Bibliography and research findings behind my Pepsi Max Ad. Most of the information and product research of Pepsi max was found on the Wikipedia page of Pepsi max.
In my presentation I have used information here to find out where it was debuted, how it came round, how much caffeine it contains, different ways that Pepsi max has been advertised. In the photo above I have highlighted specific information that has helped me further research into Pepsi max which is included in my presentation.
Wikipedia is was my main way of information however I have also included the links of the websites I have taken minimum information/pictures off: • • •
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http://www.pepsico.co.uk/pepsi-max - General info of Pepsi max http://www.pepsi.co.uk/Products/Default.aspx - General info of Pepsi max http://www.google.co.uk/search? tbm=isch&hl=en&source=hp&biw=1366&bih=612&q=pepsi+max&gbv=2&o q=pepsi+max&aq=f&aqi=g10&aql=&gs_sm=e&gs_upl=510l1352l0l1830l9l6 l0l0l0l0l206l862l0.5.1l6l0#hl=en&safe=off&gbv=2&tbm=isch&sa=1&q=peps i+max+advertisements&pbx=1&oq=pepsi+max+advertisements&aq=f&aqi= &aql=&gs_sm=e&gs_upl=532l2472l0l2500l15l13l0l8l8l3l861l2490l0.1.1.0.1. 0.2l5l0&bav=on.2,or.r_gc.r_pw.,cf.osb&fp=b2a5408e9985691&biw=1366&b ih=612 – Max logos, Previous ad still shots http://www.csmonitor.com/From-the-news-wires/2010/0720/Cola-warsreturn-Pepsi-MAX-vs.-Coke-Zero - secondary reviews off two drinks
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http://jazarah.net/pepsi-max-vs-coca-cola-zero/ - secondary reviews off two drinks
Here is some evidence of how and where I acquired information for the ASA rules and regulations that I had to follow by:
I then went on to the website and searched for the actual regulations on the website:
I then kept refining my search until I reached the correct category that pepsi max would fall under:
I then skim-read all of the links highlighted above and took out the rules that applied to me that I would have to ensure I didn’t brake which is shown on my presentation. These are the only websites I have acquired my secondary research from, the rest of the information on my presentation/pitch is all primary.