5 Tips For a Creative Exhibition Signage To Attract Customers

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5 Tips For a Creative Exhibition Signage To Attract Customers  sakiraasmith

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 Printing Services  November 24, 2021 2 Minutes Follow Blog via Email

“To design is to communicate clearly by whatever means you can control or master.” If you can’t design what you want to communicate then you will never be able to reach or connect with your audience. Thus, designing is an imperative step. That is why, you need to be extremely conscious while designing the exhibition signage if you want to meet your purpose. It must be eye-catching so as to gain

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maximum attention from the passer-by. If designed mindfully, they can be the best marketing tool for any brand. They have the

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potential to take your brand’s awareness campaign to another level. Let’s talk about the tips through which you can ace the task of designing the exhibition

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signage in a way that it grabs maximum eye-balls.

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5 tips for creative exhibition signage 1. Establish an order of importance While creating the signage for the exhibition, it is vital to establish a message hierarchy. For instance, firstly, you briefly discuss a new product or service, and finally, if the attendee is interested, you enter into a deeper conversation about that product. The design must direct your eye where to go, giving your brain mental cues on the amount of time to spend ingesting each bit of info. And when it comes to exhibit graphics, that direction is imperative as you have only a limited time to capture your audience’s attention. If the audience finds it appealing, then the information will stick to their mind for a much longer time. So, it is a step-by-step process. 2. Bold colors to grab attention instantly

You need to strike a perfect balance of vibrant colors and basic fonts to ensure a view to die for. Too much or too less, both will dilute the impact of the signage. Contrast is key when it comes to color, especially if you’re placing text on a colored background. Moreover, light-colored text with a dark-colored background, and viceversa, is usually considered ideal. 3. Basics never go out of fashion In an ocean of fonts, it is easy to lose. Think of fonts as a tone of voice as they have the power to change your message. Serif fonts are great when reading the newspaper or a book, but unless they are an integral part of your brand identity, stay away from them in your exhibit graphics. Moreover, you need to monitor the legibility of the fonts. They must be readable from a certain distance. 4. Density needs to be appropriate It is vital to check the density of the exhibition signage to get the desired outcome. Consider the following things: 1. Break down text into bite-size chunks. You can use bullet points to meet this purpose. 2. Do check the height of the signage. It shouldn’t be too small or too big. 3. The clearest way to communicate large amounts of copy may be to develop print or digital pieces that attendees can explore in greater depth. The booth staffer can help you

in this pursuit. So, do check all these three parameters, i.e, size, height and format, to assure you get the desired final results. 5. Use images that supports your brand Images are the first one to be noticed and thus, it is pivotal to opt for correct images, i.e, images that reflect the ideology of your brands or that complements your brand. Images and text should complement each other and tell a much more engaging story but image selection should not be done independent of the hierarchy, color, and font decisions you’ve made.