WHY Saikat ?
Portfolio of Multiple Skills •
CREATIVE, COMMERCIAL & CONSCIOUS --- unique blend of ‘ART SCIENCE & ETHICS’
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Cross functional expertise in Brand Design, Data Analytics, Product Development, Strategic Marketing, Digital & Social Media Communications, Product Design, Technology and Global Sourcing
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In-depth knowledge of strategy, planning & executing business objectives, customer insights, product – trends, design, lifecycles and global supply bases – European & Asian production – UK, Italy, Turkey, Portugal , Bangladesh, China and India
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Experienced across Consumer goods, Sports and Fashion - Retailers, Brands / Wholesale & Manufacturers / Suppliers - Blue chip corporate companies to small and medium sized (SME) as well as Startups, Academic Institutions and as an Independent Consultant
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Worked in UK and India (Senior management) and interfaced global customers, particularly Europe, US, Scandinavia, Middle East & Asia Pacific
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Intrapreneurial starter & passionate cross‐functional catalyst
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Advanced skill level on Design packages – Adobe Illustrator, Photoshop and specialised Textile CAD software, Content Management, Websites, Photo Editing and creative development for Digital & Social Media communication channels, apps, tools & platforms
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Extremely technology savvy and highly proficient in advanced Excel, PowerPoint and Business Software to databases, ERPs, SAP and MIS systems and understanding of web analytics, Wordpress & Social networks
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Engaged with teaching at London College of Fashion and University of the Arts London and creative startup mentorship programs
Multifaceted Package !
Management Research Strategy Marketing
Web & Graphics Social Media Content Writing Digital Analytics
Brand Product Design Technical
Ethical Sustainable Collaborative People & Planet
Academic Qualifications Mar 2014 PG Certificate in Digital Marketing - Google Squared Online Google Analytics Academy Jul 2014 Certificate in Ecommerce Analytics: From Data to Decisions Mar 2014 Certificate in Google Analytics Platform Principles Oct 2013 Certificate in Digital Analytics 2005 Masters in Strategic Fashion Marketing University of the Arts London / London College of Fashion Subjects - Business Strategy, Marketing Communications, International Retailing, Branding, Contextual Studies and Research Methods Masters Research Dissertation - Trends in Design Alliances in UK Fashion Companies 2000 Export Management – Indian Institute of Export Management, Bangalore 2000 Fashion Design Graduate - National Institute of Fashion Technology, India 1995 GCSE equivalent (ICSE) – 91% 1997 A Level equivalent (ISCE) – 86%
Product Categories Experience SPORT CONSUMER HARD GOODS : Goggles & Caps, Aqua Training equipment, Buoyancy aids, Learn to Swim, Pool Games, Novelty Toys, Sun Protection suits and Soft Goods
Materials & Technology : Liquid Silicone, Silicone, TPU, TPR, PVC, Polycarbonates, Foam, Rubber, plastic through Injection, Compression, Rotary moulds Foam, Neoprene, Technical Knits and treated wovens
FASHION : Tailoring, Shirts & Ties, Washed Shirts, Chinos & Shorts, Polos & tees, Knitwear, Jackets, Blazers, Accessories – shoes, bags, belts, cufflinks & socks --- SPORTS : Tees, Track Suits, Sweatshirts Hoodies, Inners & Layer, Performance pants, Padded jackets, Skiwear,gloves, Skirts, Dresses, Beach shorts & swimwear
Textile : Premium Luxury, Performance, Organic & Fair Trade, Sustainable cotton, polyester, merino wool, linen, nylon, modal, rayon, denim, water resistant and technical construction, Embroidery, Surface ornamentation & Laundry
Branding, Design & Marketing Services
Brand Associations - Direct
LONDON, UK - ZOGGS I FILA I STARTER I RUSSELL ATHLETIC I POETICGEM I MADURA GARMENTS I MARKS & SPENCER I BLUE HARBOUR I AUTOGRAPH I COLLEZIONE INDIA - VAN HEUSEN I V. (V DOT) I AOS I IMAGES I NEEV
Customers - Product Develop & Sourcing
PRODUCT MANAGEMENT : JOHN LEWIS I MOTHERCARE I ELC I ARGOS I COSTCO I SAINSBURY I TESCO I ASDA I TARGET I KMART I INTERSPORT I ESCADA I GERMAN OLYMPIC SWIMMING TEAM I BORIS BECKER I SPORTMASTER RUSSIA I ALBOOM MARINE, DUBAI I REISS I MARCO POLO I AUSTIN REED I DUNNES I DOUGLAS & GRAHAME I REPUBLIC I TU – SAINSBURYS I GEORGE I BOSTON CREW I STONE BAY I CHEROKEE I F + F I WOLSEY I GREENWOOD
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Consultancy Clients
Global Experience RETAIL / MARKETS : EUROPE – UK, IRELAND, ITALY, GERMANY, FRANCE, RUSSIA, CENTRAL EUROPE, DENMARK, NORWAY, SWEDEN, MIDDLE EAST AFRICA – DUBAI, UAE, MIDDLE EAST, SOUTH AFRICA, EGYPT, IRAN REST OF WORLD – US, BRAZIL, AUSTRALIA, INDIA, KOREA, JAPAN, INDONESIA
PRODUCTION / MANUFACTURING EUROPE – UK, ITALY, PORTUGAL, TURKEY, ROMANIA AFRICA – MOROCCO, TUNISIA, MAURITIUS ASIA – INDIA, CHINA, BANGLADESH, SRI LANKA, INDONESIA, CAMBODIA
Get in Touch. Saikat.Mitra@Outlook.com 0044 – 7981252463 Saikatmitra uk.linkedin.com/in/S41K4T/ Pinterest.com/SaikatMitra @SaikatMitra google.com/+SaikatMitra London, United Kingdom