications for participation and conduct licensing tests. - Carried out the Child Bicycle Driving Certification program which consists of writing and riding tests. - Reached 1,228 elementary school students participated. - Safe Kids Korea provided certificates to 886 students who passed the test.
N. SAFETY PROGRAM FOR “SAFE COMMUNITY” FOCUS
- All Risk Areas GOAL
- Prevent injuries of children through safety education on road traffic, school safety, water safety, fire prevention, safety in public, home safety, sports safety and first aid. LOCATIONS
- Four elementary schools, 35 childcare facilities and a Community Health Center in Gwacheon PARTNER
- Gwacheon City
Safe Kids Worldwide 2014 Global Activity Report
| South Korea | 9
ACTIVITIES - Educated 5,837 children during visits to each elementary school and childcare facility. - Provided safety education and comprehensive safety training for 100 teachers and parents at a Community Health Center. - Supported safe activities focused on traffic and fire safety during visits to the Safety Experience Center. - Conducted surveys with teachers to measure changes in children’s knowledge, attitudes and behaviors as a result of the safety program.
VI. MEDIA REACH TRADITIONAL MEDIA - Provided background information on child safety that led to 421 stories in the press. Happy School Campaign: 49 media hits. - Angel Eyes Campaign: 22 media hits. - Happy Camp: 22 media hits. - Sa-gak Sa-gak Campaign: 45 media hits. - Give them! Save them!: 37 media hits. - Walk This Way program: 35 media hits - Safe Kids School: 44 media hits. - Buckle Up Course: 22 media hits. - Be Safe Everyday & Safety Golden Bell: 20 media hits. - Safe Together: 21 media hits. - Safe Seoul: 35 media hits. - Mom’s Hand Campaign: 69 media hits. - Published a monthly e-newsletter and informational leaflet. SOCIAL MEDIA - Facebook: 1,842 Friends. - Updated Safe Kids Korea’s website with activities, statistics and analysis of childhood injuries in Korea.
VII. LEGISLATION RELATED TO CHILDHOOD INJURY PREVENTION LAW FOCUS
DESCRIPTION
Playground
- Playground equipment should meet the standards prescribed by law and receive check-ups once every three years. - The minister for national security affairs should check-up on playground safety manager’s training courses once every two years.
Product
- Children’s product means the product used by children under the age of 13 or the components of the product. - A state and a local government have the obligation to establish and enforce policy about child product safety.
School
- Students, teachers and their families affected by school safety incidents should be supported with counseling and psychological treatment etc.
Safe Kids Worldwide 2014 Global Activity Report
| South Korea | 10
School Bus
- School bus drivers must obtain a certificate certifying the vehicle is safe from a police station.
VIII. ORGANIZATIONAL STRUCTURE STAFF CONTACTS NAME Jong-Deuk Hong Eun-jin Kim Eun-young Kim Ye-ji Chang Seon-kyung Kim Hye-eun Jung
POSITION TITLE Executive Director Researcher/Program Manager, S-oil Total Lubricants, GM KOREA Administrative Clerk and Accountant Researcher/Program Manager, FedEx (Walk This Way), Samsung Fire & Marine Insurance Researcher/Program Manager, Hanwha General Insurance Researcher/Program Manager, SsangYong Motor Company, Gwacheon City, Seoul City
CONTACT EMAIL jdhong@safekids.or.kr safekids@safekids.or.kr safekids@safekids.or.kr safekids01@hotmail.com safekids@safekids.or.kr safekids@safekids.or.kr
BOARD OF DIRECTORS NAME POSITION TITLE Ja Song Co-Representative; Chairman of Myongji Educational Foundation Eui-ho Hwang Co-Representative; Director of Daeah Hando Hospital Hui-jong Park Co-Representative; President of Kwandong University Yong-lin Moon Co-Representative; Superintendent of Education in Seoul City. Young-gu Lee Vice-Representative; Consultant; Vice-Representative of the Korea Scout Association Dae-suk Park Vice-Representative; Consultant; Vice-Representative of the Journalists Federation of Korea Vice-Representative; Consultant; Professor at Seoul National University of Science and Jae-hee Jung Technology Myung-sun Lee Vice-Representative; Research Support; Professor at Ewha Womanâ&#x20AC;&#x2122;s University Du-hyun Kim Director; Research Support (sports safety); Professor at the Korea National Sport University Hyun-cheol Youk Director; Research Support (water safety); Professor of Korea National Sport University Young-yoo Yang Director; Research Support; Bureau Director at Joongang Daily News Hyung-ki Kim Director; Research Support; Editorialist at Chosun Daily News Executive Director; Secretary General, Planning and Managing; Professor at Myongji Jong-deuk Hong University Jong-won Go Director; Research Support; Bureau Director at TV Chosun broadcasting company Tae-hyang Kim Auditor; Manager of the BEE Korea China Branch Office Kyung-soo Choi Auditor; Executive Director of Samkyung Accounts OPERATIONS COMMITTEE NAME POSITION TITLE In-tae Kim Research Support (fire safety); Committee Member Joong-kun Moon Research Support (school safety); Committee Member Hae-suk Park Research Support (home safety); Committee Member Sun-ju Wang Research Support (first aid); Committee Member Bum-sik Kim Research Support (environment safety); Committee Member Young-chan Jun PR Support; Committee Member
Safe Kids Worldwide 2014 Global Activity Report
| South Korea | 11
Won-jun Jang Jin-in Pyo Jong-sun Ham Jun-ho Min Hyung-sik Yoon Ji-do Oum Hyun-ho Kim Jung-ae Lee
PR Support; Committee Member PR Support; Committee Member PR Support; Committee Member PR Support; Committee Member Advisor; PR Support; Committee Member Advisor; PR Support; Committee Member Advisor; PR Support; Committee Member Manager of Busan Branch Office; Committee Member
ORGANIZATIONAL CHART
Safe Kids Worldwide 2014 Global Activity Report
| South Korea | 12
Spain FUNDACIÓN MAPFRE is a nonprofit organization created in 1975 by MAPFRE Insurance Group. The organization improves lives in Spain and 29 other countries through initiatives designed to improve economic, social and cultural conditions, particularly among disadvantaged groups. With respect to child injury prevention, FUNDACIÓN MAPFRE conducts research and creates programs with the goal of preventing injuries and improving road safety. In addition to Safe Kids Worldwide, FUNDACIÓN MAPFRE is a member of OISEVI, Global Safety Partnership (GRSP), European Road Safety Council (ETSC), United Nations Road Safety Collaboration (UNRSC) and a founding partner of Latin NCAP. FUNDACIÓN MAPFRE also focuses on encouraging healthy lifestyles, promoting culture, arts and science, training and research in subjects like insurance sciences and risk management, and research and dissemination of knowledge about history in Spain, Portugal and another historically-linked countries.
www.fundacionmapfre.org FUNDACIÓN MAPFRE Paseo de Recoletos, 23 28004, Madrid Spain
Jesús Monclús FUNDACIÓN MAPFRE’s Prevention and Road Safety Area Director jmonclu@fundacionmapfre.org
Jesús Monclús-González (Jesús Monclús) is the Prevention and Road Safety Area Director of FUNDACIÓN MAPFRE and is a member of its Management Committee. Previous positions include Spanish National Representative of the Transport Management Committee of the 7th European Framework Program of Research and Innovation and Chief Researcher of the Fundación Instituto Tecnológico de la Seguridad del Automóvil (Technological Institute Foundation of Vehicle Safety), FITSA. He received his PhD in Mechanical Engineering from Universidad de Zaragoza (Spain) and his Masters Degree in Transport Safety from George Washington University (USA).
SafeKidsWorldwide2014 Global Activity Report
|Spain| 1
I. COUNTRY STATISTICS TOTAL POPULATION:
46,260,0001 POPULATION AGE < 19: 8,970,0001 INCOME GROUP: High2 GROSS NATIONAL INCOME PER CAPITA: $31,4602 1Source: 2Source:
United Nations (UN) World Population Prospects (2014) WHO Global Status Report on Road Safety (2013)
II. TOP FIVE INJURY RISK AREAS (CHILDREN AGES 1-14) MORTALITY*
RANKING CAUSE
NUMBER
1
Drowning
59
2
Traffic
56
3
Falls
18
4
Homicides
14
5
Suicides
9
Total fatalities in the 0-14 age group: 156. Medicine and illegal poisoning: 3 Other poisoning: 1 fatality *INE (National Statistics Institute - Spain) – 2013 DATA
III. ORGANIZATIONAL PRIORITIES - Establish and maintain national and international institutional Coalition Building and Partnerships
Programs
partnerships. We currently have agreements with organizations like: - FICVI (Federación Iberoamericana de Violencia Vial) - ETSC (European Transport Safety Council) - BRAKE (BRAKE, the road safety charity) - Continue to deliver programs to prevent injuries and improve road safety and safety in the home.
Research
- Continue to collaborate with road safety and accident prevention experts to research solutions to safety problems.
Public Policy and Advocacy
- Continue to promote better policies and legislation, including accident prevention and road safety measures.
Public Policy and Advocacy Other
Safe Kids Worldwide 2014 Global Activity Report
|Spain|2
IV. ACCOMPLISHMENTS (JUNE 1, 2013 – DECEMBER 31, 2014) 1. PREVER Award – CuidadoSOS – Preventive behaviours promotion - 2013 2. Catalonian Automobile Federation Award (for the Road Safety Education Caravan) - 2013
V. PROGRAM SUMMARY
A. CUIDADOSOS (CHILD HOME SAFETY) FOCUS
Home and school safety GOALS
-
Increase awareness and change behaviors among children to prevent injuries. Provide educational content, which can be used and applied inside the school, at home, or anywhere.
VOLUNTEERS
Employees and their families ACTIVITIES - Through the CuidadoSOS (SOSCare) campaign, promoted childhood injury prevention at school and at home. - 25,500 children from school centers in Spain participated, with an additional 21,000 in Columbia and 4,500 in Chile. - Partnered with Asociación Española de Pediatría y Atención Primaria (Spanish Association of Pediatrics and Primary Care) to prepare and distribute 20,000 copies of the Decalogue of Accidents Prevention. RESEARCH CHILDREN’S ACCIDENTS IN SPAIN DESCRIPTION OF RESEARCH
-
Determine when and why children are injured at home and during leisure activities.
B. FIRE INJURY PREVENTION FOCUS
Fire and Burns: The “Este Invierno Protege tu Hogar” (Protect Your Home This Winter) campaign aims to prevent fires at home. GOALS
-
-
Increase awareness of how to recognize and prevent fire risks in schools, homes, work centers, and places of leisure. Raise awareness on the need to reduce risks that produce fires and endanger people.
LOCATION
-
Spain (around 14 different cities per year) Portugal México Brazil Puerto Rico Ecuador Chile Paraguay
Safe Kids Worldwide 2014 Global Activity Report
|Spain|3
-
-
Argentina Peru Uruguay
PARTNERS
Mexico: - Fundación Michou y Mau (Michou y Mau Foundation) - Consejo Nacional para la Prevención de Accidentes (National Council for the Prevention of Accidents) - Museo Trompo Mágico (Trompo Mágico Museum) - Federico Gómez Hospital - Xoxhimilco Hospital - Dr. Nicolás San Juan Hospital Uruguay: - Fire Department, CEIBAL Socio-Educational Program VOLUNTEERS
Employees and their families ACTIVITIES - In collaboration with the Asociación Profesional de Técnicos de Bomberos (Professional Firefighters Association), offer workshops in fire prevention and disseminate fire prevention messages through the subway network and on intercity buses. - More than 112,000 students and adults participated in workshops held in 29 cities in Spain. - Results from other countries: Guatemala, 5,250 participants; Argentina, 14,000 students; Ecuador, 42,000 students; Paraguay, 4,200 students; Panama, 43,000 participants, Puerto Rico, 650 participants; Peru, 12,000 students. RESEARCH STUDY OF FIRE VICTIMS IN SPAIN 2012-2013 DESCRIPTION OF RESEARCH
-
FUNDACIÓN MAPFRE and the Professional Association of Fire Fighter Technicians (APTB) partnered to conduct research about fire-related injuries.
KEY FINDINGS
-
The death rate by fire in Spain is 2.8, one of the lowest in the world. In 2013, 132 Spanish people were killed in fires, 38 less than the previous year, which represents almost one death every three days. Fires generally occur in the home due to careless smoking and heat apparatus such as radiators and stoves, along with electrical malfunctions.
C. ROAD SAFETY FOR CHILDREN –CHILD SEATS (INTERNET-BASED PROGRAM) FOCUS
Vehicle Passenger Safety GOALS
-
Improve child passenger safety by providing information and guidance . Provide guidance to parents about buying a car seat. Provide information about vehicle passenger safety regulations in several countries. Improve bicycle safety among schoolchildren and teach them to be responsible cyclists, through the use of karts circuits.
Safe Kids Worldwide 2014 Global Activity Report
|Spain|4
PARTNERS
-
Dorel Portugal Spanish Association of Midwife (Delivery Nurses) Clinics Salud 4 Health Secretary of Portugal
VOLUNTEERS
Employees and their families ACTIVITIES - Create and provide content for a Children’s Road Safety website. The website provides reliable information concerning: the safest seats, seat manufacturers, quality comparison and analysis, s tudies and reports, regulations, and practical advice. - Provide support to: - child car seat check-up events (Chile and Uruguay) - talks given by midwives (Spain) - talks in hospitals (Argentina and Spain) - In Portugal, the program is actually based in a public hospital, where talks are given to newborn parents and child car seat checks are conducted upon hospital discharge. The intention is to extend this approach to other countries. RESEARCH Child safety seats. Situation in Latin America and The Caribbean KEY FINDINGS
FUNDACIÓN MAPFRE has analyzed the situation regarding child safety seats in 18 countries of the Latin America and Caribbean region (LAC region), where around 5,100 children under 14 die each year. The death rates in the region are several times greater than other regions of the world, such as Europe. The study includes information on children's safety in the traffic of each country. In this comparison, there is a need for greater development of legislation on the use of child restraint systems, technical standards that certify and guarantee the suitability of seats, and the harmonization of existing legislation. In the second phase, FUNDACIÓN MAPFRE has developed a proposal of model legislation for the region, so that each country carefully analyzes "up to where it is possible to reach" on this situation in the short and medium term. URL: https://sillasdecoche.fundacionmapfre.org/infantiles/estudios/fundacion-mapfre/
D. ROAD SAFETY IN THE CLASSROOM FOCUS
Road safety GOALS
-
Educate children and encourage good habits and responsible attitudes toward road safety. Reduce and prevent traffic accidents through education and training.
LOCATION
- 30 cities in Spain - 22 additional countries ACTIVITIES - I-PAD workshops: The activity consists of two perception and sign recognition games, and a motorcycle driving simulator, the main dynamic element of the workshop. Nº children: 8.604 (October 2015 data).
Safe Kids Worldwide 2014 Global Activity Report
|Spain|5
-
Road safety circuit in Alcala de Henares and support to municipal ones in other cities: The educational contents are adapted to each education stage and deal with vital risk and road safety factors that are frequent at all of these ages. The center is equipped with a classroom where schoolchildren receive a theory session on basic concepts of accident prevention and road safety in their different roles: a traffic circuit, which reproduces an almost real environment in which schoolchildren are usually present. Once the theory session is over, a general idea of the circuit is given, along with go-karts. Practical activities are also explained on performing different roles. 2050 children (as of June 2015) - Safe Moped driving class: The program is divided into: - Theory part: Teenagers receive training on basic concepts of driving and safety. - Practical part: Real situations are replaced by others created virtually in motorcycle simulators. - The kids receive a class on accident prevention in general. RESEARCH ROAD SAFETY INSPECTION MANUAL IN SCHOOLS DESCRIPTION OF RESEARCH
The road safety inspection manual in schools has been drawn up with this goal and as a result of the experience been utilized in several inspections carried out by FUNDACIĂ&#x201C;N MAPFRE in various municipalities. Road safety inspections are a tool developed to identify road safety problems and to propose solutions. They have proved to be highly effective in other environments, bearing in mind the special features of the area concerned, and show a high ability of resolution. The main goal of this manual is its dissemination and use by town councils and schools, to make school environments safer. URL: http://www.fundacionmapfre.org/fundacion/en/road-safety/research/road-safety-manual-schoolsurroundings.jsp
KEY FINDINGS According to a study on children's independent mobility carried out by Hillman, Adams and Whitelegg in the 1970s, 80% of European children between ages seven and eight went to school alone. Twenty years later the figure had dropped to 9%. In OECD countries, traffic accidents cause 41% of fatalities among 14-year-olds. According to figures from the National Traffic Department, nine children aged between 6 and 14 died from a traffic-related accident in Spain in 2012, and five of them were pedestrians. DIAGNOSIS STUDY OF ROAD SAFETY IN SCHOOLS DESCRIPTION OF RESEARCH
Study on attitudes, habits and perceptions of teachers, pupils and parents on road safety. Research has been addressed to carrying out a diagnosis on the evolution of culture in road safety of these three, closely related groups: parents, teachers and pupils. The institute of road safety has been working in road education for decades, performing direct actions in education centers. For more than three years, these actions have been integral programs carried out during the school year in classrooms throughout Spain, through our program Road safety in the Classroom. This project aims to set the basis for an observatory, which can not only be used for diagnosis data, but also operative information for efficient educational intervention. URL: http://www.fundacionmapfre.org/fundacion/en/road-safety/research/road-study-safety-schools.jsp
KEY FINDINGS - Institutional collaboration works fine - Parents delegate their responsibility as road safety educators - Road safety is attractive to children - Unsafe school road environments
Safe Kids Worldwide 2014 Global Activity Report
|Spain|6
SCHOOL TRANSPORT IN THE CITY OF MEDELLIN (COLOMBIA) DESCRIPTION OF RESEARCH
URL: http://www.fundacionmapfre.org/fundacion/es_es/images/estudio-servicio-transporte-escolar-n_tcm16432892.pdf
KEY FINDINGS It is estimated that the school population user of school transport rise to 375.000 scholars which generate 750.000 daily transports.
