VISUAL IDENTITY GUIDE for RAVENSCROFT SCHOOL
RAVENSCROFT SCHOOL LOGO
The only acceptable logo mark and logo type for Ravenscroft School are illustrated on this page. They may not be reconstructed or altered in any way. They may only be reproduced from reproduction-quality art or from high-resolution digital files. This logo is the keystone of the Ravenscroft Visual Identity. Its use must be consistent on all communications materials to enhance and reinforce the community’s recognition of Ravenscroft School. The highly distinctive look of quality and excellence that is conveyed through Ravenscroft’s visual identity system is meant as a visual counterpart to the high standards that the School adheres to on a day-by-day basis. Therefore everyone who works for or with Ravenscroft School has a responsibility to protect the institution’s visual identity. This guide is intended to provide a graphic standard for designers, printers, and others involved in the conception and execution of visual communications for Ravenscroft School. For questions concerning use of the logo in any format, please contact the Director of Communications at 919-847-0900 extension 2265.
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RAVENSCROFT SCHOOL LOGO Ravenscroft Logo Colors: PANTONE 349 (Green) and Black
Ravenscroft Logo Typeface: Cochin
SPECIAL INSTANCES Horizontal Logo To be used only if the normal logo is not appropiate (ex: the available space is not tall enough)
One Color Logo (Black or one-color ink) To be used only in one color or black and white printing.
One Color Logo (White) To be used only when the logo must be reversed.
One Color Logo (Green) To be used only when trying to avoid 2 color printing costs or for screen printing merchandise.
For questions concerning the use of the logo in any format or for use in special instances, please contact the Director of Communications.
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UNACCEPTABLE USES
OF THE
LOGO
The inside of the shield is transparent Everything inside the shield should be white when overprinted on a background color or an image.
Typeface of the logo is different Do not replace the font in the logo.
The symbol of the logo has a different proportion to the logo type Do not change the size of any part of the logo vector art.
The background color is too dark Do not use the logo on backgrounds that makes it hard to read. Reverse the logo (make it white) in those cases.
For questions concerning the use of the logo in any format or for use in special instances, please contact the Director of Communications.
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RAVENSCROFT SCHOOL SLOGAN An inspired legacy of learning, leading, and serving
The type used for the slogan is Stone Serif Italic. The official ink color is Pantone 349 for color printing or black for black and white printing. Only the first letter of the slogan is capitalized. No period is used at the end. If Stone Serif Italic is not available, Palatino Italic may be substituted. When used adjacent to the logo, the slogan must be centered under it with space between the items to avoid crowding the logo.
EXAMPLES
OF
PROPER SLOGAN/LOGO USAGE
An inspired legacy of learning, leading, and serving
An inspired legacy of learning, leading, and serving For questions concerning the use of the logo in any format or for use in special instances, please contact the Director of Communications.
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RAVENSCROFT COLOR PALETTE Official Green
Light Green 1
PANTONE: CMYK:
PMS 349 C 94, M 11, Y 84, K 43
HTML:
00693C
PANTONE: CMYK: HTML:
Dark Green 1
PANTONE: CMYK: HTML:
PMS 580 C 16, M 0, Y 30, K 0 CCDBAE
Light Green 2
PMS 350 C 80, M 24, Y 69, K 70 284E36
PANTONE: CMYK: HTML:
PMS 577 C 33, M 1, Y 49, K 4 ABC785
Dark Green 2
Gold
PANTONE: CMYK: HTML:
PANTONE: CMYK:
PMS 131 C 3, M 36, Y 100, K 6
HTML:
CE8E00
PMS 574 C 54, M 24, Y 85, K 69 435125
Medium Green 1
PANTONE: CMYK: HTML:
Cream 1
PMS 575 C 57, M 11, Y 85, K 45 557630
PANTONE: CMYK: HTML:
Medium Green 2
Cream 2
PANTONE: CMYK: HTML:
PANTONE: CMYK: HTML:
PMS 576 C 52, M 6, Y 79, K 25 69923A
PMS 7401 C 0, M 5, Y 25, K 0 F1E3BB
PMS 7403 C 0, M 11, Y 51, K 0 E8CE79
Cream 3
Note: For approval of other color choices, please contact the Director of Communications.
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PANTONE: CMYK: HTML:
PMS 7499 C 1, M 2, Y 20, K 0 EDE8C4
RAVENSCROFT LETTERHEAD centered
1”
0.4”
July 18, 2006
Mr. and Mrs. Fred Mills 7409 Falls of the Neuse Road Raleigh, NC 27615
Palatino (or Stone Serif if available) Size 11/12
Dear Margaret and Fred: The challenge was to raise $550,000 for the Ravenscroft Annual Fund during the 2005-06 school year. We not only met the Board of Trustees’ goal, we exceeded it by more than $50,000. This year’s gifts and pledges total $607,228 – a record level of support for the Annual Fund. The Ravenscroft Annual Fund receives support from parents, alumni, grandparents, faculty and staff, parents of alumni, corporations, foundations and friends. It is the School’s most important annual fundraising effort. During the 2005-06 school year, we received gifts from more than 1,000 families and organizations. These gifts ranged from $1 to $25,000. We sincerely thank everyone for their contributions. Jackie and Tom Clare, our co-chairs, nearly doubled the number of volunteers assisting with the Annual Fund. Thank you to all our dedicated volunteers who helped make this year’s appeal the most successful in Ravenscroft School history. During the past year, the Annual Fund provided nearly 5 percent of the annual operating budget required to provide our 1,128 students with rich and challenging global educational experience. Annual Fund dollars typically provide for faculty continuing education, fine arts materials, physical education equipment, computers, faculty salaries, and need-based financial aid. Thank you for helping us continue our legacy of excellence. Sincerely,
David Lindquist Director of Annual Giving
An inspired legacy of learning, leading, and serving
0.3”
Ravenscroft School • 7409 Falls of Neuse Road, Raleigh, NC 27615 • (919) 847-0900 • www.ravenscroft.org
centered
Note: Palatino size 11/12 may be substituted for Stone Serif in Word documents. Second pages of letters may be printed on a blank sheet of letterhead paper or white bond paper.
