TEXAS TEXASREALESTATEMAGAZINE.COM
2021 Media Kit Texas • Oklahoma Recreational Property Marketing • Website • Direct Mail • Text • Social Media
Texas Real Estate Advantages TRE VS. LandsOfTexas E
ARY ISSU
LIMENT
COMP
TEXAS
.COM
AGAZINE
LESTATEM
MAY 2020
| VOLUME
SREA E 5 | TEXA
20, ISSU
• Inexpensive • High Traffic Website • Direct Mail 10,000 magazines each month • Listings sent to 8,600+ Facebook Followers
shua Little Jo anch R Creek
all Co. • Kend 60 Acres Kuper Ranch Sales
• Expensive • High Traffic Website
• Text marketing Integration • Targeted Print Marketing
STD PRSRT GE U.S. POSTA PAID TX BURY, GRAN 253 IT NO. PERM
texasrealestatemagazine.com Marketing Texas and Oklahoma recreational properties means using every tool available, not just the Internet. Texas Real Estate’s investment in Internet marketing has resulted in huge traffic increases over the last year with the site now averaging almost 27,000 visitors per month of which over 6,300 each month are new visitors. Our ability to effectively combine direct mail and social media marketing has been the driving force behind our websites huge increases from new and repeat visitors. The site is now averaging almost 760,000 page views per month. We haven’t given up on print marketing, not by a long shot. Texas Real Estate magazine is now being mailed to 10,000 NEW well qualified buyer prospects each month from a list of 150,000+, across 80 Texas counties. Buyer prospects who have incomes over 150,000.00 per year, have real estate holdings, and who have interest/propensities for hunting, ranching, farming/agriculture, real estate investment, retirement and water/lake property acquisition are included. Why direct mail? Direct mail marketing has long proven its effectiveness by drilling down to the mailbox. Putting information you want qualified prospects to see, and act on, in their homes has proven to generate significant interest and action. Many buyers act on what they find and not necessarily what they are searching for. Mailing TRE each month represents the same thing brokers and agents do when they put out a yard sign. TRE is letting well qualified buyer prospects know that your properties are available and waiting for activity. Most of our new visitor website traffic each month is a result of mailing TRE. Text marketing, why is it important? We now can create text opt-in lists for our customers. The ability to text information to interested buyer prospects means that you have an immediate connection to buyers that are interested in YOUR listings. We create an opt-in message within your print ad, and on your website listings that encourages interested buyers to send you and opt-in request. Each month you will accumulate more and more opt-in’s, once you’ve reached a significant number, we can implement text messaging to these interested buyers for any new listings you receive, price changes, or even special events you might be scheduling.
Text messaging is also a vital resource for new listings, sellers love to know that you have a standing list of buyer prospects you can contact immediately with information about their property once they sign a contract. Social media, is it really a big deal? Yes, but only if you have a significant number of followers who want the information you are posting. When we post your listings to the TRE Facebook page 8700+ followers see it immediately. These are people who have asked to see the information and who have strong interest in the properties we post. Our Facebook page also drives a substantial amount of traffic to our website. Why Texas Real Estate? Because you simply cannot afford to put all your listing information on one platform. In fact, you can easily get a false impression of the market by doing so. Buyers act on different points of information and you always will have the best chance of getting the activity you want and need by making sure that your listings are being seen by a large cross section of potential buyers who consume information from many sources, not just one.
Texas Real Estate • Multiple platforms mean more sales leads • Ability to integrate your information for social media and text marketing • “Call Tracking” so you will know where your calls come from • Highly targeted direct mail marketing to qualified buyers each month • 27,000 website visitors each month, 6,300 new each month • 760,000 average page views per month
2020 texasrealestateamagazine.com Website Analytics
Average Monthly Unqiue Visitors - 6,310 people
(new vistors per month)
Average Monthly number of Visits - 26,894 people
(total vistors per month)
Average Monthly Page Views - 759,894
(total page viewed per month)
Average Monthly Hits - 884,160
(number of clicks on the site)
Texas Real Estate Text Messaging Text Messaging - Its All About the list! Text messaging is a powerful marketing tool but it is only as powerful as the list that you create for potential buyers. It is easy to create a list if you have the right invitation in the right places. Creating an Opt-In invitation lets potential buyer prospects know that you are serious about providing them accurate and urgent information about new and current listings. The list that you develop is also a strong incentive for sellers as well. What seller wouldn’t want the information about their property shared with hundreds of potential buyers within minutes of signing a listing agreement? Once a text messaging account that is exclusive to you and your company is created we can then prepare an Opt-In invite to use on all of your print marketing. As you can imagine the only effective way of promoting your Opt-In invitation is from print media. You can use your Opt-In invitation on all of GET NOTIFIED WHEN A NEW RANCH IS LISTED! your print media not just Texas Real Estate. It can TEXT TXRANCHES TO 555555 used on yard signs
LONGHORN REAL ESTATE
GET NOTIFIED WHEN A NEW RANCH IS LISTED!
