Icebreaker ➣

Create the blonde shade of your clients’ dreams with Schwarzkopf Professional’s BlondMe Base Breaker.

No matter what your client’s hair colour or type, gender, complexion or skin tone is, Schwarzkopf Professional’s BlondMe Base Breakers will allow you to get them to their ideal blonde shade. Offering up to one level of lift with a gentle tone deposit in only five to 10 minutes, the Base Breaker protect hair’s integrity with the brand’s integrated Bonding Technology and is available in three shades: Soft Cool, which is ideal for balancing results with a soft neutralization effect and great to use on light to medium pre-lightened blonde hair bases; Cool, which offers an anti-yellow effect and balancing results and is ideal for light to medium pre-lightened blonde hair bases; and Extra Cool, which is ideal for medium to dark pre-lightened blonde hair bases and allows for balancing results, an anti-orange effect and the strongest neutralization. Each shade is made with aloe extract and an ammonia-free gel formula, making it easy to mix, fast to apply and great for root application and full-head application.

SPIRALLING OUT

Get instant nourishment and moisture with Redken’s new All Soft Mega Curls.

Redken’s All Soft line has got a facelift with a rebrand to All Soft Mega Curls. Reformulated to o er the ideal combination of hydration and protein for curly and coily hair, the three-step regimen is formulated with a mix of the brand’s Nourish Complex, aloe vera, cactus flower extract and inca inchi oil, and includes the All Soft Mega Curls Shampoo, which is sulfate-free to gently cleanse, hydrate and soften hair. The All Soft Mega Curls Conditioner hydrates and strengthens while detangling, moisturizing and improving hair’s manageability for more defined and bouncy curls and coils. The All Soft Mega Curls Hydramelt

Leave-In Treatment smooths dry hair while strengthening and improving its manageability to enhance your clients’ natural curl patterns.

Help clients achieve thicker and fuller hair with Nioxin’s Ultimate Power

Nioxin has partnered with professor Ralf Paus from Monasterium Laboratory, a skin and hair research lab in Germany, to create the brand’s Ultimate Power Serum. Featuring the scent of Sandalore, which is a synthetic version of sandalwood, combined with ca eine, lauric acid and niacinamide, the serum helps stimulate hair follicles, allowing for a longer growth cycle and improved hair anchorage. This daily leave-on scalp treatment is clinically proven to improve the resistance of your clients’ hair while helping them get thicker and fuller hair over time.