We are delighted you have joined us and we are really looking forward to working with you closely over the coming days. Sage CRM Bootcamp 2015 will provide the opportunity to further enhance your Sage CRM product knowledge and offer an unrivalled opportunity for you to network and share best practices with the Sage CRM team, Sage OpCo staff, and for the first year ever, the Sage CRM business partner community. In addition to over 40 hours of presentations from the Sage CRM team, you are invited to network with your colleagues and business partners from around the world at our organised entertainment on Monday, Tuesday and Wednesday evening. This is a great opportunity to experience some of the great things Dublin City has to offer. Enjoy!
Sage CRM Bootcamp 2015
Welcome
Evening entertainment Monday, February 16th 2015 Welcome reception sponsored by Enbu Consulting Carton House Hotel Maynooth, Co. Kildare, Ireland We kick off Sage CRM Bootcamp 2015 with a welcome reception held in the beautiful Carton House Hotel sponsored by Enbu Consulting. Join us for an informal and relaxed evening and take the opportunity to catch up with your colleagues and business partner community. Sample some great food and drinks before your busy days at Bootcamp commence.
Tuesday, February 17th 2015 Johnnie Foxes Glencullen, County Dublin We will meet at the hotel reception at 18.30 where you will board a coach to the venue. Situated in Glencullen on top of the Dublin Mountains, Johnnie Fox’s is one of Ireland’s oldest and most famous traditional Irish pubs. Join us at the famous Hooley Night when your will experience an evening of traditional Irish food accompanied by live entertainment.
Dublin City Centre places of interest
Wednesday, February 18th 2015
Trinity College Dublin (1) is Ireland’s oldest university
Guinness Storehouse
and was founded in 1592. The Library of Trinity College
St James’s Gate, Dublin 8
contains over 4.5 million printed volumes and significant
We will meet at the hotel reception at 18.30 where
maps and music.
you will board a coach to the venue. Located in the heart of the St James’s Gate Brewery, Guinness Storehouse is Ireland’s No. 1 tourist attraction and has been the home of Guinness since 1759. Join us in the Arrol Suite for a great evening sampling the very best of Irish produce in the heart
quantities of manuscripts (including the Book of Kells),
St. Stephen’s Green (2) is a city centre public park, adjacent to one of Dublin’s main shopping streets, Grafton Street (3). The National Gallery of Ireland (4) houses the Irish national collection of Irish and European art. Founded in
of Dublin.
1854, it is located on Merrion Square (5) beside Leinster
Best of all? You will also have the opportunity to
National Parliament).
pour your very own perfect pint of Guinness, and receive a certificate to show your friends and family back home!
House - the building which houses Dáil Éireann (Irish
Temple Bar (6) is an area on the south bank of the River
Eating out Liffey, which has preserved its medieval street pattern
The following is a short list of restaurants located in
of many narrow cobbled streets. It is promoted as
Dublin City Centre
‘Dublin’s cultural quarter’ and has a lively nightlife that is
-- Dublin Wine Rooms: www.dublinwinerooms.com
popular with tourists. Dublin Castle (7), off Dame Street, was until 1922 the fortified seat of British rule in Ireland. It is now used as offices by the Irish government and is also home to the Chester Beatty Library. Stunning Christchurch Cathedral (8) with its remarkable interior and fascinating crypt is located a few minutes walk from St. Patrick’s Cathedral (9) which is the largest church in Ireland with a 140ft (43m) spire, dating back to 1191.
-- Fire Restaurant and Lounge: www.mansionhouse.ie/ fire-restaurant -- Farm: www.farmrestaurantdawson.com -- Il Primo Restaurant: www.ilprimo.ie
County Kildare places of interest The Irish National Stud and Japanese Gardens (1) are
Since 1934, Newbridge Silverware has been Ireland’s
renowned throughout the world and the finest of their
premier designer and producer of homeware and
kind in Europe. The Gardens were created between
giftware products. Newbridge Silverware Visitor Centre
1906 and 1910 and are now admired by over 150,000
(4) is a contemporary shopper’s paradise, housing its
visitors each year.
complete range of products and incorporating its award
Castletown House (2) is Ireland’s largest and earliest
winning Silver Restaurant with the famous Museum of
Palladian style house. Built between 1722 and 1729 for
Style Icons on-site.