LONGHORN TEXT TXRANCHES TO 555555 5904 Walnut Creek Circle REAL ESTATEGranbury, TX 76049 5904 Walnut Creek Circle Granbury, TX 76049 Callahan County • 400+/- Acres
817.776.4240 www.longhornrealestatetx.com
Callahan County • 400+/- Acres
Taylor County • 1,758+/- Acres
Taylor County • 1,758+/- Acres
Parker County • 829+/- Acres
T-Bar Ranch 1,758+/- Acres in Taylor County. Excellent Horse Facility. $2,400/acre
Steel Ranch 829+/- Acres in Parker County. Good hay and cattle procduction. $1,058/acre
Stephens County • 569+/- Acres
Bosque County • 1,238+/- Acres
Comanche County • 1,418+/- Acres
Stephens County • 569+/- Acres Sunset Ranch 569+/- Acres in Stephens County. Beautiful hilltop views. $1,250/acre
Foggy Creek Ranch 1,238+/- Acres in Bosque County. Creek runs through property. $1,350/acre
Three River Ranch 1,418+/- Acres in Comanche County. River frontage. $1,950/acre
Wise County • 757+/- Acres
Eastland County • 1,828+/- Acres
Palo Pinto County • 1,754+/- Acres
Double T Ranch 757+/- Acres in Wise County. Creek runs through property. $950/acre
Parker County • 829+/- Acres
TEXT MESSAGING IS A POWERFUL SALES TOOL
Texas Real Estate can implement a complete text marketing program for you that will feature your text Opt-In invitation on your print ad that is mailed each month to 10,000 new, prospects. Watch T-Bar Ranchwell qualified, buyer Steel Ranch 1,758+/- Acres in Taylor Excellent grow, 829+/-and Acresgrow in Parkerwith County. Good hay yourCounty. list grow, new Horse Facility. $2,400/acre and cattle procduction. $1,058/acre buyer prospects each month. When your list Bosque County • 1,238+/- Acres Comanche • 1,418+/reaches an adequate size, County we can thenAcres help you develop a text marketing and messaging program to reach your text marketing subscribers that are exclusively yours.
Indian Creek Ranch 400+/- Acres in Callahan County. Creek runs through property. $1,950/acre
Indian Creek Ranch 400+/- Acres in Callahan County. Creek runs through property. $1,950/acre
817.776.4240
and even on local marketing products that www.longhornrealestatetx.com you may already be using. Put it everywhere to attract more people to the information you want to share.
Text marketing is one of the most effective ways of reaching interested buyers. Remember 80% of all text Three messages are read Foggy Creek Ranch River Ranch 1,238+/- Acres in Bosque County. Creek 1,418+/Acresreceived. in Comanche County. within 30 seconds of being
Sunset Ranch 569+/- Acres in Stephens County. Beautiful Limestone Ranch Hilltop Ranch 1,828+/- Acres in Eastland 1,754+/- Acres in Palo Pintoruns County. through property. $1,350/acre hilltop views.County. $1,250/acre Creek runs through property. $2,050/acre
Scenic hilltop views. $1,450/acre
Wise County • 757+/- Acres
Eastland County • 1,828+/- Acres
VIEW MORE RANCHES AT WWW.LONGHORNREALESTATETX.COM
River frontage. $1,950/acre
Palo Pinto County • 1,754+/- Acres
Texas Real Estate Targeted Buyer Direct Mail Texas Real Estate magazine mails up to 10,000+/- magazines each month from a master list of over 160,000 to targeted buyers in west, central, north, east and The Hill Country of Texas.
New Format: To maximize the benefit to all advertisers Texas Real Estate will discontinue the separate west, central, Hill Country and north, east, Oklahoma editions and create a single Texas Real Estate edition that encompasses all our previous regions into one new edition.
