CEO/CHARIMAN by Sahni World

TARGET MARKET Historically, Sahni’s Enterprises, Inc. has been a manufacturer, and wholesale distributor of weight instruments, counterculture novelty products, and non-perishable consumer goods. The company distributes its flagship products to distributors, convenience stores, and retail shops. Products are sold through Sahni’s two major divisions: American Weigh Wholesale, LLC and #1 Wholesale, LLC. Currently, the company sells roughly 20%-30% to distributors/wholesalers and the rest to retailers and consumers. Sahni’s Enterprises has predominately served the business-tobusiness (B2B) wholesaler/distributor market since its incorporation. However, new market research and recent studies have shown new trends in consumer behavior. To keep of with the new trends, Sahni’s Enterprises will continue to grow it’s thriving distribution model, but also expand its E-Commerce presence to the business to consumer (B2C) market. The development and launch of the 4 dedicated E-commerce websites will provide our customers with a 24/7 storefront and will help Sahni’s Enterprises increase staff efficiency, reduce overhead, improvent of our sales funnel, and increase profits.

Studies have shown new trends in customer behavior

Educational Sectors • Medical • Health & Fitness • Coffee • Cannabis • Firearms• Corporations • Government

COMPETITION Major competitors to Sahni’s Enterprises, Inc. that sell similar products include:

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KEY CUSTOMERS Sahni’s Enterprises Inc. has a broad range of clientele, from big box stores such as Amazon, WalMart, Home Depot, Wayfair, Target, Bed Bath & Beyond, Lowe‘s, Walgreens, Bluestem, Zulily, Boscov’s, and Macy’s. We have earned trust from our corporate customers such as Kimberly Clark, Proctor & Gamble, Tiffany & Co., Hornady, 123 Greetings and others. Furthermore, the U.S. Government, U.S. Military, and defense companies such as Department of Homeland Security, U.S. Army, U.S. Navy, and Government Defense contractors such as Lockheed Martin, L3Harris Technologies, and more have trusted us with their precision weighing needs. Sahni’s Enterprises also provides analytical instruments to research laboratories such as Los Alamos National Lab, Oak Ridge National Laboratory, NREL, and NOAA. Additionally, we have serviced prominent educational centers such as MIT, CALTECH, GA TECH, Stanford University, Cornell, and 130 additional Universities with our state-of-the-art precision instruments.

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ENDORSEMENTS Sahni’s Enterprises has been recognized in multiple television programs and magazines such as The Doctors, Mythbusters, the New York Times, HQ magazine, and Bloomberg. Our customers rave about our digital scales. Recently, a popular consumer-written wiki site, (wiki.ezvid.com) included two of our pocket scales on their “10 Best Digital Pocket Scales of 2020” list. Scale models BL-100 and AWS-1KG ranked #8 and #4 respectively, with AWS-1KG also taking the #1 spot for the best inexpensive scale on the list.

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FUTURE MARKETS A strong e-commerce presence is essential more than ever in today’s economy as more people shop exclusively online. Sahni’s Enterprises Inc. recognizes this need to compete in the E-commerce market. We currently have a large portfolio of websites that expand over several market sectors. However, we must reconstruct these websites to make them easier for our consumers to navigate and to better compete against direct competitors within our industries.

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COMPETITORS AND ALTERNATIVES Competitors to Sahni’s Enterprises, Inc. include companies such as Phillips and Kings, Digi Weigh, Weigh Max, Mettler Toledo, and ThermoFisher Scientific. These companies compete directly with Sahni’s two brands: #1 Wholesale, LLC and American Weigh Wholesale, LLC.

