Sagesse Inc. | Case Study: Residential Community Marketing Portfolio by sagesse

case study: Residential Community Marketing

ca se study: Mon a rch M i l ls Corporate Identity

Logo Development Live Smart. Live Stylish. live Monarch Mills.

at 7600 Monarch Mills Way, Columbia, MD 21046

Letterhead & envelope

7600 Monarch Mills Way, Columbia, MD 21046

TEL

410.381.0769

FAX

410.381.5823

www.MonarchMillscoMMunity.com

OVERLOOK at Live Smart. Live Stylish. MONARCH MILLS FEATURES

Business Card

Spacious 1–3 bdrm garden-style homesHCCP Darcelapartment Cox, CHM, ●

●

Senior ProPerty Manager ● Gourmet kitchens equipped with

Energy Star Appliances dcox@sheltergrp.com ● Wood flooring & 9 ft ceilings 7600 Monarch Mills Way Columbia, MD 21046 TEL 410.381.0769 FAX 410.381.5823

www.MonArChMiLLsCoMMuniTy.com

www.MonarchMillscoMMunity.com

OVERLOOK at

OVERLOOK at 7600 Monarch Mills Way, Columbia, MD 21046

Note card & envelope

Live Smart. Live Stylish. Live Monarch Mills.

●

Business, community based learning & fitness centers, internet café, community room Volleyball court, bicycle pavilions, dog walking area, putting green, children splash area & lap pool

ca se study: Mon a rch M i l ls Corporate Identity

Kit Folder

Live Smart. Live Stylish.

www.MonarchMiLLscoMMunity.com

Live Monarch MillS.

7600 Monarch Mills Way, columbia, MD 21046 â&#x20AC;˘ 410.381.0769

Darcel Cox, CHM, HCCP Senior ProPerty Manager

Live Smart. Live7600dcox@sheltergrp.com Stylish. Monarch Mills Way

Live Smart. Live Stylish.

Live Monarch MillS.

columbia, MD 21046 TEl 410.381.0769 FaX 410.381.5823

Live Monarch MillS.

www.MonarchMillScoMMuniTy.com

The a newsletter for Monarch Mills community residents

Newsletter printed as a shell with content applied by word processor. Layout and design elements were also supplied as a customizable electronic document.

flier

The

flier

September 2011 vol. 1 issue 1

NEw RESIDENt SPotLIght Nulla metus purus, consequat quis accumsan ac, luctus non enim. Aliquam in enim vel augue dignissim luctus. Etiam tristique magna in mi congue nec volutpat libero convallis. Duis porta ullamcorper neque, at dictum tellus euismod eget. Vestibulum bibendum luctus mi nec bibendum. Donec interdum ligula ut odio condimentum nec ultricies tellus aliquam. In condimentum luctus euismod. Phasellus sed sapien risus, vitae imperdiet neque. Etiam in tincidunt neque. Maecenas consequat mi in mi cursus ut porta neque euismod. Nullam quis dui at leo dictum rhoncus id lobortis ipsum. In tincidunt gravida venenatis. Mauris massa nulla, tristique vitae sagittis sed, vehicula id diam. Sed in ligula ante. Ut fermentum eros porta neque aliquet faucibus. Duis ut dolor orci, ut consequat velit. Quisque tincidunt nunc vitae enim lobortis. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Phasellus vitae felis dignissim erat tincidunt tempor ac in leo. Nulla et sapien augue. Nulla facilisi. Class aptent taciti sociosqu ad

