Market Leading Cart Recovery
#1 Don’t worry, it’s legal wherever you are. An email can be sent, regardless of opt-in status, providing: 1. The email address was recorded during the checkout process 2. The email is relevant to the goods or services the customer was interested in; and 3. The email contains an unsubscribe link Source: EC Directive on Privacy and Electronic Communication Regulations
#2 However, there are subtle differences… For example, even within the EU there are different guidelines … In the UK & France, it’s best practice to include an ‘Opt-Out’ at the cart; In other European Countries you should provide an ‘Opt-In’ at the cart; In Germany, you should both provide an ‘Opt-In’ at the cart and send a ‘Confirmation Email’ to ensure full compliance with best practice.
We’re happy to talk you through all the various regional variations – info@SaleCycle.com
#3 Cultural Differences There are a number of regional differences to consider with the emails: Abandonment can vary by 30-40% on the same site across regions Testing is vital – The optimum time of send will vary on buying cultures Using creative & imagery specific to the region you are sending to will have a major impact on the success of the campaign – get creative!
Get global inspiration from SaleCycle’s favourite brands at SaleCycle.com/LookBook
How do you send the emails? We integrate with client’s ESP – All are global partners. How long do you hold data? Your choice! We’ll follow the client data policy! Will our customers mind? No. Less than 0.2% unsub rate. Who does the design? Your choice. We can do it, or you can! Can you do translations? Yes, we can also do all of your template translations. Can we get a customer reference? Yes, we have many clients happy to tell their story.