William Conolly, Speaker of the Irish House of Commons
Recently voted one of the top ten worldwide golf resorts
and the wealthiest commoner in Ireland.
by CNN, The K Club (5) is one of Europe’s finest
For a great day out, nestled within landscaped grounds
championship courses. Where else can you play a
and presented in an authentic village environment, Kildare Village Chic Outlet Shopping (3) is label heaven where you will find over 60 internationally recognised luxury brands along with great places to eat and drink.
venue that has hosted The Ryder Cup and 13 European Opens?
Carton House Hotel Meeting points Prior to our evening’s entertainment, please meet at the hotel reception area no later than 18.30 each night.
Boarding tickets Your boarding ticket can be printed at the Sage CRM Bootcamp registration desk - please forward your email confirmation to: coleen.mooney@sage.com
Dress code Please note that the dress code for Sage CRM Bootcamp 2015 and events is casual.
Presentations All presentations will be uploaded onto Open after the event for our OpCo colleagues. You will be sent an invitation to join the group ‘Sage CRM Bootcamp 2015’. Business partners will be able to access the presentations on the Sage CRM Community after the event.
Contact details If you need to contact us over the duration of Sage
Eating out in County Kildare The following is a short list of restaurants near the
CRM Bootcamp, please call: Coleen Mooney…………..............+353 87 225 2712
Carton House Hotel:
Tom Nolan……………...................+353 86 807 5624
-- Anglers Rest: www.theanglersrest.ie
Or email us at sagecrm.bootcamp@sage.com.
-- Picaderos: www.picaderos.ie -- Avenue Café: www.avenuecafe.ie -- Stone Haven: www.stonehavenrestaurant.com -- K Thai - www.kclub.ie
Travel Carton House Hotel is not served by public transport. You can reach Dublin City Centre directly from the local train station situated in the town of Maynooth. The journey time is approximately 30 minutes. A taxi journey from Carton House Hotel to Maynooth station will take approximately 5 minutes. You can download a timetable from www.irishrail.ie. Local taxi company: Maynooth Express Cabs: +353 162 89999
Exhibitors
CRM Together
-- End User Applications
CRM Together are a Sage CRM development partner
-- Diagnostic Tools & Plugins
specialising in providing integration products and
-- Frameworks
services for the Sage CRM channel. A number of products will be available for demo throughout the exhibition including: A CRM Self Service Portal that delivers improved customer service -- Integration of Sage CRM into Microsoft Outlook helped to improve adoption of CRM -- A tool to provide Crystal Reports through Sage CRM (ideal for access to ERP data) -- A custom device agnostic mobile web app (HTML5) integrated with Sage CRM data -- Gmail integration to allow you to convert emails into CRM data right from within Gmail’s web interface -- Firefox integration that allows you build your leads database as you browse Visit our website: www.crmtogether.com
Enbu Consulting Enbu Consulting is an expert in Sage CRM – we were set-up 10 years ago by one of the original developers of the Sage CRM product and are 100% dedicated to this product. Whether you want to enhance business processes, have a need for mobile solutions, require additional functionality from Sage CRM or need to integrate it with a range of Back Office and Front-End Systems, look no further than Enbu’s CRM Solutions & Add-on Modules! Enbu’s current CRM Add-on Modules, fall into 3 main categories:
Derived from Enbu’s CRM Add-on Modules, are 3 powerful and intuitive industry specific solutions: -- Training Management Solution -- Service Management Solution -- Membership Management Solution In addition, Enbu delivers World Class CRM Services for Sage Partners and Sage Clients, across the globe – we travel to where our services are required. Visit us at the Sage CRM Bootcamp 2015 and talk to our Sage CRM experts. Email: info@enbuconsulting.com Website: www.enbuconsulting.com
Greytrix Greytrix is one of the largest Sage Gold Development Partner of Sage CRM globally and a preferred destination for your ERP and CRM integration, and outsourced Sage CRM Development/Programming needs. Our integrations, built on award winning GUMU™ integration framework, has more than 500 successful installations which has established Greytrix as an integration specialist in the Sage Community since 2002. Major products being showcased in this event are Sage CRM integrations with: -- Sage ERP X3 -- Sage 100 ERP -- Sage 300 ERP
Sage CRM Bootcamp 2015
-- Sage 500 ERP
TimeLinx
-- Sage 50
TimeLinx publishes Sage CRM web and mobile
Along with new cloud releases of Google Apps
applications that eliminate paper and multiple
integration with Sage CRM and Self Service Portal
applications to streamline the processes of:
for Sage CRM. Greytrix also invites Sage Partners to have a discussion with regards to taking up turnkey projects in Sage CRM for consulting, development and
-- Managing staff work -- Jobs
implementation at one of the best costs, turnaround time
-- Projects
and quality.
