Sage CRM success story - Cellular Solutions

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Sage CRM Customer Success

Cellular Solutions deploy Sage CRM to fulfill its desire to provide the very best in customer service Customer Cellular Solutions Industry Telecommunications Location UK Solution Sage CRM

Our customer Cellular Solutions help businesses manage their communications through mobile phone, landline and fast data network products and services. Based in the North East of England, the company prides itself on exceptional levels of service and recently won the NE Business award for excellence in customer service. The business challenge With a 25 percent increase in customers and the desire to continue providing the very best in customer service, Cellular Solutions felt they had outgrown its pervious system. It was important that Cellular Solutions maintained all their existing customer information, so being able to transfer it quickly and easily into Sage CRM was a big consideration.

“The person answering the phone knows who the customer is, what’s important to them and what they’re potentially calling about before they answer the phone.” Mike Bowers, Managing Director, Cellular Solutions

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Challenge With a 25 percent increase in customers and the desire to continue providing the very best in customer service, Cellular Solutions felt they had outgrown its previous system. It needed a CRM solution that would protect all of their existing customer information during deployment.

Our solution Making the move to Sage CRM has helped improve access to customer information across the whole of the business. Managing Director Mike Bowers says that everyone can now clearly see the information they need to deal with service issues, sales and communications. Sage CRM has helped Cellular Solutions improve its already high levels of customer service. Service issues are logged and resolved; staff can view recent communications and potential sales opportunities. That results in customers who feel valued as Mike Bowers explains: “The person answering the phone knows who the customer is, what’s important to them and what they’re potentially calling about before they answer the phone. Whenever we answer a call to a client, we have their information at our fingertips.”

Solution Cellular Solutions deployed Sage CRM and maintained all of its existing customer information, whilst helping to improve access to customer information across the whole of the business. Results Sage CRM has helped to improve its already high levels of customer service. Staff are able to easily access recent communications and sales opportunities efficiently resulting in their customers feeling valued. Cellular Solutions have seen a growth in productivity due to sage CRM allowing it to have customer information at their fingertips.


Sage CRM Customer Success

‘Whenever we answer a call to a client, we have their information at our fingertips, so the client feels a lot more valued.’ Mike Bowers, Managing Director, Cellular Solutions

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The software also helps him keep a close eye on their day-to-day financial status. “I can see accurately where we’re going as a business. And week by week, if the figures aren’t increasing, then I’m the one asking the questions.” The future Cellular Solutions has recently branched out into digital marketing with Sage CRM, using social media including Twitter and Facebook to raise awareness of their services. According to Mike: “It’s an extra avenue to generate leads and generate interest. If people are finding you in multiple places, they’re more likely to come to you when they’re ready to buy.”


About Sage CRM Over 15,000 small and medium sized companies across the globe use Sage CRM every day to accelerate sales, drive business productivity and make every customer interaction count. It is used by enterprising, growing companies seeking new ways to interact with customers, leverage the power of social media and take advantage of the latest mobile developments to further grow their business. When combined with Sage ERP, our customers enjoy better business insight, increased efficiencies and productivity, and gain a single, customer-centric view across their entire business. So whether you’re just starting out or have already grown to several hundred employees, Sage CRM can help accelerate your business success. Accelerate your business success with a free 30-day trial at www.sagecrm.com

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Š 2014 Sage Group Plc.

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