#1 Wholesale- Competitors

#1 Wholesale, LLC encompasses numerous brands under the names Elite Hookah, Glider, Badshah, Miniziplock, Glider Lock, and Arrias Designs. The product range is unique, in high demand, and is ever changing for the urban market. Among the products are hookahs, hookah accessories, over 150 different kinds of tobacco, ashtrays, tapestries, pillboxes, wooden boxes, incense holders, stickers, flags, plastic bags and thank you bags, handicrafts, and all kinds of gifts items. Phillips and Kings is a direct competitor to #1 Wholesale, selling many of the same products with a similar price structure. In order to better compete with Phillips and Kings, we plan to develop 2 e-commerce sites under the #1 Wholesale brand, one for individual consumers and one for wholesalers/distributors. The market penetration created a enhanced culture where lounges opened up. We pride ourselves in the ability the hep our customer grow their business by offering money back guarantees, and business financing opportunities. We are trend setters. We changed the revolution and started the new trend in the USA, creating modern hookah designs and functionality. You now see multiple social lounges with this premium brand, Elite Hookah. The elegant Badshah hookah designs are our econimal line, for daily use.

American Weigh Wholesale- Competitors

American Weigh Wholesale, LLC (AWW) is the vehicle for our weigh scale operations. All weigh scale brands are offered for sale through American Weigh Wholesale, including American Weigh Scales, Peachtree, Digitz, and Fast Weigh. AWW sells almost all precision weigh scales imaginable including bathroom, kitchen, hanging, pocket, analytical, and more. Scale companies such as Digi Weigh, Weigh Max, Mettler Toledo, and Fisher Scientific compete with AWW in the digital scale market, selling alternatives for our products. In order to better compete with these businesses, we plan to develop 2 e-commerce sites under the American Weigh Wholesale brand, one for individual consumers and one for wholesalers/distributors.

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OUR ADVANTAGE Sahni’s Enterprises has 20 plus years of experience in manufacturing, distribution, and quality control. Our experience, existing factory partnerships, and pride four our work and products separate us from our competition. Additionally, Sahni’s Enterprises differentiates itself by being the only company to offer a 10-year warranty on all of its products. Backing our products with a 10-year warranty, along with lifetime support from our friendly and knowledge customer service team, provides are customers with peace-of-mind and a sense of brand loyalty. Our Elite hookahs are backed by a 5yr warranty on the shaft. This is UNHEARD OF IN THIS MARKET, which just goes to show that we stand behind our products.

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MARKETING PLAN With the desired funds, Sahni’s Enterprises Inc. plans to grow & develop sales will include: • Instituting product collaboration, along with co-op marketing and licensing with companies such as Westinghouse and product paring our applicable scale products with signature products such as the George Foreman grill or a postal scale to Pitney Bowes services. • Hiring qualified individuals to grow our marketing team. • Collaborative engagement through affiliate marketing utilizing influencers, and celebrities endorsements to increase market awareness, and drive sales to targeted vertical markets. • Increasing our social media presence though Twitter, Facebook, Instagram, and TikTok. • Generating traffic to our e-commerce sites through email and social media marketing.

Sahni’s Enterprises, Inc. will utilize the following methods to market its products and services:

› Digital Marketing › Online advertisement (Search Engine Optimization)

› Strategic collaborations › Social Media › Social Media Influencers › Website Sponsorship Advertisement › Telemarketing › Trade show marketing › TV & Radio advertisement › Cold calling › Posters › Flyers › Coupons › Email marketing › Affiliate marketing

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It is our goal at Sahni’s Enterprises to create an omni-presence in the market place for each of our Brands. The improved awareness through digital marketing will target key customers and navigate them through the sales funnel. Sahni’s mission is to create a surge of new customers to boost our market share. The customers will be strategically targeted on Google, and social media channels. The increased customer base will generate positive word of mouth through positive reviews online and campaigns on Facebook, Instagram, Twitter, Pinterest, YouTube, LinkedIn, Twitch, and TikTok. Paid advertisement on social media will be essential to the success of the customer acquisition strategy, with each incremental gain increasing over profitability.