-- Task management
Explore, share and grow together - Greytrix Sage CRM
This includes time and expense tracking with
Blog: www.greytrix.com/blogs/sagecrm
scheduling and resource allocation for industries such as manufacturing, field services, consulting services,
Sellmore
technology services and more.
Sellmore is the leading Sage CRM Partner in Germany,
Our products control complex rate and cost structure
Austria and Switzerland. We have more than 10 Addons that have been created exclusively for Sage CRM, helping us and our partners to effectively sell Sage CRM in the marketplace. We mainly work with ERP Partners, Sage Midmarket and Sage SMB in German speaking countries. At Sage Bootcamp 2015, we will be exhibiting new or updated Add-ons for Sage CRM, including: -- ProjectSuite (with resource management and timetracking) -- MarketingCenter -- SalesControl -- RoutePlanner In Germany we are known for helping our customers with their own individual programming requirements. Drop buy our exhibition stand to view the many examples that we have to demonstrate. Visit our website: www.sellmore.de
calculations which will auto-post into Sage ERP systems for invoicing, reimbursements, A/R, A/P, G/L and more without re-typing. Our clients are in 7 countries and range from 10 to 500 employees. More information at www.TimeLinxSoftware. com or email to sagebootcamp15@timelinxsoftware. com.
Welcome reception and Day 1 WELCOME RECEPTION - MONDAY 16TH FEBRUARY 2015 Registration
16.00 - 18.00
Welcome reception Kindly sponsored by Enbu Consulting
18.00
DAY 1 - TUESDAY 17TH FEBRUARY 2015 9.00 - 10.00
Registration
10.00 - 10.10
Welcome to Sage CRM Bootcamp 2015 Tom Nolan
10.10 - 10.30
Guest speaker Antoine Henry, Chair Sage CRM Governance Board, Segment Leader SMB Europe, CEO Sage France
10.30 - 11.00
Sage CRM business overview Padraig O’Neill, Sage CRM General Manager BREAK
11.00 - 11.30 11.30 - 13.00
Growing your Sage CRM Business in 2015 Tom Nolan, Justin Mahon, Avril Crowley, Clare Cummins, Sean Mooney LUNCH
13.00 - 14.00 14.00 - 15.00
COMMERCIAL STREAM
PRODUCT STREAM
TECHNICAL STREAM
14.00 - 15.30 How Sage CRM is helping small & medium sized businesses across the globe achieve their business ambitions David Beard, Marion Carr Hear first-hand how our customer panel are using Sage CRM in their business, and the benefits it delivers.
Sage CRM 7.3: Deep Dive Eoin Shanley A detailed look at some of the great new features in Sage CRM 7.3 including working with the new UI and tips around upgrading to it; setting up Email Marketing and running campaigns; and a look at the top Customer Enhancements delivered in the release.
Building custom dashboards Kaan Murison / Tom Nolan Sage CRM has a wealth of information inside it - see how you can build exceptional dashboards that surface critical business information for your customers
BREAK
15.00 - 15.30 15.30 - 16.30
16.30 - 17.30
18.30 - 24.00
Double session, commences at 16.00: How do I grow my CRM business? David Beard, David Riordan In this panel-led discussion with four leading CRM partners, we will investigate the key drivers, investments and decisions that partners need to make in order to substantially grow their CRM practices. A key focus will be on how we improve competency, increase capacity and enhance capability in Sage CRM.
