Design Portfolio by sakinakarimi

Design Portfolio Sakina Shoiab Ali

Contents

Welcome

Introduction

Design

Posters Miscellaneous

Interactive Way finding Infographic

01 02 03 04 05 06 Illustration Animation Drawing

Branding and Publication Stationary Editorial

Hello :)

Welcome

Introduction “The artist chooses what to make and chooses to make art rather than to make a text, for example, or sometimes chooses to make a text but to make it differently than if they were to make it as a philosophical text. But having made that choice it doesn’t mean that they . . . are incapable of choosing the alternative. “ –Robert Storr This is a personal portfolio. This contains artworks over the past few years of a designer. The content varies from Graphic Design, Poster Design, Editorial publications and Illustrations to web Design. All of The works have a heavy thought process behind them which includes research, contextual thinking, strategy development and the final result. Of course, let’s not forget the accidental and unintentional features that end up making the designs work at the end.

There are four sections this magazine covers; each belonging to specific medium of genre of design the artist prefers using: Mainly, Branding and publication, which contains a collection of which are a mixture of computer generated design and hand drawn images. The software mostly preferred by the artist is Adobe illustrator and InDesign for this section. The branding section involves several logo and stationary designs for fictional and non-fictional companies.

and we can hope to see many more inspiring pieces of works from this software from her in the future.

This magazine contains the works of Sakina Shoaib Ali from (2011-2014) who is an emerging artist currently studying at the Indus Valley School of art and architecture. The idea behind this magazine was to document the artist’s work. It serves as an expressive and inexpensive vehicle to make her art more accessible to the masses and serves as an alternate to the privileged space of the museum.

The artist has made use of a mixture of themes and styles to create an individual style for each of them. The second section revolves around publications and books which are mostly done for other institutions as well as self-promotion.

The last area and also the smallest section is the interactive Design aspect. This section contains those projects which require personal interaction with to understand and use. They are a made for other people’s uses and involve way finding systems, games, product design a website and info graphic.This magazine is a collection of the artist’s progression and experiences over her short design life and depicts her development in discovering herself and her artist’s style.

With a strong belief of creating works relatable to the masses, Sakina’s style leans more towards the casual style, while retaining a sense of classiness at the same time. This magazine contains a collection of works selected by the artist herself which she feels describe her and her growth the best and how she feels the audience has best relate to her work

The second section consists of illustrations, which is the medium and mode of design most valued by the artist, who has dreams of animating for Disney someday. Covered in this section are mostly hand drawn illustrations, which consists of book illustrating for a children’s book, Cd cover design for Maroon 5, caricatures and Self-portraits, which include a variety of mediums and experiments from her side. It also contains one recent computer generated project which the artist has recently started to cover on Z brush,

The other sections consist of Design which mostly consists of the rest of her personal design, including invitation cards, posters in a great variety including advertisements for some well-known companies. Brochure design which was a personal take and stickers for social causes, a favorite hobby of the artist.

Illustration

02 8

mareye sjelaha dolor sit amet, consectetur adipiscing elit. Integer dictum ipsum at dolor malesuada, vitae laoreet nibh egestas. Nam est tellus, faucibus ut nisi lobortis, volutpat molestie orci. Nulla ornare interdum placerat. Nullam vitae libero et diam finibus porta sed vitae dui. Pellentesque ex dolor, luctus eu luctus in, convallis suscipit nisl. Cras interdum mollis varius. Sed ac gravida lacus. Nam id pharetra nibh, vel ultrices odio. Vestibulum a dignissim nibh. Cras id nisl lacus. Sed ac eleifend justo, nec iaculis arcu. Nam ultrices felis non mauris molestie, sit amet commodo ligula sollicitudin. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Proin ut commodo turpis. Maecenas ut molestie ex, vel ultricies nisi. Nullam finibus magna leo, vitae pellentesque nulla tincidunt ac. Nunc sollicitudin nunc consectetur lobortis pulvinar. Nulla nunc enim, tristique faucibus vulputate quis, bibendum at lacus. Cras imperdiet urna justo. In venenatis elementum elit, et faucibus urna porta ac. Donec ultrices neque vehicula consequat pellentesque. Etiam placerat viverra velit et tincidunt. Ut ut mi lobortis, faucibus mauris placerat, dictum metus. Aliquam lobortis at mi quis fermentum. Nullam vehicula, massa non tincidunt blandit, tortor lacus ultrices nisi, eu tincidunt mi tellus non metus. Nam tempor enim ac odio pellentesque, nec.