VI. MEDIA REACH TRADITIONAL MEDIA In 2014, FUNDACIÓN MAPFRE issued 13 health and prevention publications. In addition, FUNDACIÓN MAPFRE regularly publishes four magazines:
-
La Fundación (The Foundation), quarterly, with versions in Spanish (in paper and electronic), English and Portuguese (electronic). - Gerencia de Riesgos y Seguros (Risk and Insurance Management), quarterly, published in a bilingual Spanish and English electronic format. - Seguridad y Medio Ambiente (Security and Environment), quarterly, in paper and electronic editions. - Trauma, quarterly electronic magazine. SOCIAL MEDIA The following table offers an accurate estimation of the traffic on the Internet and social networks. AREAS Visits 2014 Visits 2013 %Growth Social Action 4,852,729 2,889,264 68.0% Culture 1,063,459 952,108 11.7% Prevention and Road Safety 5,290,905 3,630,381 45.7% Health Promotion 1,313,280 1,140,358 15.2% Insurance and Social Protection 1,905,407 1,909,307 -0.2% MultiArea 1,570,359 1,317,342 19.2% FUNDACION MAPFRE 15,996,139 11,838,760 35.1
VII.
LEGISLATION RELATED TO CHILDHOOD INJURY PREVENTION LAW FOCUS
DESCRIPTION
Airway Obstruction (swallowing dangerous products)
- EC applicable legislation. - Real Decreto 1801/2003, sobre seguridad general de los productos
Bicycle
- Real Decreto 1428/2003, de 21 noviembre, por el que se aprueba el Reglamento General de Circulación para la aplicación y desarrollo del texto articulado de la Ley sobre Tráfico, Circulación de Vehículos a Motor y Seguridad Vial, aprobado por el Real Decreto Legislativo 339/1990, de 2 de marzo de 1990.
Safe Kids Worldwide 2014 Global Activity Report
|Spain|7
Drowning
- Ley 22/1988, de 28 de julio, de Costas - Regional Legislation
Falls
- Real Decreto 314/2006, de 17 de marzo, por el que se aprueba el Código Técnico de la Edificación - Playground legislation - Regional Legislation
Fire and Burns
- Real Decreto 314/2006, de 17 de marzo, que aprueba el Código Técnico de Edificación (CTE) - Regional Legislation
Carbon Monoxide Poisoning
- Real Decreto 255/2003, de 28 de febrero (modificado por el Real Decreto 717/2010) - Regional Legislation
Home
- RD 314/2006 de 17 de Marzo aprueba el Código Técnico de Edificación (CTE) - Regional Legislation - Real Decreto 3360/1983, de 30 de noviembre por el que se aprueba la Reglamentación Técnico-Sanitaria de Lejías
Open Water
- Ley 22/1988, de 28 de julio, de Costas - Regional Legislation
Pedestrian
- Real Decreto 1428/2003, de 21 noviembre, por el que se aprueba el Reglamento General de Circulación para la aplicación y desarrollo del texto articulado de la Ley sobre Tráfico, Circulación de Vehículos a Motor y Seguridad Vial, aprobado por el Real Decreto Legislativo 339/1990, de 2 de marzo de 1990.
Playground
- RD 314/2006 de 17 de Marzo aprueba el Código Técnico de Edificación (CTE) - Playground legislation - Regional Legislation
Suffocation
- Real Decreto 1801/2003, sobre seguridad general de los productos
Vehicle Passenger
- Real Decreto 1428/2003, de 21 noviembre, por el que se aprueba el Reglamento General de Circulación para la aplicación y desarrollo del texto articulado de la Ley sobre Tráfico, Circulación de Vehículos a Motor y Seguridad Vial, aprobado por el Real Decreto Legislativo 339/1990, de 2 de marzo de 1990.
Safe Kids Worldwide 2014 Global Activity Report
|Spain|8
VIII.
ORGANIZATIONAL STRUCTURE
The staff of the Prevention and Road Safety Area is made of twelve specialists, organized in four subareas: 1) Iberia, 2) International, 3) Programs and 4) Research and Training.
Safe Kids Worldwide 2014 Global Activity Report
|Spain|9
Thailand Safe Kids Worldwide established a presence in Thailand in 2009 through a partnership with the Child Safety Promotion and Injury Prevention Research Center (CSIP). CSIP is a non-profit, hospital-based organization committed to promoting childhood safety in collaboration with existing programs such as Safe Communities, Safe Schools and Safety Helmet for Motorbikes. The Walk This Way pedestrian safety program was the first child safety program conducted by CSIP in conjunction with Safe Kids Worldwide.
www.csip.org Child Safety Promotion and Injury Prevention Research Center (CSIP) Ramathibodi Hospital, Mahidol University Rama VI Road, Bangkok, 10400 Thailand
Adisak Plitponkarnpim Director aplitponkarnpim@gmail.com
Professor Adisak Plitponkarnpim received his Master’s degree in Public Health from the Department of Public Health Sciences at the Karolinska Institute in Sweden. He was also a Stecker scholarship fellow at the Columbus Children’s Hospital in Ohio. Currently, Professor Plitponkarnpim serves as Director of CSIP’s Ambulatory Pediatrics and Child Adolescent Health Promotion Division, Department of Pediatrics, Faculty of Medicine at Ramathibodi Hospital, Mahidol University. He is also an associate professor of child health promotion, pediatric primary care and child abuse at Mahidol University.
Safe Kids Worldwide 2014 Global Activity Report
| Thailand | 1
I. COUNTRY STATISTICS 67,726,0001 16,639,0001 Middle2
TOTAL POPULATION POPULATION AGE < 19 INCOME GROUP
$4,1502
GROSS NATIONAL INCOME PER CAPITA 1Source:
United Nations (UN) World Population Prospects (2014) World Health Organization (WHO) Global Status Report on Road Safety (2013)
2Source:
II. TOP FIVE INJURY RISK AREAS MORTALITY1
RANKING
CAUSE
MORBIDITY2 NUMBER
1,049
CAUSE
NUMBER
RATE
Road Traffic Accidents*
8,369
37.13
1
Drowning
2
Road Traffic Accidents*
706
Falls
6,111
27.11
3
Electrocution
61
Inanimate Mechanical Forces
4,356
19.32
4
Suffocation
55
Animate Mechanical Forces
880
3.91
5
Burns and scalds
28
Contact with Venomous Animals
749
3.32
* Adjusted number, including the estimated number in the nonspecific injury coding group. 1Source: Child Safety Promotion and Injury Prevention Research Center (2013); data refer to ages 1-14 years. 2Source: Injury Surveillance Bureau of Epidemiology (2009); data refer to ages 1-14 years; rate per 100,000 children
III. ORGANIZATIONAL PRIORITIES Coalition Building/Partnerships
- Develop a network with related agencies to work jointly on child injury prevention.
- Strengthen reach through the CSIP website, TV, radio and social media. Communications and Marketing - Develop a multimedia online child injury prevention training course in 15 different safety issues Fundraising
- Seek funding for operational support and expansion of current child injury prevention programs.
Program
- Partner with related safety organizations to develop programs for children under the age of 15 years, such as Safe Communities for Children, Safe Schools, Walk This Way, toy safety, baby product safety, playground safety, traffic safety, and drowning. - Partner with other relevant agencies to host the 22nd International Conference on Safe Communities Thailand, November 22-25, 2015 in Nan Province.
Public Policy and Advocacy
- Advocate on child safety issues, such as Child Death Deliberation, product safety, child abuse and toy safety
Safe Kids Worldwide 2014 Global Activity Report
| Thailand | 2
Research
- Conduct studies on child safety issues, such as persistently dangerous provinces for children, safety rights of children, Child Death Deliberation, booster seats for kindergarten children, playground safety standards, toy safety standards, motorcycle safety and programs such as Walk This Way.
IV. KEY ACCOMPLISHMENTS (JUNE 1, 2013 – DECEMBER 31, 2014) 1. The Nan Municipality was designated as the 316th International Safe Community by the WHO Collaborating Center on Community Safety Promotion. CSIP, the municipality and other relevant agencies collaborated to achieve this designation. 2. The Thai Helmet Standard will go into effect in 2015. The director of CSIP has chaired the Ministry of Industry’s “Helmet Standard Committee” and worked with committee members for the past four years to revise the standard. 3. CSIP developed the campaign of “3 Minutes, 15 Meters” which teaches children who are 7 years old or in grade 1, 5 water safety skills. The 5 safety skills include; awareness of risks, floating for 3 minutes, swimming 15 meters, helping victims by shouting or throwing rescue equipment, and making it habit to wear life jackets on boats.
V. PROGRAM SUMMARY A. SAFE COMMUNITY: INTEGRATED MANAGEMENT OF COMMUNITY SAFETY FOCUS
-
All Risk Areas
GOALS
-
To implement the Safe Community program and encourage communities to create safer environments.
LOCATION
- 100 communities PARTNERS
-
The Subcommittee of Safe Communities (The Committee of the National Safety Council of Thailand) Environment Committee (Community Environment Subcommittee) Consumer Protection Committee (Subcommittee of the sub-district Administrative Organization) Municipalities WHO Collaborating Center for Safe Community Thai Health Promotion Foundation
VOLUNTEERS
- Community volunteers - Primary and secondary schools - Childcare centers - Parents ACTIVITIES - 106 communities in 10 provinces participated in the program; 47 Safe Community programs were funded by CSIP. - 14 Safe Community programs were inspected by the Board of Community Empowerment for Injury and Disaster Prevention. - Safe Community Program was developed in 11 pilot communities. In each community, nine different safety issues
Safe Kids Worldwide 2014 Global Activity Report
| Thailand | 3
are Road Safety, Water Safety, Safe Environment, Safe Elderly, Disaster, Safe Information Technology (IT), Violence Prevention, Alcohol and Drug Free, and Safe Space for Children. Collaborated with International Safe Hospital and WHO Collaborating Centre on Community Safety Promotion to inspect safety in five hospitals in Nan Municipality. - The Subcommittee of Safe Communities (The Committee of the National Safety Council of Thailand) Board and Bureau of Non-communicable Disease, Ministry of Public Health set the “Injury Prevention Guidelines” for Public Health Service Offices and safety networks for work in Child Injury Prevention, Road Accident Prevention, Preventing the elderly from falling, and Violence Prevention. - Nan Municipality was designated as International Safe Community No. 316 as a result of CSIP and partners’ efforts. To celebrate, the Board of Community Empowerment for Injury and Disaster Prevention organized a knowledge-sharing forum in Nan Municipality and invited representatives from 31 communities to attend. - CSIP and Nan Municipality will organize the 22nd International Conference on Safe Communities in Thailand, November 22-25, 2015 in Nan Province.
B. 3 Minutes, 15 Meters FOCUS
- Drowning / Water Safety GOALS
- Train primary school teachers to teach students seven years old about water safety skills, including: awareness of risks and how to float for three minutes; swim 15 meters, help drowning victims by shouting or throwing rescue equipment, make it a habit to wear life jackets on boats. LOCATION
- 24 Provinces PARTNERS
-
Ministry of Public Health (the Department of Disease Control) Ministry of Education (the Secondary Educational Service Office and the Primary Educational Service Office) Thai Life Saving Society Nan Municipality - Thai Health Promotion Foundation VOLUNTEERS
-
Department of Disease Control (2) Secondary Educational Service Office (10) Primary Educational Service Office (10) Thai Life Saving Society (5) - Nan Municipality (2) ACTIVITIES - Trained primary school teachers in four provinces to teach students about water safety skills: Nakornnayok, Pathumthani, Uttaradith, and Nan. After this training, there was a request to train 200 additional primary students in Uttaradith and 400 primary students in Nan province. - Collaborated with the Department of Disease Control, Ministry of Public Health in training teachers in 15 other provinces. - Trained teachers and communities on ‘Water Safety’ in 14 additional communities. - Organized three National Conferences. With this achievement, Office of the Basic Education Commission’ appointed the Secondary Educational Service Office and the Primary Educational Service Office to conduct training on ‘water safety skills’ in 225 schools. - Collaborated with Ministry of Education in collecting information relevant to the promotion on water safety. 26 million baht was given to the Secondary Educational Service Offices and the Primary Educational Service Officers from the Ministry of Education to train students to be able to swim, able to survive in water, and know how to help drowning victims.
Safe Kids Worldwide 2014 Global Activity Report
| Thailand | 4
C. SAFE CHILD BRAIN FOCUS
- All risk areas GOALS
- Promote awareness and prevention of child brain injuries in four areas: - Traumatic Brain Injury - preventing brain injury from riding a motorcycle without wearing a helmet, injuries from sports and hazardous toys, child boxing, skateboard and roller skates. - Hypoxic brain injury - preventing cerebral hypoxia from drowning, choking or suffocation. - Toxic brain injury - preventing brain injury from toxic substances, such as lead-based paint, toys, cigarette and others. - Brain 13+ - to prevent child learning from inappropriate media such as computer games, TV. Inappropriate media can cause children to become violence and risk injury to themselves or other children. LOCATION
- 20 Provinces PARTNERS
-
Department of Social Development Bureau of Consumer Protection Thai Industrial Standards Institute Consumer Protection Police Division Thai Health Promotion Foundation
VOLUNTEERS
- Department of Social Development - Bureau of Consumer Protection - Thai Industrial Standards Institute - Consumer Protection Police Division ACTIVITIES - Created educational tools for primary school students in four areas of brain injury. Trainings were conducted for 350 staff of child care development centers in Bangkok, 60 child safety centers in four provinces, 100 foundations for disabled children. - Child safety centers and development centers trained 1,153 children. - Established Child Safety Center in 4 schools, in 19 child care development centers, and in one hospital. - Conducted screenings for lead levels in childrenâ&#x20AC;&#x2122;s blood. Of 206 primary students in Samutsakorn, 36 children (17.47%) had dangerous lead levels, higher than 10 mcg/dl. Among 379 children who had physical check-ups at the clinic, 40 children (10.55%) were found to have lead levels higher than 10 mcg/dl. CSIP kept the relevant agencies in the community informed in order to establish an urgent prevention program. - Encouraged the Bureau of Consumer Protection, Thai Industrial Standards Institute, and Consumer Protection Police Division to focus on the inspection of child products, standard setting, and marketing control procedures. - Public mobilization on the limit of inappropriate media and online games for children below 13 years. This enabled the Ministry of Culture to appoint a working committee for the amendment of a law related to child protection and online media. D. CHILD DEATH DELIBERATION FOCUS
- All risk areas GOALS
- To conduct more accurate and informative analysis for Child Death Deliberation (CDD). - To monitor the number of child deaths caused by accidents and violence.
Safe Kids Worldwide 2014 Global Activity Report
| Thailand | 5
- To analyze unsafe behaviors of children aged 15 years and younger, dangerous environments and products related to child deaths. - To encourage faster and more efficient performance of departments involved in CDD. LOCATION
- 20 Provinces PARTNERS
-
National Board of CDD Provincial Board for Juvenile Protection Provincial Board of CDD Thai Health Promotion Foundation
VOLUNTEERS
- CDD team (about 30 social workers, health sector workers, police, and others) ACTIVITIES - Trained 625 registration officers in 20 provinces about the use of CDD record (Form B.3). - CDD records from 20 provincial registration offices were collected, which showed that there were 348 deaths of children 18 and younger. Of these, 164 cases from road accidents,69 cases from drowning, 32 cases from physical violence, 24 cases from suffocation, 14 cases from electrical shock, 7 cases from falling, 6 cases from suicide, and others. - Conducted in depth data collection for 189 child death cases with Provincial Social Development Offices and local hospitals in 11 provinces. - Held meetings for prevention methods in 5 provinces: Chonburi, Pichit, Burirum, Songkhla, and Supanburi.