The Benefit: Over the past two years we have been involved in several direct mail endeavors that has given us the basis and knowledge to enable us to develop a list of potential buyers who we believe will give our customers a greater return on their advertising investment each month. No other advertising media that represents Texas recreational property buyers will be able to match the results that direct mail marketing will produce. We will no longer be waiting for action from buyers, instead, we will be creating it each month by putting TRE in the hands of the most qualified and highest propensity buyers in the market.
Who Will Receive TRE: Mailing Demographics
What They Enjoy: Mailing Propensities
• Net Worth 1 Million+
• High Interest In Hunting / All Types
• 44 – 85 Years of Age
• High Interest In Ranching
• Home Value $450,000.00+
• High Interest In Farming / Agriculture
• Active Real Estate Holdings
• High Interest In Real Estate Investment
• Past Real Estate History
• High Interest In Retirement Relocation
• Asset Base / Borrowing Capacity
• High Interest In Lake/Water Property
Where TRE Will Be Mailed: • DFW Metroplex
• Midland - Odessa
• Tyler Southern East Texas
• Greenville – Paris / Northern East TX
• Grayson – Dennison / North Texas
• Collin -Denton Counties
• Central Texas
• Waco / McLennan County
• The Hill Country
• Cross Timbers Region
• Abilene / Central West Texas
• The Hill Country
Castro
Parmer
Swisher
Hall
Briscoe
Childress Hardeman
Hale
Cochran
Hockley
Lubbock
Floyd
Motley
Cottle
Crosby
Dickens
King
Wilbarger
Foard
Wichita Clay
Knox
Baylor
Montague
Archer
Cooke
Grayson
Lamar
Fannin
Red River Bowie
Garza
Lynn
Terry
Kent
Stonewall
Jack
Young
Throckmorton
Haskell
Wise
Denton
Collin
Hopkins
Hunt
Rains
Rockwall
Loving
El Paso Hudspeth
Culberson
Winkler Ward
Ector
Crane
Reeves
Martin
Midland
Upton
Scurry
Borden
Fisher
Mitchell
Howard
Glasscock
Sterling
Nolan
Coke
Jones
Taylor
Runnels
Pecos
Erath
Irion
Tom Green
Crockett
Schleicher
Sutton
Brewster
Real
Kinney
Uvalde
Zavala
Propensity Profiles:
Brazos
Maverick
Kendall
Bandera
Gonzales
Medina
Frio
Wilson
DeWitt
Karnes
Atascosa
Lavaca
Victoria Goliad
Dimmit
High Interest Hunting / All Types: Individuals and families who have a demonstrated association to hunting in Texas and who have actively pursued their hunting interests through various subscriptions and hunting related activities, purchases and inquiries.
La Salle
McMullen Live Oak
Webb
Duval
Bee
San Augustine Sabine
Tyler
San Jacinto
Montgomery
Liberty
Hardin Orange Jefferson
Harris Chambers Fort Bend
Wharton Jackson
Angelina
Polk
Walker
Colorado
Guadalupe Bexar
Austin
Fayette
Caldwell
Comal
Houston
Grimes
Washington
Bastrop
Hays
Shelby Nacogdoches
Madison
Lee
Travis
Blanco
Panola
Cherokee
Trinity
Milam Williamson
Burleson
Kerr
Edwards
Anderson
Leon Robertson
Kimble
Harrison
Rusk
Limestone
Falls Bell
Burnet
Llano
Gillespie
Val Verde
McLennan
Coryell
Gregg
Henderson
Freestone
Lampasas
San Saba
Menard
Terrell Presidio
Upshur
Navarro
Hill
Hamilton
Concho
Mason
Wood
Cass Marion
Smith
Ellis
me
So
Mills Reagan
Johnson
ll rve
Bosque
Brown
McCulloch
Jeff Davis
Hood
Comanche Coleman
Dallas
Tarrant
Camp
Kaufman Van Zandt
Eastland
Callahan
Parker
Palo Pinto
Stephens
Shackelford
Waller
Andrews
Dawson
Jim Wells
Gaines
Titus
Morris
Yoakum
Franklin
Delta
Galveston
Brazoria
Matagorda
Calhoun
Refugio
San Patricio
Aransas
Nueces Kleberg
Zapata
Jim Hogg
Starr
Brooks
Hidalgo
Jasper
Lamb
Newton
Bailey
Kenedy
Willacy Cameron
High Interest Ranching: Individuals and families who have, or are likely, to pursue ranching activities by showing strong interests in cattle, equestrian, and various livestock associated organizations including ranching property ownership.
High Interest Farming / Agriculture: Individuals and families who are engaged in farming and agriculture related industries including active farming operations. Individuals and families who participate in agricultural related organizations.
