Why Issuu? Prior to Issuu, Sweet Paul used a platform
but also how beautiful the user interface
that was clunky and unintuitive for their
was. So, when Issuu first launched Digital
fans to read, download and buy their
Sales, they knew they found the perfect
digital magazine. They decided to take the
solution to sell their digital magazine.
leap and search for a better solution to sell their magazine online because they wanted
According to Paul Vitale, Marketing and
a platform that was beautiful, easier for
Business Development Director at Sweet
their team to set up and, most importantly,
Paul, the money from online sales is “all
easier for their readers to use.
the gravy” because it costs virtually nothing to sell digitally on Issuu. Additionally, he
Enter Issuu: within an hour of signing up,
says that Issuu sells itself. “We embed
editor-in-chief Paul Lowe already uploaded
Issuu all over our website and get a ton
an issue of his digital magazine — and even
of new readers because it’s a worldwide
added hyperlinks — without any hassle.
discovery tool. It’s one of the best ways to
Not only did the ease of use impress Paul,
get exposure for Sweet Paul’s brand.