E. NO RIDE BEFORE 15 (DDD: DEK* DONâ&#x20AC;&#x2122;T DRIVE) FOCUS
- General Road Safety GOALS
- To reduce motorcycle-related deaths among children ages 10-14 LOCATION
- 12 provinces PARTNERS
-
Road safety networks Local Administration Police Schools - Thai Health Promotion Foundation VOLUNTEERS
- Local Administration (12) - Police (12) - Schools, families ACTIVITIES
Safe Kids Worldwide 2014 Global Activity Report
| Thailand | 6
- In Thailand, riding a motorcycle is a leading cause of death among teenagers aged between 10-14 years. We have a four year plan to implement the project. We started with the project “Don’t Ride Before 15” aimed at raising awareness and delaying riding before 15 years old (Thai law prohibits children under 15 years old riding a motorcycle, and obtaining a driving license). The purpose of the “Don’t Ride before 15” project is to encourage children under 15 years and teachers in 20 secondary schools in 12 provinces to seek alternative ways instead of riding and develop a group of “Don’t Ride before 15” and promote this group to friends in the school and communities. The project plans to continue for another three years (2015-2017). - Publicized the campaign in four provinces: Rayong, Burirum, Nan and Chumporn through different media such as television, Facebook, YouTube and the newspaper Krungthepthurakit. Received positive responses from networking parties such as local administration, police, community, traders, etc. - Promoted ‘No Ride Before 15’ in 1,834 secondary schools in 20 provinces. Created an infographic and promoted through social media (www.facebook.com/dekdotdrive). - Supported 20 schools in 12 provinces to carry out the campaign. Students who created the most outstanding campaign could present their campaign at a ‘No Ride Before 15’ camp.
F. SAFE KIDS WALK THIS WAY FOCUS
- Pedestrian Safety GOALS
- Increase pedestrian safety knowledge and skills among students/children, parents, teachers, caregivers, and government. LOCATION - Bangkok, Rayong, and Samutprakarn provinces
PARTNERS
-
Ministry of Transportation Ministry of Education Bangkok Metropolitan Administration The Subcommittee of Safe Communities (The Committee of the National Safety Council of Thailand) Road Safety Directing Center (RSDC) ATRANS : Asian Transportation Research Society Thai Cycling Club FedEx - Safe Kids Worldwide VOLUNTEERS
- FedEx (3) - University students (10) - Primary Schools and communities (20) ACTIVITIES
Safe Kids Worldwide 2014 Global Activity Report
| Thailand | 7
-
-
-
-
-
Organized the “Pedestrian Safety Walk Rally” on September 5, 2014 to educate 622 students in grades 4-6 from five schools about pedestrian safety. Pre- and post-knowledge tests revealed that students’ knowledge increased from 62% to 77%. Conducted “Pedestrian Safety in the Classroom” July 1-12, 2014 for 8,638 students at 14 primary schools in Bangkok. Pre- and post-knowledge tests among 3,643 students grades 4-6 found that students’ knowledge increased from 52% to 69%. Conducted a Teacher Training Workshop on December 2, 2014 for 82 teachers from primary schools in Rayong province and Samutprakarn province. Once trained, teachers conducted education sessions about pedestrian safety behaviors for their students and administered pre and post-tests to students from each school. A total of 11,863 students were reached as a result of the education sessions and the tests found that students’ knowledge increased from 57% to 72%. Conducted education on November 24, 2014 for 1,350 parents and conducted Pre-Post-Knowledge Test found that knowledge increased from 65% to 81%. Conducted the PHOTOVOICE project and exhibition for 10 students in grades 4-6 at Baan Pakkhlong School in Rayong province on September 23, 2014. Improvement was made in three risk areas: re-paint pedestrian crossing at school entrance, set up speed stopper in six areas, and replace a fallen electric post a new post at the front of school in order not to obstruct the traffic and to prevent electrical shock. September 5, 2014 Conducted ‘Child’s Step by Route Mapping’ with 622 students aged 10-12 years. 593 of participating students could define safe areas and risk areas of their route to school. Students marked 616 locations where they feel unsafe during walking and 551 locations where they have experienced injuries.
G. OTHER ACTIVITIES -
V.
Established Child Safety Indicators based on World Fit for Children. Established the Board of Community Empowerment for Injury and Disaster Prevention. Safe Community policy is supervised by the Board. Established Board of Bangkok – Safe City for Kids. Established the National Board of Child Death Deliberation, supervised by the National Board of Juvenile Protection.
MEDIA REACH
TRADITIONAL MEDIA - More than 40 news releases were sent to TV, radio, newspapers and magazines. - CSIP was featured in more than 80 news stories on child injury prevention on TV and radio and in news publications. SOCIAL MEDIA - CSIP’s website (www.csip.org) received 22,279 visitors. - A second website, Safe Kids Thailand ( www.safekidsthailand.com) received 1,909 visitors. - CSIP’s Facebook account ( www.facebook.com/csip.org) promotes issues such safe community, safe schools, safe daycare center, motorcycle safety, sport safety, playground safety, drowning/water safety, safer environments, violence prevention and more. This page has 2,495 likes.
Safe Kids Worldwide 2014 Global Activity Report
| Thailand | 8
VI.
LEGISLATION RELATED TO CHILDHOOD INJURY PREVENTION LAW FOCUS
DESCRIPTION
Drowning
- Child Drowning Prevention Policy is administered by the Ministry of Public Health. - CSIP worked with the Ministry of Health to implement “5 Safe Water Skills” nationwide. The five water safety skills focus on avoiding environmental and behavioral risks to prevent drowning.
Motorcycle
- CSIP successfully worked to implement a helmet standard, which will go into effect in 2015. - CSIP also works with domestic manufacturers to develop safety helmets for children ages 2 and older. Monitor the use of child helmets with the Injury and Disaster Prevention Department, Ministry of Public Health, and Road Safety Center. - According to the Thai Traffic Act, if a passenger does not wear a helmet, both the passenger and the driver will be fined.
Playground
- CSIP successfully advocated for and the Ministry of Industry has set up committees responsible for creating national playground standards. - Warning labels and instructions for use must be attached to playground equipment.
Product
- CSIP has pushed for product safety law enforcement in collaboration with the Office of Consumer Protection, which has the enforcement authority for unsafe products.
School
- Successfully advocated for the establishment of “Safety Standards for Childcare Centers.” - CSIP also contributed to drafting safety standards for childcare centers, established by the Provincial Office for Local Administration, Ministry of Social -Development and Human Security, Department of Health, Ministry of Public Health, and Bangkok Metropolitan.
Sports
- CSIP proposed a Bill for Safety Promotion in Sports and Recreation for Children to the Ministry of Social Development and Human Security.
Vehicle Passenger
- The Road Traffic Act requires children to be restrained in car safety seats or buckled in a seat belt.
VII. ORGANIZATIONAL STRUCTURE STAFF CONTACTS NAME Adisak Plitponkarnpim, M.D. Chatoorong Siribannakul Suthichol Emsathit Marisa Nimkul
POSITION TITLE Director Researcher, Child Safety Promotion Program Researcher, Child Safety Promotion Program Co-Researcher, Child Safety Promotion Program
Safe Kids Worldwide 2014 Global Activity Report
CONTACT EMAIL aplitponkarnpim@gmail.com bannakoon_k@hotmail.com suthichol@gmail.com marisa.nimkul@gmail.com
| Thailand | 9
Busaraporn Chongcharoenthawonkul Phawaran Kanyakun Suchada Vanphakdee Kunlanart Singleua Jirada Theprin Ngamta Rodsonjai Chadaporn Suksiriwan Apichart Mahingsapan Preecha Chotrup Kronwika Buntanon Wipanee Sungwichai Kiattisak Sangsawang Chatchai Imarom, M.D. Sakda Arj-Ong Vallipakorn, M.D. Prajuab Plitponkarnpim Tana Wirojnukulkitti Srisupha Phetjeanphanou Nujna Kankaew Wutthipong Permmaneerat
Co-Researcher, Child Safety Promotion Program
busaraporn.kie@gmail.com
Co-Researcher, Child Safety Promotion Program Co-Researcher, Child Safety Promotion Program Co-Researcher, Child Safety Promotion Program Co-Researcher, Child Safety Promotion Program Researcher, Safe Community Program Researcher, Safe Community Program Researcher, Safe Community Program Consultant, Safe Community Program Researcher, Walk This Way Program Researcher, Walk This Way Program Researcher, Child Death Deliberation Program Child Abuse Program Child Abuse Program
phawaran.praew@gmail.com suchadavanphakdee@gmail.com kzwmeaw05@gmail.com jiradatheprin@gmail.com ngamta.took@gmail.com suksiriwan@hotmail.com adum_hava@hotmail.com zunsha@hotmail.com whatnever.alone@hotmail.com bazophil@gmail.com dr.sakda@gmail.com
Media Advocacy Media Advocacy Administration Accounting Transportation
prempapat@yahoo.com tanasayhi@hotmail.com jeab_csip@hotmail.com nuchkan85@hotmail.com w.wutrama@hotmail.com
ORGANIZATIONAL CHART Director of CSIP
Safety Promotion Program
Child Safety Promotion Program
Safe Community Program
Walk This Way Program
Media Advocacy
Secretariat Office
Social Movement
Administration
IT
Accounting
Transportation
Child Death Deliberation Program
Child Abuse Program
Safe Kids Worldwide 2014 Global Activity Report
| Thailand | 10
United States Safe Kids Worldwide works to ensure every child, no matter where they live, can grow up safe from preventable injuries. A tireless advocate for kids and a trusted partner for parents, Safe Kids Worldwide works with an extensive network of more than 400 coalitions in the United States and with partners in more than 25 countries around the world to reduce traffic injuries, drownings, falls, burns, poisonings and more. Since 1988, when Safe Kids was founded by Children’s National Medical Center (now Children’s National Health System) with support from Johnson & Johnson, there has been a 60 percent decrease in the unintentional injury rate among children ages 19 years and younger.
www.safekids.org @safekids Facebook.com/SafeKidsWorldwide Safe Kids Worldwide 1301 Pennsylvania Avenue NW Suite 1000 Washington, DC 20004 United States
Kate Carr President and Chief Executive Officer kcarr@safekids.org Kate Carr serves as the President and Chief Executive Officer (CEO) of Safe Kids Worldwide. Prior to joining Safe Kids in October 2011, she served as Managing Director of Malaria No More and played a lead role in resource mobilization and expansion of programmatic activities in Africa. Kate’s experience in leading worldwide organizations includes the Elizabeth Glaser Pediatric AIDS Foundation where, as President and CEO, she expanded the Foundation’s work beyond the United States and promoted global education, awareness and compassion about children with HIV/AIDS. While there, she established the Glaser Pediatric Research Network to support clinical research beyond HIV/AIDS in children. Kate also served as President and CEO at Accelerate Brain Cancer Cure (ABC2) and focused efforts on collaborative support for translational research in brain cancer. Kate’s political experience includes serving as Special Assistant to the President, Office of Public Liaison at the White House and working on multiple local, state and national campaigns.
Safe Kids Worldwide 2014 Global Activity Report
| United States | 1
Torine Creppy Chief Program Officer tcreppy@safekids.org As Chief Program Officer for the Safe Kids Worldwide network, Torine provides leadership and strategic direction for all Safe Kids programs and coalition partners in the United States and around the world. Previously, she served as leader of Safe Kids’ child passenger safety program, Safe Kids Buckle Up. Earlier, Torine was Operations Manager for the Radio-Television News Directors Association. In that role, she led efforts managing the association's day-to-day business operations and was the project lead for the Edward R. Murrow Award. Torine is a graduate of Morgan State University.
I. COUNTRY STATISTICS 319,449,0001 81,993,0001 High2
TOTAL POPULATION POPULATION AGE < 19 INCOME GROUP GROSS NATIONAL INCOME PER CAPITA
$47,3502
1Source:
United Nations (UN) World Population Prospects (2014) World Health Organization (WHO) Global Status Report on Road Safety (2013)
2Source:
II. TOP FIVE INJURY RISK AREAS MORTALITY1
RANKING
MORBIDITY1
CAUSE
NUMBER
RATE
CAUSE
NUMBER
RATE
1
Motor Vehicle Traffic a
3,487
4.24
Falls
2
Suffocation
1,268
1.54
Struck By or Against b
3
Drowning
866
1.05
Overexertion c
835,535
1,015.87
4
Poisoning
652
0.79
Cut/Pierce d
498,234
605.77
5
Fire/burn
334
0.41
Motor Vehicle Occupant
429,238
521.88
2,578,235 3,134.71 1,861,216
2,262.93
1
Source: Centers for Disease Control and Prevention, National Center for Injury Prevention and Control. Web‐based Injury Statistics Query and Reporting System (WISQARS). National Center for Injury Prevention and Control Website. 2013 unintentional fatal and nonfatal injuries. Available from: http://www.cdc.gov/injury/wisqars/index.html. Accessed February 25, 2015. Data refer to ages 0-19 years; rates per 100,000 children. a Includes pedestrian, occupant, bicycle, and other. b Struck By or Against refers to being hit by or hitting an object other than a motor vehicle or machinery, such as another person,
furniture or sports equipment. c “Overexertion” refers to overworking the body, causing damage to a muscle or body part, such as through lifting, pushing or pulling. d Cut/Pierce refers to injuries from an incision or puncture from a pointed or sharp object, such as a weapon.
Safe Kids Worldwide 2014 Global Activity Report
| United States | 2
III. ORGANIZATIONAL PRIORITIES Strengthen the network to obtain measurable reductions in unintentional injuries
-
Develop a performance-based culture of excellence. Align strategies, structures, people and processes to strengthen the network. Enhance a culture of sharing information across the network. Deliver a valued service to all network members. Strengthen partnerships with key collaborators including universities and medical centers, NGOs, governments and international organizations.
Focus on the delivery of key programs
U.S. - Continue to build and improve on existing efforts for community-delivered programs focused on road, home and recreational safety. - Continue to address emerging issues. - Enhance Countdown2Drive to address adolescent driving fatalities. - Initiate a water safety program for targeted communities. - Develop a comprehensive home safety program. - Expand sports safety partners. - Develop a new parent program. GLOBAL - Enhance road safety efforts by: working to make affordable car seats more widely available; expanding the National Highway Traffic Safety Administrationâ&#x20AC;&#x2122;s Certification program; developing a short course for the child passenger safety program; and expanding pedestrian and motorcycle/bicycle helmet programs. - Initiate a water safety program for targeted communities. - Develop a fire and burn program for low-income countries.
- Produce high quality, evidence-based research. - Deliver high impact programs of excellence. Become the leading voice for - Launch effective communications campaigns to reach the greatest number of injury prevention parents and caregivers. - Grow advocacy capacity to pass laws that save lives. - . - Build leadership position with key partners. Safe Kids Worldwide 2014 Global Activity Report
| United States | 3
Accelerate growth by securing increased revenue and resources
- Steward and retain existing donors. - Diversify the funding base by developing a robust pipeline and identifying potential future targets. - Build on the successful launch of Safe Kids Day. - Seek funding from corporate and other foundations, individual donors and through government grants. - Expand cause-related marketing strategies.
IV. KEY ACCOMPLISHMENTS (JUNE 1, 2013 – DECEMBER 31, 2014) 1. Established a new Global Network Department to provide unified and strategic direction and oversight for Safe Kids Worldwide’s international partners and U.S. coalition network. Among its initial tasks, the department worked to have all international partners, and over 400 U.S. coalitions, sign uniform agreements with Safe Kids Worldwide. 2.
On April 5 and 12, Safe Kids Worldwide hosted two Safe Kids Day events in Los Angeles, CA and New York, NY, respectively. Safe Kids Day 2014 achieved exponential growth in its second year, helping to elevate awareness and interest in the cause of child injury prevention, with $920,000 in cash contributions, $170,000 in in-kind support, and a media campaign that resulted in more than 700 million media impressions to date.
3. On December 11-12, Safe Kids Worldwide hosted a highly successful Summit Meeting on Global Road Safety for Children at the JW Marriott hotel in Washington, D.C. The event drew more than 240 participants from over 30 countries, and included some of the world’s most important leaders on road safety.
V. PROGRAM SUMMARY
A. ROAD SAFETY FOCUS
-
Road Safety
GOALS
-
Educate families on how to protect children from unintentional injuries as passengers, pedestrians and in other situations in and around motor vehicles. Prevent pedestrian-related injury and death to children ages 19 years and younger. Raise public awareness of road safety to influence changes in knowledge and behavior by promoting key messages in the community, in the media and through partner organizations.
