Eno Green + Woodruff User personas , Task analysis, Site map & Wireframe
Salomon Onyegbulem
Table of content User personas & Task analysis
User personas: Pages 1 - 3 Task analysis: Pages 4 - 6
User persona Jacob Smith Goals and Tasks:
Gender: Male Title: Dealership owner Age: 43 At a glance: Married with 2 Children Salary : $3.2 million a year
Awakes to the classic american rountine every morning, we’re talking breakfast ( steak, eggs, bacon, grits etc..) with the kids, and after dropping his kids off to school ( if he has to ) heads straight to work Him and his wide are expecting another child and therefore they need a larger home to accomdate their growing family
Environment: Jacob’s workplace is incridibly fast paced, with although he still manages to touch base, meet and talk to everyone of his employees
User persona Jhonathan Bern Goals and Tasks:
Gender: Male Title: Lawyer Age: 30 At a glance: Married hardworker Salary: $6.2 million a year
Jhon is did it all, from conception to job application following a clean template, and today he has a loving and beautiful wife and a wonderful job he loves and dedicates most of his time to ( or rather he has to ) In order to provide funding for his wife’s house parties, he’s usually at work, typical 9-5 and garanteed 40+ hours a week, giving him plenty of time to think about what, how, and when to upgrade their current home in order to host bigger house parties and a growing attendance of guests Environment: Ken’ts wife is usually has lots of guests over for parties that she hosts, aside from his line of work he’s usually subject to strangers.
User persona Tom Pham Goals and Tasks: Tom owns his own clothing line and is originally from Alabama. He likes to go to Hobby Lobby with his oldest son Jack, because he’s his inspiration for the line. Gender: Male Title: Veteranian / Businessman Age: 35 At a glance: Family man with 5 kids all in teens Salary : $60,000 a year
He needs to find a bigger space other than his home, because the house is too crowded for his large line. He’s currently looking for store and warehouse space.
Environment: Really? you’re actually reading this part? come on – I mean the man has 5 teenage kids – remember how charming you were when you were a teenager? Yeah that’s right, he’s got to deal with that all day.
Task analysis Jacob Smith Sub Tasks
Sub Tasks
Locate a computer and
Find a suitable home for their
browse new homes
growing family
online
Before scene and tasks : Whatever happens at car dealerships, tend to either stay at the car dealership, driven off and expressed in road rage or incentivise rude intoxication during happy hour. so we’ll just leave it a that
Scenario
Scenario
It’s a tough day at the
He’s browsing homes built to get
dealership, Jacob decides an idea of what his family might to browse throug an
be comfortable living in
online catalog homes on the Google Consideration
Consideration
Are the websites
Are there categories of
appearing relatable to
homes? is there maybe a
what was searched?
searching function to
how many other
find specific types of
competitors show up?
homes?
Pain
Pain
Joe’s website doesn’t
None of those features exist,
show at the top of the list
which cause long dreadful hours of endless scrolling
Task analysis Jhonathan Bern Sub Tasks
Sub Tasks
Find an invesment worthy
Contact builder to schedule a
improvement company /
tour
business
Before scene and tasks : What does a 6.2 million a year earner have to worry about? the answer – is not money; and what do lawyers do outside of being in court or consulting a client? Maybe they’re on a coffee break to flirt with the barista at starbucks
Scenario
Scenario
On the drive back from
While on his phone Jhon,
work Jhon notices a sign
decides to look up to maker’s
next to a beautifully
website to find other work, and
designed home. he stops
possibly making contact
and looks at it Consideration
Consideration
Is there contact info on
Is the site responsive? Is
the sign like a phone# or
the UX enjoyable or
website url
interactive on a mobile device?
Pain
Pain
there’s no contact info or
Yeah...No
redirect on the sign, mispelled url etc..
Task analysis Mike Bernard Sub Tasks
Sub Tasks
Make contact with builder build suitable home to
Before scene and tasks : Mike over-hears one of the staff members at a movie theatre talk about the festival and noted down the URL Mike went to a local library, (cause he doesn’t have access to WIFI at home) and doesn’t want his coe workers to know about this activity
to schedule a meet about
accomodate his wife’s popular
job
house parties
Scenario
Scenario
Tom’s wife’s friend
He’s browsing homes built to get
recommends he looks at
an idea of what might be
Eno Green’s website to
comfortable living in yet work for
see new modern houses
entertaining guests
Consideration
Consideration
Are the websites
Are there categories of
appearing relatable to
homes? is there maybe a
what was searched?
searching function to
how many other
find specific types of
competitors show up?
homes?
Pain
Pain
Joe’s website doesn’t
None of those features exist,
show at the top of the list
which cause long dreadful hours of endless scrolling
Wireframe Jacob Smith
Enogreen.com |
Search
What we do
Design Lab
Team
Going green
About our services
Searches the website on Google
What we do
Design Lab
Goes over the navigation and clicks on “What we do” to see examples of home built projects
Team
Going green
What we do
Design Lab
Team
Going green
Flexibility
Responsibility
Control
Browses through different project categories and choses most relevant one : “family homes”
What we do
Design Lab
Team
Going green
Finds a picture of a home similar to something they might want to build, clicks on it to view the rest of it.
What we do
Design Lab
Team
Want to tour this house? Name | Get a live tour
Get a live tour
Email | Request Tour
While viewing pictures finds a button title “take a tour” that introduces a pop on the screen
Enters in relevant information and requests tour
Going green
Site-map Jacob Smith
Takes out his laptop
Does google search
Visits website
Learns about company
Goes to google.com
Finds home he might build
Clicks on image of nice home
Requests a tour
Visit contact page
Contacts Builder
Wireframe Jhonathan Bern
Enogreen.com | What we do
Eno Green design
gn
Design lab
Team
Going green
Home Improvs
What we do
gn
Design lab
What we do
Team
Going green
980-433-2321 enogree@design.com
Wireframe Mike Bernard
Enogreen.com |
Search
Searches the website on Google
What we do
Design Lab
What we do
Design Lab
Team
Going green
Goes over the navigation and clicks on “design lab” to see some appealing novel projects
Team
Going green
the Geo Pex Flex
What we do
Design Lab
Team
Going green
Let’s get started First name |
Last name |
Email |
Get a live tour
Project detail |
Build One
Let’s do this
Impressed with the specialty project he decides to build one of his own by clicking on “build one” button
Is taken to a page to fill out contact / request form
Site-map Jhonathan Bern
Stops to look at home
Notices sign
Enters Url into search
Looks up company on search
Goes to google.com
View more of their work
Clicks on image of nice home
Finds contact info on page
Contacts builder
Site-map Mike Bernard
Visits local library
Locates a computer
Does a google search
Finds company
Clicks on an ad
Checks out design lab
Clicks on image of nice home
Clicks on Call to Action
Fills out form
Contacts builder