SALES PLAN With the desired funds, Sahni’s Enterprises Inc. plans to grow & develop sales will include: • Expansion of presence in online selling channels such as Amazon, Wayfair, Walmart, Target, Home Depot, Walgreens, Bluestem, Macy’s, Best Buy, Boscov’s, BlueStem, Staples, Bed, Bath, and Beyond, and Zulily. • Leverage our increased marketing efforts, and partnerships to sell to brick & mortar stores such as Target, and Walmart. • Investment into technological services such as SkuNexus to automate our manual intensive tasks, reduce costs, and scale for massive growth. • Investment in 4 webstore buildouts to increase market presence and offer 24/7 sales outlets. • Creating an Elite Trend online sales program, focusing on high quality products. • Becoming an EOM for manufacturing companies and facilities to make work more efficient. • Enhancing our drop-ship program to further increase customer convenience. • Creating a scale calibration service where a technician will service commercial account scales to ensure their accurate operation. Sahni’s Enterprises Inc. recently engaged Elite Trends HQ LLC with the goal to begin selling online. Additionally, the company will run Google ads and create map pricing from online sellers to brickand-mortar retailers. Sahni’s Enterprises Inc. will continue to participate in trade shows, as well as utilize flyers, catalogs, meetings, and calling on new prospects. Additionally, Sahni’s is launching 4 new E-Commerce platforms built with the latest technology to better serve our clients 24-hours a day.

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LOCATION AND FACILITIES

Sahni’s Enterprises operates out of a 170,000-square-foot facility in metro Atlanta, Georgia, conveniently located less than 2 miles off from 2 major interstates. It houses the corporate headquarters and extensive warehouse operations for all of its brands, with 34ft ceilings to maximize 4 row pallet storage. This multi-brand enterprise includes 23 retail locations in Georgia, North Carolina, South Carolina, and Tennessee, along with experienced staff in the United States. The U.S. staff oversees our manufacturing, importation, distribution of wholesale goods, E-Commerce businesses, and weighing calibration services. Our team encourages collaboration and partnerships that result in new innovation and products.

Abroad, Sahni’s Enterprises has 4 manufacturing facilities that cater to our client’s needs.

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COMPANY HISTORY AND OWNERSHIP Sahni’s Enterprises, Inc. began in 2001 as a small retail gift store in the Atlanta area. It quickly grew into a multi-brand, global operation that thrives in today’s environment thanks to the vision and hard work of CEO Gary Sahni. By 2003, INC magazine had named Sahni’s Enterprises as the number one wholesale company in the United States and also recognized it as one of the fastestgrowing companies in Georgia in 2013.

“We believe in unlocking the doors to excellence.”

Having established our online presence nearly 18 years ago, Sahni’s brand American Weigh Wholesale is widely recognized across the internet. In fact, Americanweigh.com is one of the oldest digital scales e-commerce sites, giving our brand first-movers benefits and consumer brand recognition abilities.

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ORGANIZATIONAL STRUCTURE Under the leadership of CEO Gary Sahni, and his experienced and dedicated management team, the business has thrived in the toughest of conditions.

Sahni’s Enterprises has continued to grow throughout 2 U.S. recessions, a war, and a global pandemic. The experience of Gary Sahni and his team has created a culture of success that allows our company to stay competitive, be dynamic, and dominate our target markets. The mission of Sahni’s Enterprises is carried out by our 60 person staff in house and 20 outside manufacturer reps that support geographical territories across the country. Currently, we have more than 700 employees internationally, all to serve our brands and provide top notch customer service. We have also partnered with industry leaders like Buy Box Experts KAHNnect Management, CMI, and Pattern. These relationships strengthen our position in the marketplace so that we can go beyond aggressive competition in the online retail market and dominate the arena through our retail brands, AWS, and Elite Trends.

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Gary Sahni | Chief Executive Officer Mr. Sahni has a truly inspirational story that motivates us all. Gary is a self-made entrepreneur working since he was 15 years old. Gary worked several jobs growing up that motivated him to be successful. Gary as a young man was on a mission to build up his own business. His education stemmed from an Associate’s Degree in Marketing in 2001 from Ricoh University in New Jersey. His vision, hard work, and resilience eventually brought him in Atlanta, GA where he opened his first gift store. Gary would often worked throughout the night to stay competitive, working through debt. He kept pushing forward to bring him closer to success. Mr. Gary Sahni Founder, CEO, and sole owner of Sahni’s Enterprises since 2001, is actively involved in the day-today operations of the business. Through time Gary accrued extensive knowledge in the commercial and industrial sectors that Sahni’s Industries is involved with. Gary specializes in product sourcing, product development, and having the vision of opportunity.

