Sage CRM Customer Success
Sage CRM supports Katalina Media Ltd with its business growth Customer Katalina Media Ltd Industry Media Location London Solution Sage CRM
What problem did they have? In 2009, Katalina Media established a corporate film production division. Previously, their customers were predominantly within the broadcast sector and business was largely conducted through their Film Producers and their long-term relationships.
Katalina Media now regard Sage CRM as core to all of their sales and marketing activities. Their sales agents work on weekly campaigns targeting a wide range of markets. They need to rapidly assess the impact of a given campaign and increase or reduce focus as appropriate.
As part of their strategy they required a process-driven, sales automation system. They needed to target new corporate businesses and organise their sales effort in a way that would allow them to scale quickly.
By using the advanced functionality of Sage CRM, Katalina Media are able to look at prospects in detail and identify which campaigns are performing best and allocate more time to them.
How did the product help? Through their implementation plan, Katalina Media designed a lead generation/tracking process and sales engagement/opportunity process. Sage worked with Katalina Media to understand their requirements and quickly mapped out an initial design. Katalina Media tested this and provided feedback. Sage made the necessary modifications to the system. This whole process took approximately six weeks from design to go-live.
“The ease of use and flexibility of the system has allowed us to rapidly implement and evolve our sales model helping to contribute to a 240 per cent YOY revenue growth.” Toby Pannell, Managing Director
sagecrm.com
Challenge As part of their strategy a processdriven, sales automation system was required. They needed to target new corporate businesses and organise their sales effort in a way that would allow them to scale quickly. Solution Sage worked with Katalina Media Ltd to design and deploy a CRM solution that incorporated all of their business requirements. Sage CRM enabled them to develop a lead generation process and a sales engagement process that would help build their customer base and grow sales.
Once an opportunity is identified, Katalina Media have a clearly defined sales process with each stage tracked within Sage CRM. The software allows them to see where in the sales cycle deals are ‘stalling’, allowing management to quickly address any issues and help reduce the sales cycle and increase the number of customers signing up.
Results The software has allowed Katalina Media to look at prospects in detail and identify the best performing campaigns, allowing them to allocate time more efficiently. A clearly defined sales process is tracked at each stage within Sage CRM. This has helped to increase the number of sales and customer sign ups.
About Sage CRM Over 14,000 small and medium sized companies across the globe use Sage CRM every day to accelerate sales, drive business productivity and make every customer interaction count. It is used by enterprising, growing companies seeking new ways to interact with customers, leverage the power of social media and take advantage of the latest mobile developments to further grow their business. When combined with Sage ERP, our customers enjoy better business insight, increased efficiencies and productivity, and gain a single, customer-centric view across their entire business. So whether you’re just starting out or have already grown to several hundred employees, Sage CRM can help accelerate your business success. Accelerate your business success with a free 30-day trial at www.sagecrm.com
C
Š 2014 Sage Group Plc.
sagecrm.com
Sage CRM