Sage CRM 7.3: Business Accelerators Cormac Lyons Join us for a detailed session that explores the many Business Accelerators for Sales that are provided out of the box in Sage CRM 7.3. Get an understanding of what they do and the benefits they provide business owners and sales managers.
Client Side API Jeff Richards Sage CRM On-Premise and Cloud both have the new Client side API functionality, enabling customisation of the product either within the solution or using external code libraries. Come to this session to see what you can do.
Sage CRM Customisations Tips & Tricks Kaan Murison In this session you will learn about the typical customisations implemented at customer sites and what Sage CRM customisation capabilities you can leverage to effectively align your customers business processes with Sage CRM.
Extending Fusion Charts Tom Nolan With the release of Sage CRM 7.2 and again with Sage CRM 7.3 the Fusion charts gadgets available have been greatly increased. Attend this session to see how you can make use of these charts to deliver the insight that customers need for their business.
Johnnie Foxes Hoolie Night Buses depart at hotel entrance at 6.30pm sharp
Day 2 - Morning DAY 2 - WEDNESDAY 18TH FEBRUARY 2015 9.00 - 10.00
10.00 - 11.00
COMMERCIAL STREAM
PRODUCT STREAM
Double session, 9.00 - 10.30: Building a Successful Cloud CRM Practice Justin Mahon With more than 50% of new CRM sales in 2015 projected to be Cloud-based, being able to identify, convert, deliver and support Cloud CRM opportunities efficiently and profitably has never been more important. Getting started in Cloud can be daunting. This session, therefore, is designed to provide you with practical recommendations on how you can get up and running quickly; and, over time, build out a Cloud practice that will complement and enhance your on-premises business.
User experience Dorothy Ryan An overview of our UX strategy that takes you through how we are currently evolving our UX in line with industry trends and other Sage products. We will provide you with and overview of our UX vision for the future and how that will manifest itself across the application.
Successful CRM Lead Generation for your Business Marion Carr, David Riordan In this session we will focus on how a partner can build a lead generation engine within their business, and access some of the key marketing assets and campaign material available to support your Sage CRM lead generation activity.
Sage CRM 7.3: Mobile Eoin Shanley A walk through of all our Sage CRM 7.3 mobile offerings, including mobile apps and mobile web themes for Android, iPhone, iPad and Windows 8. The session will include demos and will cover customisation capabilities available with the various mobile offerings.
12.30 - 13.30
Double session: Sage CRM Technology Strategy Update Robert Marczycki / Sean Mooney / Anthony Brady / Alison McGuinness This session will give you an insight into the evolving architecture of the Sage CRM product and our vision for the future, focusing on our APIs and customisation frameworks.
BREAK
11.00 - 11.30 11.30 - 12.30
What’s new in Cloud Philip Murray An overview of what’s new in Sage CRM 2014 R2 and what new features are coming in 2015 R1
TECHNICAL STREAM
Sage CRM Builder Paula Egan / Catherine McLynskey Sage CRM Cloud now has a powerful entity builder, allowing you to build and customise entities that exactly meet the customers’ business needs, without the need for code! Come to the session and get a guided walkthrough of how simple it is to extend Sage CRM Cloud, and see real customer examples of the Sage CRM Builder in action.
LUNCH - Served in the Linden Tree Restaurant
Day 2 - Afternoon DAY 2 - WEDNESDAY 18TH FEBRUARY 2015 13.30 - 14.30
14.30 - 15.30
COMMERCIAL STREAM
PRODUCT STREAM
Leveraging social media to market and sell Bryan Collins, Ciaran Regan, David Beard Social media is an increasingly important – and effective – sales channel for small and medium-sized businesses. In this session, we discuss why SMBs should build a presence on social media and create content that matters. We also explain how to maximise social selling opportunities through techniques like effective landing page design.
