3 minute read

Step Up Your Game

It’s a known fact that many hairstylists and beauty pros continue to struggle with selling retail products. Long before the pandemic, it’s been a concern for many that they don’t want to be considered “salespeople.” Understandably, some just want to focus on their craft and what they do best behind the chair.

But it goes without saying that the lockdowns and restrictions over the past few years have opened our eyes to new challenges and forced many of us to adapt by implementing new business practices to stay afloat.

It should come as no surprise that many of the big beauty manufacturers are pivoting as well. In “Changing the Channel” (page 22), we spoke with some of the industry’s top manufacturers about their latest changes when it comes to distribution and retail, as well as how salons and stylists can benefit from these new approaches. I want to personally thank them for their participation. While I know it’s not easy, I appreciate their transparency—and I think you will, too.

Chatting with our readers—salon owners, stylists and beauty pros—on the regular, I hear both sides of the coin: how appreciative they are to have learned something new and, every now and then, that “it’s not as simple as it seems.”

For us at Salon, we want to provide new ideas and perspectives to help you make the right decisions for your business. While there isn’t a one-size-fits-all approach, I’m confident that even the most experienced can learn something from one another. In “Minding Your Business” (page 26), we asked salon business experts for their tips on everything from hiring and retaining staff to growing clientele.

If you’re looking for a creative way to grow your business and your brand, the Contessa Awards are it! The entry deadline is September 6, so there’s still plenty of time to plan your shoot. Looking for tips on how to get started? Check out our Contessa Awards Entry Guide at SalonMagazine.ca/Contessa. Have questions about our categories or rules? Feel free to reach out to me via email (or DM us at @salonmagazine on Instagram) and our team will get back to you ASAP. Can’t wait to see what all of you have in store for us this year!

Salon Magazine

EDITORIAL DIRECTOR Veronica Boodhan veronica@salonmagazine.ca

ASSOCIATE ART DIRECTOR (ACTING) Barbara Burrows

ASSOCIATE ART DIRECTOR (ON LEAVE) Stephanie MacDonald Gallant stephanie@salonmagazine.ca

DIGITAL SPECIALIST Shanice Romelus shanice@salonmagazine.ca

CONTRIBUTORS Lucy Mazzucco, Corinna Reeves

SENIOR ACCOUNT EXECUTIVE Marc Gadbois marc@salonmagazine.ca

SALES & EDITORIAL COORDINATOR Lauren Farrugia lauren@salonmagazine.ca

PRODUCTION MANAGER Alan Swinton production@salonmagazine.ca

OFFICE MANAGER Cathy Donaghy cathy@salonmagazine.ca

CIRCULATION MANAGER Adrian Holland helpdesk@subscriptions.salon

CHIEF EXECUTIVE OFFICER & PUBLISHER Tom Arkell tom@salonmagazine.ca

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Veronica Boodhan Editorial Director

Printed In Canada

The publisher does not assume any responsibility for the contents of any advertisement and any and all representations or warranties made in such advertising are those of the advertiser and not of the publisher. The publisher is not liable to any advertiser for any misprints in advertising not the fault of the publisher and in such an event the limit of the publisher’s liability shall not exceed the amount of the publisher’s charge for such advertising. No portion of this publication may be reproduced, in all or part, without the express written permission of the publisher.

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Celebrity Styles

Learn how to recreate your favourite red-carpet looks with step-by-step details from celebrity hairstylists.

Runway Trends

With the fall season just around the corner, get ahead of this year’s hair trends with our recap of fall/winter 2023 Fashion Week.

Inspiration Awaits

Get your colour, cut and style fix from all over the world with inspirational collections from some of the industry’s top talent.

Enter Now!

Entries are open for the 2024 Contessa Awards! Save 15 per cent by entering more than one category or collection. For rules, changes and photo shoot tips, scan here:

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