“I take great pride in the company that we have built today. Our foundational elements that has driven our success is to lead with integrity, and ethics.”

To serve our clients better Gary believes that a personal, human touch is quite important. He frequently visits, all of the top-grossing distributors, and clients across the country. His work ethic, and drive has created a Leader with a true “hands-on” approach, Mr. Sahni visits his overseas factories where he reviews and approves the production process to ensure the highest standards of quality control are met. He personally negotiates the terms and conditions pertaining to the production and purchasing. Mr. Sahni takes communication seriously. As an International businessman he has learned 5 languages which include English, Hindi, Punjabi, Urdu, and some Chinese, which helps him comfortably negotiate with his international suppliers. Sahni’s Enterprises has been recognized as one of the fastest growing companies in Georgia by INC Magazine. He is a past recipient of the Great British Entrepreneur Award, also known as the Bahara Gaurev, which means proud citizen. The Cumming, Georgia Chamber of Commerce has recognized him for creating jobs and the innovation of new product, and serves on the Forsyth Rotary. To date, 20 years after its inception Gary was able to leverage his entrepreneurial spirit, his experience, and hard work to cultivate Sahni’s Enterprises into $50 million dollar plus business that is thriving today.

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MANAGEMENT TEAM Winnie Sahni | Vice President of Finance & Operations • Mrs. Sahni overseas bank accounts and ensures that best practices and fraud controls are applied, while also managing the office and accounting functions. • The spouse of Mr. Sahni, she has worked for the company for 16 years. • Mrs. Sahni has extensive experience in the banking industry, having worked at the international ICICI Bank in India in accounting and as a call service administrator. • She has a Master’s Degree in Literature from Bombay University of Literature and is PhD. qualified.

Jay Pabla | Director of Sales & Operations • Mr. Pabla overseas daily operations along with Mr. Sahni and keeps Mr. Sahni up to date when he is working overseas. • Responsible for sales and marketing, Mr. Pabla works with the inside and outside sales teams to achieve company goals. He also deals directly with high grossing buyers to build trusting relationships, as an essential part of the Sahni’s Enterprises philosophy. • A 12-year employee of Sahni’s Enterprises, Mr. Pabla began as a salesperson and quickly became sales manager, moving into his current position in 2017. Prior to joining Sahni’s Enterprises, Mr. Pabla gained extensive retail experience as an owner of three cell phone stores in New York. • As a dedicated employee who cares about his work, Mr. Pabla has been salesperson of the month several times, sales manager of the quarter, employee of the year, and has even been named Sahni’s Enterprises Most Valuable Player (MVP). • Mr. Pabla is a graduate of the New York City College of technology where he earned a Master’s Degree in Accounting.

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MANAGEMENT TEAM Tray McConchie | Vice President of Sales & Marketing •

Mr. McConchie serves the organization with a Commercial focus and is part of the Senior Management Team

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He is responsible for the Sales & Marketing functions of Sahni Enterprises, AWS, #1 Wholesale, and other businesses.

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His background stems from a Bachelor’s Degree in Business Administration from The University of Alabama with a focus in Marketing. Additionally, he has over 15 years of professional experience in commercial sales & marketing. His career has extended over to technical & emerging markets which includes Life Sciences, R&D, Engineering, Nutraceuticals, Vitamins, and Animal Health.

Ricky Munoz | Warehouse Director •

Mr. Munoz oversees the daily operations of the warehouse including shipping, receiving, and inventory.

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Having over 10 years of warehouse management experience, Mr. Munoz excels in directing warehouse personnel and ensuring the daily workload is delegated properly.

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Additionally, Mr. Munoz ensures on-time delivery by running a tight-ship and effectively communicating work tasks.

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He has previously studied business management, applying what he has learned every day in the 3 years he has worked with Sahni’s Enterprises.

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MANAGEMENT TEAM Mallory Newsome | Executive Administrator • Ms. Newsome brings structure & organization to the daily operations of Sahni Enterprises. • She primarily serves as administrative, sales, & marketing support. • With a Master’s Degree in Business Administration (MBA), Ms. Newsome provides knowledge and guidance in all areas of our business.

