Page 26 knowledge check questions – Sagar Gautam
1. Describe the two main forms of research undertaken by media industries: The two main forms of research are broken down into Primary research and Secondary research. Primary research is research that you yourself go out and obtain original data that relates to your project, for example giving out lots of questionnaires, doing experiments and plotting the results on graphs and charts that are easily viewable in order to achieve comparative data. An example a primary research that I have carried out was the taste test in my Pepsi Max advert which is included on the Research Units page on my weebly. Secondary research is research that you obtained through other peoples data, so you dont have to go out and do as much work however you cannot claim you did that data, secondary research can be found in browsing websites such as google can also be found in books and 2. State the full name of the following research organisations. a) NRS – stands for National Readership Survey. NRS measures the average number of readers per issue in national newspapers. It proves an estimate number of readers who fall under the terms of sex, age, nationality and many other demographic lifestyle characteristics. b) NRS provides quantitive data, here is an example of the data they provide:
a) ABC- stands for Audit Bureau of Circulation – it is a retail media agency which provides advertises with access to millions of consumers via digital networks and
traditional POS solutions. They manage and uphold standards which reflect media industry needs and how the media industry data is reported. b) ABC provide quantitive and qualitive data of how magazines are obtained here is an example of their research:
a) BARB stands for broadcaster’s audience research board. BARB was set up to provide quantitive data to other subscribers about the standard television audience measurement service for broadcasters and the advertising industry.
b) BARB’s example of research data: a) RAJAR - RAJAR stands for radio joint audience research - it is in charge of measuring radio audiences in the uk. it is a company which is jointly owned by the BBC and the RadioCentre. RAJAR also provides quantitive data on thier website. b) here is an example of the quantitive data RAJAR provide:
3. Describe the different ways in which a media audience can be segmented: Audience segmentation is an easy way for the media to individually target different audiences, the most common segmentations are: age, gender, culture and ethnicity and income and social class. 4. Explain the importance of advertising to media production: Advertising is a vital role in media production as its one of the main ways of getting your product known out there, advertising is heavily used in this generation that more people are resistant to actually paying attention to adverts. So in this case advertising needs to be more eye catching and targeting specific audiences that relate to your product in this case your most likely to have someone be interested into your product rather then trying to make everyone your target audience because that’s not possible as everyone does not have the same interests in things. Without advertising your company or product will not make any money at all, meaning you’ll just loose profit and gain nothing! 5. Summarise the role of a researcher: The ultimate goal for a researched is to find out background information about the themes for a particular show, they need to gather potential information which relates to the show this would include arranging interviews with people whom are about to go on the show to see if they qualify for the show’s characteristics and overview their story’s and how they can relate to the show 6. Explain using clear examples, how the viability of a media product can be assessed: The viability for a media example can be assessed on financial stableness, the right equipment and time to produce this product and the necessary skills and support to make this product. Overall it is about how organised and determined someone is to make their product work in the industry, for example if I was to make a new soap bar which also washes hair like shampoo instantly I would need to know how much it costs to acquire the ingredients for this soap bar, I then need to know if I have this money and support/technology to go out and make this soap bar aswell as acknowledging if I have enough time, then of course ultimately I will need to know if the product is viable and will be used out there in public. 7. What is a SWOT analysis? A SWOT analysis is an analysis of a product that is broken down into 4 stages, which are; strengths, weaknesses, opportunities to expand target audience and threats that you may overcome. Doing a swot analysis on a product ultimately shows you have gone out and looked at all the possible variables that can effect in you making this product successful. 8. Explain what the term copy right means and why it is an important factor in media production: Copyright is a form of property which cannot be used unless you have permission from the owner of this copyright. You can buy and sell copyright laws aswell as working in a partnership with another company with your copyrights. It is an important factor in media production as no mater how primary researched your product is, there will always be that chance where you at some point need to access
someone else’s copyrighted work (for example a song) and for you to go out and use this in relation with your product you need to ask for permission from the company that owns that song, usually if your lucky they will allow it say for example its for educational use, however if its for a profitable use they will most likely charge you money to use it, if you don’t pay you wont be able to use it, and if you use it without permission you can get sued a lot of money!