www.intercoil.com
Healthy Sleep. Healthy Life
NEWSLETTER Quarter 1 - 2016
Value of Values Workshop
Las Vegas Furniture Market
Company Picnic
Sales Conference
FOREWORD FROM THE MANAGING DIRECTOR We started 2016 with a renewed resolve to raise the bar in all aspects of our business – be it expanding to new markets, building more specialized teams tuned for excellence, or employee-development through learning. Thanks to the contribution of each member of the Intercoil family, we have witnessed encouraging progress in our efforts. One of the most noteworthy developments in Q1 – 2016 is our progress in Franchising & Licensing efforts. Initiated in 2015, F&L has gained considerable momentum - our licensee in Kenya has begun business in full swing, and other potential franchise partners are nearly concluding agreements and starting business in earnest. Such developments are crucial steps in our bid for global expansion through F&L. A strong organizational foundation is necessary to gear up for expansion. We are committed to building a truly corporate culture at Intercoil – an ecosystem essential for us to emerge as a truly global brand. As an organization, we have added several key members to lend clear-minded focus to strategic departments – be it retail, marketing, training, supply chain etc. In our pursuit for continuous development, this quarter we have participated in global trade expos and industry-level knowledge sharing events to learn from other companies and share our success story. While doing so, we have won some laurels; one of them being the ‘best presentation’ title for showcasing Kaizen initiatives at Intercoil, at an event organized by the Department of Economic Development. Amid intense business action, we have taken time out to relax and bond as one team, through various employee engagement events. In 2016 we look forward to a slew of new product introductions, new business partnerships and spreading our geographical reach far beyond our home turf of MENA. While the geo-political situation of the region and the world at large is a bit cautious at the start of the year, we are confident that our strategy will pay off on several fronts and we look forward to engaging our employees and customers alike with passion & commitment in our endeavor to offer healthy sleep & healthy life.
Hassan Abbas Al-Hazeem Managing Director
INTERCOIL VISITS THE LAS VEGAS FURNITURE MARKET
We participate in the event frequently to understand international market trends and make additions to our product-line Intercoil believes in growth through innovation, and implementation of best practices from around the world. This belief has been the driving force behind Intercoil’s participation in many industry events. The Las Vegas Furniture Market is among the various expos that Intercoil has visited over the years. This year too in January, Mr. Hassan Abbas Al-Hazeem, Managing Director of Intercoil; Mr. Sony Peter, Assistant General Manager- Trade Sales; and Mr. Suchetan Kaashyap, Senior Manager - Marketing represented Intercoil in the Market to review the latest products of not only our licensors Simmons, Therapaedic, and Spaldin but also other potential partners. They earmarked many new products that Intercoil will be launching in 2016 in both Retail as well as Trade. The event was also beneficial in understanding international market trends. More than 2700 companies from nearly 80 countries showcased their products in the Market. Since its
The event was an opportunity for Intercoil to network with its licensors from the US, and review their latest products
launch in 2005, the Las Vegas Furniture Market has become the most comprehensive furniture, home décor and gift market in the Western United States.
INTERCOIL PENS AGREEMENT WITH SPALDIN FOR A SMART MATTRESS Spaldin’s latest innovation is one of the world’s most advanced mattresses, which tracks and adapts to a person’s sleeping patterns dynamically
Mr. Hassan met Spaldin CEO Oscar Valdemoros at the Las Vegas Furniture Market to sign a new agreement
Intercoil signed an agreement with its Spanish licensor Spaldin, in January 2016, to jointly manufacture and retail in GCC a smart mattress recently developed by Spaldin. Mr. Hassan Abbas AlHazeem, Managing Director of Intercoil met Spaldin CEO Oscar Valdemoros at the Las Vegas Furniture Market (winter edition) to pen the deal. Spaldin’s latest innovation is one of the world’s most advanced
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mattresses, which tracks a person’s sleeping patterns and adapts as per one’s body type and sleep requirements. One can connect an Android or iOS devise to the mattress to track duration of deep sleep and other related trends. Developed in collaboration with the Austrian Sleep Lab after studying more than 50,000 people’s sleeping habits, the smart mattress is expected to be launched in August 2016.
Quarter 1 - 2016
A WELL-DESERVED OUTING FOR INTERCOIL EMPLOYEES!
All Intercoil employees visit Zabeel Park for an afternoon full of fun and bonding
The annual picnic is a great platform for employees to bond and unwind
300 Intercoil employees participated in the company picnic organized on the green expanse of Zabeel Park on January 21, 2016. One of the most awaited annual events at Intercoil, the picnic is a great platform for employees to bond and unwind.
