What works best in marketing today? What you’ll learn from this article: 1. 2. 3. 4.
What is digital marketing? What is traditional marketing? Why is digital marketing better than traditional marketing? Which are the best universities for marketing courses?
Marketing in a nut shell
Marketing is an art of promoting and selling products or services, including market research and advertising. I call it an art because not everyone is capable of gaining customer attention and effectively selling the product. Marketing doesn’t restrict itself to selling and advertising. It also includes branding, target marketing, consumer decision‐making, consumer research, consumer value, metrics‐based decision, ethics, social responsibilities and much more. The most important concept in marketing is the Return on marketing investment (ROMI), the profit from marketing divided by the total investment. ROMI is different from 'return‐on‐ investment' (ROI) metrics because marketing is not the same kind of investment. In ROMI, marketing funds are risked instead of plants or inventories. Traditional Marketing strategies and their impacts Traditional marketing examples include business cards, print ads in newspapers or magazines, posters, commercials on TV and radio, billboards and brochures.
Traditional marketing is everything which doesn’t include digital technology to brand one’s service. Traditional marketing also includes referral or a network of people through which you can build the customer approach. Digital marketing an evolved marketing strategy According to Techopedia, Digital marketing includes a raft of Internet marketing techniques, such as search engine optimization (SEO), search engine marketing (SEM) and link building. It also extends to non‐Internet channels that provide digital media, such as short messaging service (SMS), multimedia messaging service (MMS), callback and on‐hold mobile ring tones, e–books, optical disks and games.
Traditional vs. Digital Marketing Traditional marketing has various techniques with high success rates, easily understandable content and advertisements to customers, measuring success through metrics, whereas digital marketing has cost effective measures which can produce results instantly with unparalleled customer reach.
Digital marketing exceed the expectations when compared to traditional marketing. Digital marketing uses tactics like SEO (search engine optimization), SEM (search engine marketing), SMM (social media marketing), email marketing, SMS marketing, Content marketing, Digital advertising etc. If success is what you prefer, then move forward and take advantage of digital marketing opportunities. This is the right to incorporate digital marketing tactics into your business module. Be a part of the present strategies. Career in Marketing and Management Studies If you have the talent for business development and marketing, then go ahead and apply to the best university in the country. Career opportunities in management and marketing studies are endless, and you can explore various upcoming optimization methods and implement those for better results. Being an entrepreneur is even better than being a part of an organization. Top universities like Amity, Alliance, Jain University, and many more provide the best management study programs and inspire young entrepreneurs to achieve success at the earliest. Written by Sainath nuvvula SEO analyst JGI – Group Bangalore