High Interest In Real Estate Investment: Individuals and families who are active investors in rural recreational property and who have demonstrated their interest in investment grade properties by their previous purchasing history and current property ownership.
High Interest In Retirement Relocation: Individuals and families who are about to make a relocation decision as indicated by their age, social/economic profile, and current residence location as weighted against local, state, and regional statistics that indicate a high likelihood of relocation at or prior to their retirement.
High Interest In Lake / Water Properties: Individuals and families who have a strong interest in vacation and or permanent purchase and or relocation to lake / water related properties and who have demonstrated their interests by their association to various fishing and water related activities including water craft and boat ownership.
Texas Real Estate, Return On Investment (ROI) The return you receive from your advertising investment in Texas Real Estate should, and is, where the rubber meets the road. Below is a chart that gives four examples of what your monthly investment can return based on conservative estimates. It also shows the cost effectiveness of TRE in order to allow you to compare the cost and return of TRE to other media formats you may be using. Ad Size / Page
1/4 page
1/2 page
1 page
2 pages
Monthly Ad Rate*
$165.00
$290.00
$450.00
$775.00
Total Avg. Mo. Mailing
10,000
10,000
10,000
10,000
Response Rate
1%
1%
1%
1%
Responses
100
100
100
100
Cost Per Response
$1.65
$2.90
$4.50
$7.75
*6-month ad rate, full color, coated paper
Return On Investment (Example 1)
1/4 page
1/2 page
1 page
Average Listing Amount
$300,000.00
$300,000.00
$300,000.00
$300,000.00
$9,000.00
$9,000.00
$9,000.00
$9,000.00
2%
2%
2%
2%
2
2
2
2
$18,000.00
$18,000.00
$18,000.00
$18,000.00
Ad Cost
$165.00
$290.00
$450.00
$775.00
Return On Investmemt
10909%
6207%
4000%
2323%
$8,835.00
$8,710.00
$8,550.00
$8,225.00
Average Commission / 3% NET Average Close Rate From Responses Total Closings From Responses Total Commission From Responses
Net Return On Investment
2 pages
Return On Investment (Example 2)
1/4 page
1/2 page
1 page
Average Listing Amount
$150,000.00
$150,000.00
$150,000.00
$150,000.00
$4,500.00
$4,500.00
$4,500.00
$4,500.00
2%
2%
2%
2%
2
2
2
2
$9,000.00
$9,000.00
$9,000.00
$9,000.00
$165.00
$290.00
$450.00
$775.00
5455%
3103%
2000%
1161%
$4,335.00
$4,210.00
$4,050.00
$3,725.00
Average Commission / 3% NET Average Close Rate From Responses Total Closings From Responses Total Commission From Responses Ad Cost Return On Investmemt Net Return On Investment
2 pages
Return On Investment (Example 3)
1/4 page
1/2 page
1 page
Average Listing Amount
$850,000.00
$850,000.00
$850,000.00
$850,000.00
$25,500.00
$25,500.00
$25,500.00
$25,500.00
1%
1%
1%
1%
1
1
1
1
$25,500.00
$25,500.00
$25,500.00
$25,500.00
Ad Cost
$165.00
$290.00
$450.00
$775.00
Return On Investmemt
15455%
8793%
5667%
3290%
$25,335.00
$25,210.00
$25,050.00
$24,725.00
Average Commission / 3% NET Average Close Rate From Responses Total Closings From Responses Total Commission From Responses
Net Return On Investment
2 pages
Marketing Rates Paper Type
Newsprint
Coated
Size
3x
6x
12x
3x
6x
12x
One Quarter Page
n/a
140.00
120.00
n/a
165.00
140.00
One Half Page
295.00
245.00
200.00
345.00
290.00
245.00
Full Page
420.00
360.00
310.00
500.00
450.00
395.00
Double Full Page
660.00
610.00
560.00
830.00
775.00
725.00
• All rates are monthly • Prepayment discounts are available • Premium pages are priced based on availability, i.e.; inside front, back cover and inside back cover • Ad copy may be changed and or updated monthly
Texas Real Estate - Everything For One Rate • Print ad in Texas Real Estate • Unlimited listings on TRE Website, 27,000 visitors monthly • Direct Mail to 10,000 buyer prospects each month • Your listings exposed to 8700+ Facebook followers
• Complete ad design •C hange your ad content monthly • Text marketing • Text marketing support • Text marketing integration • Custom email marketing
LandsofTexas Costs Too Much And Delivers Too Little
Texas Real Estate.... Value and Results!!!!
