5 Ways to Make Your Sales Brochures Effective

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5 Ways to Make Your Sales Brochures Effective  sakiraasmith

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 Printing Services  July 14, 2021 2 Minutes Follow Blog via Email

If you plan to produce sales brochures or flyers to attract business or advertise new products or services, you may want to know how to ensure a good response. After all, producing and mailing sales brochures is a significant marketing expense.

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Plus, cost isn’t the only thing you need to worry about. Every document you send or distribute will leave an impression on your potential customers. Leave the wrong impression and you risk losing sales and alienating customers. So, what can you do to make your next sales or marketing manual a success?

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Here are 5 important copy and design tips for successful sales brochures: Understand your customer Before spending time planning or writing a brochure, make sure you understand your customers. Why should they buy your product? What is the most important thing you can do for them? What is the most important problem that your product or service can solve for them? If you don’t know the answers to these questions, just ask. Talk to your salesperson. Talk to customers. Use your answers to help decide which benefits to highlight in your brochure. Focus on readability

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Don’t make it difficult for people to read your brochure. Grey fonts on a white background and dark fonts on a dark background are difficult to read. The same is true for pages with large amounts of text and fine prints. Separate blocks of text with headings and white space. Know your paper stock and coating Consider the type of paper your brochure is printed on and the coatings you can apply. For most customers, the paper material and liner you choose will affect their perception of your business. Brochures with thicker paper and gloss or matte coating will be more unique than brochures with thinner paper. The paper and coating you choose can also affect durability. Heavier stocks tend to last longer than light stocks. The coating can protect your booklet from stains and abrasion. It will also make your colors more vivid. These options can really make your brochure shine. Use high-resolution photos At this time, when there are many high-quality images on the Internet, it is a crime to use blurry, uneven, and low-resolution photos. For effective brochure design, image quality is very important. If you are using stock photos, try to select photos that don’t look like stock photos. Now using these corporate images, it is ridiculous to have a person looking directly at the camera at the front desk. If used, it may negatively affect your brand image. Include a call-to-action

The call to action is arguably the most important part of your brochure. This is the part where you guide the recipient to perform the planned operation. Whether it is buying your products, visiting your website, or taking advantage of your discounts, it is important that you always include a statement that brings your customers back to you. Summing It Up: Designing a brochure is very simple. But designing a brochure that the recipient will keep for future reference is not easy. Effective brochure design is critical to creating brochures with accessible product and service information. The more useful your brochure is, the longer it will last for your recipients, and the more likely it is to be passed on to other potential customers. I hope these tips might help you to make our sales brochure effective.