LOCATION
-
Nationwide
PARTNERS
-
General Motors Foundation; Chevrolet National Highway Traffic Safety Administration (NHTSA) Children’s Hospital of Philadelphia (CHOP) Car Seat Manufacturers National Child Passenger Safety Board University of San Francisco (Golden Gate Weather) FedEx
Safe Kids Worldwide 2014 Global Activity Report
| United States | 4
-
National Center for Safe Routes to School Pedestrian and Bike Information Center
VOLUNTEERS
- Certified Child Passenger Safety Technicians (CPSTs) and Instructors - Local Safe Kids Coalition members - Fire rescue organizations - Healthcare organizations - Law enforcement - More than 600 FedEx volunteers - Students and PTA’s - Pedestrian Safety Stakeholders ACTIVITIES IN AND AROUND VEHICLES - Coalitions registered on the Child Passenger Safety (CPS) management tool for programs such as Never Leave Your Child Alone, Spot the Tot, Safety Belt Fit and Trunk Entrapment. - Monitored and tracked heatstroke public awareness campaigns, fatalities, near-misses and development of new heatstroke task forces. The coalition network was notified of each fatality and provided a media outreach toolkit. - Held regional press conferences with NHTSA’s Acting Administrator, David Friedman, and Safe Kids Worldwide President and CEO, Kate Carr, in Florida and Washington, D.C. with parent advocate support. - Safe Kids coalitions held community events to educate parents and caregivers through the use of an interactive heat display that measures the temperature inside of a vehicle. - Conducted 178 community events with carside demonstrations about the importance of drivers walking around a vehicle before entering and starting the engine. CPS WEEK 2013 AND 2014
-
From September 15-21, 2013 and September 14-20, 2014, engaged coalitions and GM dealerships to participate in Child Passenger Safety Week (CPSW). Supported NHTSA’s “National Seat Check Saturday” events and encouraged GM dealerships and coalitions to register online for CPS Week activities. During CPSW 2013, coalitions held 462 events with 190 GM dealerships on Seat Check Saturday. During CPSW 2014, coalitions held 396 events with 161 GM dealerships on Seat Check Saturday. Conducted two webinars for coalitions with over 200 attendees both in 2013 and 2014.
CPS EVENTS AND INSPECTION STATIONS
-
Coalitions participating in the Buckle Up program provided safe and technically sound car seat check-up events for families. - Coalitions registered events/inspection stations on the CPS management tool, recruited qualified senior checkers and certified CPSTs who completed Safe Kids checklist forms, and submitted quarterly reports. - 7,019 events were held with participation of 698 GM dealerships. - Coalitions maintained 699 permanent child passenger safety inspection stations throughout the nation . TEEN PASSENGER SAFETY - Collaborated with the Children’s Hospital of Philadelphia (CHOP) in 2014 to evaluate the Countdown2Drive program. - Completed three research reports on road safety for teens. CHILD PASSENGER SAFETY CERTIFICATION PROGRAM
-
-
The CPS Certification Course lasts three to four days and combines classroom instruction, hands-on work with car seats and vehicles, and a community safety seat check-up event. Successful completion of this course certifies the individual as a CPST for two years. In FY13, there were 787 courses offered in all 50 states and U.S. territories, Israel, China and Qatar. These courses resulted in 9,787 new technicians.
Safe Kids Worldwide 2014 Global Activity Report
| United States | 5
BACK TO SCHOOL
-
Launched the Moment of Silence campaign in August 2013. Developed program materials, posters, social media messaging, and a student pledge to take a stand against distracted walking. Launched the Take Action Against Distraction contest in October 2014. Sixty coalitions in the U.S. worked with middle schools to create videos on the risks of distracted walking.
INTERNATIONAL WALK TO SCHOOL DAY -
-
Awarded grants to coalitions to host International Walk to School Day events on October 9, 2013 and October 8, 2014. - In 2013, 184 coalitions hosted more than 775 events in their communities. - In 2014, 153 coalitions held 554 events throughout the month of “Walktober.” Provided coalitions with a pedestrian safety lesson plan and a five question pre- and post- test to assess students’ pedestrian safety knowledge. Hosted special events in Memphis, New York City, Atlanta, Anchorage, and Minneapolis to highlight Walk This Way and International Walk to School Day. More than 152,911 students were educated on pedestrian safety with the help of community members, local officials, and 549 FedEx volunteers.
HALLOWEEN/FALL HARVEST
-
In 2013, more than 150 coalitions hosted 560 events and reached more than 343,000 people, educating families and drivers about hazards children may encounter while trick-or-treating. In 2014, more than 150 coalitions hosted 456 events and provided key messages for a safe Halloween. Coalitions across the country partnered with more than 100 FedEx volunteers to participate in community events promoting pedestrian safety. Provided 30,000 branded reflective slap bracelets and trick-or-treat bags to local Boo at the Zoo events in DC, Portland and Indianapolis.
SAFE SCHOOL ZONE PROJECT
-
In 2013 and 2014 Safe Kids awarded grants to communities with high incidences of pedestrian safety injuries and deaths. In 2013, Safe Kids awarded $40,000 to four communities and in 2014 awarded $2,500 to three communities. The grants were used by pedestrian safety task forces to conduct in-depth analyses on safety needs and make long-term infrastructure improvements such as signals, sidewalks, and crosswalks in their communities.
BIKE SAFETY
-
In support of the third annual Bike to School day, 108 coalitions hosted 312 Bike to School Day (BTSD) events in their communities. Provided all coalitions participating in National Bike to School Day with Bell-branded banners, tip sheets, and educational materials and 20 Bell helmets. Awarded 70 coalitions an additional grant opportunity to conduct a bike rodeo at their BTSD event. Coalitions reached 50,308 student participants, distributed and properly fitted 8,050 bike helmets, and held 117 bike rodeos. RESEARCH TEENS AND DISTRACTION AN IN-DEPTH LOOK AT TEENS’ WALKING BEHAVIORS (AUGUST 2013) DESCRIPTION OF RESEARCH
- With the support of FedEx, sought to explore the issue of teen distraction while walking. - Conducted an observational study to understand how often middle and high school students cross streets near -
schools while using a cellphone, headphones or another mobile device. In total, more than 34,000 observations of students crossing roads in front of schools were collected from 68 schools by 24 coalitions in 17 states.
KEY FINDINGS
- 1 in 5 high school students were seen crossing the street while distracted by a mobile device.
Safe Kids Worldwide 2014 Global Activity Report
| United States | 6
- 1 in 8 middle school students were observed distracted. - Teens who were distracted were most frequently texting or wearing headphones. BUCKLE UP: EVERY RIDE, EVERY TIME (SEPTEMBER 2013) DESCRIPTION OF RESEARCH
- With the support of the General Motors Foundation, surveyed 1,002 parents of children 10 years of age and under.
- The survey asked parents and caregivers if it was acceptable in certain scenarios for a child to ride in a car without being fully buckled up. KEY FINDINGS
-
1 in 4 parents have driven with their children unrestrained. 1 in 3 parents with an income greater than $100,000 stated it is acceptable to drive their child without being restrained on short distances. - 23 percent of younger parents (18 to 29 years of age) said it would be acceptable for children to be unrestrained when traveling overnight. TEENS IN CARS (JUNE 2014) DESCRIPTION OF RESEARCH
-
With the support of the General Motors Foundation, surveyed 1,000 teens ages 13 to 19 to explore why teens arenâ&#x20AC;&#x2122;t using seat belts for every ride.
KEY FINDINGS
-
34 percent of teens donâ&#x20AC;&#x2122;t use a seat belt on every ride, saying it is not a habit. 43 percent of teens reported riding as a passenger with a teen driver talking on the phone. 31 percent of teens reported feeling unsafe when riding with a parent and 49 percent with a teen driver.
B. HOME SAFETY FOCUS
-
General Home Safety
GOALS
-
Educate families on how to protect children from unintentional injuries in and around the home. Raise public awareness of child safety in and around the home to influence changes in knowledge and behavior by promoting key messages in the community, in the media and through partner organizations. Engage local partners to enhance the impact of outreach efforts in home safety.
LOCATION
-
Nationwide
PARTNERS
-
American Baby Magazine Centers for Disease Control and Prevention Consumer Electronics Association Consumer Product Safety Commission Energizer Battery, Inc. McNeil Consumer Healthcare Nationwide Insurance SANUS United States Fire Administration U.S. Health Resources and Services Administration, Maternal and Child Health Bureau
VOLUNTEERS
-
Local Safe Kids coalitions
Safe Kids Worldwide 2014 Global Activity Report
| United States | 7
- Local organizations and businesses - Community centers - Fire departments - Hospitals and clinics - Parent groups ACTIVITIES MEDICATION SAFETY
-
With support from McNeil Consumer Healthcare, the makers of Childrenâ&#x20AC;&#x2122;s Tylenol, Safe Kids developed strategies to educate families about responsible storage, dosing and disposal of medicine. Awarded grants to 71 U.S. coalitions to promote medication safety in their communities. Developed a toolkit of educational resources and media tools to support coalition outreach efforts. Participating coalitions distributed approximately 86,186 educational materials and collectively conducted 870 educational sessions, reaching approximately 17,682 caregivers and children. Coalitions featured medication safety at 631 community events with approximately 99,737 caregivers and children in attendance.
TV AND FURNITURE TIP-OVERS
-
Awarded grants to 30 coalitions to integrate TV and furniture tip-over messaging into existing home safety programs. - Coalitions organized educational sessions and events for parents, grandparents and other caregivers. - In partnership with SANUS, we launched a holiday cause-marketing campaign that garnered 1.8 million Facebook impressions and more than 34,000 actions. - Partnered with the Consumer Electronics Association to launch the inaugural National TV Safety Day, a national media and social media campaign to raise awareness about TV safety and recycling old box style CRT TVs. The campaign garnered 244 million media impressions and 3.8 million Facebook impressions. - Developed a new video, Special Report: Recycle Your TV, and had more than 23,000 views. BUTTON BATTERY Partnered with Energizer, Inc. to launch The Battery Controlled, a campaign developed to raise awareness about button battery-related injuries to children ages 4 and younger. Awarded grants to 18 coalitions to organize educational sessions and events to reach target audiences. Coalitions participating in the grant program conducted 211 educational sessions, with approximately 5,876 parents and caregivers in attendance. 239 events featured key messages on button battery safety; approximately 92,145 people attended these events. Provided toolkit of educational and media resources coalitions to support outreach efforts. Approximately 24,644 educational materials were distributed to families through participating coalitions. SAFE SLEEP
-
Served as a member of the Expert Leadership Group for the National Action Partnership to Promote Safe Sleep (NAPPSS). Funded by the U.S. Maternal and Child Health Bureau, the initiative is a collaborative effort with safe sleep experts to develop a National Action Plan and specific steps to reduce sleep-related infant deaths across the United States.
RESEARCH KEEPING FAMILIES SAFE AROUND MEDICINE (MARCH 2014)
Safe Kids Worldwide 2014 Global Activity Report
| United States | 8
DESCRIPTION OF RESEARCH
-
With the support of McNeil Consumer Healthcare, surveyed 1,185 grandparents ages 50 and older, who regularly take care of grandchildren, about their medication storage and dosing practices.
KEY FINDINGS
-
Since 2005, there has been a 23 percent increase in the number of grandparents living with their grandchildren. While grandparents have safety in mind, they aren’t always thinking about their medicine as a potential danger for young children. - In 2012, 64,000 kids were treated in an emergency room for medicine poisoning. In 3 out of 4 of these cases, the medicine belonged to a parent or grandparent. - 74 percent of grandparents said they take a prescription medicine every day. - 12 percent of grandparents who take care of their grandchildren every day reported keeping prescription medicine on a nightstand or dresser. Almost a third—28 percent—kept their medicines in easy-open containers or bottles without a child-resistant cap. - Among grandparents who use easy-open containers, 42 percent kept prescription medicine on a bathroom or kitchen sink, counter, table or shelf. HOW SAFE IS YOUR BABY’S SLEEP? (2014) DESCRIPTION OF RESEARCH - In partnership with American Baby magazine, Safe Kids surveyed more than 4,500 new moms with babies age 1 and younger to find out how they put their child to sleep. KEY FINDINGS - 96 percent of moms reported they knew babies should sleep alone, on their backs and in a crib (steps to reduce sleep-related infant death), but they don’t always follow these safety precautions when caring for their own infant. - 73 percent of moms surveyed said they placed at least one item inside the crib with their baby, such as a blanket (59 percent), crib bumpers (35 percent), stuffed animals (23 percent) and pillows (8 percent). - 28 percent of moms reported they have put their babies to sleep on their stomachs, which increases the risk of SIDS. - 65 percent of moms have slept in bed with their infants, and of those, 38 percent do so regularly. - 53 percent of moms surveyed said they share the couch with their infant.
C. SPORTS, SCHOOL AND PLAY SAFETY FOCUS
- Youth sports, school and play safety GOALS
-
Increase levels of awareness and understanding among parents, coaches and youth athletes about sports injury prevention. Conduct a sports safety research effort, leveraging the findings to augment the program’s outreach and national media efforts. Host more than 200 sports safety events in partnership with Safe Kids coalitions, directly educating more than 20,000 kids, parents and coaches.
LOCATION
-
Nationwide
PARTNERS
-
-
Alzheimer’s Drug and Discovery Foundation American Orthopedic Society for Sports Medicine Centers for Disease Control and Prevention (CDC) Coach Safely
Safe Kids Worldwide 2014 Global Activity Report
| United States | 9
-
DePuy Synthes Johnson & Johnson National Athletic Trainers’ Association National Council of Youth Sports Safety STOP Sports Injuries Campaign Hopey’s Heart Foundation Children’s MOTRIN
VOLUNTEERS
- Local Safe Kids coalition coordinators and members - Pediatricians - Nurses - Certified athletic trainers - Sports medicine practitioners - Sports orthopedists - Physical therapists - Pediatric neuropsychologists ACTIVITIES SPORTS SAFETY
-
Planned and executed a national awareness campaign in partnership with the coalition network, sports safety partners, national organizations and leading sports injury prevention experts. Developed and disseminated youth sports safety educational resources to the coalition network. Created a sports safety video focused on knee injury prevention, particularly anterior cruciate ligament (ACL) injuries, featuring U.S. soccer star Ali Krieger. Partnered with Children’s MOTRIN to develop new sports safety materials for pediatricians to distribute to their patients’ caregivers.
SPORTS SAFETY GRANT PROGRAM
-
Awarded grants to 50 Safe Kids coalitions to plan and execute sports safety events. Safe Kids coalitions have held 189 sports safety events to date, reaching nearly 26,000 parents, coaches and athletes.
NATIONAL SPORTS CLINIC
-
-
Held nine national sports safety clinics with key partners, reaching nearly 2,500 youth athletes, parents and coaches with hydration, concussion and overuse injury prevention knowledge and training. Partnered with WNBA All-Star Tina Charles to conduct sports safety clinics for parents, athletes and coaches. The clinics focused on hydration, overuse injuries, concussions, first aid and emergency response, with an emphasis on CPR and AED use. Partnered with local sports medicine practices sponsored by DePuy Synthes to host free nationwide sports safety clinics for parents, coaches and young athletes.
START SAFE
-
The coalition network continues to use Start Safe, a safety educational program geared towards pre-schoolaged children and their families. Coalitions most often requested materials for Start Safe Water and Start Safe Fire. Safe Kids will begin to explore ways to enhance the program to be a comprehensive pre-school education program that includes lessons and resources on keeping families safe at home, on the road and at play.
RESEARCH GAME CHANGERS STATS, STORIES AND WHAT COMMUNITIES ARE DOING TO PROTECT YOUNG ATHLETES (AUGUST 2013)
Safe Kids Worldwide 2014 Global Activity Report
| United States | 10
DESCRIPTION OF RESEARCH
-
With the support of Johnson & Johnson, released a research report in August 2013: Game Changers: Stats, Stories and What Communities Are Doing to Protect Young Athletes. Analyzed the U.S. Consumer Product Safety Commissionâ&#x20AC;&#x2122;s National Electronic Injury Surveillance System to better understand the characteristics of sports related injuries and what can be done to prevent them. Worked closely with our coalition network to identify stories from youth athletes and a youth sports coach to include in the research report.
KEY FINDINGS
-
More than 1.35 million children ages 19 and under were seen in emergency departments for serious sportsrelated injuries in 2012. Every three minutes a child is seen in an emergency department for a sports-related concussion. Girls are eight times more likely to have an ACL injury than boys.
VI. MEDIA REACH TRADITIONAL MEDIA Media outreach continued to be an important avenue to get our safety messages out to a wide audience. We leveraged new research and events to generate more than 5.7 billion impressions from June 1, 2013 through December 31, 2014. A few of the best media hits came from E Online (Safe Kids Day), The Today Show (Sports), NBC Nightly News (Teens in Cars) and ABC World News (Medication). SOCIAL MEDIA Safe Kids Worldwide expanded its social media presence onto new platforms, and continued to grow itâ&#x20AC;&#x2122;s following on established platforms. Safe Kids began an Instagram account (@SafeKidsWorldwide) and created a more graphic approach to sharing safety tips. Safe Kids also reworked its Pinterest account to better categorize resources so it will be easier for parents to find the information they need. As of December 31, 2014, social media numbers are: - Facebook: 682.989 likes - Twitter: 41,678 followers - Instagram: 420 followers - Pinterest: 1,322 followers
Safe Kids Worldwide 2014 Global Activity Report
| United States | 11
VII.
LEGISLATION RELATED TO CHILDHOOD INJURY PREVENTION LAW FOCUS
DESCRIPTION -
The federal Child Safety Protection Act, is enforced by CPSC. The act bans any toy intended for use by children under the age of 3 years that may pose a choking, aspiration or ingestion hazard. It requires toys like balls, balloons, marbles and other small toys to have choking hazard warning labels on their packages. With Safe Kids’ support, CPSC fought to have tiny rare earth magnets, called Buckyballs, recalled from the marketplace because of the danger they create when swallowed by children. Safe Kids' recall center is the one stop shopping place for parents and caregivers to get alerts to all recalled items which can touch a child's life. Given the CSPS, the number of recalled toys has declined dramatically because of increased vigilance.