Linda Janssen | Senior Digital Strategist • Ms. Janssen is responsible for planning, developing, implementing, and managing the overall digital strategy for Sahni Enterprises. • She also manages all digital marketing channels and campaigns. • For over 15 years, Ms. Janssen has developed an extensive background in Digital Strategy, Ecommerce, Product Marketing and Strategic Transactions.

Byron Erwin | Creative Director

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Mr. Erwin is responsible for the image of Sahni‘s Enterprises.

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After 10 years with the company, he has produced hundreds of signs, catalogs, flyers, tradeshow displays, along with high quality product videos and promotional videos.

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Erwin‘s contribution to the company‘s product packaging serves to increase sales and creates customer confidence.

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PROFESSIONAL DEVELOPMENT At Sahni’s Enterprises, we strive to continuously better ourselves through professional development. Our Sahni’s sales professionals attend weekly sales training to develop new sales skills and refresh old ones. The office staff and warehousing teams have special training tools available to better themselves, and others. Employees also have access to development opportunities through GA Worksource, the first unified brand ever associated with Georgia‘s workforce system. It targets job seekers, workforce development practitioners, education leaders and citizens at large. The brand‘s tagline‚ ‘Connecting Talent with Opportunity‘ promotes the state‘s workforce development efforts. The statewide brand, developed in partnership with The Blue Sky Agency, also features nineteen unique brands to represent each of the state‘s nineteen LWDAs. Using WIOA funding, the GDEcD Workforce Division will provide financial support to each LWDA in the implementation and adoption of the new brand.

Bringing jobs to Americans Our goal for 2021 is to have all of our manufacturing done right here in the U.S.A.! We pride ourselves on serving our community and creating jobs for hard working Americans. According to advocacy group Reshoring Initiative, the number of jobs being reshored by U.S. companies has increased more than tenfold since 2010. It is our mission to decrease this statistic and help to bring more jobs back to American citizens.

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GREEN INITIATIVE

Sahni’s Enterprises is committed to sustainable process practices. Our company understands that sustainability is a process, and we will take time to develop and implement the necessary sustainability practices. Our new plan of sustainability is currently taking shape; we have committed to reducing our carbon footprint by 10% in 2021. Current areas on which our company is focusing include: • Reducing energy use and waste at our corporate offices and distribution center • Developing a zero-waste plan • Transitioning our boxes to biodegradable and environmentally friendly packaging. • Investment in LED Lighting to Reduce Carbon Emissions • Creating digital product catalogs, instead of the traditional paper catalogs • Continuing a firm commitment to corporate social responsibility

“Let us leave the world at little better for future generations.” - Gary Sahni

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COMPANY FUTURE • Expansion of presence in online selling channels such as Amazon, Wayfair, Walmart, Target, Homedepot, Walgreens, Bluestem, Macy’s, and others. • Expansion of weighing product lines to produce and certify legal for trade scales for dispensaries, labs, government facilities, and the like; large commercial and industrial scales for construction sites, trucks, and other large applications. • Investment into technological services such as SkuNexus to automate our manual intensive tasks, reduce costs, and scale for massive growth. • Investment in 4 webstore buildouts to increase market presence and offer 24/7 sales outlets. • Creating an Elite Trend online sales program, focusing on high quality products. • Becoming an EOM for manufacturing companies and facilities to make work more efficient. • Enhancing our drop-ship program to further increase customer convenience. • Creating a scale calibration service where a technician will service commercial account scales to ensure their accurate operation. • Instituting product collaboration, along with co-op marketing and licensing with companies such as Westinghouse, or adding a kitchen scale to products such as the George Foreman grill or a postal scale to Pitney Bowes services. • Creating corporate gifts, for example, where hospitals and doctors can distribute free nutrition scales to patients.

www.sahnient.com

The name you can trust for quality, service & on-time delivery.

2210 Ronald Reagan Blvd

(800) 706-7253

gary@sahnient.com

Cumming, GA 30041 USA

(678) 421 - 0040