Things People Notice in Advertisement Banners

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Things People Notice in AdvertisementÂ Banners

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 sakiraasmith

 Printing Services  September 3, 2020 2 Minutes

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If you ask me what makes a banner good? I would say just the things that make it badIts design and presentation!! As a viewer, I will personally like an advertisement banner which is able to answer my basic queries such as What, How and When about the brand or the product/services.

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With the emergence of the internet, you may sometime overlook the importance of physical banners, but their existence and importance can never be denied. I think an

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advertisement banner should clearly answer some basic questions in the mind of the viewer. Differentiation A banner, whatever is its kind, should definitely tell its audience that what the main agenda of the advertisement is? Is it about the new opening of the store, or is it about the sale that is going on or any other special situation? The main heading of the banner should answer these basic questions of the viewer.

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You should never answer all the questions in the banner itself, a banner should be designed in such a way that it creates interest regarding your propaganda. The reason behind making a lucrative banner is increasing brand visibility and the simple philosophy of viewership.

As per the visibility philosophy the chances of sales increases in direct proportion of the advertisement. After answering some basic questions it should tempt the viewer to visit the brand at least once Proper Placement Advertising banners should be placed carefully, depending upon the need and requirements of the occasion. Out of the number of advertising banners, banners like Xbanners are better for indoor presentations and various festivals. When there is a number of promotional banners of various products and brands are placed together, it is very important that your banner stands out in the crowd. As a viewer, a banner which is differently styled such as roll-up banners, X-banners will definitely catch my attention in the crowd of those old school banners with landscape orientation. Colour Contrast If I see myself as a viewer I would like to see vibrant colours for the new launch of a product or the things that are classy and meant for youngsters. Choosing a perfect colour combination according to the logo of the company is a difficult but interesting task. I would approve a banner, if it includes content in a proper manner, such that main heading is placed in the centre of the banner. All other information around it can be placed in a flow chart method.

In order to answer all the questions precisely never over-stuff your banner with content. It becomes very important that you use those white spaces very strategically so that the viewer is tempted towards the brand. Another advantage of having those white spaces is that it looks elegant and gives the mind some time to rest and think. Conclusion I hope this piece of information would be helpful for you in designing a perfect advertising banner for your next promotional campaign. You can also search through the internet for choosing different colour combinations of fonts and backgrounds. If you are still doubtful for content or contrast for x-banners, you can take help from various service providers for the services of graphic designing and digital printing.