-
Twenty-one states, Washington, D.C. and 200 localities have enacted some form of bicycle helmet legislation. Eight states and Washington, D.C. also require children to wear a helmet while participating in other wheeled sports, such as skateboarding or inline skating. Recently, Safe Kids has had to defend existing bike helmet laws from being repealed, with the development of bike sharing programs in which helmets are not offered. Safe Kids supports laws that require children to wear helmets when on bicycles, scooters, skateboards and inline skates. In many states and localities, Safe Kids coalitions have been actively involved in advocacy efforts to help pass helmet laws. Safe Kids is also deeply involved in initiatives to develop safe ways for kids to walk and bike to school.
Children’s Toys (swallowing dangerous products)
Bicycles
-
-
Safe Kids worked to pass the Virginia Graeme Baker Pool and Spa Safety Act. The law established standards for the way drains in pools and spas are designed. Recently, Safe Kids worked to make the law's awareness program more effective. Safe Kids also supports laws that require the installation of physical barriers, such as fences or walls, around pools. States and many communities have enacted laws related to swimming pool safety. Florida passed a pool safety law in 2014. States have enacted safety laws requiring the use of antientrapment devices in residential swimming pools. These generally consist of mandatory anti-entrapment safeguards, such as the installation of drain covers or multiple drains. California passed a law requiring warning labels to be placed on four-to-six gallon buckets.
Drowning
-
Window falls
Safe Kids Worldwide 2014 Global Activity Report
Several states and building codes requiring window guards to prevent children from falling out of windows. For example, Minnesota passed “Laela’s Law” requiring residential buildings to have window guards.
| United States | 12
-
Most states and local governments have laws that require smoke alarms to be installed in new and/or existing dwellings, though they differ in many respects. Safe Kids supports laws to ensure that all residences be equipped with smoke alarms, as well as in buildings frequented by children such as schools and daycare centers. Safe Kids is now advocating for state and local laws to require advanced smoke alarms that last up to 10 years. States and some localities have enacted laws prohibiting or regulating the sale of novelty cigarette lighters because they resemble toys. Safe Kids coalitions were actively involved in advocacy efforts to help pass novelty lighter laws in several states. Federal law requires that disposable lighters and novelty lighters be child resistant. This rule aims to reduce injuries and deaths that occur when children younger than 5 years light fires while playing with cigarette lighters.
-
A majority of the states and some local jurisdictions have passed legislation requiring the use of carbon monoxide detectors in the home. Safe Kids supports laws that ensure that all residences, including existing and new construction, be equipped with working carbon monoxide alarms. States and local governments have laws requiring detectors in buildings frequented by children such as schools and daycare centers. Safe Kids is actively fighting for laws requiring carbon monoxide detectors in schools. Most recently, Utah passed a CO in Schools bill.
Fire and Burns
Carbon Monoxide Poisoning
-
Home
Safe Kids Worldwide 2014 Global Activity Report
The CPSC has been active in regulatory and educational efforts involving products in the home that a curious child might swallow. These range from rare earth magnets to small toys. The agency is also engaged in educational efforts that would reduce deaths and injuries occurring from furniture and television tip-overs in the home. Safe Kids is also looking at ways to ensure home safety and education for parents in military housing. Safe Kids supports mandatory guidelines to correct the design of window blinds which can cause strangulation. As stated above, we support laws to require window guards. We have also worked on efforts to encourage landlords allow parents to make modest changes in leaseholds to protect kids such as window guards, television mounting devices and ways to secure furniture to prevent dangerous tipovers.
| United States | 13
-
Forty-eight states and Washington, D.C. have enacted laws that require children to wear personal flotation devices (PFD) while participating in recreational boating. These laws vary in age requirements, exemptions and enforcement procedures. In 2002, the U.S. Coast Guard issued a rule requiring children under the age of 13 years to wear a PFD aboard recreational vessels on waters regulated by the Coast Guard. Safe Kids supports laws to ensure that all children wear PFDâ&#x20AC;&#x2122;s while participating in recreational boating. The rule is applicable to states without a current PFD law. The Coast Guard has also set rules banning the use of cell phones by operators of vessels. Safe Kids supports state and federal action against boating while intoxicated.
-
There are many state and local laws that affect childhood pedestrian safety, such as low speed limits in residential areas, protection of pedestrians in crosswalks, provision of pedestrian walkways, prohibition of vehicles passing school buses while they load and unload passengers, provision of crossing guards and requiring pedestrians to cross only at designated crosswalks. In New York City, the state legislature and City Council was passed laws to lower the speed limit on most city streets to 25mph. In 2005, federal law established the Safe Routes to School program, a federally -funded program designed to make it safer for children to walk or bike to school. Through this program, states could, for example, execute traffic calming and speed reduction measures, introduce new technologies, improve pedestrian and bicycle crossings and conduct public education campaigns to encourage walking and biking to school. Safe Kids supports the Complete Streets initiative and Vision Zero.
-
States have adopted all or parts of the CPSC model guidelines for public playgrounds. Largely based on the guidelines, 16 states have passed laws and regulations dealing with playground safety with a sliding scale of severity. A few states have passed laws to anchor soccer goals.
-
The Poison Prevention Packaging Act, a federal law, required the U.S. Consumer Product Safety Commission to set rules requiring childresistant packaging for certain types of household products. The federal Poison Control Center Enhancement and Awareness Act of 2000 provided funding to establish a national toll-free phone number for poison control center services, to implement a national educational campaign and to financially stabilize regional poison control centers, but federal funding has been reduced in the past several years. Safe Kids has and will continue to aggressive advocate for full and sustainable funding for them. The Federal Hazardous Substances Act bans any toy or childrenâ&#x20AC;&#x2122;s article that contains any hazardous substance, including hazardous levels of lead, or presents an electrical, mechanical or thermal hazard.
Open Water
Pedestrian safety
Safe playgrounds
Poisoning (see also carbon monoxide poisoning)
-
Safe Kids Worldwide 2014 Global Activity Report
| United States | 14
-
Several federal laws work together to protect children from risks presented by toys in the U.S. The Consumer Product Safety Improvement Act (“CPSIA”) was passed in 2008 and significantly heightened the CPSC’s role and power regarding children’s products and toys. The Act makes ASTM F963, Consumer Safety specifications for toy safety mandatory and requires that toys be tested to ensure their compliance with those and other CPSC standards. In addition, the CPSIA requires labels on advertisements for certain toys and games that contain small parts in catalogues and online. Finally, toys must be marked with tracking labels to make it easier to identify recalled items and remove them from homes and store shelves. Note that the Consumer Product Safety Improvement Act also requires the CPSC to study and develop safety standards for certain infant and toddler products. The Commission must either make the existing ASTM voluntary safety standard mandatory or develop a stricter safety standard. Once the safety standard is in place, it will be illegal to manufacture, sell or import a product that violates the standard. CPSC, by law, has become much more aggressive about seizing dangerous products at U.S. ports, many of which would pose risks to children. Safe Kids supports CPSC’s role in closely regulating infant cribs, and supports bans on crib bumpers because they pose a suffocation risk. The organization is carefully monitoring whether legislation or regulation will be sought regarding television and furniture tip-overs as well as detergent packets which children will swallow because they resemble candy.
-
All fifty state and Washington, D.C. have enacted laws to mitigate the risk of concussions for youth athletes. These laws generally require education and training in concussion identification for coaches, a signed parental consent form and the mandate that a young athlete who had experienced a concussion only be allowed to return to play with a medical statement that they are well enough to engage in sports activity. Safe Kids supports these concussion prevention laws and public health experts who believe that many sports-related injuries occurring in games and practices are likely preventable. Safe Kids coalitions have been active in advocating for the passage of the laws and assisting in their effective implementation. Coalitions are working with states to implement the “return-to-play” laws. States are continuing to innovate on laws and rules to make sports safer such as limits on contact practices, coach certification and "return to learn" protocols. Safe Kids supports federal legislation to better ensure the safety of sports safety equipment and discourage companies from misrepresenting the efficacy of their products. It supported reauthorization of the federal law governing USG efforts on traumatic brain injury. We support development of a surveillance system for youth sports concussions.
Consumer Product Safety
Sports
Safe Kids Worldwide 2014 Global Activity Report
| United States | 15
-
Safe Kids supports federal legislation that would standardize the child death review process involving infants who die from suffocation and promote public education on safe sleep environments. A version of the law was passed by the 113th Congress but more work needs to be done. States have also passed laws to deal with the SUIDS public health problem.
-
Forty-nine states and Washington D.C. have child occupant protection laws in place, which vary widely in their age requirements, exemptions, enforcement procedures and penalties. New Hampshire is the exception. In addition, 49 states and Washington, D.C. have enacted child booster seat laws, which require older child passengers to be properly secured in a child safety seat. In 2014, we were successful in passing a child passenger safety law in Florida. Safe Kids believes that every child restraint law should require the correct restraint of all children in all seating positions in motor vehicles. In many states, Safe Kids coalitions were actively involved in advocacy efforts to upgrade their state's law. A majority of the states and Washington, D.C. have primary enforcement seat belt laws, meaning that a law enforcement officer can stop a vehicle and issue a citation solely for a violation of the seat belt law. Many states have laws against a parent leaving children of varying ages in a car alone, and they differ in severity. Even in states without a law, parents may be prosecuted for â&#x20AC;&#x153;child endangerment.â&#x20AC;? Safe Kids is developing a model law that deals with children left alone in cars in a specific way and will target states where deaths occurred that do not already have laws in place. Many states and local governments recognize the significance of distraction affecting drivers, passengers and pedestrians and have passed laws banning the use of cell phones (including for text messages) while driving. Safe Kids supports reasonable innovations in cars to prevent backovers. Safe Kids has become deeply involved in the passage and enforcement of strict anti-drunk driving laws because research shows that children younger than 19 years are at greater risk of being injured by drunk drivers as passengers, drivers and pedestrians. Safe Kids supports laws requiring all motorcycle drivers to wear helmets and has fought against several efforts to repeal them in some states. Safe Kids has become active in influencing the regulatory process by formally offering expert opinion on rules, regulations and other matters.
Suffocation and SUIDS
-
-
Vehicle Passenger
-
-
-
-
Safe Kids Worldwide 2014 Global Activity Report
| United States | 16
VIII. CURRENT ORGANIZATIONAL STRUCTURE STAFF NAME Alexis Kagiliery Ali Flury Anna Young Anthony Green Brian Piper Dan Orzechowski Emily Samuel Gary Barnes Gary Karton Jane Enright John Campbell Julie Kenneally Kate Carr Kerry Chausmer Kim Hermann Kris Hixson Kristin Iden Kristin Rosenthal Krystal Phillips Line Storgaard-Conley Lorrie Walker Mark Ryan Martha Wilcox Marya Kawmy Max Samis Reuben Overmark Runjit Chandra Sean Thomas Shannon Sullivan Sheel Pandya Tamara Grider Tareka Wheeler Torine Creppy Wes Bender Wyatt Becquette Zâ&#x20AC;&#x2122;Kera Sims
POSITION TITLE Program Manager, Safe Kids Buckle Up Sports Safety Manager Global Network Associate Director, Public Policy Staff Assistant Senior Development Manager Senior Program Manager, Global Home Safety Staff Accountant Director of Communications Creative Services Manager Director of Development and Strategic Partnerships Senior Public Relations Associate President and CEO Director of Certification CPS Certification Coordinator Director, Video Communications Senior Manager, Data, IT & Web Services Program Manager, U.S. Pedestrian and Bike Safety Program Operations Lead Director, Technology, Digital and Social Media Strategy Training Manager and Technical Advisor, Global Road Safety Global Network Coordinator Chief Marketing Officer Development Operations Lead Public Relations Associate Public Policy Associate Manager, Digital and Social Media Manager of Administration Chief Development Officer Director, Global Network Director of Public Relations Director, U.S. Programs Chief Programs Officer, Global Network Manager, Special Initiatives/Sponsor Relations Information Technology Manager Program Associate
Safe Kids Worldwide 2014 Global Activity Report
CONTACT EMAIL alee@safekids.org aflury@safekids.org ayoung@safekids.org agreen@safekids.org bpiper@safekids.org dorzechowski@safekids.org esamuel@safekids.org gbarnes@safekids.org gkarton@safekids.org jenright@safekids.org jcampbell@safekids.org jkenneally@safekids.org kcarr@safekids.org kchausmer@safekids.org khermann@safekids.org khixon@safekids.org kiden@safekids.org krosenthal@safekids.org kphillips@safekids.org lconley@safekids.org lwalker@safekids.org mryan@safekids.org mwilcox@safekids.org mkawmy@safekids.org msamis@safekids.org rovermark@safekids.org rchandra@safekids.org sthomas@safekids.org ssullivan@safekids.org spandya@safekids.org tgrider@safekids.org twheeler@safekids.org tcreppy@safekids.org wbender@safekids.org wbecquette@safekids.org zsims@safekids.org
| United States | 17
CURRENT ORGANIZATIONAL CHART
Safe Kids Worldwide 2014 Global Activity Report
| United States | 18
Uruguay
Fundación Gonzalo Rodríguez (FGR) is a non-governmental, non-profit organization founded in 2000 in memory of Uruguayan race car driver Gonzalo “Gonchi” Rodríguez (1971-1999), with a vision to improve education, health and development among children. FGR is also registered in the United States and in England, and became a member of Safe Kids Worldwide in 2011. From its inception, FGR has worked to improve the quality of life for thousands of Uruguay’s children through development of programs and educational activities. In 2007, FGR began implementing EDU-CAR, a road safety program focused on proposing public action and policies on road safety for children. Globally, FGR also is a member of the FIA Foundation (Fédération Internationale de l'Automobile), International Road Assessment Program (iRAP), United National Road Safety Collaboration (UNRSC), Global Alliance of NGOs for Road Safety, Ibero-American Road Safety Observatory (OISEVI), as well as a member and Secretariat of FICVI (IberoAmerican Federation of Road Traffic Accident Victims), and founder and partner of the Board of Directors of Latin NCAP (New Car Assessment Program).
www.gonzalorodriguez.org Fundación Gonzalo Rodríguez 26 de Marzo 3454 / Of. 102 CP 11300 Montevideo, Uruguay
María Fernanda Rodríguez Founder and President nani@gonzalorodriguez.org María Fernanda Rodriguez is the President at FGR, and founded the organization to pay tribute to her late brother, Gonzalo “Gonchi” Rodríguez. Under her leadership, the organization has made significant achievements both nationally and internationally. At the national level, FGR has been instrumental in child safety advocacy efforts, which led to: the Mandatory Physical Education Course Act in 2008; implementation of Traffic and Road Safety Act in 2010; and the Mandatory Use of Child Restraint Systems Complying with Technical Standards, Airbags and ABS in New Cars Act in 2012, which was implemented in 2014. Maria is also a Board Member of the Ibero-American Federation of Victims’ Associations against Road Violence (FICVI) and the Latin NCAP.
Safe Kids Worldwide 2014 Global Activity Report
| Uruguay | 1
I. COUNTRY STATISTICS TOTAL POPULATION POPULATION AGE < 19 INCOME GROUP GROSS NATIONAL INCOME PER CAPITA
3,420,0001 999,0001 Middle2 $10,2902
1
Source: United Nations (UN) World Population Prospects (2014) World Health Organization (WHO) Global Status Report on Road Safety (2013)
2Source:
II. TOP FIVE INJURY RISK AREAS Disaggregated national data related to unintentional injuries is not available.
III. ORGANIZATIONAL PRIORITIES
Fundraising
- Secure sustainable funding by diversifying sources: - Partnerships with private companies - Fundraising events - Individual Monthly donors - Partnerships with international foundations and multilateral organizations
Partnerships
- Enhance partnerships with: - Governments - Private companies - NGOs - Multilateral organizations
Programs
- Organize the Second International Forum on Child Road Safety.
Research
- Research the feasibility of CRS legislation in Latin America.
IV. KEY ACCOMPLISHMENTS (JUNE 1, 2013 – DECEMBER 31, 2014) 1. Conducted a research study with Fundación MAPFRE, Feasibility of CRS legislation in Latin America. FUNDACIÓN MAPFRE is a non-profit institution which was created in 1979 by MAPFRE. Its main goal is to contribute to the welfare of citizens and society, through five specialized areas: social action, insurance and social security, culture and history, health promotion and prevention and road safety. They collaborate with a range of public and private, national and international institutions, NGOs, museums, foundations and associations, with goals similar to them. 2. Organize the First International Forum on Child Road Safety in Montevideo, Uruguay, with more than 25 international speakers and 200 attendees.