Illustration

Animation Princess Ziona Cras posuere in augue cursus venenatis. Fusce finibus ex nulla, vitae imp erdiet ipsum commodo et. In vitae eros ac diam dictum feugiat. Praesent consequat sit amet mi et consectetur. Donec vel mollis dolor, eu imperdiet orci. Quisque sit amet arcu diam. Fusce ligula leo, rhoncus vel gravida at, suscipit consequat ex. Aliquam consectetur hendrerit urna ut auctor. Cras risus dolor, ullamcorper sit amet elit sed, convallis ultricies est. Sed fringilla ac quam ut laoreet. Praesent consectetur erat sem, ut dignissim orci tincidunt ac. Pellentesque convallis nisi eget vehicula egestas. Proin arcu felis, tincidunt non libero sit amet, tincidunt.

Princess Ziona of Hemsville- Disney Poster

Character Sheet

Animation

Ice skater Duis mollis gravida malesuada. Sed ac vestibulum erat. Sed id imperdiet tellus. Suspendisse vel erat arcu. Vivamus blandit dolor mi, gravida mollis urna rhoncus sit amet. Phasellus fringilla luctus justo. Nulla facilisi. Maecenas purus metus, commodo sit amet blandit ac, consequat sit amet urna. Morbi eu feugiat lorem, a rhoncus augue. Pellentesque nec odio elit. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Nunc dolor ligula, porta et est vitae, interdum accumsan ipsum. Mauris ut sollicitudin libero. Nulla facilisi. Donec odio risus, porta sit amet erat sit amet, tempus ultrices ipsum. Etiam.

Illustrations

Drawings

Children illustrations Sed malesuada hendrerit dui vel finibus. Vivamus porta ac ligula vitae placerat. Donec convallis posuere dignissim. Nunc rutrum viverra dapibus. Nullam fringilla nibh in magna vestibulum elementum. Ut et sodales risus. Praesent augue elit, cursus ac justo eget, laoreet tincidunt turpis. Duis enim leo, eleifend ut elementum ut, elementum sit amet tellus. Aliquam erat volutpat. Fusce varius augue quam. Proin urna mauris, faucibus ac rhoncus non, lacinia vel erat. Phasellus vel justo quam. Praesent ac quam in justo aliquet luctus at eget tortor. Quisque ullamcorper sodales leo, non fermentum magna sodales vitae. Nullam sit amet velit eros. Praesent eu lorem.

Can you see the wind? - Urdu book

Drawing

Abduls Caricature

Overexposed

Abduls is his red apron

Marroon 5 : watercolor poster

Illustration

Food posters

Self portraits with food

Drawing

Pulpy Orange

Chilli Bites

Design

03 16

Integer molestie laoreet ipsum ac pretium. Quisque tristique urna enim, tempus dictum quam consectetur nec. Nullam at ultrices ante. Donec vitae cursus diam. Suspendisse pellentesque sodales leo, sed facilisis arcu tincidunt sed. Suspendisse ultrices, dui sit amet ullamcorper posuere, leo justo lacinia libero, id finibus risus justo sit amet ante. Nam in elementum orci, ut faucibus turpis. Quisque non ornare sapien. Cras mattis justo ut tincidunt iaculis. Maecenas sit amet suscipit magna, sit amet fermentum lectus. Vivamus egestas euismod ornare. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Nam condimentum odio sed interdum pellentesque. Proin nec ipsum eget ex pellentesque maximus ut ut lectus. Sed nec arcu nibh. Donec iaculis tempus felis et ornare. Vivamus consectetur, orci imperdiet bibendum vestibulum, metus tellus feugiat dolor, ut mollis tellus ex quis lorem. Duis tempus erat nec odio congue, non cursus urna feugiat. Proin non velit eros. Maecenas euismod lorem est, at aliquam nibh convallis vitae. Pellentesque efficitur consequat sapien nec bibendum. Fusce tempor neque ipsum, quis rutrum tortor dictum vel. Praesent posuere ante in leo finibus, eget ultrices erat hendrerit. Sed ac arcu magna. Cras gravida quis risus eget laoreet. Maecenas lectus urna, fringilla id vestibulum at, tincidunt.

Design

Posters Lego campaign

Phasellus mi arcu, egestas a tempor quis, semper at dolor. Sed dapibus ultricies massa, eget tincidunt neque vestibulum non. Sed vel consequat leo, vel auctor nulla. Maecenas viverra turpis tincidunt cursus aliquet. Aliquam consectetur vel erat id tincidunt. In hac habitasse platea dictumst. Aliquam sed luctus mi. Phasellus nec gravida dui. Phasellus pellentesque nulla quis sem euismod laoreet. Integer rutrum molestie vehicula. In hac habitasse platea dictumst. Nullam id arcu porta, convallis nulla non, volutpat arcu. Pellentesque sed dolor faucibus, pharetra nisl lobortis, dictum neque. Integer eleifend magna semper urna pellentesque, non dapibus urna posuere. Proin gravida, arcu at tempus.

