* Kline 2023 Salon Hair Care Global Series, for John Paul
Systems master brand portfolio which includes
based on value sales of products in 32 markets.
Mitchell
Paul Mitchell,
Years of STYLE
Let’s celebrate
Everyday Elegance
Everyday Elegance
*
Kline 2023 Salon Hair Care Global Series, for John Paul Mitchell Systems master brand portfolio which includes Paul Mitchell, based on value sales of products in 32 markets.
we are PEOPLE
SUCCESS DOESN’T HAPPEN OVERNIGHT OR ON ITS OWN!
John Paul Mitchell Systems® is a testament to the great people who work to bring the brand’s vision to life, from stylists in the salon to the platform artists and educators who inspire them. Built on expertise, creativity and dedication, we’re more than just a company—we’re a talented family, changing the hair care game in more ways than one.
Party Hair
Party Hair
Party Hair
Party Hair
we are PRODUCT
We know that great tools are essential to supporting great talent, and that’s why we’re dedicated to developing the best in professional hair care products to help your business thrive. Using the highest quality ingredients and the latest technologies, every one of our innovative contributions is made to support your in-salon services and drive Take Home sales.
After Dark
we are PLANET
We’re committed to helping create a greener planet and a better world. When you choose John Paul Mitchell Systems®, you get more than just a high-performing product. You’re supporting a brand that believes in giving back.
Behind the scenes
SHOOT CREDITS
Lead stylist: Noogie Thai - Editorial Director for John Paul Mitchell Systems
Stylists: Paula Peralta - Artistic Director for John Paul Mitchell Systems
Andrea Amoriello – Paul Mitchell® hair artist from Italy
Riccardo Longo – Paul Mitchell® hair artist from Italy
Matthias Dübbelde – Paul Mitchell® hair artist from Germany
Amaia Lauzirika – Paul Mitchell® hair artist from Spain
Photographer: Mario Caponi
Model: Florine Leturgez
Costanza Loria
Vera Borniotto
Casting Director & Fashion Coordinator: Rosalba de Francesco
Wardrobe Stylist: Sara Paolucci
Make-up Artist: Ilaria Secco
Tip Cards
45 Year Anniversary Collection TIP CARDS
Pure Gold
Lead Artist: Matthias Dübbelde Model: Florine
FORMULAS
Starting Level: 5 in the root area, 7-8 in the length and ends.
FORMULA 1: +
Color XG 20 Volume
Paul Mitchell Cream Developer
FORMULA 2:
1. Apply Formula 1 & 2 using a babylights technique in the root area;
2. Apply Formula 3 around the hair line in fine sections. Process for 45 minutes;
3. Rinse with Paul Mitchell Post Color Shampoo and towel dry;
4. Apply Formula 4 as a final gloss all over the hair, process for 20 minutes;
5. Rinse and shampoo with Awapuhi Wild Ginger Nourishing Shampoo and Cream Rinse;
6. Prep hair using Paul Mitchell Clean Beauty Heat Styling Spray and Neuro Prime;
7. Dry hair using Neuro Dry+;
8. Spray Hair with Hot Off The Press and curl using the Neuro Curl+;
9. Brush out and style the hair. Set in place using Extra-Body Finishing Spray.
FORMULA 3:
FORMULA 4:
Paul Mitchell
Cream Developer
The DemiThe Demi Clear, 1:1 ratio
45 Year Anniversary Collection TIP CARDS
Caramel
Tease
Lead Artist: Amaia Lauzirika Model: Costanza
FORMULAS
Starting Level: 5 natural with ends lightened to a level 7. FORMULA 1: +
Paul Mitchell Cream Developer
FORMULA 2:
STEPS
BEFORE BE B BEFORE
1. Apply Formula 1 around the face using a freehand technique to create a contouring effect;
2. Apply Formula 2 using a chunky highlight technique throughout the hair;
3. Apply Formula 3 the ends of the hair to lighten, create contrast and add dimension. Process for 35 minutes;
4. Rinse with Paul Mitchell Post Color Shampoo and dry hair;
5. Apply Formula 4 on roots and mid lengths, process for 15 minutes. For the final 5 minutes add The Demi Clear to the ends and contour area;
6. Rinse and shampoo with Paul Mitchell Bond Rx Shampoo and Conditioner;
7. Prep hair using Paul Mitchell Clean Beauty Heat Styling Spray, Super Skinny Serum and Sculpting Foam;
8. Dry hair using Neuro Dry+;
9. Smooth hair using Neuro Style+;
10. Finish hair using Paul Mitchell Gloss Drops and Extra-Body Finishing Spray.
FORMULA 3:
Paul Mitchell Cream Developer
Paul
45 Year Anniversary Collection TIP CARDS
STEPS
Apricot Crush
Lead Artist: Andrea Amoriello + Riccardo Longo Model: Vera
FORMULAS
Starting Level: Roots Level 7/8 A, length 9/10 gold.
FORMULA 1: + + SynchroLift Bond Rx Step 120 Volume Paul Mitchell Cream Developer
FORMULA 2: +
1. Using a Platinum Card technique, apply Formula 1 to the regrowth area, off the scalp to the line of demarcation. Then apply to the roots in fine sections. Process for 50 minutes;
2. Rinse and shampoo with Paul Mitchell Bond Rx Shampoo;
3. Towel dry hair and apply Bond Rx Step 2, process for 10 minutes;
4. Dry hair using Neuro Dry+ and apply Formula 2 using New Apricot Crush in the mid lengths and blending Hot Pink into the root area to create depth;
5. Apply Formula 3 to the lengths and ends of the hair, process for 30 minutes;
6. Rinse the hair with cool water until water runs clear. Shampoo lightly with Paul Mitchell Post Color Shampoo if necessary;
FORMULA 3:
Colorways Apricot Crush Colorways Hot Pink
8. Dry hair using Neuro Dry+;
7. Prep hair using Paul Mitchell Clean Beauty
9. Smooth and create volume using the Neuro Style+;
10. Finish hair using Paul Mitchell Extra-Body Finishing Spray.
Heat Styling Spray;