Safe Kids Worldwide 2014 Global Activity Report
| Uruguay | 2
3. On December 2012 National Act Nº 19,061 was passed in Uruguay. According to article one of the new law, children ages 0-12 years and adolescents up to the age of 18 years and under 1.5 meters in height must travel in rear seats using CRS. This Act did not have regulation; the regulation was approved in April 2014, establishing international technical standards for CRS use according the different groups (0, 0+, 1 etc.). FGR has been giving technical support and advocating for child road safety with different levels of government since the beginning of the discussion regarding this act.
V. PROGRAM SUMMARY
A. CRS VACCINE & SCHOOL TRANSPORTATION FOCUS
- Road Safety - Traffic accidents are a global health epidemic, and in Uruguay they are the leading cause of death for those ages 24 and under. FGR aims to protect children from this epidemic through our program, “CRS Vaccine.” GOALS
- Raise awareness and spur action among parents and caregivers, other NGOs, government, policymakers and media to address the challenges faced by children as pedestrians, passengers of private vehicles, and passengers on school busses. - Promote a cultural change of values and respect for safe behavior in traffic. - Develop and implement a public campaign and interventions for information, education, training and awareness. LOCATIONS
- Nationwide and throughout Latin American and Caribbean (LAC) region PARTNERS
-
Association for Safe International Road Travel (ASIRT) Centers for Disease Control and Prevention (CDC) FIA Foundation FIA IV Region Fundación MAPFRE Global Road Safety Facility – World Bank Ibero-American Federation of Victims’ Associations Against Road Violence International Road Assessment Program (IRAP) International Union for Health Promotion and Education (IUHPE) Ministry of Public Health, Uruguay National Board of Primary Education (ANEP) School of Medicine, University of the Republic Uruguayan Society of Pediatrics UNASEV - National Road Safety Agency ACU - Uruguayan Automobile Club British Embassy in Montevideo, Uruguay
VOLUNTEERS
- Student volunteers majoring in social sciences helped with research and observational studies. ACTIVITIES EDUCATION AND TRAINING
- Conducted lectures, both nationwide and abroad, on child road safety, including information on CRS and safe school transport. The audiences included medical students, health professionals, traffic inspectors, school transport companies, other like-minded organizations and education professionals. Lectures often resulted in
Safe Kids Worldwide 2014 Global Activity Report
| Uruguay | 3
train-the-trainer initiatives. For example, the Municipality of Montevideo aims to continuously train Traffic Police through lectures on child safety topics provided by FGR. - We provided courses for more than 40 participants from Argentina, Chile and Uruguay, in Uruguay and Chile. - Child Road Safety for Medical School Talks: With support from national companies, FGR launched a series of talks about Child Road Safety (passenger and school bus safety) for medical school students. FGR has a collaboration agreement with Uruguayan Medical School in order to promote the inclusion of Child Road Safety in the curricula. ADVOCACY
- Contacted regional governments, such as the Government of the City of Buenos Aires, Government of Chile and Government of Colombia to disseminate information about CRS Vaccine and to propose replicating actions that have produced successful results. CRS CHECK-UP POINTS - During two days, the FGR conducted CRS Check-up Points in seven provinces: Canelones, Colonia, Maldonado, Paysandú, Salto, San José and Rivera. - Held more than 20 talks for more than 600 attendants, including local authorities, traffic law enforcers, education staff and authorities, health staff, school transport companies, parents and adults responsible for transporting children in public and private vehicles. - FGR disseminated best practices and new CSR regulations, and practices at the events. - From June 2013 until December 2014, 566 adults were advised about adequate use and installation of CRS. SEAL OF RECOMMENDATION - FGR worked with CRS importers and the Uruguayan Society of Pediatrics on the “Seal of Recommendation for CRS.” - The FGR submitted a Working Protocol to be signed by CRS importers and the FGR for the validation of CRS and the use of “The Uruguayan Society of Pediatrics – Fundación Gonzalo Rodríguez Seal of Recommendation.” Said protocol specifies procedures for the approval of CRSs, conditions for use of Seal of Recommendation, and monitoring of use. - The working agreements with CRS importers achieve two objectives: 1) to promote importation and use of CRS complying with technical standards and 2) to facilitate access to adults to officially approved CRS through an easy identification. - Through this initiative, CRS sold in Uruguay that meet international technical standards and obtain FGR’s validation may display the message “Recommended by the Uruguayan Society of Pediatrics.” PUBLICATIONS
- Ibero-American “Faces of Latin America” Project: FGR and other organizations contributed to this publication by providing stories and faces of people affected by road traffic injuries and death. Story topics included speeding, alcohol consumption, and failure to follow road traffic signs, street racing, bicycle and pedestrian accidents. - Produced with support from the CDC, International Union for Health Promotion and Education and the IberoAmerican Federation of Victims’ Associations Against Road Violence. AWARENESS
- FGR led its “Safely Back to School” Campaign for the fourth year. The campaign aims to promote safe transportation of children to school and to help promote awareness of regulations regarding transporting children and urges compliance by adults and enforcement by authorities throughout the country. In total, FGR had 15 appearances between radio and TV. The campaign consisted of a press conference with national authorities, and informative flyers sent to over 350 private and public schools in Uruguay. - Tips and information about road safety for children are regularly posted on FGR’s webpage, Twitter and Facebook accounts. - Tips and information about School Transportation national regulation with public and private schools.
Safe Kids Worldwide 2014 Global Activity Report
| Uruguay | 4
B. I INTERNATIONAL FORUM ON CHILD ROAD SAFETY, MONTEVIDEO, URUGUAY FOCUS - General Road Safety - The First International Forum on Child Road Safety (FISEVI), the first meeting of its kind in the region, was held May 20-21, 2014, in Montevideo, Uruguay. The Forum included presentations and debate among representatives from governments, health, private companies, NGOs, educators, and researchers. Goals - Debate, train, and exchange ideas toward a policy of keeping children safe on the roads adapted to regional needs in Latin America and the Caribbean. - To advocate at a regional level in order to place Child Road Safety on the public agenda. LOCATION Montevideo, Uruguay PARTNERS FIA Foundation Fundación MAPFRE FedEx Global NCAP Banco de Seguros del Estado –BSE- (insurance national bank) ACU - Uruguayan Automobile Club ABITAB SECURITAS BLUE CROSS & BLUE SHIELD USINAS Y TRANSMISIONES ELÉCTRICAS GASODUCTO CRUZ DEL SUR ACTIVITIES - The agenda of the Forum was based on the pillars of the Decade of Action for Road Safety 2011-2020 with input from many partners through an extensive consultation process through meetings and the Internet. The categories were building road safety management capacity; improving the safety of road infrastructure and broader transport networks; further developing the safety of vehicles; enhancing the behavior of road users; and improving post-crash care. - David Ward, Secretary-General of Global NCAP, Ann M. Dellinger, Branch Chief of the Home, Recreation, and Transportation Branch at the National Center for Injury Prevention and Control, Rita Cuypers, Director of Partnerships of FIA Foundation and Jesús Monclús González, Director of the Area of Prevention and Road Safety of FUNDACIÓN MAPFRE were some of the speakers that participated in the Forum. RESEARCH "Child Restraint Systems in Latin America and the Caribbean. Analysis on the Feasibility of Implementing their Use as Mandatory" PARTNER
- Fundación MAPFRE TARGET AUDIENCE
-
Agencies responsible for implementation of road safety plans in the LAC region. NGOs at regional, national and international levels. Members of the national government, transit police, inspectors, insurance and private companies. Manufacturers and brand representatives of CRS at the regional, national and international levels. State and private university students majoring in Engineering, Law, Economics, Medicine and Psychology.
Safe Kids Worldwide 2014 Global Activity Report
| Uruguay | 5
OBJECTIVES
- Produce recommendations on steps for each participating country for medium-term implementation, enforcement of laws and regulations that mandate the use of CRS. - Identify the market situation in countries participating in the study, seeking information such as availability and accessibility of CRS in order to determine the medium-term viability of implementation, enforcement of legislation, and/or regulations that mandate the use of CRS. More specifically: - Understand CRS production, import, legislation and any applied tariff/taxation policies. - Understand CRS cost, availability and supply by make and model, use, availability of technical standards and access to related information. METHODOLOGY
- Research statistical data and conduct a survey with private and non-governmental organizations in Uruguay, Argentina, Chile, Paraguay and Peru. FINDINGS - Most feasible country: Uruguay - Less feasible countries: Peru and Paraguay - Intermediate: Chile and Argentina - All countries have at least one model of CRS that comply with international standards - Argentina and Paraguay have regulations at a provincial level, but not national - There were no incentives detected for CRS imports
VI. MEDIA REACH TRADITIONAL MEDIA - As of December 2014, CRS Vaccine and School Transportation garnered more than 250 media hits on radio and television, in print and on the Internet. SOCIAL MEDIA - FGR’s website received an average of 1,900 visits per month. - FGR’s Facebook account has more than 15,400 likes. - FGR’s Twitter account has nearly 830 followers.
Safe Kids Worldwide 2014 Global Activity Report
| Uruguay | 6
VII. LEGISLATION RELATED TO CHILDHOOD INJURY PREVENTION LAW FOCUS
DESCRIPTION
Bicycle
- Nº 18.191 – “The National Traffic Act” is Uruguay’s road safety law and is inclusive of all road safety regulations, such as mandatory use of car lights, seatbelts and regulation of alcohol limit. This law applies to all vehicles. - Nº 19.061 – The Road Safety General Regulations include the following requirements for bicycles and other vehicles: - Article 7: Drivers and passengers of motorcycles, mopeds, bicycles or similar modes of transport must wear a reflective vest, jacket or reflective bands that meet technical requirements for reflective gear in accordance with regulations, on all public roads. - Article 9: Cyclists must wear a safety helmet that meets technical requirements. - Article 10: Bicycles, motorcycles, mopeds, quads and similar vehicles must be in compliance with security standards and have front and rear brakes; rearview mirrors; a bell or horn; and light system consisting of a white light and reflector at the front of the vehicle, and red light and reflector at the rear of the vehicle. These should be visible at a safe distance in good weather. - All bicycles must have at least two retro-reflective devices on each of its wheels and retro-reflective bands on the front of each pedal. - Article 11: Bicycles intended for racing and competitions shall be exempt from these provisions during the event. - Article 12: Zero kilometer vehicles such as bicycles, scooters, motorcycles and mopeds must be registered upon purchase and accompanied by purchase of a certified helmet.
Motorcycle
- Under the National Traffic Act, children and adolescents may ride as passengers on motorcycles and other similar vehicles at any age, provided that they can comfortably reach the footrest with their feet. - In Uruguay, no motorcycle helmets are produced specifically for use by children. In 2013, FGR conducted efforts to promote the above laws and helmet use among children.
School Bus
- Section 31 of the National Traffic Act states that all school buses must have three-point seat belts in all seating positions. - Circular No. 64/12 from the Board of Pre-School and Primary Education: circular on the use of seat belts for children.
Vehicle Passenger
- The National Traffic Act requires the use of seat belts in all vehicles. - Seat belts are mandatory and have been enforced by law since 2007. - Nº 19.061 – Children ages 0-12 years and adolescents ages 18 years and younger and less than 1.5 meters (4.92 ft.) in height must travel in the rear seat of vehicles and be restrained in an appropriate CRS.
Safe Kids Worldwide 2014 Global Activity Report
| Uruguay | 7
VIII. ORGANIZATIONAL STRUCTURE STAFF CONTACTS NAME María Fernanda Rodríguez María José Pessano Valeria Motta Florencia González Mathías Silva Marcelo Alborés Daniel Alessandrini Florencia Ferrigno Florencia Lambrosquini Eduardo Lessa Lucía Campanella Mariana Vizcaíno Sabina Luna BOARD OF DIRECTORS NAME María Fernanda Rodríguez Mercedes Bernadá Pablo Buela Alejandro Burghi Teresita Francia
POSITION TITLE President Co-Executive Director Co-Executive Director Programs Coordinator Project Coordinator Responsible of Online Platform Responsible of Research Research Assistant Research Assistant Communication Coordinator Communication Assistant Partnerships Coordinator Secretary
CONTACT EMAIL nani@gonzalorodriguz.org mjp@gonzalorodriguez.org vm@gonzalorodriguez.org fg@gonzalorodriguez.org ms@gonzalorodriguez.org ma@gonzalorodriguez.org da@gonzalorodriguez.org ff@gonzalorodriguez.org investigacion@gonzalorodriguez.org el@gonzalorodriguez.org comunicacion@gonzalorodriguez.org mv@gonzalorodriguez.org secretaria@gonzalorodriguez.org POSITION TITLE
Founder and President Director Director Director Director
Safe Kids Worldwide 2014 Global Activity Report
| Uruguay | 8
ORGANIZATIONAL CHART Fundaci贸n Gonzalo Rodr铆guez Uruguay 2015
References Part Time External consultants
Safe Kids Worldwide 2014 Global Activity Report
| Uruguay | 9
Vietnam Safe Kids Worldwide established a presence in Vietnam in 2002 through a partnership with AIP Foundation. AIP Foundation focuses primarily on road injury prevention through programs promoting child helmet use and pedestrian safety. In 2014, our programs in Vietnam directly benefited 258,734 people and another 1,338,734 people benefited indirectly. Direct program interventions have been conducted in 14 provinces, and children from 49 provinces participated in an online photo contest. We are working beyond our borders as well. We believe that the most effective way to improve road safety in developing countries is to build partnerships with interested parties, such as non-profit organizations, businesses and governments. The rationale behind this approach is that working together toward a common goal of road safety for children has a greater impact than working individually.
www.asiainjury.org AIP Foundation 18bis/19 Nguyen Thi Minh Khai St, District 1 Ho Chi Minh City Vietnam
Mirjam Sidik Chief Executive Officer mirjam.sidik@aipf-vietnam.org Mirjam Sidik is the Chief Executive Officer of AIP Foundation. She joined the Foundation in 2005 to address the growing number of road fatalities in low- and middle-income countries. As AIP Foundationâ&#x20AC;&#x2122;s programs expand beyond Vietnam, she has built sound working relationships with governments, research institutes, and private stakeholders in Cambodia, China, Thailand, Tanzania, and Uganda. Mirjam graduated from Justus-Liebig University in Germany and holds a Masterâ&#x20AC;&#x2122;s Degree in Economic Sciences. In December 2014, Mirjam was presented the Royal Order of Sahametrei Medal by Cambodian Deputy Prime Minister Sar Kheng for her contribution to road safety efforts. Mirjam is a member of the UN Road Safety Collaboration and the Clinton Global Initiative.
Safe Kids Worldwide 2014 Global Activity Report
| Vietnam | 1
I. COUNTRY STATISTICS 92,423,0001 28,654,0001 Middle2
TOTAL POPULATION POPULATION AGE < 19 INCOME GROUP GROSS NATIONAL INCOME PER CAPITA
1,1601
1Source:
United Nations (UN) World Population Prospects (2014) World Health Organization (WHO) Global Status Report on Road Safety (2013)
2Source:
II. TOP FIVE INJURY RISK AREAS MORBIDITY2
MORTALITY1
RANKING
CAUSE
RATEa RATE 8.1
CAUSE
RATEa
Road Traffic Accidents*
552.2
4.1
Falls
468.3
Falls
2.3
Animal Bites
150.5
4
Poisoning
0.1
Sharp Objects
93.0
5
Inter-Personal Violence
0.9
Burns
68.1
1
Drowning
2
Road Traffic Accidentsa
3
1Vietnam
National Injury Survey, 2010; data refers to ages 0-18 years National Injury Survey, 2010; data refers to ages 0-19 years aCorresponding population numbers unavailable *Includes pedestrians, car occupants, bicyclists, and motorcyclists 2Vietnam
Note: The latest data on mortality and morbidity for 2013 is available but it is not disaggregated by age.
III. ORGANIZATIONAL PRIORITIES
Programs
- Launch the next round of the national child helmet campaign and align it with the priorities of the National Traffic Safety Committee (NTSC), Vietnamâ&#x20AC;&#x2122;s governmental authority on road safety. - Improve current program activities by incorporating new, creative components based on evaluations of the effectiveness of programs. - Establish best practices for programs, making them easier to replicate worldwide.
Partnerships
- Provide technical assistance to government partners and advocate for greater enforcement and strengthening of helmet laws. - Formalize partnerships with other non-profit organizations entering road safety. - Engage local and international injury prevention and road safety research organizations to ensure research-based programs.
Research
- Evaluate the effectiveness of school-based programs and traffic safety education. - Conduct pre- and post-assessments of the child helmet use campaign. - Disseminate best practices and contribute articles and reports to journals and conferences.
Safe Kids Worldwide 2014 Global Activity Report
| Vietnam | 2
Fundraising
- Establish a sustainable funding base to meet budget needs. - Increase multi-annual funding commitments from corporate, bilateral and multilateral donors.