Project Managing a Sage CRM Implementation Jonathon Jack Managing a Sage CRM implementation and ensuring it stays on time and on budget can be challenging. Veteran Sage CRM implementers will take you through the steps you need to follow to ensure your Sage CRM implementatons are managed effectively.
Great sales practices used by your peers – following the sales funnel David Riordan / David Beard Learn from your peers – this session will show how leading Sage CRM business partners identify, qualify and WIN deals in their region.
Sage CRM Product Roundtable - Have your say Clare Cummins A round table discussion lead by the Sage CRM Product Management team that enables you to share useful information on how your customers are leveraging the power of Sage CRM and what features and functionality could be improved or added to better suit their needs.
Get your deal over the line – Combatting no-decision David Beard, David Riordan Our research reveals that up to 70% of lost leads are due to project postponement or sticking with the status quo. In this session we will look at 5 reasons why buyers will reach ‘no decision’, and present some tools to combat each. These include sketching a basic business case, understanding how to bring out the “value” message, and supporting the pitch with strong metrics.
Sage CRM for X3 Tom Nolan An overview of our integration with Sage X3 that provides you with details of all of the benefits that the integration offers customers and a demo of how to work with the features.
18.30 - 23.30
Double session: S Data API overview Jeff Richards Get a jump start on developing with the new API for Sage CRM. Learn all about what SData is and how it works. Available today in the Sage CRM Cloud, this new API will allow full CRUD on all custom entities and later in 2015 full CRUD on all entities in the Sage CRM system. See how you can adapt your products to use this new API using detailed code examples.
BREAK
15.30 - 16.00 16.00 - 17.00
TECHNICAL STREAM
Sage CRM E-Mail manager Rob Lawson Are you aware of the power of the Sage CRM Email Manager? Many customers use this to efficiently process leads cases and many other types of email and other communication. This session will walk you through how the email manager can be used and give you some innovative ideas as to how you can extend it for your customers.
Guinness Storehouse Buses depart at hotel entrance at 6.30pm sharp
Day 3 DAY 3 - THURSDAY 19th February 2015 REGIONAL STRATEGIES
REGIONAL STRATEGIES
TECHNICAL STREAM
9.00 - 10.00
Regional Breakout Sessions
Regional Breakout Sessions
Tomcat Troubleshooting Robert Hurson Sage CRM now contains many features that use the powerful industry standard Java Tomcat server. Come to this session to ensure you know how to troubleshoot any issues that may arise using a simple 5 step process to diagnose and resolve the issues.
10.00 - 11.00
Regional Breakout Sessions
Regional Breakout Sessions
Sage CRM integration to MS Exchange Kevin McNamee Sage CRM has a powerful and comprehensive integration to Microsoft Exchange. Come to this session and see the functionality in action, and understand how to configure and troubleshoot the integration. Session will include integration to Office 365 Exchange.
BREAK
11.00 - 11.30 11.30 - 12.30 12.30
Close up and wrap LEAVING LUNCH
Additional information: Dunboyne Castle Hotel Delegates staying at Dunboyne Castle Hotel can avail of a free bus transfer to and from our event hotel each day. Bus details are as follows: Monday 16th - Welcome reception
Wednesday 18th - Full day including evening
-- Departs Dunboyne Castle at 5.30pm sharp
entertainment
-- Return to Dunboyne Castle at 9.15pm sharp
-- Departs Dunboyne Castle at 8.20am sharp -- Return to Dunboyne Castle on bus directly from
Tuesday 17th - Full day including evening entertainment -- Departs Dunboyne Castle at 8.20am sharp -- Return to Dunboyne Castle on bus directly from evening venue
evening venue
Thursday 19th - Half Day -- Departs Dunboyne Castle at 8.20am sharp -- Return to Dunboyne Castle at 2.15pm sharp
Speaker biographies Antoine Henry
the world, and enables these people to communicate
Chair Sage CRM Governance Board, Segment Leader
the Sage CRM message effectively within their local
SMB Europe, CEO Sage France
region. Bryan also works closely with the Sage CRM
Antoine was appointed CEO of Sage
web development team to ensure our online message is
France in January 2011. In the Leopard
communicated consistently to followers of Sage CRM.
project, Antoine is the SMB Market
Bryan will be speaking at the Commercial stream at the
Segment leader. He joined Sage
Sage CRM Bootcamp 2015.
