Sakshi Chaudhari | Graduation Project 2021
Client meeting
Building a brand is not just about making a logo. Branding is about building an experience that will stay in the minds of people. Branding is storytelling. Before moving to secondary research and ideation process, there were many things we needed to know to get a better understanding of what our clients wanted to project to the world. So, I prepared a list of questions for our clients. The aim is to collect stories, values and practices that are unique to the company and can help build a better brand.
1. What inspired you to start this winery? What’s your story? - We started liking wine while in the US. Back home in India, we realized we could not get a good enough wine. Also, at both places we found wines were tough on my wife who has migraine. - Grapes are not only the fruit used for wine... so we started making wines from Oranges, Jambhool and many more, without adding sulfites and nitrates 2. Which fruits do use? - We began making fruit wines with a wide variety of fruit available in our home city of Pune: Orange, Guava, Banana, Custard Apples, Strawberries, Jamun,Grapes (both green and black). 3. What is your current location? - Pune, Maharashtra 4. What is the process for sourcing your ingredients?
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