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Jessie Jones

CREATING PUBLICATIONS

Define your brand.

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Photo Credit: Artful Living Magazine

1.4 CREATING PUBLICATIONS

Be consistent.

Whether it’s your voice, branding or timing, be the publication you say you are. If you are a vegan food quarterly, be sure your hummus recipes come out four times a year. Consistency is key when you publish: readers want to be able to rely on you.

Be sure readers can recognize your brand and content by designating certain colors or fonts as your own. Stick to one writing style or viewpoint, so your readers have no question it’s coming from you.

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Photo Credit: ALIVE Magazine

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