Superman

Posters

Santa

Batman

Design

Nivea: Heal Fusce sapien ligula, dignissim eu dignissim eget, molestie sed velit. Vivamus tempor gravida justo, vel tincidunt urna lacinia eu. Nulla id eros eu augue tristique pharetra. Fusce a velit at neque scelerisque hendrerit sed vitae tellus. Mauris non lorem iaculis, viverra ligula non, maximus mi. Curabitur semper egestas turpis, sit amet egestas mauris vestibulum ut. Curabitur eleifend, eros at egestas blandit, ligula ex aliquet nisl, vitae euismod velit felis vel nisi. Ut a tellus nulla. Nunc rutrum ut augue a luctus. Ut nisl purus, vehicula ut tristique nec, elementum sit amet elit. Integer sodales libero vitae ipsum dapibus, quis sagittis.

Left : Broken vase CornerRight: broken egg Right: Broken Glasses

Posters

Design

Nelson Mandela: Stag Night Nam sollicitudin diam ut semper laoreet. Ut ac rutrum lacus. Maecenas molestie fringilla elit, quis consectetur lorem porttitor vel. Donec posuere orci neque, vitae dapibus neque aliquet sed. Fusce varius lectus vitae dolor porttitor finibus. Nulla suscipit tristique mi, eget ultricies sapien suscipit a. Sed tincidunt ultrices velit, et ullamcorper purus sollicitudin quis. Aliquam erat volutpat. Sed pellentesque neque vitae erat molestie, et maximus nulla scelerisque. Nulla at urna tempus, auctor justo eget, viverra dui. Praesent viverra sem ut nunc convallis porttitor. Quisque mollis diam turpis. Pellentesque id felis eleifend, rutrum lacus eu, eleifend turpis. Ut purus nulla, tincidunt non.

Left: nelsons hand with a club stamp on it

Posters

IVS Undergraduate Undergraduate admissions Information for students

Left: Teardrop Campfire

Design

Airblue Print Ad

Top: A view from a cliff.

Driving a bike for the first time

Posters

Trying sushi for the first time

Design

Miscellaneous Brochure Design

Brochure for a stitching company.

Miscellaneous

Socail stickers

Social Stickers: Paan spitting (extreme left) and traffic lights.

Design

Miscellaneous

Perfume Perfume: Recreation of the book in an illustration following the theme of intocication

Branding & Publications

Integer nisl eros, laoreet id rutrum et, malesuada sit amet libero. Phasellus elementum eleifend congue. Aliquam lorem nunc, egestas vestibulum diam vel, tincidunt pellentesque massa. Fusce ut felis ullamcorper, dictum felis interdum, euismod tortor. Nam aliquam libero sit amet sem fermentum dictum. Ut nulla ex, pulvinar facilisis euismod egestas, commodo sit amet libero. Mauris posuere sagittis nulla. Cras justo lorem, consectetur eu nisi vitae, varius auctor purus. Integer eu lorem lorem. Pellentesque turpis lorem, placerat nec orci a, iaculis viverra lorem. Aenean non massa eu dolor vestibulum ornare. Phasellus tempus odio molestie lacus pretium efficitur. In facilisis ante et lacus consequat, eu luctus augue eleifend. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Donec at dolor vulputate, maximus tellus ac, mollis felis. Cras et rutrum lectus. Nulla sodales leo justo, mollis sagittis sem posuere nec. Fusce vitae efficitur magna. Interdum et malesuada fames ac ante ipsum primis in faucibus. Quisque ut vulputate ex. Sed eget ipsum ultricies, tristique enim vitae, porttitor lacus. Duis sed dui tempus, auctor nunc id, interdum massa. Vestibulum fermentum est a turpis mollis, at vehicula massa maximus. Mauris euismod ipsum at purus suscipit fermentum. Suspendisse potenti. In diam lacus, pulvinar ac.

Branding and publications

Stationary IVS stationary

Cras posuere in augue cursus venenatis. Fusce finibus ex nulla, vitae imperdiet ipsum commodo et. In vitae eros ac diam dictum feugiat. Praesent consequat sit amet mi et consectetur. Donec vel mollis dolor, eu imperdiet orci. Quisque sit amet arcu diam. Fusce ligula leo, rhoncus vel gravida at, suscipit consequat ex. Aliquam consectetur hendrerit urna ut auctor. Cras risus dolor, ullamcorper sit amet elit sed, convallis ultricies est. Sed fringilla ac quam ut laoreet. Praesent consectetur erat sem, ut dignissim orci tincidunt ac. Pellentesque convallis nisi eget vehicula egestas. Proin arcu felis, tincidunt non libero sit amet, tincidunt sollicitudin nisl.

