RUSTY AND DUKE
BY SAGE AND FRANK
PROJECT PROPOSAL PROJECT LIST Bran d Po l i s h i n g We b s i t e D e s i gn S o c i al S t rat e gy
Br i t M i l l e r b r i t @s age an d f ran k . c o m s age an d f ran k . c o m
FOR POWERFUL WOMEN
Brit Miller
Christina Draw dy
Brand Manager/COO
Wordpress Web Developer
INTRODUCTION
Lekeshia Angelique
Kim Kiel
Aly Po epke Graphic Designer
Alyssa J. Dillo n
Diversity Consultant
Strategic Copywriter
Marketing + Sales Coach
Amber Annette
Cati Winkel
Lisa Sch m id t
Marketing Specialist
Mindset Coach
Copywriter
H E Y, T H E R E ! We are team of determined, smart women coming together to form a brand growth agency for badass, rebel women. Why women? Women and other minority owned businesses have a harder time getting the support they need in male-dominated industries, so we’re here to focus on supporting these underdogs PIONEERS who are making real change. Why badass rebel women? Because well-behaved women seldom make history and that’s what we’re here to do. Let’s work together to grow your business with brand development, web design, and marketing strategies so you can reach more people and make a bigger impact! Are you in?!
Brand Manager
Brit Miller
TA B L E OF CONTENT
1. HOW W E D O I T
2. YOUR P RO JE CT
3. W O RK I N G TO G E T H E R
4. NEXT ST E P S
CH A N G E- M A K ER M A N I F ES TO
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CREAT I V E P RO C ES S
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H O L I S T I C BU I LD I N G
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G OA L
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B RE A K D O W N
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O N B OA R D I N G
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CO M M U N I C AT I O N G U I D ELI N ES
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RE A DY TO D O T H I S ?
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1 . CH AN G E- M A K ER M A N I F ES TO 2 . CRE AT I V E P RO C ES S
HOW WE DO IT
3 . H O L I S T I C BU I LD I N G
CHANGE-MAKER MANIFESTO Our goal? Simple – make the world a better place. This isn’t the “dream of ending world hunger” kind of a better place... This is the “do the hard work to make a positive impact” better place - the “it starts with me” better place, where what you do in your community, your circle, sends ripples through the world. This is the better place where you can do more together than you can alone - where we believe that acts of good are multiplied. We ask the question “What can I do?” and know that to help someone else light their fire we have to fuel our own. We have a right - no - a responsibility to shine brightly. We are a beacon of health, wealth, and love for those who need it. This work is dirty and there are obstacles - so we roll up our sleeves, do the work, and burn those obstacles down. We support others when they need our help and guide them when they are lost. W e tell our stories, we listen to theirs. We extend a helping hand to help others rise. That’s what making the world a better place means to us - a nd that’s exactly what we do.
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0 2 . C R E AT I V E P RO C E S S We aren’t just handing over a folder with logos or creating a site on the fly. We make sure that what we’re building for you fits into your business structure and helps you get closer to your growth goals. For us, there is no point in building something that’s thrown together or not going to work. So we put in the time to get to know you and your business to build you the most effective tools possible.
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G AI N I N SI G H T This is where we get to know your business and where the research happens. We take a deep dive into your business to get a good picture of what’s going on. We get insight on processes, offers, services, message, your big WHY - we want to make sure it’s all as strong as you are.
SE T I N T E N T I ON The planning stage where we get to dream a little and come up with next steps. Having a plan means putting intention into everything you do, finally KNOWING where you’re going, and owning your message. It’s here were we figure out how your idea lives in the world.
M AKE AN I M PAC T Implementation time! This is where all of the insights and intentions meet the real world to create impact. Time to implement the plan, launch the thing, and see how big of an impact you can make!
One huge benefit to having so many amazing women on the team is that we have access to so many ideas during the process.
• Get stuck on some imposter syndrome, we bring in the mindset coach.
• Do we need a fresh perspective on organic marketing, we bring in the marketing coach.
• Need copy, let’s go grab one of the copywriters...
We also have an amazing Diversity Consultant that looks over every website before it’s launched to make sure what
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we’re putting out into the world is both equitable and empowering.
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03. HOLISTIC BUILDING We believe that you build bigger, stronger, more impactful ideas when you build them on a solid foundation from the start. That’s why all of our projects start with exploring your mission, target audience, and brand before we get to any of the client-facing fun stuff. Things done right and done well from the start keep you from having a shaky base that requires you to constantly tweak and revisit things. A strong base supports your growing empire in a way that empowers you to achieve your audacious goals and make your dreamiest business dreams manifest!
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BRIT MILLER | SAGE AND FRANK
*Bigger impact comes from a solid foundation.
G OAL
THE PROJECT
B RE AK D O W N
GOAL Our big goal is to get you set up to be able to leave your 9-5 jobs and fully embrace your passion project as your primary work!
To d o t h i s , w e ’ l l c r e a t e a s o l i d f o u n d a t i o n with a social media presence that is comfortable for you, a website that sells your products, and a brand toolkit to build it all.