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The highlights of the event was the welcome note by Mr. Hassan Abbas Al-Hazeem, Managing Director of Intercoil, followed by exciting prizes given away through raffles, employees participatation in various games, and Employee of the Month awards given away by various HODs. The weather was pleasant on the picnic day; apt for a well-deserved outing after yet another year of action at Intercoil! Quarter 1 - 2016
MICROSOFT PUBLISHES INTERCOIL CASE STUDY
Implementation of Microsoft’s ERP platform at Intercoil is a success story worth sharing Microsoft published a case study outlining Intercoil’s experience with Microsoft dynamics, an Enterprise Resource Planning (ERP) software. Implementation of the Microsoft ERP platform at Intercoil has resulted in significant efficiency gains, and immediate insight into profitability. The software is among many other initiatives that will help us adopt a smarter approach in our global expansion efforts. Read this case study to find out how!
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Quarter 1 - 2016
INTERCOIL’S PRESENTATION ON KAIZEN WINS AT AN INDUSTRY EVENT Intercoil’s presentation scored highest for lucidly outlining Intercoil’s approach towards Kaizen, and its implementation, assessment, and results
Mr. Harvinder’s presentation on Kaizen at Intercoil addressed delegates from 10 companies
A presentation on Intercoil’s Kaizen approach, which Mr. Harvinder Kumar, Head of Operations, made to the Department of Economic Development (DED) on March 28, 2016 won the best presentation title. Mr. Kumar showcased Intercoil’s approach and initiatives inspired by the Japanese Kaizen philosophy of continuously improving business functions, through creativity and involvement of all employees (from MD to workers). Key points covered by the presentation were ‘fostering a Kaizen culture at Intercoil’, ‘process followed to implement Kaizen successfully’, and ‘improvements achieved & savings made through the Kaizen approach’. Page 6
The presentation addressed delegates from nearly 10 companies (including leading names such as ADGAS, Al Ghandi Auto Group, and Ergo Era) at the DED Business Village. Intercoil’s presentation scored highest for lucidly outlining Intercoil’s approach to Kaizen, and its implementation, assessment, and results. It’s noteworthy that members of the Emirates Business Management (EBM) benchmarking group expressed interest in visiting Intercoil’s Dubai plant to get first-hand experience of how Kaizen best practices are being put to work at Intercoil.
Quarter 1 - 2016
UNDERSTANDING THE VALUE OF VALUES
Intercoil recently conducted an engaging workshop that helped employees reinforce their commitment to core organizational values
Experiential learning helped employees refresh their knowledge of Intercoil's values
How successful we are as an organization is defined profoundly by the values we believe in and demonstrate at the workplace, every day. At Intercoil, we believe that values are the cornerstone of our organizational conduct, and can have a tangible impact on our success. In keeping with this philosophy, we always strive to reiterate the importance of values, through every avenue possible. The Value of Values workshop is our latest initiative to orient our employees with the following values that drive us: Innovate, Educate and Evolve; One Company, One Team, and One Family; Engaged and Responsible; Big Dreams. Big Goals; and Delivering wow through Service Excellence.
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Participants of the three-day workshop at the Novotel, Al Barsha, Dubai, internalized each value through engaging activities. Experiential learning helped them refresh their knowledge of the values and their linkage with Intercoil’s vision and mission. The workshop did more than drive home the importance of values; it identified ambassadors among participants, who will play the important role of perpetuating our values among colleagues. This is expected to have a pervasive impact and foster even better practice of Intercoil’s values on the long run. The workshop was facilitated by Sanjay Vaswani, a reputed organizational behavior specialist, whose firm the 3rd – i has been associated with Fortune 500 organizations, including IBM, NetScout, Mercedes-Benz, and Oracle.
Quarter 1 - 2016
MR. HASSAN'S TALK AT THE MICROSOFT DYNAMICS SUMMIT
Mr. Hassan shares Intercoil’s experience with the new ERP and explains the benefits of Microsoft Cloud for businesses On March 22, 2016, Mr. Hassan Abbas Al-Hazeem, Managing Director of Intercoil delivered a talk at the Microsoft Dynamics summit conducted at Waldorf Astoria, The Palm, Dubai. Mr. Hassan introduced Intercoil to delegates and talked about new possibilities in ERP modernization. The Summit focused on reinventing productivity in the Middle Eastern market by enabling organizations to leverage the power of next generation ERP solutions with Microsoft Dynamics. Mr. Hassan shed light on opportunities in the market and the importance of modernized ERP system for the companies. He also spoke about the reasons why Intercoil choose Microsoft Dynamics AX for its manufacturing operations. Mr. Hassan concluded his talk by presenting the larger picture; he delved into the value that businesses can derive from Microsoft Cloud.