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RAVENSCROFT BUSINESS CARD
Philip C. Higginson Director of Development Ravenscroft School 7409 Falls of Neuse Road Raleigh, NC 27615
An inspired legacy of learning, leading, and serving
Phone: (919) 847-0900 ext. 2232 Fax: (919) 848-6478 E-mail: pch@ravenscroft.org
RAVENSCROFT #10 BUSINESS ENVELOPE
7409 Falls of Neuse Road Raleigh, NC 27615
For all green or all black envelope printing options, please see “Special Instances” on page 2.
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RAVENSCROFT TYPEFACES The official Ravenscroft School typeface is the Stone Family. It has three fonts: Stone Serif, Stone Informal, and Stone Sans. When using the fonts, please consider these points:
• Use small caps sparingly for headlines. • In Word use
Palatino if Stone is not available.
Please DO NOT: • Be consistent and clear. Strive for contrast to achieve clarity between kinds and levels of information.
• Combine too many fonts or fonts that look too similar.
• Feel free to mix a serif and a sans serif when combining typefaces. In general, it is best to use them at contrasting sizes.
• Change weights too often or without reason. • Distort the type. • Set lengthy text in all capitals or have very wide columns, because it will reduce readability.
• Change the weight (light, bold, regular) of the typeface to create emphasis (i.e., for subheads).
Stone Serif ABCDEFGHIJKLMNOPQRST abcdfghijklmnopqrstuvwxy
Stone Informal Semibold Italic ABCDEFGHIJKLMNOPQRST abcdfghijklmnopqrstuvwxy
Stone Serif Italic ABCDEFGHIJKLMNOPQRST abcdfghijklmnopqrstuvwxy
Stone Serif Bold ABCDEFGHIJKLMNOPQRST abcdfghijklmnopqrstuvwx
Stone Serif Semibold ABCDEFGHIJKLMNOPQRST abcdfghijklmnopqrstuvwxy
Stone Informal Bold Italic ABCDEFGHIJKLMNOPQRST abcdfghijklmnopqrstuvwxy
Stone Serif Semibold Italic ABCDEFGHIJKLMNOPQRST abcdfghijklmnopqrstuvwxy
Stone Sans ABCDEFGHIJKLMNOPQRST abcdfghijklmnopqrstuvwxy
Stone Serif Bold ABCDEFGHIJKLMNOPQRST abcdfghijklmnopqrstuvwxy
Stone Sans Italic ABCDEFGHIJKLMNOPQRST abcdfghijklmnopqrstuvwxy
Stone Serif Bold Italic ABCDEFGHIJKLMNOPQRST abcdfghijklmnopqrstuvwxy
Stone Sans Semibold ABCDEFGHIJKLMNOPQRST abcdfghijklmnopqrstuvwxy
Stone Informal ABCDEFGHIJKLMNOPQRST abcdfghijklmnopqrstuvwxy
Stone Sans Semibold Italic ABCDEFGHIJKLMNOPQRST abcdfghijklmnopqrstuvwxy
Stone Informal Italic ABCDEFGHIJKLMNOPQRST abcdfghijklmnopqrstuvwxy
Stone Sans Bold ABCDEFGHIJKLMNOPQRST abcdfghijklmnopqrstuvwxy
Stone Informal Semibold ABCDEFGHIJKLMNOPQRST abcdfghijklmnopqrstuvwxy
Stone Sans Bold Italic ABCDEFGHIJKLMNOPQRST abcdfghijklmnopqrstuvwxy
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OFFICIAL SEAL
OF
RAVENSCROFT SCHOOL
The official seal of Ravenscroft School is NOT a part of the logo system and is not interchangeble with the Ravenscroft logo. The seal is used to authenticate official school documents and to communicate the significance of special occasions and events. Its use is reserved for more formal uses such as graduation programs, diplomas, annual reports, and certificates, and also may be watermarked into official letterhead. The seal may be used on the pockets of blazers, on buttons, in formal bookstore applications, and on recognition items.
EXAMPLES
OF
USAGE
For questions concerning the use of the seal in any format or for use in special instances, please contact the Director of Communications.
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RAVENSCROFT CERTIFICATE TEMPLATE 0.5”
PMS 350 Green
Cochin (or Palatino Bold) Size 40
Place School Seal Here
0.5”
Monotype Corsiva (or same look script font)
For an electronic template and questions please contact the Director of Communications.
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8.5”
RAVENSCROFT PLAQUE TEMPLATE
6.5” For an electronic template and questions please contact the Director of Communications.
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