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PA C K A G E B R E A K D O W N S
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O P T I O N 1 | St r o n g Bas e | 6 - 1 0 w e e k s This option would expand your brand toolbox beyond just your logo so you have the right elements to use in creating a high-conversion ecommerce website.
+ BRAND EXPANSION (Defining brand style, submarks, color palette additions, font
selection, design elements, Brand Style Guide)
+ SQUARESPACE ECOMMERCE WEBSITE (5 Pages, basic SEO, homepage
copywriting, opt-in and email list integration, diversity and inclusion analysis)
Investment: $9,997.00 a) Two Payments of $4,998.50
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O P T I O N 2 | So l i d S t ar t | 6 - 1 0 w e e k s Having a brand and website is a strong base, but you also need a plan for how you’re going to drive traffic to your website. This option gives you a strategy and the tools to be able to create your online presence in a way that doesn’t feel salesy!
SAME AS OPTION 1, PLUS:
+ GRAPHICS LIBRARY (Stock image library and Canva library with branded
templates for social graphics)
+ SOCIAL STRATEGY (Consultation and recommendations on social media audience
building strategy)
Investment: $12,997.00 a) Two Payments of $6,498.50 b) Six Payments of $2,197.00
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O P T I O N 3 | T h e S u c c e s s S e t u p | 8 - 1 2 We e k s This option offers you the most support in having a successful launch of your products. We would set up your social media accounts, create a content plan, and give training on how to implement the day-to-day parts of building an audience online.
SAME AS OPTION 2, PLUS:
+ DONE-FOR-YOU SOCIAL SETUP AND GUIDANCE (Social accounts set up
on Facebook and Instagram, easy content plan, and training on social and content
plan implementation)
*BONUS: “THE SOCIAL MACHINE” ACCESS: This is one of my favorite courses from Alyssa J Dillon about building your perfect audience using Facebook in a non-sleazy way! Investment: $14,997.00 a) Two payments of $6,748.50 (Save $1,500!!) b) Six Payments of $2,499.50 10
BRIT MILLER | SAGE AND FRANK
MICHELLE OBAMA
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There is no limit to what we, as women, can accomplish.
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WORKING TOGETHER
CO M M U N I C AT I O N G U I D ELI N ES
ONBOARDING I’d love to get this project started mid-late September and it will take 6-12 weeks depending on the package you choose - that means you get to have an operation website, brand, and strategy in place before 2022! When you’re ready to get going, we’ll complete a contract and first invoice.
From there, we’ll get the party started! 1) We’ll schedule our first meetings and get started on a Brand Discovery Workbook. 2) We’ll also share inspiration and make sure we are on the same page with style and messaging. 3) Then we’ll get into the meat of the project - creating your brand and developing your site!
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C O M M U N I C AT I O N G U I D E L I N E S
We are all busy people focused on self-care, family, and business! I want to make sure we’re respectful of each others time and make the most out of our time together, while being flexible with the craziness that comes along with our many roles.
R E SP O N SE T I M E S AN D F E E D B AC K R EQ U ES T S We’ll all respond to all communication within 3 days during the work week. No one is in trouble here if we don’t, but let’s be mindful of getting back to each other and keeping the project moving. Now the weekends - that’s a different story. I may not respond until I’m back to work, and I don’t expect you to either!
Best Days: My best workdays are Wednesday-Friday so I will do the bulk of my communication and meetings with you then. Email: You can reach me at hello@sageandfrank.com anytime. Voxer: You’ll have open Voxer access during the project, @sageandfrank. Voxer will get you the fastest response if you have immediate questions or ideas.
TIM E L I N E AN D D E L AY S Our timeline depends on open communication and I like to stick to deadlines as close as possible. Staying within our time line is beneficial to both of us - you get everything on time, and I don’t end up with too much work at the same time. We both stay sane and healthy this way ( : WIN-WIN! There are, of course, times where things may delayed on either side of things, and we will work around them as they come. We’re smart people and know how to re-evaluate and modify a plan. If we get more than 4 weeks behind though, we’ll have to revisit the project timeline and fit it back in around other projects that have started.
ONGOING All clients receive access to The Squad. There, I show you the best ways to use your brand and teach the basics of everything you need to use your brand in a cohesive, attractive way. Whether it’s you or your team members utilizing The Squad, it will give you a boost in
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championing a consistent, cohesive brand.
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When women support each other, incredible things happen.
BRIT MILLER | SAGE AND FRANK
NEXT STEPS
RE ADY TO D O T H I S ?
READY TO DO THIS? Hell yes! Everything looks good and you’re totally on board with the details. Let’s go ahead and get the ball rolling. Reply to the proposal email and tell me which package fits you best and what payment option you’d like to go with. I’ll follow up with a contract and first invoice. Once complete, this will get the project solidified and get a spot saved for you in my schedule. Keep in mind, until we have a contract and deposit in place the spot is not held and Q3-4 tend to fill up very quickly.
H AV E A F E W Q U E S T I O N S ? Awesome! I love questions. Reply to the proposal email with your questions and we’ll talk through it.
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Br it Mille r | O w ne r a nd Le a d Cre a tive at S AG E A N D F R A N K br it@ s ag e a nd fra nk .c om s ag eand fra nk .c om
BY POWERFUL WOMEN
