1 minute read
Aster Chan
Co-founder and CEO of clothing company May16, Astor Chan hasn’t always enjoyed a profession in the Hong Kong fashion industry.
Before she founded the O2O (online-to-offline) fashion store, she practised as a lawyer for over 15 years, frequenting law conferences and teaching at the Harvard Business School Negotiation program.
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Four years ago, at the age of 40, she decided to change her direction – she wanted to do something she was passionate about. “It was a big move to transform from a legal professional to the fashion and beauty industry,” she says. There were many things she had to learn along the way – like the fact that an O2O model is the key strategy to grow in 2020. “Making use of digital platforms can help tell our story, build our brand and develop a relationship with our customers,” says Chan. “A physical store becomes a showroom that can bring the tailor-made experience and service to customers.” After four years of hard work, Chan has built a reliable customer base, consisting mostly of professional ladies. For new business owners, Chan has a few words of advice: “An idea can never be perfect, success is all about execution. The idea can be changed during the execution. Don’t just think. Work on it.”