We wish our residents celebrating this monthâ&#x20AC;Ś

Holiday Party reconnects old friends

Monarch Mills Residents Share Holiday Traditions

orem ipsum dolor sit amet, consectetur adipiscing elit. Phasellus vitae felis dignissim erat tincidunt tempor ac in leo. Nulla et sapien augue. Nulla facilisi. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Mauris id pulvinar neque. Quisque ultricies tincidunt lobortis. Nullam nulla quam, ullamcorper id varius non, luctus in nunc. Curabitur rhoncus, magna adipiscing eleifend tempus, libero enim tempus eros, ac fermentum ligula orci nec ante. Praesent sodales rhoncus mi, et ullamcorper justo lacinia et. Nulla venenatis volutpat velit ut mattis. Duis sit amet orci magna. Duis sit amet orci magna. in libero porta molestie. Cras in tincidunt puDuis vel nibh et metus molestie scelerisque. rus. Praesent tempor, leo at ornare egestas, est Nam eget elit eget turpis ornare ultricies sed metus lacinia elit, sollicitudin tincidunt enim vitae sapien. Aliquam adipiscing congue nisi, ligula eleifend neque. In nec orci eget velit in semper libero interdum eget. Duis eget mi condimentum tempus. in libero porta molestie. Cras in tincidunt puNulla metus purus, consequat quis accumsan ac, luctus non enim. Aliquam in enim vel augue dignissim luctus. Etiam tristique magna in mi congue nec volutpat libero convallis. Duis porta ullamcorper neque, at dictum tellus euismod eget. Vestibulum bibendum luctus mi nec bibendum. Donec interdum ligula ut odio condimentum nec ultricies tellus aliquam. In condimentum luctus euismod. Phasellus sed sapien risus, vitae imperdiet neque. Etiam in tincidunt neque. Maecenas consequat mi in mi cursus ut porta neque euismod. Nullam quis dui at leo dictum rhoncus id lobortis ipsum. In tincidunt gravida venenatis. Mauris massa nulla, tristique vitae sagittis sed,

welcome home to the Best of howard County The new community of Monarch Mills.

www.Monarch MillScoMMunity.com

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HowArD CouNtY

TRaNSiT

BRowN RouTe SeRvice To: 1

columbia Mall

columbia Medical Plan

oakland Mills

owen Brown

snowden square

oakland Mills rd & Berger rd.

Guilford rd & Gerwig ln.

clocktower ln & Murray hill rd.

Kings contrivance Village center

DeCorAtiNg tiPs: BeiNg CoMfortABLe iN Your sPACe Nulla metus purus, consequat quis accumsan ac, luctus non enim. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Phasellus vitae felis dignissim erat tincidunt tempor ac in leo. Nulla et sapien augue. Nulla facilisi. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Mauris id pulvinar neque. Quisque ultricies tincidunt lobortis. Nullam nulla quam, ullamcorper id varius non, luctus in nunc. Curabitur rhoncus, magna adipiscing eleifend tempus, libero enim tempus eros, ac fermentum ligula orci nec ante. Praesent sodales rhoncus mi, et ullamcorper justo lacinia et. Nulla venenatis volutpat velit ut mattis. Duis sit amet orci magna. Duis vel nibh et metus molestie scelerisque. Nam eget elit eget turpis ornare ultricies sed vitae sapien. Aliquam adipiscing congue nisi, in semper libero interdum eget. Duis eget mi in libero www.MonarchMillscoMMunity.com

ca se study: Mon a rch M i l ls Print Collateral

Postcard Live Smart. Live Stylish.

7600 Monarch Mills Way, columbia, MD 21046

Live Monarch MillS.

Welcome home to the best of Howard County.

introducing howard county ’s premier sustainable community.

FeaTures

Live Smart. Live Stylish.

The new community of Monarch Mills offers residents a beautiful, convenient, and sustainable place to call home.

• Spacious 1, 2 & 3 bedroom garden style, amenity-rich apartment homes • loft apartment homes include a state-of-the-art electric fireplace • Gourmet kitchens equipped with Energy Star appliances, 42” cabinets and granite breakfast bar

• Wood flooring in all foyers and kitchens

• Pre-wired for cable and broadband internet access

• Spacious 9 foot ceilings

• Volleyball court, bicycle pavilions, dog walking area, putting green, children’s splash area and lap pool

• amenity-rich clubhouse featuring business, community-based learning and fitness centers, cyber café, community room with double-sided fireplace and adjacent community grilling area

Live Monarch MillS.

• age-appropriate tot lots

Directions:

Take i-95 to exit 41a–41B for MD-175 toward columbia. continue on MD-175W to Snowden river Pkwy exit. Turn left, proceed 1.3 miles, turn left onto oakland Mills rd. after .5 miles, Monarch Mills will be on left.

