Freda Sack

Freda Sack | 1951 - 2019

Sack earned her degree in graphic design and typography, after that she had her first design job with Letraset International in 1972. She was appointed to senior type designer at Hardy Williams Design in London in 1978. She worked there on campaigns and corporate typefaces for clients like British Post Office and Renault. In 1980, she joined Typographic Systems International, where she uses the newly developed Ikarus Software to implement font designs. Her work was guided by the interest in combining tradition with new possibilities in type design. Since 1983, she had freelanced for companies like British Airway, Air UK and Vauxhall. She worked with Walter Tracey and Shelley Winter to develop the headline font for the Daily Telegraph. In 1990, she partnered with David Quay, together they opened The Foundry. They use this to market their fonts and offer typographical consulting services. She received the award for typographic excellence from the TDC in 1994. In 2000, she further developed The Foundry typeface library. She designed for companies like WWF, Swiss Airlines and the Yellow Pages. Freda Sack has been active for many years in the International Society of Typographic Designers and was elected to be their president. She also lectures widely in the UK.

Typefaces

• Ignatius (1987) • Paddington (1977) • Proteus (1983) • Vermont (1987) • Jenson Old Style EF (1982) • Promotor (1983) • Orlando (1986) • University Roman (1984)