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COLOUR

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EDITOR'S LETTER

EDITOR'S LETTER

Practice Makes Makes Perfect Perfect

Especially when correcting or changing colour

COLOUR CORRECTION OR CHANGE IS PROBABLY ONE OF THE MOST FEARED SERVICES IN THE SALON. Learning corrective colour techniques or taking a client from one seasonal colour change to another can be challenging, especially when practice models might have different problems than those you see behind the chair. To give colourists a more realistic experience in practising colour correction or change, Goldwell, in partnership with Certified Learning in Cosmetology (CLiC), has created the Goldwell Education Series Corrective 5-Zone Mannequin.

Designed specifically for advanced colour application, with 6-inch human hair, the mannequin features five of the most common colour challenges found in the salon: porous bleached hair, under-processed lift, natural black hair, vertical blonde highlights and porous horizontal banding. “With this new artist’s mannequin, colourists can now practise every corrective service from filling to toning, from lightening to tint-backs to dimensional filling,” says Ivo Tiberio, director of education for KPSS Canada, owners of Goldwell.

“In our Correct It, Creatively! class, we focus on formulations and applications from behind-the-chair experiences, so this mannequin provides the perfect canvas,” explains Tiberio. “The best feature is that we can use Goldwell’s entire colour continuum on real-life corrective scenarios, so we can see all the options. In addition, the mannequin’s hair features different stress levels, so we can see how different colours will hold on each.”

The benefits of training on the 5-zone mannequin are two-fold for the colourist. Number one is mastering colour correction, which will save time and money in the salon by eliminating trial and error. The second benefit is increased customer loyalty and retention due to predictable and accurate colour results.—SP

Cut hair.

Not profits.

You’re in the business of beauty. Aveda education helps you stay focused on your business. We give you the tools to succeed – from basic hairstyling courses, to on-going advanced technical training. We can even bring education to you with our customized in-salon programs. Find out how Aveda can boost your creativity, and your bottom line.

Call 800.689.1066 for more information.

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