Market Research Services Global Market Report 2018 Including: Marketing Research And Analysis Services; Translation Services; Public Opinion And Election Polling Covering: Nielsen Holdings plc, WPP PLC, Ipsos SA, GfK GROUP, Westat Inc
Feb 2018
Reasons to Purchase • Outperform competitors using accurate up to date demand-side dynamics information. • Identify growth segments for investment. • Facilitate decision making on the basis of historic and forecast data and the drivers and restraints on the market. • Create regional and country strategies on the basis of local data and analysis. • Stay abreast of the latest customer and market research findings • Benchmark performance against key competitors. • Develop strategies based on likely future developments. • Utilize the relationships between key data sets for superior strategizing. • Suitable for supporting your internal and external presentations with reliable high quality data and analysis • Gain a global perspective on the development of the market. • Report will be updated with the latest data and delivered to you within 3-5 working days of order.
Scope Markets Covered: Marketing Research And Analysis Services; Translation Services; Public Opinion And Election Polling Companies Mentioned: Nielsen Holdings plc, WPP PLC, Ipsos SA, GfK GROUP, Westat Inc Countries: Brazil, China, France, Germany, India, Italy, Japan, Spain, Russia, UK, USA and Australia. Regions: Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East And Africa Time series: Five years historic and forecast. Data: Ratios of market size and growth to related markets, GDP, Expenditure Per Capita, Market Research Services Indicators Comparison. Data segmentations: Country and regional historic and forecast data, market share of competitors, market segments. Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Market Research Services Market Characteristics Market research services comprise companies that offers services such as aiding in marketing activities, studying and analyzing the market as per client needs and specifications. The market research services market does not include market research services, accounting, and other major general professional services. It includes following services
Marketing Research and Public Opinion Polling companies engage in gathering, recording, tabulating, and presenting marketing and public opinion data. Marketing research companies aid businesses in planning and
Market Research Services Market Historic Growth The global market research services market grew from $X billion in 2013 to $X billion in 2017 at a compound annual growth rate (CAGR) of X%. The chart and table below shows the year-on-year growth of the global market research services market during 2013 – 2017.
Drivers of the Market:
Restraints on the Market:
Market Research Services Market Forecast Growth The global market research services market is expected to grow from $X billion in 2017 to $226.3 billion in 2021 at a compound annual growth rate (CAGR) of X%. The chart and table below shows the year-on-year growth of the global market research services market during 2017 - 2021.
Drivers of the Market:
Restraints on the Market:
Market Research Services Market Segmentation The chart and table below shows the split of the market research services market in 2017.
The total market value for market research services was $X billion in 2017. The markets that are covered include Marketing Research And Analysis Services; Translation Services; Public Opinion And Election Polling. Marketing Research And Analysis Services was the x largest segment in the market research services market with X% share of the market. The market value for the marketing research and analysis services was $x billion in 2017. Translation Services made up around X% share of the market. The market value for the translation services was $x billion in 2017.
Market Research Services Market Regional And Country Analysis The Asia Pacific was the x largest region in the market research services market in 2017, B2B market research services for $X billion or X% market share. North America was the x largest region market research services for $X billion or X% market share. Europe was the x largest region market research services for $X billion or X% market share.
Market Research Services Market Competitive Landscape The leading competitors in the global market research services market are Nielsen Holdings plc, WPP PLC, Ipsos SA, GfK GROUP, Westat Inc. The chart and table below displays the percentage market share of the top players in the market research services market industry.
Nielsen Holdings plc generated revenues of $XX billion for the financial year 2016, a XX% increase from the previous year. WPP PLC generated revenues of $XX billion for the financial year 2016, a XX% increase from the previous year. Ipsos SA generated revenues of $XX billion for the financial year 2016, a XX% decrease from the previous year. GfK GROUP generated revenues of $XX billion for the financial year 2016, a XX% decrease from the previous year.
Westat, Inc. generated revenues of $XX billion for the financial year 2016. Research Now, Inc. generated revenues of $XX billion for the financial year 2016. Forrester Research, Inc. generated revenues of $XX billion for the financial year 2016, a XX% increase from the previous year. Mintel Group Ltd. generated revenues of $XX billion for the financial year 2016, a XX% increase from the previous year.
Company Profile Nielsen Holdings plc Overview Nielsen Holdings was the largest company in the market research services market with a XX% share of the market in 2017. It was founded in 1923 and is currently headquartered in New York, USA. The company provides information related to media and marketing activities, analytics and about consumer behavior across the world.
Products and Services It operates through following divisions:
Buy –The Buy division provides retail transactional measurement data, consumer behavior information and Watch –The Watch division provides viewership data and Strategy Nielsen Holdings’ growth strategy aims to expand operations in the emerging markets, such as Africa, Brazil, Russia, India and China. The company is looking to partner with existing clients as they seek to build relationships with
Financial Performance The company generated revenues of $XX billion for the financial year 2016, a XX% increase from the previous year. The company had a market WPP PLC Overview Products and Services Strategy Financial Performance
Ipsos SA Overview Products and Services Strategy Financial Performance
GfK GROUP Overview Products and Services Strategy Financial Performance
Westat Inc. Overview Products and Services Strategy Financial Performance