France in 1996 as Marketing Director, to contribute to the merger of Saari and Sybel, rationalise and reposition the product lines, and launch the Sage brand in France. In 2001, he was appointed Managing Director of Ciel. In 2005, he became Deputy Managing Director of Sage France, accountable for Sage France business from the very small businesses (Ciel) to SMEs, including Professional Accountants, and for Sage Belgium. Before Sage, Antoine spent the first 9 years of his career at Apple France where he held several marketing positions, before joining the Apple France Board as Director of the “Apple Business Solutions”
Catherine McLynskey Sage CRM Professional Services, Sage CRM Catherine is a member of the Cloud Enablement Services team. Her main focus is to deliver professional services to customers to enhance their use of Sage CRM. This is done through Quick start sessions, customisations to the product including Builder Entities and by enabling customers to understand the capabilities of the product. Catherine will be speaking at the technical stream at the Sage CRM Bootcamp 2015.
Business Unit and then as Product Marketing Director.
Ciaran Regan
Antoine has a « Maîtrise de Gestion » and a « DESS
Website and Community manager, Sage CRM
Informatique de Gestion » at Paris Dauphine University.
Avril Crowley Head of Product Marketing and Management, Sage CRM Avril Crowley is Head of Product Marketing and Management for Sage CRM, based in Dublin. Avril and her team lead the Sage CRM proposition, product strategy, roadmap and user experience, as well as the messaging, online marketing and global campaigns for Sage CRM. Avril will be speaking at the Plenary Session and the Commercial stream at the Sage CRM Bootcamp 2015.
Bryan Collins Online Marketing Specialist, Sage CRM Bryan Collins holds responsibility for creating social media and online content about Sage CRM. He writes and edits blogs posts, eBooks, social media posts, presentations and articles. He works with identified points of contact in other parts of Sage around
Ciaran holds responsibility for the website development roadmap for www.sagecrm.com, a suite of 14 lead generation websites in 6 languages and is focussed on the continued growth of the Sage CRM cloud business by driving demand across all territories. In addition he manages the Sage CRM Community website at community.sagecrm.com, an invaluable hub for customers, partners and employees to share, contribute and learn about Sage CRM with 12,500 members. Ciaran will be speaking at the Commercial stream at the Sage CRM Bootcamp 2015.
Clare Cummins Manager of Product Management, Sage CRM Clare manages the Sage CRM Product Management team in Dublin, which includes business analysis, user assistance, and usability experts. Clare and her team are responsible for the product roadmap and for scoping the core product features and documentation for every release. The team
Sage CRM Bootcamp 2015 also ensures that stakeholders are up-to-date with our
the product, conveying the business value of CRM and
product direction and have the opportunity to provide
articulating the Sage CRM proposition through various
feedback on our upcoming product features. Clare has
online and in-person activities. Based in London, but
been with the Sage CRM Product for over 14 years.
quite often on the road, you can keep up with David via
Clare will be speaking at the Plenary session and the
Twitter @talkcrm and on the Sage CRM community.
Product stream at the Sage CRM Bootcamp 2015.
David will be speaking at the Commercial stream at the
Coleen Mooney Office Manager, Sage CRM Coleen has been part of the Sage
Sage CRM Bootcamp 2015.
David Riordan Commercial Cross-Sell Manager, Sage CRM
CRM team since June 2013. As Office
David has been working with Sage for
Manager she is responsible for all
4 years, initially as Strategic Account
internal and external events. Coleen is
Manager for Europe before moving to the
responsible for the coordination of this
global position of Commercial Cross-Sell
year’s Sage CRM Bootcamp 2015.
