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Names, Taglines & Logos For Medical Devices & Healthcare Technology An eBOOK from Sagefrog Marketing Group
Š2014 SAGEFROG MARKETING GROUP, LLC. ALL RIGHTS RESERVED
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Sagefrog is recognized as a top marketing agency specializing in healthcare and technology marketing. So, it’s no surprise that we love branding for medical devices and healthcare technology. Names, taglines and logos are critical to commercial success. The ideal name and tagline convey the brand promise, while the logo serves as a distinctive mark of identiďŹ cation. In this Sagefrog eBook, we share healthcare technology client branding examples. Mark Schmukler Managing Partner, Strategic Lead Sagefrog Marketing Group
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CLIENT: Defibtech DEVICE TYPE: AUTOMATIC EXTERNAL DEFIBRILLATOR (AED) NAME BY SAGEFROG: LIFELINE VIEW ® TAGLINE & LOGO BY SAGEFROG: THE ART AND SCIENCE OF DEFIBRILLATION™
D E F I B R I L L A T O R
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CLIENT: Safety Care Technologies
SafetyCare
™
DEVICE TYPE: FALL DETECTION, PERSONAL EMERGENCY RESPONSE SYSTEM ™ NAME SAGEFROG: FALLCALL FALL &BYEMERGENCY RESPONSEPENDANT SYSTEMS
TAGLINE & LOGO BY SAGEFROG: THE BEST IN CARE WHEN YOU’RE NOT THERE™
FallCall Pendant ™
HANDS-FREE CALL FOR HELP
Watch
™
PUSH BUTTON CALL FOR HELP
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CLIENT: Sleep Specialists DEVICE TYPE: POSITIONING DEVICE FOR SLEEP APNEA AND SNORING NAME BY SAGEFROG: ZZOMA™ TAGLINE & LOGO BY SAGEFROG: POSITION YOURSELF FOR A GOOD NIGHT’S SLEEP™
™
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CLIENT: Sterling Medical Devices CLIENT TYPE: DESIGN, DEVELOPMENT, AND TESTING OF MEDICAL DEVICES NAME BY SAGEFROG: STERLING MEDICAL DEVICES TAGLINE BY SAGEFROG: YOUR MEDICAL DEVICE DEVELOPMENT PARTNER™
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CLIENT: CFS Clinical CLIENT TYPE: CLINICAL TRIALS SERVICES AND CONSULTING NAMES BY SAGEFROG: CFS CLINICAL™ & INSITE™ TAGLINE BY SAGEFROG: TRANSFORMING THE BUSINESS OF CLINICAL TRIALS™
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Sagefrog Marketing Group is a full-service marketing, branding, interactive, public relations, and advertising agency. Our integrated team of certiďŹ ed professionals will use our proven processes to build your brand, optimize your marketing, and grow your business. Serving clients in greater Philadelphia, New Jersey, and the Lehigh Valley, we specialize in healthcare, technology, professional services, and business-to-business marketing. For more information, please contact us: (215) 230.9024 Âť info@sagefrog.com Âť www.sagefrog.com