Rick Woo

Co-founder LOST

LOST is an empire. In 2013, it became Hong Kong’s first and most well-known escape room concept. Founded by entrepreneur Rick Woo, LOST is now established in eight countries with a total of 13 branches.

Although it is primarily an escape room, it is also used for team building, corporate training, birthday parties and more. “When I started LOST, everybody was opting for an online business, but I could see that the competition would be harsh and it would be hard to survive,” Woo explains the brand’s beginnings. “I thought the other way round, deciding to set up a physical business.

Instead of following the wave, why not create the wave?” Just last year, he opened LOST Junior, targeting ages 6 to 14. – The entrepreneur shows no signs of slowing, despite the global pandemic. “The biggest lessons I have learned is to diversify your business when there is a chance and never put all your eggs in one basket. “In my personal life, I treasure my business partners and we are always searching for different ways to support each other.” As for those starting their own business, he only has one piece of advice: “Do what the market needs, instead of doing what you want.”