Cormac Lyons Business Analyst, Sage CRM Cormac is a member of the Sage CRM Product Management team. Cormac’s role includes researching thoroughly and putting forward formal, detailed requirements for new and exciting features in Sage CRM releases. This involves being
Manager. David’s role is to work with Operating Companies, particularly the SMB Europe regions of France, Germany, Spain, UKI and Portugal, to accelerate the cross-sell of Sage CRM to the Sage ERP installed-base. This includes building growth plans that support demand generation activity through to sales execution improvement, as well as the sharing of best practice. David will be speaking at the Commercial stream at the Sage CRM Bootcamp 2015.
responsible for new and enhanced product features
Eoin Shanley
from their initial concept, right through to design and
Product Manager, Sage CRM
development phases until the feature is successfully
Eoin is a product manager for Sage CRM
delivered and Post-Release. He is the expert &
and has been with Sage for 7 years.
“champion” for that feature. Cormac has been with Sage
He has responsibility for Sage CRM
for over 3 years and has previously been a member
7.3, the integrations with Sage ERP
of the Professional Services & Integration/Extensibility
products and for Sage CRM’s mobility &
teams. Cormac will be speaking at the Product stream at
add-on solutions. Eoin will be speaking at the Product &
the Sage CRM Bootcamp 2015
Technical stream at the Sage CRM Bootcamp 2015.
David Beard
Dorothy Ryan
CRM Principal, Sage CRM
Senior UX Specialist, Sage CRM
David works globally to develop and
Dorothy joined the Sage CRM product
assist commercial activity to build CRM
management team in December 2014
sales. He works across functional
as Senior User Experience Specialist.
teams of sales, marketing & partner
In her role she will play a key part in
management - influencing & delivering
progressing the UX strategy for Sage
positioning, benefits & customer messaging – to Sage
CRM focusing on customer experience, design, usability,
operating companies across the globe. In addition, David
accessibility and quality. Dorothy has more than 12
acts as the primary internal & external evangelist for
years’ experience in user-centred interactive design.
Speaker biographies to ensure our product messaging is communicated
Jeff Richards Head of Training Program Development, Sage CRM
effectively to all stakeholders in the business. Marion will
Jeff Richards is Head of Training Program
be speaking at the Commercial stream at the Sage CRM
Development for Sage CRM and splits his
Bootcamp 2015.
time between teaching and writing about the technical aspects of Sage CRM. With 14 years’ experience of programming and
Paula Egan Sales Manager, Cloud, Sage CRM
developing with Sage CRM and a strong background
Paula was the first executive to join the
in Business Rules and Workflow, Jeff is a major
new Direct Sales team for Sage CRM
contributor of articles to the Sage CRM Community
Cloud in October 2012. She joined from
(community.sagecrm.com) and is very active in the
Sage Ireland where she spent two years
online community. Having run his own business using
as a Business Development Executive
Sage products, Jeff has a thorough understanding of the
with responsibility for Sage CRM Cloud. While working
issues faced by partners carrying out implementations
on closing Sage CRM Cloud opportunities directly, the
and is a frequent speaker at Sage events around the
Central Sales team also compliments the local OpCo
world. Jeff will be speaking at the Technical stream at the
resources in reaching sales targets. The Central Sales
Sage CRM Bootcamp 2015.
Team work with the Cloud Enablement team to ensure
Kevin McNamee Level 3 Support Engineer, Sage CRM Kevin McNamee is a Level 3 Support Engineer working on the Sage CRM
that our Cloud customers are set up correctly and enjoy success in their businesses as a result of implementing Sage CRM. Paula will be speaking at the Technical stream at the Sage CRM Bootcamp 2015.
On-Premise application. This involves
Padraig O Neill
providing support on core product
General Manager, Sage CRM
functionality and also providing solutions
Padraig joined Sage in February 2014
to a variety of environmental problems, pre and post
as General Manager for Sage CRM.
installation. Kevin has been with Sage for over 3 years.