IV. KEY ACCOMPLISHMENTS (JUNE 1, 2013 – DECEMBER 31, 2014) 1. In 2014, AIP Foundation, in partnership with the National Traffic Safety Committee (NTSC), developed a national action plan promoting child helmet use. The key message of the action plan is “Love your child, provide a helmet,” which supports the theme of the 2015 UN Global Road Safety Week, “Children and Road Safety.” Main activities of the action plan include public awareness-raising and mass media communications on child helmet use, school-based education, and increased police enforcement on a national scale to crack down on violations of the child helmet regulation. 2. Highly successful advocacy and capacity building activities for provincial policymakers on child helmet use were conducted in six southern provinces of Vietnam. As a result, provincial officials from traffic safety committees, departments of education and training, traffic police, and relevant socio-political organizations were enabled to develop provincial action plans on child helmet use and equipped with the skills to implement these plans in 2015. 3. On December 9, 2014, Cambodian Deputy Prime Minister Sar Kheng presented Royal Order of Sahametrei Medals to AIP Foundation for its contributions to road safety efforts. Ten days later, AIP Foundation was awarded the Vietnam Union of Friendship Organizations’ Certificate for outstanding contributions to the socioeconomic development of Vietnam.
V. PROGRAM SUMMARY A. WALK THIS WAY FOCUS
- Pedestrian Safety GOALS
- Increase interest in pedestrian safety knowledge and skills among 20,000 students. - Raise awareness about pedestrian safety and increase interest in walking as a mode of transportation. - Increase visibility and recognition of the FedEx and Safe Kids Walk This Way program brand. LOCATION
- Walk This Way directly targets primary students in Ho Chi Minh City, in addition to reaching primary and secondary students in 49 other provinces. PARTNERS
-
Ministry of Education and Training and the Department of Education and Training in Ho Chi Minh City FedEx National Traffic Safety Committee (NTSC) and Traffic Safety Committees in Ho Chi Minh City Princeton in Asia Fellowship Program Traffic Police in Ho Chi Minh City University of Wisconsin Venus Communications
VOLUNTEERS
Safe Kids Worldwide 2014 Global Activity Report
| Vietnam | 3
- Four FedEx volunteers contributed 16 volunteer hours and 49 non-FedEx volunteers contributed 3,471 volunteer hours to the project in 2014-2015. ACTIVITIES INTERNATIONAL WALK TO SCHOOL DAY CELEBRATION AND PRESS CONFERENCE
- Celebrated the first International Walk to School Day in Vietnam on October 9, 2013. The celebration included: - Banners hung along main roads in Ho Chi Minh City (HCMC) and an awareness-raising walk to Dinh Tien Hoang Primary School. Unfortunately, this walk had to be cancelled last minute due to heavy rain. - A press conference to announce the first-ever pedestrian safety study in Dong Nai province, Vietnam. - Under an MOU with AIP Foundation, HCMC Department of Education and Training and HCMC Traffic Safety Committee also organized an awareness-raising walk to celebrate IWTSD. - In total, 28,130 students from 40 primary schools participated in International Walk to School Day in Vietnam. - These activities were covered by nine printed articles, 11 online articles, and two TV news segments. WALK WITH FEDEX PEDESTRIAN SAFETY TOUR - Organized a two-day training on pedestrian safety education for 39 school coordinators in Ho Chi Minh City on November 22 and 23, 2013 to prepare them for the Walk With FedEx Tour (“Tour”). - Conducted the Tour to educate 12,943 students from 14 primary schools about safe and hazardous pedestrian behaviors through classroom sessions and fun games from December 23, 2013 to January 17, 2014. Specifically, the Tour included: - Pedestrian safety trainings for classrooms at each school. - Distribution of 13,003 pedestrian booklets and reflective caps to students. - Students practicing the pedestrian skills they learned using a mobile traffic simulation canvas and equipment. - Organized a comedy skit at each school from April 1 to April 11, 2014 where famous actors from the HCMC Theater put on a comedy show, “The Tortoise and the Hare,” to reinforce pedestrian safety messages for students in an entertaining and fun way. - Monitoring data from before and after the Walk With FedEx Tour revealed that: - The percentage of students using sidewalks increased from 35% to 78% after the Walk With FedEx Tour. - The percentage of students using crosswalks increased from 66% to 78%. - The percentage of students who reported involvement in a crash in the last six months decreased from 24% to 19%. - The percentage of students who reported injury in their most recent crash decreased from 16% to 11%. - The percentage of students who reported being hospitalized in their most recent crash decreased from 8% to 3%. PEDESTRIAN PHOTOGRAPHY CONTEST - In collaboration with the National Traffic Safety Committee and the Ministry of Education and Training, AIP Foundation expanded the pedestrian safety photo contest launched in 2013 to include secondary school students across the country, from February to May 2014. The student participants, having passed a knowledge test on pedestrian safety, submitted the photos they took of safe and unsafe pedestrian behavior which they witnessed on their local roads. They also gave compelling titles and educational comments about the photos, advocating for pedestrian safety. An award ceremony was held on May 29, 2014 and the top 100 selected photos were displayed at Dam Sen Park from May 29 to June 29, 2014. - Results: - 61,349 secondary school students from 49 provinces registered, and 8,559 submitted photos. - 8,559 students completed the pedestrian quiz before submitting their photos. The level of pedestrian safety knowledge of contestants is quite similar across the country and the average score of the test was 68%. - 99% of contestants reported that they would apply their new pedestrian safety knowledge from the contest to their daily life. - An estimated 15,600 people visited the photo exhibition from May 29 to June 29, 2014. RESEARCH Safe Kids Vietnam FY14 Walk This Way Program Report
Safe Kids Worldwide 2014 Global Activity Report
| Vietnam | 4
DESCRIPTION OF RESEARCH
- Pedestrian injuries in Vietnam, particularly among children, are largely under-reported. Road traffic injuries took an estimated 22,000 lives in 2010.1 Of these fatal road traffic crashes, nearly 15 percent involved pedestrian road users.2 AIP Foundation conducted the first study focused exclusively on pedestrian safety in Vietnam, using Dong Nai Province as a case study. KEY FINDINGS
- The provincial general hospital reported that all of its pedestrian road traffic injury cases occurred among children aged 16 and younger.3 - At the local pediatric hospital, a quarter of road traffic injuries were pedestrians.4 - An estimated 5,900 to 7,800 primary students in the province were injured by a vehicle while walking to and from school in 2011.5
B. HELMETS FOR KIDS AND HELMETS FOR FAMILIES FOCUS
- Motorcycle Passenger Safety - In contrast to the 90%6 compliance rates among adults, in March 2014 rates for child helmet use were estimated at 38% across Vietnam’s major cities. Motorcycles account for 95% of the total registered vehicles in the country and function as the primary means of transportation for Vietnamese families. Children are exposed to the same traffic risks as their parents when they are driven to school every day, too frequently without helmets. As a result, road injury is the second leading cause of death among children ages 5-14 in Vietnam.7 Helmets for Kids and Helmets for Families aim to reduce road traffic fatalities among children through increased and sustained child helmet wearing rates in target schools and communities. GOALS
- Provide children and teachers with quality helmets. - Create opportunities for parents to exchange their low quality helmets with subsidized high quality helmets. - Educate primary school children, teachers, parents, and the local community about the safety value of helmets and correct helmet use. LOCATION
6 provinces in Vietnam: Hanoi, Hai Duong, Ha Tinh, Quang Binh, HCMC, Dong Nai PARTNERS
- Ministry of Education and Training, Departments of Education and Training in Ha Tinh, Quang Binh, Hanoi, Hai Duong, Dong Nai, and Ho Chi Minh City - National Traffic Safety Committee, Traffic Safety Committees in Ha Tinh, Quang Binh, Hanoi, Hai Duong, Dong Nai, and Ho Chi Minh City - Traffic Police in Ha Tinh, Quang Binh, Hanoi, Hai Duong, Dong Nai, and Ho Chi Minh City - Private sector partners including Abbott, AIG, ARRB, CLEAR, Diversey Hygiene, FIA Foundation, Johnson & Johnson, and The UPS Foundation 1
World Health Organization, Global Status Report on Road Safety 2013: Supporting a Decade of Action (Geneva: World Health Organization, 2013), http://www.who.int/iris/bitstream/10665/78256/1/9789241564564_eng.pdf. 2 Viet Nam National Injury Survey 2010 (Hanoi, Vietnam: Hanoi School of Public Health, 2010). Should Viet Nam be one word or two? 3 L. Brondom and M. Florian, “Under-Reported: Child Pedestrian Road Traffic Injuries in Vietnam,” Injury Prevention 18, no. Supplement 1 (October 7, 2012): A219–A219, doi:10.1136/injuryprev-2012-040590v.2. 4 Ibid. 5 Ibid. 6 Road Safety Fact Sheet #3: Key Risk Factors (World Health Organization), accessed March 3, 2015, http://www.who.int/violence_injury_prevention/publications/road_traffic/3_Road_Safety_Key_Risk_Factors.pdf?ua=1. 7 Institute for Health Metrics and Evaluation, “GBD 2010 Leading Causes and Risks by Region Heat Map,” accessed October 24, 2013, http://www.healthmetricsandevaluation.org/gbd/visualizations/gbd-2010-leading-causes-and-risks-region-heat-map.
Safe Kids Worldwide 2014 Global Activity Report
| Vietnam | 5
1. Embassy of Sweden in Hanoi VOLUNTEERS
- 174 sponsor volunteers contributed to the Helmets for Kids and Helmets for Families programs in 2014-2015. ACTIVITIES - Conducted helmet donation ceremonies at 56 primary schools and distributed 21,163 free helmets to students, teachers, and parents. The events aim to engage schools and sponsors and to increase public awareness of child helmet use. - Exchanged 4,289 substandard helmets for quality helmets for parents. - Conducted trainings on helmet safety for 36,672 students, and a total of 3,975 teachers, school administrators, and parents at 56 primary schools. Held extracurricular activities at each project school to sustain students’ enthusiasm and helmet use. - Organized meetings and workshops with parents to secure their commitment to the program. As a result, 14,631 parents signed commitment letters promising to always put a helmet on their children. - Student helmet use rates increased significantly, on average from 16% at new schools before the intervention to 93% at all schools at the end of the school year.
C. CHILDREN ALSO NEED A HELMET AND LOVE YOUR CHILD, PROVIDE A HELMET FOCUS
- Motorcycle Passenger Safety - From March 2011 to April 2014, AIP Foundation and partners implemented “Children also need a helmet,” a campaign which incorporated a variety of communication activities (direct, mass media, and digital media), all focused on promoting child helmet use. The campaign had three phases (Phase I: June 2012 - November 2012; Phase II: December 2012 – May 2013; Phase III: September 2013 - April 2014). From June 2014 to December 2014, campaign partners began preparation for the newest campaign, “Love your child, provide a helmet,” which aims to improve child helmet use behavior through mass media, online engagement, and public events. - Alongside the public awareness campaign, AIP Foundation has engaged in more advocacy efforts in support of stricter enforcement of the child helmet regulation. In 2014, we strengthened our partnerships with key road safety stakeholders and our capacity to coordinate with a variety of stakeholders and sectors, including government authorities, journalists, police, and civil society organizations, towards this common goal. GOALS
“Children also need a helmet” public awareness campaign: - Raise public awareness about the importance of child helmet use. - Increase the child helmet wearing rate to 80 percent in target areas by the end of 2013. - Strengthen the partnership between government and private sectors to improve communication and enforcement of the child helmet regulation. “Love your child, provide a helmet” public awareness campaign: - Increase awareness among parents, children, teachers, and the local community about the importance of child helmet use and the safety value of helmets. - Increase child helmet use by 80 percent in target areas by the end of 2015. - Enhance capacity of media and related government officials to improve communication and enforcement of the child helmet regulation. LOCATION
- “Children also need a helmet” campaign: Hanoi, Ho Chi Minh City, and Da Nang - “Love your child, provide a helmet” campaign: 14 cities and provinces including Hanoi, Yen Bai, Hải Dương, Quảng Ninh, Hà Tĩnh, Quảng Bình, Quang Nam, Da Nang, Gia Lai, Kon Tum, Ho Chi Minh city, Đồng Nai, Bình Dương, and Cần Thơ.
Safe Kids Worldwide 2014 Global Activity Report
| Vietnam | 6
PARTNERS
“Children also need a helmet” campaign: - Atlantic Philanthropies - National Traffic Safety Committee - Ministry of Education and Training - Departments of Education and Training from Ho Chi Minh City, Hanoi, and Da Nang - Traffic Police from Ho Chi Minh City, Hanoi, and Da Nang - Traffic Safety Committees from Ho Chi Minh City, Hanoi, and Da Nang - WHO “Love your child, provide a helmet” campaign: - National Traffic Safety Committee - Ministry of Education and Training Departments of Education and Training from target cities/provinces - Traffic Police from target cities/provinces - Traffic Safety Committees from target cities/provinces - UPS Foundation - Global Road Safety Partnership - FIA Foundation - Vietnam Television VOLUNTEERS
- 300 sponsor volunteers and 10 Youth Union volunteers contributed to the “Children also need a helmet” campaign. - 6 local volunteers contributed 36 volunteer hours to the “Love your child, provide a helmet” campaign in 20142015. ACTIVITIES PHASE III OF THE “CHILDREN ALSO NEED A HELMET” CAMPAIGN (SEPTEMBER 2013 TO APRIL 2014) - In October 2013, distributed 8,000 hand-fans and 46,000 handbooks with child helmet information to parents in five districts in Ho Chi Minh City and Da Nang, respectively. - In collaboration with traffic police, conducted 106 information sessions for parents in new districts in the three target cities. During the sessions, 335,000 helmet vouchers were distributed to teachers, parents, and students at all primary schools from September to December 2013. - Hosted 5 family day events including: 2 events in Da Nang in September 2013, 2 events in Ho Chi Minh City in December 2013, and 1 event in Hanoi in February 2014. - The final evaluation of the “Children also need a helmet” campaign found that: - Child helmet use rates increased in each city from March 2011 to April 2014. Vietnamese parents’ awareness of the risk of a crash increased from 32.3% in 2011 to 97.2% in 2014. - 88% of respondents recalled the campaign’s key message “Children also need a helmet.” - 96% of all respondents knew about the regulation stating that children 6 and older must wear a helmet on a motorcycle, compared to 78% before the campaign. - 10% of respondents believed that a helmet is harmful for a child, compared to 33% before the campaign. LAUNCH OF THE “LOVE YOUR CHILD, PROVIDE A HELMET” CAMPAIGN (JULY 2014 TO DECEMBER 2016) - Crafted a central campaign message and logo to promote the campaign. - Developed a public service announcement video, billboards, posters, flyers, hand fans, and banners for mass communication. - Revised and updated social media tools to match the new campaign. - Aligned the new campaign with the priorities of the government’s National Child Helmet Action Plan to contribute to the national movement to improve child helmet use. ADVOCACY Major advocacy activities conducted during the reporting period include:
Safe Kids Worldwide 2014 Global Activity Report
| Vietnam | 7
- AIP Foundation supported the local governments of six provinces in developing action plans to increase child helmet use in their jurisdictions. - The National Traffic Safety Committee signed the National Child Helmet Action Plan in December 2014 and formally launched the Action Plan in January 2015. AIP Foundation advocated for this action for many years and supported the government in developing the plan. - Two capacity building workshops were conducted by AIP Foundation with support from Global Road Safety Partnership for media and related government agencies in September and October 2013 to improve communication and enforcement of the child helmet regulation. - AIP Foundation and the WHO supported enhanced police patrols and fines to violators of the child helmet regulation in five target districts in Ho Chi Minh City in December 2013. - Results from the six-month follow-up survey of policymakers and journalists trained in October 2013 showed that: - 95% of policymakers and 87% of journalists applied the knowledge and skills they gained in the training to their work. - 41% of policymakers and 50% of journalists spread knowledge gained from training to colleagues within their organization. - 41% of policymakers and 55% of journalists spread knowledge gained from training to colleagues outside of their organization. - 100% of policymakers and 91% of journalists found that the knowledge/skills gained from training helped them perform their job more effectively. RESEARCH Helmet Observation Survey Report and The Effectiveness of the Communication Campaign DESCRIPTION OF RESEARCH
The Centre for Creative Initiatives in Health and Population (CCIHP) was subcontracted by AIP Foundation to conduct helmet observations and a communications effectiveness survey in the three target cities throughout the campaign. The final evaluation findings were released in April 2014. KEY FINDINGS
-
Child helmet use rates increased across the three cities increased from 18% in March 2011 to 38% in March 2014. Vietnamese parents’ awareness of the risk of a crash increased from 32.3% in 2011 to 97.2% in 2014. 88% of respondents recalled the campaign’s key message “Children also need a helmet.” 96% of all respondents knew about the regulation stating that children 6 and older must wear a helmet on a motorcycle, compared to 78% before the campaign. - 10% of respondents believed that a helmet is harmful for a child, compared to 33% before the campaign.