Office Hours:

Mon –Wed: 9 a.m.–6 p.m. • Thur: 9 a.m. –7p.m. • Fri: 11 a.m.–6 p.m. • Sat: 10 a.m.–5 p.m. • Sun: 12 –5 p.m.

www.MonarchMillsCommunity.com 410.381.0769 www.MonarchMillscommunity.com 410.381.0769

Postcard

Live Smart. Live Stylish.

Live Monarch MillS.

7570 Monarch Mills Way, columbia, MD 21046

Welcome home to the best of Howard County. The new community Overlook at Monarch Mills offers residents a beautiful, convenient, and sustainable place to call home. Available to residents 62 years and better.

Live Smart. Live Stylish. Live Monarch Mills.

FeATures • Elevator accessible 1 and 2 br apt. homes, with fully equipped kitchens • Electronically controlled lobby entrance • individually controlled, high-efficiency heating and air conditioning system

• amenity-rich community including beauty salon, library, cyber-center, and laundry facility • all units pre-wired for telephone, cable TV and internet

• Bathroom safety features

• Monitored emergency call system with smoke alarms and fire sprinklers

• on-site visits from health and wellness providers

• outdoor conveniences include putting green, dog walking area, and lap pool

Directions: Take i-95 to exit 41a–41B for MD-175 toward columbia. continue on MD-175W to Snowden river Pkwy exit. Turn left, proceed 1.3 miles, turn left onto oakland Mills rd. after .5 miles, Monarch Mills will be on left.

Office Hours: Mon–Wed: 9 a.m.–6 p.m. • Thur: 9 a.m.–7p.m. • Fri: 11 a.m.–6 p.m. • Sat: 10 a.m.–5 p.m. • Sun: 12–5 p.m.

www.MonarchMillsCommunity.com 866.429.1266 www.MonarchMillsCommunity.com 866 .429.1266

ca se study: Mon a rch M i l ls Print Collateral

Live Smart. Live Stylish.

onarch Mills Way bia, MD 21046

hMillsCommunity.com 0.381.0769

fiCe HOurs:

hur

9 a.m. – 6 p.m. 9 a.m. – 7 p.m.

SaT

10 a.m. – 5 p.m.

Sun

12 p.m. – 5 p.m.

d, Fri

Live smart. Live stylish.

Live MOnarCH Mills.

exit 41a– 41B for MD-175 toward MD-175W to snowden river Pkwy 3 miles, turn left onto Oakland Mills arch Mills will be on left.

welcome home to the best of howard County. The new community of Monarch Mills offers residents a beautiful, convenient and sustainable place to call home.

ConvenienT LoCaTion Monarch Mills is conveniently located in howard County, Maryland just minutes from both Baltimore and washington, d.C. and easily accessible to interstate 95 and route 32.

Our well designed apartment homes have been constructed with high-quality, sustainable materials and products.

CLeaner, heaLThier Living, riCh wiTh aMeniTies

Great care has been taken at Monarch Mills to preserve the existing natural elements bordering the community on three sides. This wooded area, combined with new native plantings and vegetation, will help define this haven.

going green is an investment in the future and Monarch Mills is the first multi-family community in howard County that will meet Enterprise Green Communities criteria in all apartments and achieve a Leed gold certification in the clubhouse.

Getting to any community space and back again is easy. Whether walking, running or meandering throughout the 18-acre community, paths are manicured and well lit.

we are proud to be howard County’s premier sustainable community—making green, healthy living a reality.

The BesT of howard CounTy and Beyond as residents of Monarch Mills, your children can take advantage of Maryland’s top-rated school system. you can enjoy top musical entertainment at Columbia’s Merriweather Post Pavilion, shop leading retailers at The Mall in Columbia and dine in the most popular restaurants—all within 10 minutes of your home. explore a little farther north and south and you can experience everything that Baltimore and the nation’s capital have to offer.

WaShinGTOn D.C.

