Alice Wong

Alice Wong describes her journey to wine as “a bit like a fairytale”. Her first career after graduating from college in New York was in physical therapy. Back then, wine was just a hobby for her. Over the years, Wong met many people who prompted her to establish a career in wine.

She finally founded Vinetude Asia with her fellow WSET Diploma graduates several years after she moved back to Hong Kong. Their goal was to offer bespoke workshops for various types of clients, ranging from beginners to wine professionals.

In 2018, the Vinitaly International Academy from Verona launched its revised Italian Wine Ambassador edition in Hong Kong. “It was known in the industry to be an extremely difficult title to obtain and I was proud to be amongst its first batch of graduates,” says Wong.

Believing that there is a wine for everyone without necessarily being a label drinker, Wong joined three other Italian wine specialists in Hong Kong and started another company, Vino Missionari, which specialised in the promotion of Italian wine, gastronomy and culture. With the aim of bringing top-notch Italian wine education to a broader audience, they successfully piloted the Italian Wine Maestro Program in Hong Kong earlier this year.