0202 - 9102 tcejorP
DIGITAL MARKETING PORTFOLIO Salma Adilah Putri
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Biodata Salma Adilah Putri
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ngeles.co Education platform
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wisataobudget.com Traveling Website &Â Social Media Project
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Digital Asset Link & QR Code ngeles.co & Wisata On Budget
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Salma Adilah Putri Developed skill and knowledge of digital
Social Media Marketing (SMM), Search Engine Optimization (SEO), Facebook and Instagram Advertising, Google Analytics and Social Media Analytics. Seeking the role marketing. Skills include
to increase digital marketing skill and company profitability
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EDUCATION 2019 - 2019 • Purwadhika Startup & Coding School Job Connector Digital Marketing 2013 - 2017 • Diponegoro University Bachelor's in Public Health
EXPERIENCE
2019
PT PURWADHIKA KIRANA NUSANTARA (PURWADHIKA DIGITAL TECHNOLOGY SCHOOL) | DIGITAL MARKETING OFFICER Purwadhika Digital Technology School is an educational institution that has training programs such as Coding, Digital Marketing, and UX design. Other than that, Purwadhika Digital Technology School also has several project where I manage a project called ngeles.co, an offline education that provides various workshops such as cooking, photography, videography, art, fitness, academic, and beauty. Responsibility: Developed website and social media strategy Plan and produce daily content for social media Collaborate with other teams such as Graphic Designer and Business Development to develop and execute social media plan Provide creative copywriting for Instagram (@ayongeles), email marketing, Facebook (ayongles), and Twitter (@AyoNgeles) Created weekly social media report and showcase its progress
2019
WISATA ON BUDGET - DIGITAL MARKETING OFFICER (TEMPORARY PROJECT) Wisata on Budget is a platform that provides article, food and hotel recommendation, tips and tricks for budget traveler. Responsibility: Analyze website traffic metric and suggest solution to boost website traffic Developed social media strategy to increase brand awareness and engagement Plan and produce daily content for social media Created Facebook and Instagram advertising Created article for website (wisataonbudget.com), copywriting for Instagram and Twitter (@wisataonbudget) Created weekly/monthly website and social media report to showcase its progress
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2018
PT AKSI VISITAMA (TADA) | BUSINESS PARTNER TADA is a Software as a Service (SaaS) company. We aim to help the brand and company moved their customer activity through advocacy. Responsibility: Created advocacy marketing program through membership, referral marketing and digital reward for merchant Organized and created client promotional information according to client's requirement Organized all project or program and make sure it is running successfully as scheduled Created deck and conducted training for merchant and helped team member develop their skill
2018
PT AYOPOP TEKNOLOGI INDONESIA (AYOPOP) | BUSINESS DEVELOPMENT AYOPOP is an Indonesian mobile commerce platform for digital products such as phone credit (pulsa), BPJS, education loan and others. Responsibility: Designed and implemented strategy to create a campaign for B2C market Created partnership with education institutions (course, school, and university), company, community, and government Conducted training and session with client Designed and implemented strategy to create a campaign for B2C market Provide strategic recommendation for creative design
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ngeles.co Education Platform
ngeles.co is an education platform by Purwa Hartono as the founder of Purwadhika Digital Technology School. ngeles.co provides various workshops such as cooking, photography, videography, art, fitness, academic, and beauty.
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SCOPE OF WORK
1. Content Strategy
3. Project Management Officer
Developed content strategy to
Organized all marketing activity
increase brand awareness,
and make sure it is running
engagement and conversion.
successfully as scheduled.
2. Copywriting &
4. Social Media Analytics
Social Media Admin Provide copywriting for social
Created weekly report and suggest
media. Also become an admin if
solution for the next strategy
there are question from potential
based on social media analytic.
customer.
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INSTAGRAM - INFORMATION CONTENT
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INSTAGRAM - PERSONAL BRANDING CONTENT
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INSTAGRAM - D.I.Y CONTENT FROM MENTOR
Link: bit.ly/ayongeles01
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INSTAGRAM - PROMOTIONALÂ CONTENT
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INSTAGRAM - INSTAGRAM STORY fun quiz
Bingo Challenge
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EMAIL MARKETING
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WISATA ON BUDGET Traveling Website &Â Social Media Project Wisata on Budget is a platform that provides article, recommendation, tips & tricks for budget traveler.
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SCOPE OF WORK - WEBSITE
1. Content Strategy
3. Google Analytics
Developed strategy to create
Analyze website traffic metric and
article that are relevant with
suggest solution to boost website
audience based on Google trend,
traffic.
website competitor and another source.
2. Content Writing Writing SEO friendly article about traveling destination, food and hotel recommendation for budget traveler.
4. Keyword Research Keyword analysis that suits the needs of the article through the keyword search platform such as Ubersuggest.
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SCOPE OF WORK - SOCIAL MEDIA
1. Content Strategy
3. Instagram & Facebook Advertising
Developed content strategy to
Created Instagram &
increase brand awareness &
Facebook advertising based on
engagement.
Wisata on Budget's goal.
2. Design, Copywriting & Social Media Admin
4. Social Media Analytics
Provide design & copywriting
Analyze social media insight and
for social media. Also
suggest solution to increase
consistently interacting
brand's goal.
with Wisata on Budget audience.
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WEBSITE
Link: bit.ly/wob01
Link: bit.ly/wob05
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INSTAGRAM - INFORMATION CONTENT
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INSTAGRAM - VACATION SPOT RECOMMENDATION
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INSTAGRAM - GIVEAWAY
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DIGITAL ASSET LINK & QR CODE
Website
: ngeles.co
Instagram : instagram.com/ayongeles Twitter
: twitter.com/ayongeles
Website
: www.wisataonbudget.com
qrco.de/ngelesco
Instagram : instagram.com/wisataonbudget/ Twitter
: twitter.com/wisataonbudget
Facebook : facebook.com/wisataonbudget
qrco.de/wisataonbudget
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Salma Adilah Putri Digital Marketing Portfolio 2020 salmaputri1355@gmail.com linkedin.com/in/salmaadilah/