BalTiMOre, inner harBOr

www.MonarChMiLLsCoMMuniTy.com Brochure

Live Smart. Live Stylish.

narch Mills Way bia, MD 21046

MillsCommunity.com .429 .1266

CE hours:

9 a.m. – 6 p.m. 9 a.m. – 7 p.m. 11 a.m. – 6 p.m. 10 a.m. – 5 p.m. 12 p.m. – 5 p.m.

Live smart. Live stylish.

Live MonarCh Mills.

welcome home to the best of howard County. The new community of overlook at Monarch Mills offers seniors 62 or better a beautiful, convenient and sustainable place to call home.

ConvenienT LoCaTion

Perfect for those who appreciate an active lifestyle – from activities, seminars, clubs and study groups – you will find there is always something interesting going on.

CLeaner, heaLThier Living, riCh wiTh aMeniTies

Great care has been taken at Overlook at Monarch Mills to preserve the existing natural elements bordering the community. Legacy wooded areas, combined with new native plantings and vegetation, helps define this haven.

xit 41A– 41B for MD-175 toward MD-175W to Snowden River Pkwy miles, turn left onto Oakland Mills ch Mills will be on left.

Getting to any community space and back again is easy. Whether walking or meandering throughout the 18-acre community, all paths are manicured and well lit.

overlook at Monarch Mills is conveniently located in howard County, Maryland just minutes from both Baltimore and washington, d.C. and easily accessible to interstate 95 and route 32.

going green is an investment in the future and overlook at Monarch Mills is the first multi-family community in howard County that will meet enterprise green Communities criteria in all apartments and achieve a Leed gold certification in the clubhouse. we are proud to be howard County’s premier sustainable community—making green, healthy living a reality.

The BesT of howard CounTy and Beyond as residents of overlook at Monarch Mills, you can enjoy top musical entertainment at Columbia’s Merriweather Post Pavilion, shop leading retailers at The Mall in Columbia and dine in the most popular restaurants—all within 10 minutes of your home. explore a little farther north and south and you can experience everything that Baltimore and the nation’s capital have to offer.

WaShinGtOn, D.C.

www.MonarChMiLLsCoMMuniTy.com Brochure (Senior Housing)

BaLtiMOre, inner harBOr

ca se study: Mon a rch M i l ls Outdoor Advertising

Large-format suspended banner

Small-format Free-standing Displays

Floor Signage

Live Smart. Live Stylish.

Live Monarch MillS.

www.MonarchMillscommunity.com 410.381.0769

Live Smart. Live Stylish.

Live Monarch MillS. www.MonarchMillsCommunity.com 410.381.0769

www.MonarchMillscommunity.com 410.381.0769

introducing howard countyâ&#x20AC;&#x2122;s premier sustainable community.

ca se study: Mon a rch M i l ls Digital Advertising

Online Display Ads

Facebook Ad

Google Adwords

Mobile Ads

ca se study: Mon a rch M i l ls Social Media

Facebook

Twitter

ca se study: Mon a rch M i l ls PR and Public Outreach Book Drive Live Smart. Live Stylish.

Live Monarch MillS.

BACK-TO-SCHOOL BOOK DRIVE TO BenefiT THe GuiLfOrd eLemenTAry SCHOOL

August 15 – September 15 Monarch Mills Clubhouse

To help the children of our neighboring elementary school, we’re collecting gently used picture and chapter books for ages 4 to 10 years old. your donation will help young children in our community kick off the new school year right! Please drop books off in the Book drive Bin at the monarch mills Clubhouse sitting room. No coloring books, religious books, text books or encyclopedias please. Contact Stephanie Goines, Resident Services Coordinator, with any questions.

7600 Monarch Mills Way, Columbia, MD 21046 TeL 410.381.0769 FAX 410.381.5823 www.MonarchMillScoMMunity.com 7600 Monarch Mills Way, columbia, MD 21046 tEl 410.381.0769 FaX 410.381.5823

Food Truck Event Flyer Live Smart. Live Stylish.

LIVE MONARCH MILLS.

