SAGAR MODAK Graphic Design Portfolio 2014
Southwest High A K-12 GSEB School
Branding a Gujarat State Education Board School.
Area Branding, Advertising, Web Design
Te a m Lionel Lobo, Mahima Bedi, Sagar Modak
Identity
Southwest High
Facing the Southwest direction of Ahmedabad, the name for this school was an ideal choice since it also needed a western appeal to it. The identity reects the same as a result of incorporating sharp features in the element as well as strong slabs in the fonts.
Applications
Southwest High
Advertising
Southwest High
Extension
Southwest High
Extension
Southwest High
TO AIM FOR THE SKY, BE DOWN TO EARTH.
Let’s be honest. Kids hate school. Our challenge, therefore, is not just to be a good school. It is to be a school that kids love. And kids love simple! That’s why, more than anything, we focus on making every lesson as simple and interesting as it can get. After all, even a child can tell you that education needn’t be rocket science, even when you’re studying rockets.
02
03
Extension
Southwest High
02 THE MOST INSPIRING INTERIOR DESIGN IS THE INSIDE OF A CHILD’S MIND.
14
15
Extension
Southwest High
Activities at SWH
Beyond grades and degrees, what does a child really take away from school? The true development of students must rise above the average ideas of curriculum and extra-curricular. Thus, while the additional activities at SWH include generic fields of music, dance, and arts & crafts, we also encourage inventive, new-age spheres of learning, such as aero-modeling and robotics.
In a pioneering move, SWH has meticulously chosen and developed these fields to help expand and nourish the interest areas of a child. Each environment is independently designed to enhance each sphere of activity. Ultimately, when we talk about excelling, we must acknowledge that a child’s potential is nothing less than infinite.
BASIC ACTIVITY AREAS
Junior School
1
to
8
Science Lab/ Computer Lab/ Library
Senior School
9
to
12
Science Lab/ Computer Lab/ Library
ADVANCED ACTIVITY AREAS AERO MODELING
ROBOTICS
DANCE
24
MUSIC
ARTS & CRAFT
25
Bulletin So where are we going today?
A monthly magazine for Royal EnďŹ eld Bullet lovers, the name comes from a Bulletin board giving information and recent news to the readers. Area B r a n d i n g , I d e n t i t y, E d i t o r i a l , U I
Identity
Bulletin
Typeface for Bulletin gives a vintage yet modern feeling, serifs with slight slant and curves lend a playful and carefree feeling, while boldness gives it a strong, serious and determined mood, reecting a Bullet lovers attitude. The ‘in’ is given yellow to emphasise the idea, yellow is frequently found on the road strips, sign boards and milestones.
Editorial
Bulletin
Editorial
Bulletin
User Interface
Bulletin
The Bulletin App is an application for bullet Riders, a handy guide during their trips. This application is meant to give all the news, trip bookings, rent details, suggestions, safety tips, distance details, buy accessories, locate centre, schedule and maps, read magazine and do more. Being an app solely meant for bikers, this app does not come in tablet for obvious reasons of mobility while traveling.
For the spontaneous adventurers, the available list provides an easy guide to set out on an unplanned adventure.
Essentials Date and time in the secondary information give the quick highlights of the trip. For the seasoned and time conscious, distance serves as a perfect quick guide to tell the length to be covered giving an idea about the fuel to be consumed.
User Interface
Bulletin
Apart from those who own their own bikes, there also exists a segment of bikers who either don’t own a bullet, want to give bullet a shot, want to try a different make of bullet or whose bullet is not in a condition to take the beating. For such a class, the feature of Rent a bull gives them the exibility to choose from a list of models along with their respective technical details, special features and their respective photographs.
User Interface
Bulletin
A detailed list of a booked trip is available anytime. Since a trip is the most important for a biker, he/she needs all the important details at hand. All the details which the biker will need has been narrowed and compiled in the bookings section of the app which gives all the important information including pillion details, date and time of departure, origin and rendezvous points, route, distance, duration of trip, etc.
Extension
Bulletin
Extension
Bulletin
Bloom Dekor Simply D’front
Bloom Dekor are manufacturers of high quality doors, laminates and Panels. The problem to be adressed here was to extend the existing brand laguage to the higher target audience where it could create a new benchmark and create a whole new category in the market.
Area Brand Extension
Protak The Beast
Protak is an iPhone case designed for rough use, it protects the phone from damages from high intensity activities like hiking, river rafting, climbing or any extreme sports. The packaging takes inspiration from Rocky terrain and topography map lines. The Box follows a dark colored layout which gives the look and feel of power, while red denotes alertness. Overall the composition and layout gives a powerful and energetic feeling to it.
Area Packaging Design
Novergy Power Generation for Generations
Novergy is a manufacturer of Solar plants for ďŹ rms, houses, industries to reduce the usage of electricity and rely solely on natural source of energy. This brochure follows a clean and minimal layout, with green and orange as base colors. The infographics lend it a modern and minimal feeling while making more space and balancing the overall composition.
Area Brand Extension Te a m L i o n e l L o b o , S a g a r M o d a k , R o l l a n d Va r g h e s e
Brand Extension
Novergy
Brand Extension
Novergy
Steel All Male
Being a fashion retail brand, Steel’s product portfolio speaks for itself. A collection consisting of outfits from high Quality Designer Sherwani’s to Formals, Steel wanted to carry forward it’s image into Advertising through Hoardings. The idea of the movie ‘Man of Steel’ seemed apt in making it ‘Men of Steel’ since the younger crowd would easily relate to it.
Area Advertising
Advertising
Steel
Advertising
Steel
Smirnoff Vo d k a
This packaging for smirnoff mango follows 2 moods, one is minimal and the other is dynamic, the labelling shows mango slices settled down deep in the bottle at the back. Wherein the other bottle shows a dynamic splash of vodka, ice and mango surrounding the bottle. The box has been given two forms lending it a modern and classy mood.
Area Packaging Design
Belvedere Risha Developers
Belvedere, a leading estate company, wanted to convey the biggest beneďŹ t of their new apartments, i.e a 5 storied building with only 1 house on each oor. The messaging and visuals use a simple, clean and classy layout to highlight the main feature and convey the idea simply.
Area Advertising Te a m Sagar Modak, Mahima Bedi
Advertising
Belvedere
Advertising
Belvedere
Square Route Inc. Couriers
Branding a global courier Company.
Area Branding, Identity
Identity
Square Route Inc.
SQUARE ROUTE INC.
4 primitive directions, 4 sides of a square and an abstract element inspired by routes all over the world lend this identity its unique identity. The square in the center denotes the starting point, which is popularly known as square one. The 4 lines originating from the square depict the 4 primitive directions while communicating the philosophy of the company, that when it comes to delivering, no direction is its limits.
Identity
Square Route Inc.
Brand Attributes Flexible
Dynamic
Sharp
Modern
Conceptual
Identity
Route
Square Route Inc.
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Courier Box
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4 Directions
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Identity
Square Route Inc.
SQUARE ROUTE INC.
SQUARE ROUTE INC.
SQUARE ROUTE INC.
SQUARE ROUTE INC.
SQUARE ROUTE INC.
Saar Fine Wine
Saar is a fine wine brand whose name is borrowed from hindi which is also pronounced as saar which stands for essence, extract, and substance. Saar is the essence of the fine experience provided by the wine. The design gives form to it by portraying an artistic representation using colors based on the specific group of grapes.
Area Packaging
Thank You Get in touch
Sagar Modak sagarcanbefound@gmail.com +91 98250 50424