Impact of Data Driven Marketing in AI

Impact of Data Driven Marketing in AI The world of marketing is experiencing a shift in its workings. It has been inclined to data driven techniques in recent years and is now heavily reliant on consumer data.

New strategies such as automated marketing and account based marketing (ABM) have been phenomenal in achieving the desired results and have introduced new tangents to the world of marketing. The impact of the data boom is certainly visible in the field of marketing and there are several new avenues for the marketers that pose themselves as budding opportunities.

The emerging ​marketing strategies​ focus more on real time transactions and help organizations to acquire new customer base. These new tactics trigger some latest changes in the marketplace and bring new derivatives in the playing field.

Data for instance would become more powerful than ever. Data already is being compared to gold prices in today’s age where every technology works on a shared framework and is influenced by the data cycle and usage. Marketers would need to study and analyze this data to spot consumer trends and patterns. By studying this data they will be able to gain insights for the emerging trends and changing consumer behavior.

The dynamics of the consumer dominant marketplace is transitioning and to keep up with the pace the need for marketing data scientists would emerge. This specific role would become crucial in every field as the data scientist would provide detailed and elaborate consumer behavioral reports and simplified data models to the company. The companies can then build upon these data models to ensure the success of their marketing campaigns. The models may vary from the simple analysis of the past data to the more complex real time data models. For achieving these insanely effective results machine learning would also be a great accomplice.