HOCO

SATURDAY, JUNE 1ST 11:30AM–2:30PM ★ MONARCH MILLS APARTMENT COMMUNITY ★

Satisfy your foodie palette with a wide variety of tasty treats from these local vendors: SMOKEY MEADOWS GRILL ★ LA PEARL WAFFLES ★ SAVANNAH’S JAMAICAN KITCHEN KARLITA’S LATIN AMERICAN FOOD TRUCK ★ BENNETT’S FIVE STAR CARIBBEAN GRILL ENTER TO WIN a 28" flat screen TV with each $1 raffle ticket you purchase to benefit the Animal Welfare Society (AWS) of Howard County!

A portion of the food truck proceeds will benefit the AWS

COME CHECK OUT PETS READY FOR ADOPTION NOW! Learn about the AWS’s low cost adoption, sterilization and vaccination programs.

www.Facebook.com/LiveMonarchMills

www.MonarchMillsCommunity.com

7600 Monarch Mills Way, Columbia, MD 21046 TEL 410.381.0769

ca se study: Mon a rch M i l ls Home Interior Staging, Still, and 360 Photography

After

Before

After

Before

ca se study: Bu rgess M i l l Station Corporate Identity BurgessMillStation.com

Note card & envelope

Logo Development 3050 Burgess Mill Way Ellicott City, MD 21043

Where old-world charm meet s todayâ&#x20AC;&#x2122;s modern lifest yle.

Kit Folder

Where old-world charm meets todayâ&#x20AC;&#x2122;s modern lifestyle.

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Burgess Mill Station

3050 Burgess Mill Way, Suite 102 Ellicott City, MD 21043

BurgessMillStation.com 410-988-5904

Live Smart. Live Stylish.

Live Monarch MillS.

ca se study: Bu rgess M i l l Station Outdoor Advertising

Large-format suspended banner

Small-format Free-standing Displays

Where old-world charm meets today’s modern lifestyle.

Located in Historic Ellicott City Large Floor Plans • Fitness Membership Designer Kitchens

Visit us at BurgessMillStation.com or call 410-988-5904

ca se study: Bu rgess M i l l Station Print Collateral

Flyers

Introducing Our New Manor Homes & Townhomes

HOLIDAY OPEN HOUSE

Only a Three-Minute Stroll to Historic Ellicott City

troll through the Burgess Mill Station wonderland, enjoying sumptuous desserts and festive beverages while you take in the sights of our chic apartment community. All guests will be entered to WIN AN IPAD!

You’ve loved our new apartments. Now come see our gorgeous townhomes and manor homes. Then set your move-in date! Phenomenal Floorplans Individual Garages Great Entertaining Space Convenient Location Huge Decks Fantastic Finishes

Manor Homes Starting at: $

1358

SATURDAY, DECEMBER 15th 10:00am – 3:00pm You’re invited to this free event to tour our residences at

PER MONTH

Townhomes Starting at: $

Our apartment homes feature large floor plans, designer kitchens and a one-year free fitness membership!

2396

PER MONTH

Burgess Mill Station, offering elegant apartment living in a captivating forest setting. Only a 3-minute stroll to historic Ellicott City main street, where quaint streets boast a vast array

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For more information, call us 410-988-5904 or please email us at BurgessMill@hrehllc.com

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3074 Milltowne Drive, Suite 005 Ellicott City, MD 21043 Email: BurgessLeasing@hrehllc.com

BurgessMillStation.com 410-988-5904, TDD #711

Burgess Mill Station

3074 Milltowne Drive #005, Ellicott City, MD 21043

www.BurgessMillStation.com burgessmillleasing@hrehllc.com

410-988-5904

Postcard

Burgess Mill Station

3050 Burgess Mill Way, Suite 102 Ellicott City, MD 21043

E AMONG THE FIRST to come enjoy our residences at Burgess Mill Station, offering elegant apartment living in a captivating forest setting. Suspended above the soothing Tiber river, Burgess Mill Station is only a 3-minute stroll to historic Ellicott City main street, whose quaint streets boast a vast array of antique shops, restaurants, eclectic boutiques, coffee shops, a tea room and variety of nightlife options! Since 2005, Ellicott City has been ranked four times among the top “20 Best Places to Live in the United States” by Money Magazine and CNNMoney.com.

