Failure IS an
OPTION
Why you should Try, Try and Try again (it’s a good thing!)
Marketers tend to be high achievers... ... continually working to make things better. It’s in the job description, really. There’s just a tendency to find a good position in “the flow,” which Entrepreneuer.com describes as the space between anxiety, frustration and boredom. 2
Do marketers ever feel these things? Sure. But those feelings often come when there’s an imbalance between your skill level and the difficulty of the challenge – for instance, high skill and low difficulty leads to boredom, while the flip side leads to frustration. Generally speaking, marketers tend to be able to overcome these imbalances.
The thing is, marketing is designed to always present a new & interesting challenge. There’s always something new to try, a new technology to explore, a new test to run. That’s why marketers have the flow down pretty well.
NOT FEELING CHALLENGED BY A PROJECT? No problem, because the brain is now free to brainstorm on other things.
NOT SURE HOW TO ACCOMPLISH SOMETHING? Really successful marketers have a can-do approach, and are often self-taught.
3
It’s this optimism that carries marketers through when things fail. And things will fail, despite your best efforts. But that’s okay! Failure is a great teacher and can position you for a level of success far greater than you would have achieved if you began succeeding from the start.
Think of Your People When you think about it, marketing is a balance between success & failure. Marketing automation is a prime example. There’s an incredible amount of strategy, planning and execution that goes into incorporating marketing automation into your business. That doesn’t even include the need to bring marketing and sales into one system that works seamlessly to attract, capture, nurture and convert leads.
4
25
LESS THEN
It’s no wonder that 50 percent of respondents to a 2011 Focus survey said they have not realized the full value of their marketing automation investment.
Worse still, less than 25 percent felt they were using their platforms to their full potential.
50
%
Of Marketers don’t understand the true value of their marketing automation investment.
5
% use their platforms’ true full potential
The message is clear: marketing automation success means combining big-picture understanding with technical prowess.
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