Mr. Hassan shed light on opportunities in the market and the importance of modernized ERP system for the companies
DOTING MOTHERS, HAPPY KIDS AND SLEEPING ANGELS
Tiny tots and their moms come together for a fun event to launch Intercoil’s kids brand – Ghalya’s and the international specialty brand: Sleep Angel
Mothers spent a relaxing time with their children, as they made themselves comfortable on mattresses
On March 17, 2016, Intercoil invited new moms and their little angels to its showroom at Al Barsha for a fun and bonding event. The get-together that brought the showroom alive with laughing mothers and playful kids, was a good opportunity to showcase our new products – Ghalya’s and Sleep Angel. It was a relaxing experience for mothers and children, as they made themselves comfortable on mattresses. Many fun and engaging activities were organized for guests; some among those were pyjama party, session on Feng Sui for good sleep, interaction with nurse on childcare, and balloonists making fun shapes for children. Page 8
Created solely for children, Ghalya’s products are designed with each stage of the child’s development in mind, ensuring a restful sleep and healthy development. Ghalya’s bedding collection includes a variety of children’s mattresses, bedroom sets, headboards, night stands and sofas, along with our recently launched complete interior solution for children. SleepAngel is an Ireland-based brand introduced for the first time in the UAE by Intercoil. SleepAngel has developed the world’s first pillow, which is clinically proven to address health and respiratory issues arising from dust mites and bacteria.
Quarter 1 - 2016
EMPLOYEE ENGAGEMENT RESEARCH
Insights from the survey will help Intercoil further enhance its policies and practices The Human Resources team recently facilitated a focused qualitative Employee Engagement survey that witnessed representation from various teams at Intercoil. Vinita Choudhary, an expert management consultant and a certified qualitative market researcher, conducted the survey through one-on-one verbal interactions with managers and team members between Jan 16 and 19, 2016. The survey aimed at understanding how connected and engaged Intercoil employees are with the organization. The final debrief session was organized at the Hotel Sheraton Dubai, Mall of the Emirates on Feb 9, 2016. Vinita’s interactions presented many insights that will help Intercoil enhance its policies and practices, resulting in further improvement of employeeengagement levels at Intercoil.
The activity aimed at understanding how connected and engaged employees are with Intercoil
INTERCOIL’S ANNUAL SALES CONFERENCE
Managers present their performance in 2015 and explain their plan to achieve targets in 2016
The conference was a great opportunity for managers to network and share best practices
On February 13, 2016 sales personnel from all of Intercoil’s international branches (retail and trade) met at the Novotel, Al Barsha, for the annual sales conference. Representatives from UAE, Qatar, Egypt, Saudi Arabia, Kuwait, Jordan and Oman presented their performance in 2015 and explained their plan to achieve targets in 2016. Page 9
The event was a great opportunity for managers to network, and discuss the reasons behind hits and misses. Organized by Livingston Simson, Assistant General Manager – Retail and Mr. Sony Peter, Assistant General Manager - Trade Sales, the event witnessed many.
Quarter 1 - 2016
NEW EMPLOYEES
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Fahad Sattar, Manager – MIS & IT
Achraf Lajnaf, Deputy Manager Retail Sales (International)
Charudutta Jena, Assistant Manager – Marketing (Dubai office)
Mr. Fahad will be based in Dubai and head the MIS & IT Department; he will report to Mr. Hassan A. Al-Hazeem.
Mr. Achraf will be based in Dubai and head the Retail Sales team for international branches; he will directly report to Mr. Livingston.
Mr. Charu will work as part of the Marketing Team in Dubai; he will report directly to Mr. Suchetan.
First Name
Last Name
Position
Country
Area
Joining Month
Mohamed
Abouel Khair Abdelhamid Ahmed Soliman
Executive - Hospitality Sales
UAE
Dubai
January
Hassen
Kedir Tukura
Senior Foamist
UAE
RAK
February
Harmandeep
Singh
Executive -Showroom Sales
UAE
Dubai
February
Saketh
Kumar Baisiwala
Executive - IT
UAE
Dubai
February
Moustafa
Mahmoud Salem Mohamed Ali
Executive - Foam Sales
UAE
RAK
February
Khalid
Antaki
Executive - Showroom Sales
UAE
Dubai
March
Abdellah
Ragbi
Executive - Showroom Sales
UAE
Dubai
March
Abdur
Rehman Tahir
Executive - Digital Marketing
UAE
Dubai
March
Quarter 1 - 2016