D. TRAFFIC SAFETY IN ECONOMIC AND INDUSTRIAL ZONE FOCUS
- General Road Safety - AIP Foundation implemented a traffic safety intervention in three communes affected by increased industrial activity in the Nghi Son Economic Zone of Thanh Hoa province. The project aims to increase road safety knowledge and promote safe road user behavior among community members and within schools. GOALS
- Reduce traffic crashes and resultant injuries and fatalities in the communes most affected by increased industrial activity around a construction site. - Increase knowledge and practice of safe behavior among target populations regarding issues of helmet use, speeding, and drunk driving. - 80% of students at targeted schools demonstrate safe road user behavior. LOCATION
- Hai Thuong, Tan Truong, and Mai Lam communes, Tinh Gia district, Thanh Hoa province
Safe Kids Worldwide 2014 Global Activity Report
| Vietnam | 8
PARTNERS
- National Traffic Safety Committee, Thanh Hoa Traffic Safety Committee - Nghi Son Refinery and Petrochemical, LLC - Ministry of Education and Training, Thanh Hoa Department of Education and Training, Tinh Gia Bureau of Education and Training - Tinh Gia Traffic Police - People’s Committees of Hai Thuong, Tan Truong, and Mai Lam communes VOLUNTEERS
- 50 volunteers from the Tinh Gia Youth Union contributed to the project in 2014-2015. ACTIVITIES STAKEHOLDER ENGAGEMENT - More than 20 meetings were organized with local partners in Tinh Gia district, Thanh Hoa province to promote coordination and effective implementation of project activities. - Orientation and review workshops were organized in June and October 2014 with relevant stakeholders to present project achievements, discuss lessons learned, and provide input for designing the next phase. COMMUNITY ACTIVITIES - 1,050 community people attended public “Road Safety Days” organized in July and August, of which 157 people attended motorcycle driver training courses following the events. - A workshop was organized in November 2014 attended by 52 community members. The workshop provided information on local traffic safety statistics, introduced the scale-up project, helped participants develop their traffic safety communication skills, and secured their support and engagement throughout the project. - 3 additional motorcycle driver’s safety training courses were organized in December 2014 for more than 200 community members. The course provided information on motorcycle laws and regulations and tips for safe driving. All attendees received a free quality helmet. - 6 billboards were installed in the target communes at strategic and high-traffic locations which addressed behaviors such as helmet use, speeding, and drunk driving. SCHOOL ACTIVITIES: - 6 in-school “Road Safety Days” were organized in August 2014 with participation from 3,323 primary and secondary school students, 193 teachers, 30 volunteers, and about 20 local stakeholders. These events included a ceremony with speeches from school administration and student performances, followed by educational games. - Comprehensive road safety curricula was provided to 6 schools and a teacher’s training was conducted for teachers on how to integrate the curricula into their classroom lessons. The training was organized in November 2014 for 17 teachers from 3 primary and 3 secondary schools. - 3,323 students benefited from traffic safety education, including theory and practical application. Classroom lessons at three primary and three secondary schools were conducted from December 1, 2014 to February 14, 2015. RESEARCH Needs Assessment on Road Safety in 10 Communes of Tinh Gia District, Thanh Hoa Province DESCRIPTION OF RESEARCH
The Centre for Creative Initiatives in Health and Population (CCIHP) was subcontracted by AIP Foundation to conduct a needs assessment at the end of 2014 to gather information about the traffic environment in the target communes. This research assessed the local community’s a) road safety behavior; b) road safety knowledge and awareness; and c) road traffic environment, including road conditions, “hot spots,” and local fatality and injury statistics. The methodology included quantitative surveys, focus group discussions, in-depth interviews, site observations, and secondary data review. KEY FINDINGS
- 82% of the local community use motorcycles as their main mode of transportation and are among the most vulnerable to road injury and fatality. - 83% of respondents were not able to correctly identify the local speed limit set in place as an important safety
Safe Kids Worldwide 2014 Global Activity Report
| Vietnam | 9
measure. - 34% did not know about drunk driving regulations and 42% percent lacked knowledge on helmet laws. - Nearly 25% of motorcycle drivers in the region reported that they do not possess an official driverâ&#x20AC;&#x2122;s license. People without driverâ&#x20AC;&#x2122;s licenses were found to be significantly less likely to know about critical safety regulations regarding speeding, drunk driving, and helmet use. Among adult motorcycle drivers, 49% of unlicensed drivers are unaware of drunk driving regulations compared to 28.5% of licensed drivers. - 40% of men surveyed reported regular drunk driving compared to 7% of women.
E. INTERNATIONAL HELMET SAFETY PROGRAMS FOCUS
- Vehicle Passenger Safety - Road traffic crashes are an enormous, but largely unrecognized development challenge, causing approximately 1.24 million deaths and 20 to 50 million injuries each year. More than 90% of all fatalities take place in low- and middle-income countries, where motorbikes are an increasingly popular and affordable mode of transportation. Motorcycle helmets are a straight-forward, inexpensive, and highly effective intervention proven to reduce the risk of head injury by 69% and death by 42% in a road traffic crash. - In 2014-2015, AIP Foundation developed new helmet safety programs and expanded upon established programs in three other countries. GOALS
- Improve helmet use and road safety knowledge among high-risk road users in countries of operation. - Increase global recognition of the importance of helmet use throughout the UN Decade of Action for Road Safety 2011-2020. LOCATIONS
- Cambodia, Thailand, and Uganda PARTNERS
- USAID-DIV (Cambodia) - Save the Children (Thailand) - CrossRoads (Uganda) - FIA Foundation (all) - Centers for Disease Control and Prevention (Cambodia and Uganda) - Princeton in Asia Fellowship Program (all) PROGRAMS HEAD SAFE . HELMET ON .
- In June 2014, AIP Foundation partnered with USAID-DIV on a two-year project aimed at increasing passenger helmet use in support of the new Road Traffic Law, which mandates helmet use for both motorcycle drivers and passengers. It is expected that the project will directly benefit 200,000 Cambodians and indirectly benefit over 1.5 million. - The goal of the project is to increase passenger helmet use rate to 60% in the three target areas of Phnom Penh, Kandal, and Kampong Speu by the end of 2015. - The project consists of three mutually-reinforcing components: school-based programs, behavior change communication, and an enabling environment campaign. - Initial results from the project show that passenger helmet use in target areas increased from 9.9% in August 2014 to 11.2% in November 2014. THE 7% PROJECT
- AIP Foundation launched The 7% Project with Save the Children Thailand to improve the 7% helmet-wearing rate of child motorcycle passengers in Thailand. The 7% Project is a three-year program (2014-2017) focused on education, behavior influence strategies, and enforcement to increase helmet use and decrease the number of
Safe Kids Worldwide 2014 Global Activity Report
| Vietnam | 10
children injured and killed in motorcycle crashes across Thailand. - Following the launch event in November 2014, which included an awareness concert, 87% of adults and 80% of children reported a better understanding of the importance of child helmet use, and 87% of adults reported that they are more likely to put a helmet on their child.
“ YOUR LIFE IS YOUR WEALTH – WEAR A HELMET!” - In 2014, the Uganda Helmet Vaccine Initiative (operated by AIP Foundation) launched phase III of the “Your Life is Your Wealth – Wear a Helmet!” campaign, which has been underway in Kampala since 2011. - The campaign includes radio advertisements, billboards, educational material distribution, and road safety workshops to improve helmet use among boda boda (motorcycle taxi) operators. - In 2014, 600 boda boda operators in Kampala were provided comprehensive motorcycle driver safety training alongside quality helmets. - Since the start of the campaign in 2011, helmet use among boda boda operators has increased from 31% to 49%. GLOBAL AND LEGISLATIVE ADVOCACY
- AIP Foundation continuously supports integration of road safety into global poverty reduction efforts and, on a national or local level, advises on the development of appropriate helmet standards, comprehensive road safety laws, and national traffic safety curricula. RESEARCH , MONITORING , AND EVALUATION
- AIP Foundation collects baseline data and conducts ongoing monitoring and evaluation to identify high-risk road users, track progress toward program targets, adapt to changing circumstances, and contribute to the dissemination of best practices.
VI. MEDIA REACH TRADITIONAL MEDIA Conference presentations: 10 Journal articles: 4 Reports: - Report Publications: 2 - Research reports: 11 Traditional media reach in the WTW project, school year 2013-2014: International Walk To School Day - Print newspapers: 9 - Online newspapers: 11 - Television: 2 Photo Contest & Exhibition - Print newspapers: 6 - Online newspapers: 10 - Television: 1 Walk with FedEx Pedestrian Safety Tour - Print newspapers: 7 - Online newspapers: 4 - Television: 2 SOCIAL MEDIA Pedestrian Photo Contest Website (www.diboantoan.org) -- From March to May 2014 the Pedestrian Photo Contest Website, which has since expired, generated the following activity:
Safe Kids Worldwide 2014 Global Activity Report
| Vietnam | 11
- Number of people reached: 1,939,821 - Number of visitors: 61,349 - Number of views: 1,069,638 Child Helmet Website (www.childhelmet.org) -- From June to December 2014 generated the following activity: - Number of news items updated on website: 74 - Number of visitors: 3,414 - Number of views: 7,431 AIP Facebook Vietnam page-Vietnamese (https://www.facebook.com/Aipvietnam?ref=hl) - Number of followers: 34,168 - Number of people reached: 691,709 - Number of impressions: 2,492,318 - Number of clicks: 82,969 In addition, throughout the year, AIP Foundationâ&#x20AC;&#x2122;s global and social media accounts were regularly updated with our latest news and initiatives. Social Media Outlet Global Website
Followers/reach
Link
Facebook- Global account
4,758 page views in 2014 1,039 followers
Twitter account LinkedIn- Global account
646 followers 137 followers
https://twitter.com/aipfoundation https://www.linkedin.com/company/aipfoundation
LinkedIn- Greig Craft (President and Founder) account Facebook- Greig Craft YouTube account
500+ connections
https://vn.linkedin.com/in/greigcraft
86 followers 54 subscribers
www.asiainjury.org https://www.facebook.com/aipfoundation
https://www.facebook.com/PublicFigure.GreigCraft?fref=ts https://www.youtube.com/user/AIPFVietnam
VII. LEGISLATION RELATED TO CHILDHOOD INJURY PREVENTION LAW AND POLICY FOCUS
Bicycle
Fire and Burns
DESCRIPTION - Circular No. 34/2010/NÄ?-CP requires that children ages 6 and older should wear helmets when riding on motorcycle. No formal regulations on bicycle helmet use are enforced. A national action plan promoting child helmet use recently launched by the National Traffic Safety Committee with technical support from AIP Foundation promotes law enforcement of helmet wearing among children from 6 years old and above, including those riding electric bicycles. - Decree 27/2001/QH10 dated 29/06/2001 does not specifically require installation of smoke alarms in buildings. Households and organizations are, however, required to have general measures to prevent fire such as safe design of buildings, safe household appliances, etc. The law also outlines responsibilities and roles of agencies as well as resources for fire prevention.
Safe Kids Worldwide 2014 Global Activity Report
| Vietnam | 12
Motorcycle
- The traffic law, Decree 34, requires adults and, since 2010, children ages 6 years and older, to wear helmets on motorcycles. While adult helmet use rates have remained consistently above 90 percent, child helmet use rates were estimated at 18 percent across areas of Vietnamâ&#x20AC;&#x2122;s major cities in September 2012.
Open-Water
- The waterway transport safety law was approved in January 2005. However, there are still gaps in relation to its enforcement: many boats do not have a license or certification; the quality of ships and ferries is poor; there is a lack of safety equipment, especially life buoys; ships/ferries carry more passengers than their registered capacity; and there is poor management of wharfs in some provinces. - The Mekong River Delta region experiences serious floods in the monsoon season. For this region, the Minister of Agriculture and Rural Development issued Directive No. 40 which delineates interventions to ensure the safety of children in flooded areas. These interventions include specific engineering measures for the region, the establishment of key locations for monitoring children during a storm, and an allocation of boats to transport children to and from school.
Pedestrian
- Article 32 of The Law on Road Traffic No. 23/2008/QH12 stipulates that children under the age of 7 years must hold hands with an adult while crossing roads where there is high density of vehicles. All adults must help children under 7 years old to cross roads.
Vehicle Passengers
- Article 9 of The Law on Road Traffic No. 23/2008/QH12 requires drivers and passengers in the front seat of vehicles to wear a seat belt. Vehicle safety requirements do not include air bags or seat belts.
Poisoning
- While there are laws regulating the preservation, processing, and storage of food in Vietnam, the level of enforcement is limited, particularly for food stalls in public markets across Vietnam. One Vietnamese study on child poisoning indicated that half of all food poisoning cases in children were due to ingestion of unhygienic street food. Vietnam lacks specific regulations regarding child-resistant packaging and warning labels for products with significant toxicity levels. The Vietnam Ministry of Labor, Invalids, and Social Affairs is reviewing international standards and developing strategies to improve existing legislation.
Pools
- The Law on Physical training and Sports, No. 77/2006/QH11, passed in November 2006, stipulates conditions for facilities, equipment, and staff expertise required to operate sports facilities pertaining to swimming and scuba diving. Generally, safety conditions delineated in the law are broad and do not include specific safety standards. - The law on public pools states that pools must meet Federation Internationale de Natation (FINA) standards (lane markings, width, length, etc.). There are no specific provisions about fences, drain covers, etc.
Products
- Technical standards for producing childrenâ&#x20AC;&#x2122;s toys including standards of durability, fireresistance, chemical composition, electric voltage, and labelling are in place under Circular No. 18/2009/TT-BKHCN, issued on 26 June 2009 by the Minister of Ministry of Science and Technology.
Safe Kids Worldwide 2014 Global Activity Report
| Vietnam | 13
Railways
- The railway law (No. 35/2005/QH11) provides for planning, investment, construction and infrastructure protection of railways and railway transport; rights and obligations of organizations and individuals involved in railway operations; and rules and traffic signs to ensure order and safety of railway traffic.
Pre-schools (under)
- Circular No. 13/2010/TT-BGDĐT, issued by the Vice Minister of the Ministry of Education and Training, regulates requirements and standards about school safety and injury prevention for pre-schools. It also provides guidance and information on procedures to qualify as a safe pre-school.
Sports
- According to a regulation in Decree 36, issued in March 2005 regarding child protection, care, and education, families, schools and society should create conditions for children to play and participate in recreational activities, cultural activities, art, physical education, sports, and tourism appropriate for their age. People’s Committees are responsible for the planning and construction of space for such activities. The regulation focuses on sports facility construction and does not address sports injuries.
National action plan on child injury prevention 20132015
- The National Action Plan on child injury prevention 2013-2015 (Decision No. 2158/QĐ-TTG) was issued by the Deputy Prime Minister, based on the request of the Ministry of Labour, Invalid, and Social Affairs (MOLISA). The objective of this national action plan is to reduce morbidity and mortality rates among children due to injury, especially drowning. This plan prioritizes injury prevention efforts in high-risk places such as houses, schools, and public places to ensure the safety and happiness of families and society.
Community-based injury prevention plan of the Ministry of Health 20112015
- The objective of this plan (Decision No. 1900/QĐ-BYT) is to strengthen the role and responsibilities of the health sector in injury prevention at the community level and contribute to the reduction of disability, mortality, and morbidity rates which result from injury. The plan includes six specific objectives including: allocation of funds for injury prevention measures; increased awareness and skills of health professionals and communities regarding injury prevention; improved data collection of injuries and fatalities; and the development of a first-aid network for injury cases at the community level with at least 200 communes meeting the standards of a “safe community” by 2015. - In
VIII. ORGANIZATIONAL STRUCTURE STAFF NAME Greig Craft Mirjam Sidik Hoang Thi Na Huong Nguyen My Linh
POSITION TITLE President and Founder Chief Executive Officer Deputy Executive Director International Partnership Director
Colin Delmore
International Development Director
James Bairstow
Strategy Director
Frances Massing
Communication Manager
Safe Kids Worldwide 2014 Global Activity Report
CONTACT EMAIL greig.craft@aipf-vietnam.org mirjam.sidik@aipf-vietnam.org nahuong@protec.com.vn linh.nguyen@aipf-vietnam.org colin.delmore@aipfvietnam.org james.bairstow@aipfvietnam.org frances.massing@aipf-
| Vietnam | 14
Bui Van Truong Danielle Moore
Regional Monitoring & Evaluation Manager Junior Monitoring & Evaluation Manager
Nguyen Dieu Nuong
Director of Programs, Viet Nam
Bui Thi Diem Hong
Program Manager
Bailey Marshall
International Development Specialist
Van Thi Lan Phan Thu Ha BOARD OF DIRECTORS NAME Greig Craft Hoang Thi Na Hoang Joseph Ingegneri Mirjam Sidik
Chief Accountant IT and Office Coordinator
vietnam.org truong.bui@aipf-vietnam.org nellie.moore@aipf-vietnam.org nuong.nguyen@aipfvietnam.org hong.bui@aipf-vietnam.org bailey.marshall@aipfvietnam.org lan.van@aipf-vietnam.org ha.phan@aipf-vietnam.org
POSITION TITLE Founder/President, AIP Foundation Deputy Executive Director, AIP Foundation Director Community Outreach, The Jim Click Automotive Group & Linkages Inc. Chief Executive Officer, AIP Foundation
Safe Kids Worldwide 2014 Global Activity Report
| Vietnam | 15
Safe Kids Worldwide 2014 Global Activity Report
| Vietnam | 16