Right top: Application Form Top left: Business cards Bottom line: Logo and letterheads front and back.

Stationary

Branding and publication

Stationary

Narci stationary Cras posuere in augue cursus venenatis. Fusce finibus ex nulla, vitae imperdiet ipsum commodo et. In vitae eros ac diam dictum feugiat. Praesent consequat sit amet mi et consectetur. Donec vel mollis dolor, eu imperdiet orci. Quisque sit amet arcu diam. Fusce ligula leo, rhoncus vel gravida at, suscipit consequat ex. Aliquam consectetur hendrerit urna ut auctor. Cras risus dolor, ullamcorper sit amet elit sed, convallis ultricies est. Sed fringilla ac quam ut laoreet. Praesent consectetur erat sem, ut dignissim orci tincidunt ac. Pellentesque convallis nisi eget vehicula egestas. Proin arcu felis, tincidunt non libero sit amet, tincidunt sollicitudin nisl.

Left top line: Business cards and logo Bottom left: Letterhead Bottom Right: Envelope

Branding and publications

Editorial Graphic book

ex. Aliquam consectetur hendrerit urna ut auctor. Cras risus dolor, ullaer sit amet elit sed, convallis ultricies est. Sed fringilla ac quam ut laoreet. Praesent consetur erat sem, ut dignissim orci tincidunt ac. Pellentesque convallis nisi eget vehicula egestas. Proin arcu felis, tincidunt non libero sit amet, tincidunt solliudin nisl.

Left: Book cover Right: Inside pages

Editorial

Branding and publications

IVS Band Manual

Left: Brand Manual Cover Center Page: Inside pages

Editorial

Page Divider

Self Brand Manual Left: Book cover and back doodles

Editorial

Flower show Inviteation

Top: Flower Show Invitation card Left: Inside preview

branding and publications

Bleed Magazine Cras posuere in augue cursus venenatis. Fusce finibus ex nulla, vitae imperdiet ipsum commodo et. In vitae eros ac diam dictum feugiat. Praesent consequat sit amet mi et consectetur. Donec vel mollis dolor, eu imperdiet orci. Quisque sit amet arcu diam. Fusce ligula leo, rhoncus vel gravida at, suscipit consequat ex. Aliquam consectetur hendrerit urna ut auctor. Cras risus dolor, ullamcorper sit amet elit sed, convallis ultricies est. Sed fringilla ac quam ut laoreet. Praesent consectetur erat sem, ut dignissim orci tincidunt ac. Pellentesque convallis nisi eget vehicula egestas. Proin arcu felis, tincidunt non libero sit amet, tincidunt sollicitudin nisl.

Left: Magazine Cover Right: Inside pages

Editorials

Branding and publications

Editorial

Gypsy Beats Contents page

Cover spread

Interactive

05 46

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc eget imperdiet dui, vitae dapibus nibh. Etiam at ante lobortis, pharetra purus vitae, volutpat mauris. Fusce vitae libero risus. Cras rutrum tellus eget varius aliquet. Nulla justo lectus, fermentum tempor faucibus eget, semper sed augue. Ut ornare magna nec porttitor fringilla. Phasellus vulputate eleifend arcu, sed ullamcorper arcu. In mollis nec eros eget luctus. Etiam velit dui, euismod vitae hendrerit id, interdum at leo. Duis vitae eros venenatis, rhoncus nulla quis, fringilla mauris. Morbi nec auctor nunc. Aliquam tincidunt libero tellus, eget sagittis neque varius eget. Nam massa nisi, maximus ac sapien at, fringilla ullamcorper tortor. Donec dapibus mollis mi, vitae cursus ante eleifend sed. Nulla ultrices nisl ante, quis luctus dolor posuere ac. Nunc consequat nunc sed viverra tristique. Nunc aliquet diam nibh, id dignissim dolor commodo a. Quisque venenatis consequat nisi nec placerat. Ut non egestas tortor, a congue tellus. Praesent in urna dolor. Quisque tortor diam, dapibus et aliquam sit amet, gravida ut libero. Mauris facilisis tempor lacus vitae porta. Nullam consequat pretium vestibulum. Quisque dapibus, augue lobortis rhoncus tincidunt, justo arcu laoreet leo, eget ultricies erat libero non est. Sed venenatis ligula vel dapibus ullamcorper. Mauris at.