In this role he is responsible for all
Kevin will be speaking at the Technical stream at the
aspects of Sage CRM globally. Before
Sage CRM Bootcamp 2015.
joining Sage, Padraig spent over 20 years working for a variety of different industries in both
Marion Carr Product Marketing Manager, Sage CRM Marion Carr is the Product Marketing Manager for Sage CRM holding
technology consulting and commercial roles. Padraig will be addressing the plenary session and looks forward to welcoming everyone to the Sage CRM Bootcamp 2015.
responsibility for the Sage CRM
Philip Murray
marketing messaging and value
Lead Business Analyst, Sage CRM
proposition, helping to communicate
In addition to managing the Business
the value of Sage CRM in customer facing sales and
Analyst team, Philip continues to work
marketing assets such as brochures, videos, datasheets
closely with the cross functional agile
etc. Marion also works on developing end-to-end
development teams, assuming the role of
marketing campaigns showcasing the value of Sage
Product Owner and managing the design
CRM to be used by OpCos around the world. Marion
and delivery of Sage CRM features. Philip has been
works closely with the product management team
working with Sage CRM for over 7 years, starting as a
Sage CRM Bootcamp 2015 Senior Technical Writer on the User Assistance team in
Tom Nolan
August 2007, before becoming a Business Analyst on
Head of Sage CRM On-Premise, Sage CRM
the Product Management team in March 2012, and then
As Head of Sage CRM On-Premise, Tom
Lead Business Analyst in September 2014. Philip will
is responsible for supporting the Sage
be speaking at the Product stream at the Sage CRM
Business Partners and Sage regions
Bootcamp 2015.
selling Sage CRM, to ensure overall
Robert Hurson Level 3 Support Engineer, Sage CRM Rob Hurson is a Senior Level 3 Support Engineer working on the Sage CRM On-Premise application. Generally this involves providing support on core product functionality and customisations using Sage CRM’s APIs to other Sage OpCos. Rob started working with Sage Ireland in September 2006 providing first and second line support for payroll, time & billing and CRM applications. He joined Sage CRM in February 2010. Rob will be speaking at the Technical stream at the Sage CRM Bootcamp 2015.
Robert Marczycki Technical Architect, Sage CRM Robert has been working in software development industry for over 20 years. He joined Sage CRM team in 2008 and he is currently the Technical Architect for Sage CRM. Robert is responsible for product and platform technical vision and their ities - scalability, maintainability, availability, security etc.
revenue growth is being increased through delivery of the knowledge and tools required to sell, market and support the Sage CRM product set. Tom is also responsible for commercial/business development with the Sage ERP teams developing integrations to the Sage CRM On-Premise solution, to ensure the delivery of the business value of integrations. In previous roles with the Sage CRM organisation, Tom was responsible for strategic account management, for defining the product roadmap for Sage CRM, and was also involved with implementation of the product for Sage CRM customers. Tom will be speaking at the Plenary session and the Product & Technical streams at the Sage CRM Bootcamp 2015.
Alison McGuinness Team Lead R&D, Sage CRM Alison has over 15 years software development experience and has worked on the development team with Sage CRM since 1999. Alison will be speaking at the Technical stream at the Sage CRM Bootcamp 2015.
Robert will be speaking at the Technical stream at the
Anthony Brady
Sage CRM Bootcamp 2015.
Team Lead R&D, Sage CRM
Sean Mooney R&D Manager, Sage CRM Sean has over 16 years software development experience and has worked with the Sage CRM team since 2001 in a variety of technical roles. He is currently the Head of R&D and Integrations for Sage Technologies. Sean is responsible for managing product development, quality, defining our technical strategy and implementing our vision of the CRM product of the future.
Has 20 years software development experience and has been with Sage since 2012. Previous software development and consulting experience was gained within the banking, automotive, and electricity industries. Specialises in Java and Java technologies. Anthony will be speaking at the Technical stream at the Sage CRM Bootcamp 2015.
Join the Sage CRM Community Your Customers. Your Community. Blogs, Forums, Ideas Hub, Help Guides, Marketplace, Training, Releases & Patches, Sales Tools, Webinars, Beta Program Developer Guides, Marketing Materials, and more.
Visit community.sagecrm.com and be part of the growing Sage CRM Community.
Email us at sagecrmteam@sage.com. Visit the Sage CRM website at www.sagecrm.com.
Thank You Thank you for attending Sage CRM Bootcamp 2015, and we hope you enjoy your stay in Dublin.
Get social with Sage CRM and stay up to date
C
Š 2015 Sage Technologies