Burgess Mill Station apartment homes feature: • Large floor plans up to 1,816 sq. ft.

• Homes with spectacular, nature views

• Designer kitchens with granite breakfast bar

• Garage parking in garden-style apartment homes

• Master suites with private bathroom

• Town homes and Manor homes with private garage parking

• Washer and dryer in every home • Beautiful wood laminate and ceramic tile flooring • Oversized balconies and patios in select homes

• Pet friendly • Energy star rated appliances

For more information please visit us at BurgessMillStation.com or or call 410-988-5904. email BurgessLeasing@hrehllc.com

Opening November 2012

Don’t miss this opportunity to claim your incredible new home today!

For more information please visit us at BurgessMillStation.com or call 410-988-5904.

ca se study: Bu rgess M i l l Station Print Collateral

Union 3 Bdrm 2 Baths Great Room 1,816 sq. ft. Includes garage parking

3050 Burgess Way, Suite 102, Ellicott 21043 3050 BurgessMill Mill Way, Ellicott City, City, MD MD 21043 BurgessMillStation.com | 410-988-5904 BurgessMillStation.com | 410-988-5904

Floorplans

State-Of-The-Art Recreation Facility Never miss another workout again with Howard County’s new Roger Carter Community Center located in your backyard. The recreation facility features state-of-the-art amenities—indoor swimming pool, splash zone, basketball court, fitness center, climbing wall and more.

E AMOng THE FIRST to come

enjoy our residences at Burgess Mill Station, offering elegant apartment living in a captivating forest setting. Suspended above the soothing Tiber river, Burgess Mill Station

Burgess Mill Station

3050 Burgess Mill Way, Suite 102 Ellicott City, MD 21043

Hours

Directions

is only a 3-minute stroll to historic Ellicott City main street, whose quaint streets boast

• Large floor plans up to 1,816 sq. ft.

ranked four times among the top “20 Best

• Designer kitchens with granite breakfast bar

Places to Live in the United States” by

• Master suites with private bathroom

Money Magazine and CNNMoney.com.

• Washer and dryer in every home • Beautiful wood laminate and ceramic tile flooring • Homes with spectacular, nature views • Oversized balconies and patios in select homes

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9:00am – 6:00pm 10:00am – 5:00pm 12:00pm – 5:00pm

Mon–Fri Sat Sun

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Burgess Mill Station offers an unbeatable location with modern amenities that fit any active lifestyle. We feature spacious one, two and three bedroom apartments, Manor Homes and Townhomes, in a luxurious wooded setting. With our energetic team of professionals, you will encounter an unmatched standard of excellence.

At The Center Of It All In Howard County Access to Maryland’s top-rated public school systems is just one reason to make your home in Howard County. A few short minutes from your front door you will find an authentic historic experience in Ellicott City, featuring the area’s best dining, shopping and sight-seeing. Convenient commuting to Baltimore and Washington, D.C., is a breeze with easy access to Routes 100 and 29.

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An Apartment Home As Unique As You

Brochure

Historic Ellicott City

Where old-world charm meets today’s modern lifestyle.

Take I 95 to Rt. 100 (exit 43) toward Ellicott City. Merge onto US 29 North toward I-79 to Baltimore National Pike/US 40E (exit 24A). Turn right onto Rogers Ave., stay straight onto Court House Drive. Turn right onto Ellicott Mills Drive. Burgess Mill Station is on right MD I-70 to US 29/Columbia Pike (exit 87A) towards Columbia. Merge onto US 40 E/Baltimore National Parkway (exit 24A). Turn right onto Rogers Ave., stay straight onto Court House Drive. Turn right onto Ellicott Mills Drive. Burgess Mill Station is on right

• Garage parking in garden-style apartment homes • Town homes and Manor homes with private garage parking • Pet friendly • Energy star rated appliances

BurgessMillStation.com

410-988-5904

TDD #711 Email: BurgessLeasing@hrehllc.com

BurgessMillStation.com

410-988-5904

ca se study: Bu rgess M i l l Station Website BurgessMillStation.com

ca se study: Bu rgess M i l l Station Email campaigns eCard

eCard