Intereatctive

Interactive

Left: Cootie catcher front, Top: Backside

Interactive

Hello !

Interactive

Communication Infograph Cras posuere in augue cursus venenatis. Fusce finibus ex nulla, vitae imperdiet ipsum commodo et. In vitae eros ac diam dictum feugiat. Praesent consequat sit amet mi et consectetur. Donec vel mollis dolor, eu imperdiet orci. Quisque sit amet arcu diam. Fusce ligula leo, rhoncus vel gravida at, suscipit consequat ex. Aliquam consectetur hendrerit urna ut auctor. Cras risus dolor, ullamcorper sit amet elit sed, convallis ultricies est. Sed fringilla ac quam ut laoreet. Praesent consectetur erat sem, ut dignissim orci tincidunt ac. Pellentesque convallis nisi eget vehicula egestas. Proin arcu felis, tincidunt non libero sit amet, tincidunt sollicitudin nisl.

Top: Infograph Heading Bottom: Infograph Mascot Left/right : Infograph glimpses.

Interactive

IVS ebsite Design Cras posuere in augue cursus venenatis. Fusce finibus ex nulla, vitae imperdiet ipsum commodo et. In vitae eros ac diam dictum feugiat. Praesent consequat sit amet mi et consectetur. Donec vel mollis dolor, eu imperdiet orci. Quisque sit amet arcu diam. Fusce ligula leo, rhoncus vel gravida at, suscipit consequat ex. Aliquam consectetur hendrerit urna ut auctor. Cras risus dolor, ullamcorper sit amet elit sed, convallis ultricies est. Sed fringilla ac quam ut laoreet. Praesent consectetur erat sem, ut dignissim orci tincidunt ac. Pellentesque convallis nisi eget vehicula egestas. Proin arcu felis, tincidunt non libero sit amet, tincidunt sollicitudin nisl.

Right: Websites home page

Animation

Home Page screen tabs

Interactive

IVS Wayfinding System

IVS wayfinding symbol system

Student List

Interactive Interactive

Wayfinding System implied in the school

Hello :)

06 56

Artists Statement I am a young Designer, currently seeking a bachelor’s degree in Graphic Design from ‘The Indus Valley School of Art and Architecture. My passion for design grows every day with every project I undertake and has long has its roots from my childhood, where my doodle filled school books still have a place on my work desk. As I designer I believe in giving your best in everything you do, and believing in your work and abilities. Finding that one thing you love and just letting it consume you. For me, I enjoy quite a few things. Be it photography, Design, Music and swimming. My favorite part of design rests in the illustrations I make. Hence, illustrations tend to dominate most of my work, be they flat, organic or even icons. Since I am still a student, my mind is still open to more opportunities and experiments and the quest to find my own ‘artists style’ remains open to ideas. The challenge of learning and taking on new things everyday excites me and keeps me running. Design and I share a love hate relationship. Sometimes we get along well and sometimes . . . well I need not go there. I guess battling with the thing you love most only makes you realize how much you want it in your life. My doodles often dominate my work, as well as my drawings. I hope to be an animator someday drawing characters for Disney (yes I’m quite ambitious). We all have our dreams which make us want to move on in life. Apart from illustrating, editorial design dominates my second interest. Playing with colors (blue and red

are my favorite), multiplying and experimenting with odd angles and shapes are some features you will see throughout my book.They are what define me as a designer. In my free time, one may often catch me doodling or watching cat videos. I like eating strawberries with cream and Oreo

cookies. Bicycling, running and skiing are also two of my favorite sports despite me not being too well at the latter. I am generally very easy to get along with. Most people think I’m too nice for my own good. But as long as I’m happy and running, I see no worry in that. For It is these weakness which make me stronger and who I am today.

Graphic Designer and illustrator Sakina Shoaib

Index

A Abduls Caricature Airblue Artist book Artist statement

Page no. 13 24- 25 36- 37 57

26 42- 43

12 48- 49

Flower show card

Ivs stationary Ivs Brand Manual Infographic Ivs Undergrad poster

32- 33 38- 39 50 23

L Lego Print Ad

18- 19

34- 35 20- 21

28- 29

S 40- 41 27

W Website Wayfinding System

Self Brand Manual Social Stickers

Page no.

Perfume

C Childrens Illustrations Cootie Catcher

Maroon 5: Overexposed

Narchi rebranding Nivea: Heal

B Brochure Bleed Magazine

52- 53 54- 55

Thank you !

Design Portfolio

Printed at Rosette Printing Press ÂŠ Sakina Shoaib Ali