Texas Real Estate – Facebook Marketing 8700+ Followers We’ve invested thousands of dollars over the last six years to grow our Facebook followers. The investment has paid off as we now have 8700+ active followers.
So how does this help our advertisers? Our followers all have interest in the properties we list on our Facebook page daily. When they click on a listing they are sent to our website. If you’ve wondered how our site has grown so much over the last two years, this is one of the biggest reasons. We post several properties each day to our Facebook page from our texasreaestatemagazine.com website. Brokers and agents get immediate response from these postings. Imagine, 8700+ active Facebook followers see your listings. It’s a powerful and effective piece of our overall marketing program. It also works well for getting good listings.
Has the investment been worth it? The average broker or agent has less than 1,000 Facebook followers. So yes, our investment of time and money has certainly delivered substantial results. Going forward as we integrate Text marketing we will also leverage our Facebook presence to help our advertisers develop their direct Text marketing Opt-In lists.
Print Ad Requirements Non-Digital Artwork 1.) Line art furnished, such as logos, should consist of a solid black image on a smooth white background and be close to the size that it will be used. 2.) Color images from a laser or inkjet printers are not recommended. Business cards, Fax copy or newspaper clipped logos are not recommended.
Digitized Art - Photographs Requirements 1.) Required format for digital images / logos: .jpg, .tiff, .gif, .eps, .bmp, .pdf, .psd 2.) For best quality, it is recommended that the size of the image be no lower than 170 dpi, preferably 300 dpi. 3.) Pictures / logos requested to be downloaded from customer websites is not recommended (especially for color ads) 4.) Hard copy photographs (original prints) are accepted and will be returned upon request
Digital Media - Page layouts from another source (Design Agency) are accepted. The media can be submitted by these formats: 1.) PDF - Adobe Acrobat 2.) .tiff /.eps - The following are specifications on page size for the “live area” for Texas Real Estate magazine: • Full Page: 7.625 (width) x 10.125 (height) • 1/2 Page: 7.625 (width) x 4.9375 (height) • 1/4 Page: 3.653 (width) x 4.9375 (height) • 1/8 Page: 3.65 (width) x 2.406 (height) * Bleeds are only acceptable for the back cover page. - Digital media can be submitted by the following: 1.) CD 2.) Email - files that exceed 4 mega bites may have difficulty transferring through the mail server. Please compress files with: stuff it (mac) or winzip (pc).
Submitting Ad Copy - 1.) E-mail
2.) Fax
3.) Standard mail
Banner Ads
- The following are specifications on banner ads for Texas Real Estate Magazine Website: - Banner Ad Size: 2.639 (width) x 6.944 (height) - Resolution Size: No lower than 72 dpi - Required formats for banner ads: .jpg, .tiff, .gif, .eps, .bmp, .pdf, .psd Applications: The following are the applications used by the design dept. Note: All applications are on Macintosh platforms: Adobe Indesign CC, Adobe Photoshop CC, Adobe Illustrator CC, Adobe Acrobat Pro, and Microsoft Word If you have any questions about submitting ad copy please feel free to contact the Design Department Office: (817) 776-4240, Fax: (817) 776-4315 or by email: design@texasrealestatemagazine.com
Credit / Payment Terms We do not require, or ask, for credit applications from new customers. Unless noted, all accounts are billed with net 15-day payment terms.
2021 COPY DEADLINE/DISTRIBUTION SCHEDULE Issue
Copy Deadline Date
Distribution Date
April - 2021
February 18, 2021
March 3, 2021
May - 2021
March 25, 2021
April 7, 2021
June - 2021
April 22, 2021
May 5, 2021
July - 2021
May 20, 2021
June 2, 2021
August - 2021
June 17, 2021
June 30, 2021
September - 2021
July 22, 2021
August 4, 2021
October - 2021
August 19, 2021
September 1, 2021
November - 2021
September 23, 2021
October 06, 2021
December - 2021
October 21, 2021
November 3, 2021
January - 2022
November 18, 2021
December 1, 2021
February - 2022
December 23, 2021
January 5, 2022
March - 2022
January 20, 2022
February 2, 2022
TO ADVERTISE Joe Gilbert: joe@sales-r-up.com , 817-776-4230
Rev 04/21
Texas Real Estate Magazine P. O. Box 5159 | Granbury, Texas 76049 866-469-7544 | www.texasrealestatemagazine.com